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The following is from Rachel Whetstone, SVP of Communications and Policy at Google and is in response to today’s claim by Microsoft that Google had bypassed IE privacy settings. Microsoft omitted important information from its blog post today.   Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites […]

Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized that eBureau needed to add something that focused on digital media? GORDON MEYER: It […]

“the creative” is a column focused on the creative side of digital marketing. Stephen P. Williams has worked as a copywriter, long-form writer and author for a wide variety of creative agencies, like Rokkan, RAPP and Co:Collective. He’s written a dozen books, as a ghostwriter and author, and his articles have appeared in The New […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Shoots Goose The Wall Street Journal reported on Friday that “Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended […]

Dennis Mortensen is CEO of Visual Revenue, a predictive analytics company for online publishing. AdExchanger: What has been the big highlight for Visual Revenue in the past year? DM: We haven’t pivoted into anything else so the vision with which we set up the company a year ago is exactly the same today. In the […]

Recently, GroupM Search made available a new, 8-page white paper titled, “Perception vs. Execution: Examination of Brands’ Local Business Strategies Reveals Gaps to Act On.” The agency says that its “a gap in what national advertisers perceive they’re doing in the local digital space and what they’re actually doing.” GroupM says that local digital spending […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Showrooming Wars Here’s an interesting twist to “Showrooming” which has recently come to light as brick-and-mortar retailers have tired of potential customers viewing products in-store and buying elsewhere – usually via online retailers. Retailigence says in a press release that it wants to help […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG’s MediaMind Future Convergence is coming – or is it just plain ol’ digital? HD ad prices have dropped a lot more than many have expected according to Wall Street analysts on DG’s earnings call yesterday. HD ads are a key part of DG’s […]

Micah Adler is CEO of Fiksu, a mobile marketing technology company. Click below or scroll for more: The History The Problem Being Solved Fiksu’s Platform Mobile Display Trends Demand-Side Platform in Mobile Milestones Ahead AdExchanger: How did Fiksu get its start? MA: Going back about six and a half years now, I was a full‑time […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Haircut For iAd In Ad Age, Kunur Patel writes that the iAd costs are being slashed again – now you can have your very own iAd running through the iPhone and Ipad for the starting cost of $100,000 – was $1 million. Patel adds, […]

As part of Social Media Week festivities in NYC, Microsoft Advertising announced what it’s calling “People Powered Stories.” Formally launching next month, the offering will begin by incorporating social commerce tech from Bazaarvoice and is the first step in Microsoft’s social display strategy. Microsoft Advertising GM of Display Advertising Experiences, Jennifer Creegan said on the […]

Alex Moukas is CEO of Velti, a global provider of mobile marketing and advertising technology. Velti announced the acquisition of CASEE, a mobile ad exchange and mobile ad network in China, last month as the company expanded its footprint in China. Read the release. In January, Moukas discussed his company and trends in the mobile […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tags M&A StreamingMedia.com’s Dan Rayburn hears that Akamai is closing in on its very own tag management company. Rayburn writes, “Over the past two months, Akamai’s been on a buying spree and it sounds like it may not be over. After agreeing to buy […]

Two weeks ago, media outlets reported new comScore data showing Facebook’s continued growth resulting in the delivery of nearly 28% of U.S. display advertising impressions – far outpacing others such as Yahoo! and Google, according to comScore. In the past, AdExchanger has reviewed the difference between a social display and “regular” display impression in the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Money For Mobile Mobile ad technology company Media Armor says that it has raised $1.5 million in a series A round of funding led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners. On the company blog, co-founder Elizabeth Zalman […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Testing, Gathering New “Nielsen-like” panel efforts are being made by Google as the company introduced Screenwise which will be run by GfK’s Knowledge Networks. Google may be taking a deeper dive into attribution modeling and/or media mix modeling as, according to ClickZ’s Kate […]

Victor Wong is CEO of PaperG, a local, online advertising technology company. Wong discussed his company’s growth and offering with AdExchanger including trends he’s seeing in the local advertising marketplace. AdExchanger.com: What are some of the trends you’re seeing today which you didn’t expect when you started the company? When we first started the company, […]

Given that “food” is one of the top ad spending categories in the lifestyle space, it makes sense that the largely female-focused blog network Glam Media would build out a vertical devoted to that subject. But unlike the other recent expansions of Glam’s content and related ad offerings around health and wellness, the Foodie channel […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Selling digital used to be easy: how big is the budget, and do they want the News section, or […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Reports; CFO Leaves For HubSpot Akamai announced its Q4 2011 performance and, though there was no mention of Akamai Advertising Solutions in the release, the company reported net income of $45 million on $324 million in revenues. Read more. Wall Street had expected […]

Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that’s hardly the scalable motherlode for effective […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Grows Ad network (affiliate marketing, technology and media company) ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying. The company’s acquisition of Dotomi last year appears to be positively impacting the top and bottom line, too. Q4 […]

Yuchun Lee is svp and general manager, Enterprise Marketing Management Group, IBM.  Lee co-founded Unica which was acquired by IBM in 2010. Lee discussed industry trends and his company’s positioning – especially as it relates the CMO. Click below or scroll for more: Unica: Then And Now The Problem Unica (IBM) Solves Where Advertising Fits […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon To Build Store Amazon is “taking it to the streets” and launching a retail store of the brick-and-mortar variety beginning in Seattle. Blogger Michael Kozlowski reports, “This project is a test to gauge the market and see if a chain of stores would […]

Scott Meyer is CEO of Evidon, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Meyer to discuss his company, his views on the space, and the state of Evidon today. Click below or scroll down for more: Ad Technology Today Evidon In […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO of interclick, a Yahoo! company. With all the great data that data providers are making accessible today, it’s possible to interact with consumers in ways […]