Having come a long way from its mobile video days, Waltham, Massachussetts-based Nexage appears ready for the next stage of its real-time bidding (RTB), mobile ad exchange strategy given the recent round of investment led by telecom SingTel’s venture group, SingTel Innov8. Though Nexage CEO Ernie Cormier cautions the investment is financial versus strategic and […]
Targeting cross-channel effectively remains one of marketing’s great challenges. Last week, The Weather Channel (TWC) announced the results of a new study created in partnership with TWC’s client Hallmark which showed cross-channel progress. The four channels – or platforms – identified include television, weather.com, mobile and the tablet. According to the press release, results showed, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Clicks Matter And Don’t A new study from Jumptap finds that clickthrough rate is not necessarily an indicator of good or bad performance. From the release: “Jumptap compared data from 10 major gaming advertisers in May and found that a campaign could have a […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Ed Kats is president of MediaWhiz, a performance marketing and integrated digital media agency. MediaWhiz is part of the Hyper Marketing Inc. network. Some marketers love to bash Facebook ads. We saw it in the immediate aftermath of General […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing Tech M&A Investment banker David Clark discusses ad tech trends in a Jordan Edmiston ‘Client Briefing’. He draws a distinction between marketing tech and ad tech, and writes, “Equally interesting to observe are the new ‘industry’ participants from outside the ad tech sector […]
The Summer Olympics is still primarily a major broadcast event and is expected to draw some $3 billion in related ad spending — $1 billion of which could go directly to NBC Universal, which has the TV rights to the global games. But the viewers will have unlimited amounts of live viewing options through mobile […]
Carriers, devices and regulation – mobile targeting today can be a speed bump for marketers and publishers who drive to address or create scalable audiences. Placed founder and CEO David Shim believes understanding location data is the key to mobile targeting and Placed’s analytics will help open it up as location becomes the new web […]
Japan-based, agency holding company giant Dentsu has agreed to buy UK holding company competitor giant, Aegis, in a transaction valued at $4.9 billion (£3.2bn). The Guardian writes: “The importance of the deal to Dentsu can be seen in the sale multiple, which at 12 times earnings before interest, tax, depreciation and amortisation is more akin […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ning Gets Glammed Almost a year after women’s lifestyle blog network Glam Media bought white label social network tool Ning, the two are fully integrating. Techcrunch’s Anthony Ha reports that the benefits will be immediately felt by the social net communities created with Ning, […]
Over the past two years, blog network Say Media has attempted to evolve from its origins as an ad network into something resembling a traditional media company. It has developed broad content brands like the female-focused XOJane and bought others, such as the generalist digital tech news site ReadWriteWeb. For those properties in its immediate portfolio, […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ronald Paul, CEO at Quisma, a European performance marketing agency and a subsidiary of WPP Group’s GroupM. When working in online advertising, if you try and evaluate individual channels […]
As AKQA’s media team stares into the maw of WPP and its Xaxis audience buying unit, what does it see there? Scott Symonds, Managing Director of AKQA Media, is certainly aware of Xaxis’s reputation as the most controlling of the holding company trading desks – an entity that has been known to force its solution […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google, FTC Search For Settlement Google and the Federal Trade Commission are said to be hammering out an acceptable fine so they can end their dispute over whether the search giant misrepresented its privacy practices to consumers, the WSJ’s Julia Angwin reports. “The amount […]
It’s been over a year since ad verification company AdSafe Media brought former Aperture executive Scott Knoll to run the company. In that time, Knoll has tried to emphasize the company’s focus more on anticipating problems for ad placement, rather than reporting back on whether a campaign was successful or not. In the meantime, the […]
In a move partly intended to play down its history as a unit of Havas, independent trading desk AdNetik has rebranded itself as Digilant. Simultaneously the company has rolled out two products: AIM Audience Index and AIM Brand Network. The former is a lookalike finder for audience buying, ranking users by “positive and negative relevancy” […]
Ross Cohen has been tapped by Viacom as its first SVP of Digital Inventory Strategy, as the company that owns MTV Networks looks for better ways to manage advertisers’ and agencies’ growing demand for audience buying. Cohen, a former VP and business development exec at Worldnow, will report to Rich Eigendorff, Chief Operating Officer for […]
Describing itself as a Facebook Performance Advertising company, Nanigans has placed its future squarely on the results it can drive through the Facebook Ads API. Though Nanigans CEO and co-founder Ric Calvillo has collegiate ties to the founders of online game kingpin Zynga, he hails from the enterprise software business – not media. As he […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mapping the Yahoo Genome Goodbye Interclick, hello Genome. Yahoo has gone live with its integrated audience buying offering spawned from the purchase of Interclick late last year. The audience marketplace will bring to bear a range of first and third party data including Yahoo […]
In-image ad platform GumGum has spent the past year building up its sales team, following last October’s $7 million VC round, which brought the company a total of $11 million raised since opening its doors four years ago. Over the summer, Los Angeles-based GumGum brought in a new sales head: Robert Elder from Independent Television […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. I recently left Cannes, where the majority of the Lions were awarded to creative agencies. Creative agencies […]
The steady collection of extreme tech skills over at real-time ad platform and app marketplace AppNexus is creating a growing opportunity around services. The company is actively recruiting for an AppNexus Global Services unit, according to a company website, including NYC and London “open positions” from its job board. Call it a high tech agency or […]
The ad tech ‘animal’ comes in different shapes and sizes. For co-founders Amit Shah and Scott Switzer, the ‘animal’ is analytical as their growing analytics startup, Jirafe, aims to provide merchant publishers a better view on their digital business – including ads, sales, conversions and more. So far the company has impressed 5,000 ecommerce clients […]
Sometimes, it’s time for “new.” And this summer is one of those times for AdExchanger. Make no mistake, AdExchanger will continue to celebrate the connection that you make with the site and your fellow readers – a human collaboration with purpose and creative energy that you have always generated. But, over the next week or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Login Data And Ads According to the Wall Street Journal, Facebook’s planning a new type of mobile ad targeting that will leverage its own first party data. The WSJ sees radioactivity: “The new ads could stoke privacy concerns because they let Facebook go a […]
Global distiller Diageo is known for marketing innovation on behalf of brands like Smirnoff, Tanqueray, Johnnie Walker, and Guinness. In its quest to drive consumer engagement, the company has set up a program to rapidly iterate across digital platforms, including smartphones, tablets, and Facebook. Part of its approach involves standardization of data collection among agencies […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! CEO Race Yahoo! interim CEO Ross Levinsohn and Hulu CEO Jason Kilar are in the lead to be the permanent CEO of Yahoo! says Yahoo! ‘insider’ Kara Swisher on All Things D. She writes, “At this point, said sources, it appears to still […]
For agencies and marketers, there’s a pervasive lack of synthesis among available consumer data. It would seem particularly frustrating for Steve Plimsoll, chief technology officer, Mindshare Worldwide, but he sounds much too excited about the next eight years, when he believes that problem will be solved. Plimsoll is taking steps to position his media shop […]
Paul Rostkowski is President at Varick Media Management, an agency trading desk and part of agency holding company MDC Partners. As part of AdExchanger’s “State of” series, we spoke to Rostkowski last week about the state of Varick Media and industry trends. Click below or scroll for more: Differentiating Varick’s Trading Desk On Today’s Data Markets Media […]
