Vitrue offers one of a small handful of enterprise platforms geared to marketers’ social publishing needs. The six-year-old company says it’s making steady progress in tying social to various corners of the digital marketing dashboard, including analytics platforms, CRM, and mobile. CEO Reggie Bradford recently spoke with AdExchanger about this and other topics, such as […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. David Levy is co-founder of SocialVibe, a digital advertising technology company. Jerry Neumann posed a question on AdExchanger the other day that should strike a chord with anyone who works in media and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funds For Tags Tag management company BrightTag announced that it has raised $15 million in new financing. In addition to listing its venture partners, BrightTag stated in the release that it has “achieved 12x year-over-year growth in 2011 and is on pace to reach […]
Phil Fernandez is CEO and President of Marketo, a marketing automation software company. Fernandez recently discussed his company and industry trends with AdExchanger. Click below or scroll for more: Audience Buying and Marketing Automation What Marketo Solves Defining Marketing Automation Addressing Brand, Competitive Set Marketer Transformation Milestones Ahead AdExchanger: Is there a connection between the […]
Miami-based Media 8 is one of a growing number of indie digital shops to dabble in programmatic ad buying. Since mid-2011 the Hispanic and travel-focused agency has brought exchange-traded display media to clients including General Mills and Dish Latino. It has done so courtesy of a relationship with trading desk partner Accordant Media, which provides a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Spraying, Praying Putting the pedal to the metal in regards to the viewable impression, comScore has partnered with Pretarget on a new study which shows viewability matters, and other stuff, not so much. Audience buyers via RTB might be more discerning but for […]
The buildup around the online advertising “NewFront” presentations this week from Microsoft, Yahoo, Digitas and others are meant to appear similar to the annual TV upfront extravaganzas, AOL appeared to take the notion as seriously as possible. At a rented studio on Manhattan’s west side, the company unveiled a presentation that makes AOL’s content offerings […]
Yesterday TV and online ad platform DG announced the acquisition of semantic technology firm, Peer39. Read it. AdExchanger asked Ken Allen, who is Director, Head of Digital Media and Internet Advisory with Blackstone Advisory Partners, LP, his reaction to the deal and the opportunity with digital ad, targeting data. AdExchanger: What’s your take on DG’s […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. “The more complex societies get and the more complex the networks of interdependence within and beyond community and national borders get, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Pre-IPO Facebook Stats Facebook has amended its S-1 registration statement with the SEC as it prepares to go public at some point in May according to the rumor mill. From the S-1, Zynga is even more important – including display: “In 2011 and […]
Ad Age’s Jason Del Rey covers the acquisition of semantic technology provider Peer39 today for $15.5 million by DG. Read it. And, read the DG release. According to Crunchbase, Peer39 had raised $27.4 million to-date. Ouch. In that a part of the acquisition is a stock-based earn-out, Peer39 could get some of that original investment […]
Xuehua Shen is CTO and Co-Founder of iPinyou, a demand-side platform technology company based in China. Shen discussed his company and its recently announced demand-side platform with AdExchanger earlier this month. Click below or scroll for more: Display In China iPinyou’s Demand-Side Platform Guaranteed Vs Non-Guaranteed Sourcing Display Supply Milestones Ahead AdExchanger: How has audience […]
“Ad Agents” is a column written by the agency-side of the digital media community. Alastair Cole, Head of Creative Services of Essence Digital, a global digital marketing agency based in London and New York. Do you like to be challenged? You should: problem-solving is human nature and our brains have evolved to reward us when […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Brand Tools Brand advertising technology firm Moat announced today that it has raised $12 million in equity financing (the company raised $4.5 million previously) in a round led by Mayfield Fund. Mayfield’s Tim Chang joins the Moat board as the company says it […]
Little Rock, Ark.-based Acxiom is the original data management platform. The 42-year-old company has arguably done more than anyone to blend online and offline data sources – for instance by helping automakers compile leads from their own branded sites, car research sites, dealer walk-ins, and other sources. Customers in financial services, media, CPG, and tech, […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Makes Bank Microsoft reported its fiscal third quarter 2012 financial results as the company had quarterly revenue of $17.41 billion with net income of $5.11 billion or 60 cents a share. That was 3 cents per share better than Wall Street expected according […]
More than any other streaming video joint venture, Hulu has never had to work too hard to resemble the TV experience – thanks to its backers, NBC Universal, News Corp., ABC, it is the primary spot for primetime viewing on the web. But as YouTube continues to build its own more “professional” channel spaces and […]
Pat Connolly is Head of Strategy, Conde Nast Ideactive, an agency unit within publisher Condé Nast. Connolly discussed his views on industry trends recently with AdExchanger.com. Click below or scroll for more: Programmatic Buying and ‘Always On’ Success Metrics for Branded Content On Marrying Offline/Online, Print/Digital What’s Hot AdExchanger: How is programmatic buying affecting your […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Verification Funds AdSafe Media announced yesterday it has taken a new round of funding to the tune of $10 million. That brings the company’s total raise to $17.25 million according to Crunchbase. The release states that “the funding will be used to further […]
Display failed to close the gap with search in 2011, according to the Interactive Advertising Bureau’s full-year ad spending report, released today (full report). Both categories grew dramatically during the year, but search spending clearly has the bigger head of steam, says the IAB and research partner PricewaterhouseCoopers. PwC estimates search revenues totaled $14.8 billion […]
Depending who you ask, momentum for an online GRP measurement standard is either the best answer the online video business has to unlocking billions of TV ad dollars or it’s a menacing hand from the past come to smother web video metrics in the cradle. The latest major player, and first publisher of size, to […]
Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting based on “viewable” impressions and GRPs, and are baked into DoubleClick’s ad management suite as part of a new product initiative called Brand Activate. The […]
Omar Tawakol is CEO of BlueKai, an ad technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Tawakol late last month to discuss his company, his views on the space, and the state of BlueKai today. Click below or scroll for more: BlueKai In The Past Year […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. View The Ads Say Media is going right for the gut of “viewable impressions” as the company announced a “cost per exposure” (CPX says Say) model on its company blog. This would appear to be the equivalent of a CPM buy above-the-fold – except […]
Yahoo! reported its first quarter 2012 earnings today and results looked good as the company beat Wall Street estimates by about $60 million according to Reuters. From the release, “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,077 million for the first quarter of 2012, a 1 percent increase from the first quarter of 2011. […]
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Harvey Kent, Chief Media Strategist, MediaOcean, an advertising technology company. The way things stand today, the video business isn’t one business, but two separate businesses evolving in […]
At a time when data and technology are an integral part of the advertising/marketing chain, the concept of the traditional ad holding company is changing. Once thought of as mere tools to be accessed on an ad hoc basis, data and tech are now central to the process of media buying and planning. That was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online GRP Momentum Aol is looking to satisfy brand marketers who want their GRP offline – and online, too. In a press release, Aol announced that it “will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how […]
Jerry Neumann is a partner in Neu Venture Capital, a New York City-based seed-stage investor group with investments in 33Across, Metamarkets, PerformLine, The Trade Desk, Optim.al, Media Armor, and Yieldbot among others. Jokes all start with one of a few stock set-ups. “A man walked into a bar.” But the punchlines are all different. VC […]
