Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commodity Convo Reuters Jennifer Saba analyzes new revenue data for newspaper publishers and sees ad exchanges as the culprit. She explains to the neophyte, “Advertising exchanges are electronic platforms that allow buyers to bid on and purchase advertising space at drastically reduced prices. Many […]
Members of a key online standards body are hashing out what to do about Microsoft’s controversial decision to ship Internet Explorer 10 with the Do-Not-Track setting turned “on” by default. On a conference call yesterday, representatives of three member companies in the World Wide Web Consortium’s (W3C) “tracking protection” working group argued forcefully that Microsoft’s […]
Last week, John Battelle, founder and chairman of blog network Federated Media, decided to join the board of marketing data services and technology company Acxiom – a digital entity that could hardly be more different from FM, which has positioned itself as a proponent of “conversational marketing” that looks to connect consumers and advertisers through […]
Are advertisers frustrated with the limits of Facebook ads witnessing the advent of a more conciliatory approach? A new change allowing marketers to serve ads only to the news feed – or even only to the mobile news feed – suggests that may be the case. But agencies want more. Before yesterday’s change, marketers could […]
As ad tech companies make inroads in doing that, Rovi Corp., the company that both serves as the TV Guide of smart TVs and the operator of an ad network on connected sets, is unveiling a data product that’s designed for cross platform deals, starting from the set-top box and continuing to the web. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here PubMatic Banks $45 Million Sell-side platform PubMatic announced a hefty “mezzanine” round raise of $45 million as it looks to build out and, perhaps, even acquire sell or buy-side tools in preparation for an IPO. Peter Kafka interviews Goel about his company on All […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Jeremy Stanley is SVP Product and Data Sciences for Collective. As an industry we have largely concluded that existing measurement solutions (CTR, view-through and click-through conversion) have glaring flaws. And so we have […]
On Monday, Salesforce.com announced the acquisition of social marketing software company Buddy Media for $689 million. Read more. Marcel LeBrun, CEO of Salesforce Radian6, and Michael Lazerow, CEO of Buddy Media discussed the transaction with AdExchanger. AdExchanger: Marcel – can you talk a little bit about why Salesforce’s Radian6 is part of the discussion when […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s The Pixel Yesterday’s DoubleClick marketing event appeared to be a success if a “few thousand viewers” via a livestream is any indication. The event announced new integrations within the DoubleClick marketing stack known formally as DoubleClick Digital Marketing. Invite Media-like tech is getting […]
Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to DoubleClick customers today, Mohan will outline imminent plans to consolidate DoubleClick’s fragmented menu of advertiser-facing technologies into a single […]
Bob Liodice, CEO of the Association of National Advertisers, is far from alone in being flummoxed by Microsoft’s decision to roll out IE 10 with Do Not Track “on” by default. But, as a key figure in privacy self-regulation, his confusion is poignant. “This came out of left field: no context, no rationale, no rumors […]
Microsoft’s apparent abandonment the Digital Advertising Alliance’s industrywide agreement that “Do Not Track” should be a strictly opt-in has surprised and concerned Interactive Advertising Bureau President and CEO Randall Rothenberg. Still, the IAB head, in a conversation with AdExchanger, was clear that although Microsoft’s forthcoming Internet Explorer 10 browser come with an active “Do Not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alt UDID Under Review The Wall Street Journal sees the new UDID alternatives as mobile ad networks’ efforts to “circumvent” Apple Safari browser security efforts. The WSJ says, “…Ad networks that serve advertisements within mobile apps have started using new identifiers that collect information […]
Google has agreed to buy hosted IM platform Meebo in a deal that signals its growing eagerness to wrap its head (and pocketbook) around social and “earned” media– including how to monetize content-driven brand connections. The purchase price was not disclosed, but in an earlier report about talks between the companies, AllThingsD claimed the price […]
It’s official. CRM loves social as it looks to make actionable its vast data sets. The announced acquisition of Vitrue by Oracle a couple of weeks ago has been followed today by the $689 million purchase of Buddy Media by Salesforce.com. Jeff Pashalides, Head of SaaS Advisory at Blackstone offfered his thoughts on the acquisition: […]
Here’s a snippet from the release: “Salesforce.com, the enterprise cloud computing company, today announced that it has entered into a definitive agreement to acquire Buddy Media, the world’s leading social media marketing platform, for approximately $689 million payable in cash and salesforce.com equity. The transaction is expected to be completed during salesforce.com’s fiscal third quarter […]
Microsoft’s decision to ship Internet Explorer 10 with Do Not Track “on” by default has created palpable upset in digital ad circles. Evidon, the Association of National Advertisers, and the Interactive Advertising Bureau quickly lambasted the decision, which may renege on a non-publicized agreement among members of the Digital Advertising Alliance that DNT should be a […]
Matt Seeley is President of Experian Marketing Services. Seeley recently discussed his company’s acquisition of Conversen with AdExchanger. Conversen develops “interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels,” according to the Experian press release announcing the purchase. Read it. AdExchanger: For the the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Login Cometh Michael Miller reports on Google execs Susan Wojcicki and Sundar Pichai’s appearance at last week’s D:10 conference. In response to a question about the poor targeting of advertising today, Miller paraphrases Pichai who says, “The personalization of advertising is still in […]
There’s no question that display advertising continues to be one of the fastest growing parts of online advertising, but some of the largest bellwethers in the space appeared to stumble in Q1. Both AOL and Yahoo experienced slight declines in display, and even Facebook had to admit just prior to issuing its troubled IPO a […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joshua Koran is VP Digital Product Management, Research and Data for AT&T AdWorks. Much has been written about the “viewable impression” metric, which banishes impressions that go unnoticed by consumers. It relies on […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Set To “ON” If you just can’t stand browsing without a Do-Not-Track feature, in a few days Microsoft says it can help with DNT Features built into its latest Internet Explorer 10. Read the news buried in a release. Meanwhile, IAB CEO Randall […]
LifeStreet Media has, to this point in its trajectory, been focused on driving app installs through mobile and social ad placements. Its optimization engine, RevJet, claims to dramatically improve ad performance for its core customer base of app developers and publishers. But lately it’s begun to focus more on serving “true campaign objectives” rather than […]
“Ad Agents” is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency The above headline contains an acronym long enough to strain its credibility as a time saver. TANSTAAFL stands for “There ain’t no such thing as a free lunch“, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Internet Trends In spite of the fact that former Morgan Stanley analyst Mary Meeker has joined the VC world (Kleiner Perkins), she is still cranking out her famous Internet Trends report which she presented at All Things D’s D10 conference. And guess what? Mobile […]
Among the first wave of digital agencies launched in the early to mid ’90s, Razorfish may be the strongest survivor. Through several acquisitions that ultimately placed it in the stewardship of Microsoft, then Publicis Groupe, the agency retained a distinct identity while continuing to innovate and expand globally. Last week it grew its China headcount […]
Recent years have brought tighter alignment between marketing and IT at many global organizations. Pressure to bring the previously fire-walled disciplines closer together is driven in part by the flattening of the purchase funnel, which has in turn eroded barriers between advertising and CRM and created opportunities to track and manage touch points from very […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Salesforce.com Has A New Buddy? Social marketing software is the new DSP. Last week Vitrue was acquired by Oracle. This week, Peter Kafka says on All Things D that Buddy Media and its $90 million of venture funding is about to get rolled up […]
Today, on the Doubleclick Publisher blog, Google released a new report showing a range of display ad trends for publishers using its DoubleClick for Publishers (DFP) ad server, the DoubleClick Ad Exchange, and Google AdSense network. For example, not unexpectedly, Google’s Jonathan Bellack, Director of Product Management, Display Advertising, states, “Sell-through rates (the percentage of […]
