“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. “We’re a technology company, but we provide managed services for large accounts.” How many times have you heard something along those lines from […]
Taykey does real-time advertising, but not the kind you think. The company builds media plans for its large brand ad clients based on what their target audiences are buzzing about right this instant. Those media plans are executed on Facebook, Google, YouTube, and as of this summer, Twitter. Founded in Israel three years ago, Taykey […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google & The Agency Google will work with agencies to sell its social media marketing platform services now available through its acquisition of Wildfire. That was the message of yesterday’s press release as Google’s Wildfire “selected Likeable as a preferred channel partner. Likeable, a […]
Another year of the Inc 500/5000 list brings more insight into ad tech revenues. (See last year’s AdExchanger Inc. 500 review.) Though the numbers are not audited, the companies involved had to spill the beans and say how much money they made in 2011 and years prior. Let’s review the results…
As retailers, both online and offline, prepare for this year’s holiday season, the evolution of the e-commerce space is expected to have an even bigger impact on the way people choose to buy things and how marketers attempt to influence what they buy. Citigroup analyst Mark Mahaney attended the eTail East conference in Boston last […]
It was three months ago that Jack Bamberger joined GroupM agency MEC as president, digital for North America. He was in some ways an unusual choice, having far more experience on the media than the agency side. Of his last 20 years, 13 were spent at Time Inc., Meredith Corporation, and Ashton Kutcher’s Katalyst Media. […]
Affectiva CEO David Berman recently spoke to AdExchanger after the announcement about his company’s most recent round of funding. Though it’s early for this notion at Affectiva – think emotions for audience targeting, potentially. Berman dug into the details… AdExchanger: First, can you review how strategy over the past year has evolved at Affectiva? DAVID […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. I’ve talked a lot about the odd couple pairing of the CMO and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu Ads, Direction Big changes are coming to Hulu, and they’re all starting at the top, beginning with the position of CEO Jason Kilar and the relationship to the streaming video site’s big media backers, reports Variety’s Andrew Wallenstein. Citing a three-page memo about […]
Both mobile ad spending and real-time bidding are growing rapidly, but for many advertisers, whether there’s enough scale to justify a major investment in either of those formats remains a question. Mobile demand side platform StrikeAd is hoping to promise enough scale for mobile buyers by simultaneously stretching its operations from its original UK base […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. My friend and colleague Todd Herman (LinkedIn) once wrote a strategy paper about video content when we worked together at Microsoft. Called “Don’t […]
Every so often a solution bubbles up that aims to give people more control over how their data is leveraged. Several years ago AttentionTrust.org aimed to provide such a service, and the FTC-led Do-Not-Track browser initiative aims to do the same on a much larger scale. But is the world ready for self-administered marketing profiles? […]
Retailers, trucks, delivery – digital ads! It follows, doesn’t it? Give this a go… As retailers see their margins depleted and ecommerce competitors grow like weeds, some in the brick-y retailer world see the faster delivery of products as a way to differentiate and maintain there brick-and-mortar edge. They’re in the neighborhood, so why not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Taking Back The Data Wired looks at the recently-announced Merchant Customer Exchange (see release) that brings together major retailers to create a payment solution of their own and “hoovers” all that valuable customer payment data in the process. Wired’s Marcus Wohlsen writes, “[The Merchant […]
Facebook now holds a secure place behind YouTube as a video content property as online streaming continues to grow, according to the latest comScore rankings. Read the release. A year ago, comScore’s July 2011 video rankings had Facebook in the number three spot, behind video music site Vevo. Google Sites, as comScore identifies YouTube along […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, Senior Analyst at Forrester Research. The term “end-to-end” gets thrown around a lot in digital advertising circles and is increasingly part of the conversations we have with […]
A new Real-Time Bidding buyer’s guide from Econsultancy provides a snapshot of the exchange-traded media landscape, along with an assessment of today’s demand-side platforms, trading desks, and supply-side platforms. Its overall conclusion is that RTB systems are maturing perhaps more quickly than might’ve been expected, though a lack of measurement consistency and other problems may be hindering marketer […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lijit Exchange The promise of “brand safety” seems to be a big draw in exchange circles these days, so Federated Media’s supply side ad tech unit Lijit Networks has introduced new inventory packaging capabilities on the Lijit Exchange to capitalize on the trend. In […]
Sense Networks is trying to position itself as “the big data” company of mobile. But with all the worries about privacy on what consumers regard as their most personal device, the company believes it can rely on anonymous data – such as the kind contained in apps that users opt in to – as a […]
Facebook’s nascent real-time bidding marketplace is steadily ramping up. The Facebook Exchange continues to add new RTB partners and may be close to publishing a list of approved Facebook Exchange vendors to its Preferred Marketing Developers directory. The list of approved Exchange RTB partners now includes 14 firms, up from 9 in late June – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Pitch WSJ gives the feature treatment to Facebook’s courtship of global ad clients. Shayndi Raice notes that at one meeting of its client council, CMOs harangued CEO Mark Zuckerberg: “As the ad types peppered the young chief executive officer with questions, a theme […]
GroupM has promoted North America CEO Rob Norman to run its digital kit and kaboodle on a global level. Among his objectives is closer management of dealings between GroupM’s thousands of digital specialists and the spangled array of ad technology partners. The WPP-owned media agency network has never had a Chief Digital Officer before. Speaking […]
Advertising and marketing trendspotting has no shortage of intriguing starting points. Take the marketer, for example. With audiences migrating online, knowledge and expertise with dense, digital marketing tactics has gradually competed in importance with the comparatively simple TV “buy.” To survive, and thrive, marketers need to understand tech. They may do by it by partnering […]
Kiran Hebbar is a General Partner at Valhalla Partners. As part of his responsibilities pertaining to his venture firms investments, he serves as a director on the boards of Adaptly, display ad marketplace Legolas Media and PlaceIQ among others. AdExchanger followed up on our conversation with Hebbar last year to get his views on industry […]
On its earnings call last month, eBay said its mobile transactions will double this year, to $10 billion – a big number that includes mobile commerce spending for both eBay and PayPal during 2012. “The share of mobile transactions as a percent of our total is growing dramatically,” CFO Robert Swan told analysts. Given this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing ‘Effectiveness’ Just as comScore is engaging in a patent suit against ad effectiveness companies, AOL’s ad serving subsidiary Adtech is stepping into the fray with its own product designed to measure consumer “visibility” for marketers and agencies. “We are making the length of […]
Facebook is trying out a new ad placement that lets advertisers build the reach of ads in the news feed – the most visible real estate for its sponsored ad units. In what’s being called “a very small test,” Page owners will be able to promote posts to Facebook users who are not fans of […]
Demand Media’s Q2 earnings beat Wall St.’s expectations last week, as the content aggregator (don’t call them a “content farm,” okay?) and owner of eHow, Livestrong and Cracked posted its first, albeit slight, profit since issuing its IPO over a year ago. The company has attributed much of its growth to social media, something that traditional […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. When someone is betting millions, they’ve typically done their homework. So when you see the current M&A activity in […]
