AOL introduced its high-def, interactive Project Devil “premium brand” ad units nearly two years ago and while the service has attracted hundreds of third party publishers and nearly 700 campaigns with more than 150 marketers, the offering has been limited to PC-based ads. That’s changing as AOL, which saw display numbers stall in Q1 after […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dotomi Sets ValueClick’s Destiny That’s the take from Piper Jaffray analyst Mark Zgutowicz on the negative impact of real-time bidding platforms on ValueClick’s ad network business. The display ad company finds itself in “the precarious position of having to bid up impressions among many,” […]
Hearst Digital Media is launching its first private exchange, becoming the latest major, traditional publisher to attempt to reconcile the sometimes dueling forces of premium, direct sales and programmatic buying. The company has been working on the private exchange with supply side platform PubMatic for nine months, as it looked to ensure self-confidence that it […]
Taboola, a video recommendation app platform that publishers can put on their sites in an attempt to boost traffic and views, has raised a $10 million third round that reflects the continuing rise of online video ad dollars and the intense competition for them. In an interview, Adam Singolda, the founder and CEO of Israeli/New […]
Rik van der Kooi is Microsoft’s corporate VP, advertiser and publisher solutions. In an interview with AdExchanger last week at the Cannes Lions ad fest, he opens up on a range of topics, including Microsoft’s relationship with Facebook, its display strategy, and the industry blow-up over its controversial stance on Do-Not-Track. How is Cannes treating […]
Just over a year ago, supply side platform AdMeld announced it was being sold to Google in a deal estimated at $400 million. With the integration complete, former AdMeld CEO Michael Barrett is now preparing to take on the role of chief revenue officer of Yahoo. The portal has experienced a lot of upheaval the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Attribution Remember that famous Tom Hanks line: “There’s no crying in ad tech.” As Visual IQ proves, there’s no crying because the investment keeps flowing. The attribution and analytics solution provider raised another $12 million on top of an initial $3 million raise. […]
iCrossing has rebranded its Red Aril DMP, which is positioned to serve the data management needs of brands, as Core Audience. It has also named Adam Lavelle as CEO of the unit and Peter Randazzo, an AdExchanger columnist, as president. (Both men have separate roles at iCrossing, Lavelle as chief strategy officer and Randazzo as […]
Social Customer Relationship Management – or Social CRM – has been increasingly on the minds of many marketers, their agents and ad tech companies as the use of social media proliferates and acquisitions of Vitrue by Oracle and Buddy Media by Salesforce signal a changing media landscape. Consumers are spending a large part of their […]
The first thing Media6Degrees’ CEO Tom Phillips wants you to understand about his company is this: the “prospect targeting” provider initially started off four years ago using data gleaned from users’ social media activity to create a consumer profile that was intended to serve as a better alternative to using demographics to connect marketers with […]
Last Thursday, media and marketing company Valassis announced the acquisition of online ad network Brand.net. Terms were not announced but the acquisition was believed to be under $50 million. Valassis said in a release that the deal “enhanced” its digital display offering and will become part of the Valassis Audience Network – a “network of […]
Last week, IBM released the results of its “State of Marketing 2012″ (on Slideshare) survey. The results dovetail with IBM’s own technology plans as it relates to marketing and media as the press release revealed: “The new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Boot? All Things D’s Peter Kafka bubbles up news that two of the early DSP/retargeter entrants to the Facebook Exchange may have been shown the door. He admits, “Who got the boot? Well, nailing that one down is a bit tricky, since no […]
Social media has been both boon and threat to traditional publishers. On one hand, social media has connected publishers to their audience like never before. But the threat has helped drive down CPMs, as the infinite amount of inventory floods the market. That divide is what social media advertising and analytics provider MediaBrix brought Ari […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand.net Sold Direct-mail, newspaper coupon marketing, and, yes, digital ad company Valassis announced the acquisition of online ad network Brand.net yesterday to enhance its “Valassis Audience Network, the components of an expansive network of online and offline data, state-of-the-art ad serving and targeting technology, […]
This week a key meeting of the Tracking Protection Working Group convenes under the umbrella of the Worldwide Web Consortium (W3C) standard-making body. Among the TPWG’s tasks is to agree on how browsers will offer users “choice” around tracking and how those choices will be expressed to websites. If you’re vaguely aware that this session […]
Video ad network Videology has acquired mobile data management platform Collider Media, it’s first acquisition, as it works to expand its services to include more direct business from publishers. In an exclusive interview with AdExchanger, Videology CEO Scott Ferber said that deal was done to reflect the advertisers’ demand for targeting consumers — using the […]
Bob Arnold, associate director, Global Digital Strategy at the Kellogg Company, got a huge round of applause during a talk about the cereal marketer’s approach to programmatic buying when told the crowd at the IAB’s Advertising Technology conference not to talk to bring up the topic of banner ad clicks in a meeting with him. […]
Nick Pahade is a veteran of digital agencies and ad startups, having founded or led Beyond Interactive, Denuo (Publicis), GSI Commerce, and Traffiq. Two months ago, he was named North America CEO for global media planner Initiative, which is owned by Interpublic Group. This week at the Cannes Lions ad festival, he spoke with AdExchanger […]
Over the past several years, TiVo has looked to find ad tech alliances to put its extensive data to use in attracting marketers looking to access its deep information on households via the set-top box. The latest partnership (see release) represents an extension of its work with Simulmedia, one of the earlier companies to make […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to Microsoft to re-consider their decision to make their Do-Not-Track functionality default to “on” in the new version of IE. Learmonth adds, “High-level Publicis execs […]
WPP Group just scored a win at the intersection of social and programmatic display. Facebook has confirmed to AdExchanger that it added the holding company’s Xaxis audience buying unit to its list of approved real-time bidding partners for the new Facebook Exchange. Xaxis is the only one of Facebook’s RTB partners to hail from within […]
The acquisition of AKQA, the largest remaining independent interactive agency, by WPP sent waves through the ad sector today. Read: the French Riviera was buzzin’. Numerous senior agency people attending the Cannes Lions global ad festival have either worked for AKQA or competed with it dating back to its founding in 2001. The deal was […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. Ad tech is over. The landscape is overcrowded, venture capitalists have moved on, and […]
WPP Group has added digital agency AKQA to its holding company corral as the digital, pure play agency remains a highly-sought-after prize. Read the release. It was rumored that AKQA would be acquired by Dentsu for $600 million in 2010. Though today’s acquisition did not include terms of the deal, and considering time has passed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LocalResponse Hopes For Half-Full Social ad network LocalResponse is boasting that it’s serving more than 7 billion impressions per month. A pretty impressive number, though CEO and co-founder Nihal Mehta concedes, in an interview with Techcrunch’s Anthony Ha, that the company isn’t able to […]
It’s been a year since photo ad network Pixazza morphed into Luminate, which a wider platform for sharing, indexing and monetizing publishers’ online images. The four-year-old Google Ventures-backed Mountain View company has steadily been rebuilding itself from an “AdSense for Images” into a platform for consumer-facing image apps, as Chief Revenue Officer Chas Edwards tells […]
Carolyn Everson is the Facebook exec most directly responsible for positioning the company’s ad products to marketers. Today at the Cannes Lions festival, she’ll help unveil a new Creative Council (announcement), which will help establish the road map for the company’s creative formats. Everson took a moment yesterday to talk with AdExchanger about Facebook’s evolving […]
Last week, media communications agency Starcom USA announced that former Hill-Holliday executive Phil Geyskens has been hired as EVP/analytics & development director. He will join Starcom’s Managing Board and report to CEO Lisa Donohue. According to the press release, Geyskens’ new role is “to find and tell data stories, which includes inventing new interfaces, visualizations, […]
