Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Auto Ads Video ad network TidalTV targets automotive marketers with its latest product launch as it will integrate audience targeting data from automotive data company Polk via Datalogix. According to the release, TidalTV claims, “Integrating Polk data directly and through Datalogix’s technology, TidalTV […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Neal Mohan, VP, Display Advertising, Google, offers his views. I’m excited about a ton of things, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sparking Ad Sales In an Advertising Age article, Jim Spanfeller discusses Spanfeller Media Group and the success of its food-focused The Daily Meal site. Spanfeller admits to Ad Age’s Jason Del Rey that things didn’t going exactly as planned initially even though The Daily […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Rik van der Kooi, Corporate Vice President, Advertiser and Publisher Solutions Group for Microsoft, offers his […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reviewing The Exit In the Wall Street Journal, reporters look at whether New York Times CEO Janet Robinson’s decision to leave the company was a result of missteps with digital strategy. The WSJ’s Russell Adams and Christopher Stewart write, “Executives under Ms. Robinson used […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Ross Levinsohn, executive vice president of the Americas region for Yahoo!, offers his views. One word– […]
In a blog post yesterday, Microsoft publicly addressed its approach to channel partners (think demand-side platforms, ad networks, etc.), especially as it relates to the Microsoft Advertising Exchange. Eric Dahlberg, who is Director, US Network & Exchange Sales for Microsoft Advertising, emphasized the position that his company believed was the best choice among several options: […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Matt Seiler, Global CEO, IPG Mediabrands, offers his views. Clients will pay their agency in direct […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Competing With Agencies Google VP of Product Neal Mohan takes a call from trade publication Campaign Asia-Pacific and talks display. On Google competing with agencies and going direct to clients, he says, “Google competing? Categorically no. Agencies are very close partners. In fact, […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jack Klues, CEO of VivaKi, offers his views. In 2012, the words Disintermediation and Frenemy will […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” John Battelle, Founder/Chairman of Federated Media, offers his views. We expect to see tremendous consolidation and […]
Today, in an interview with AdExchanger.com, Microsoft Advertising Exchange‘s Eric Dahlberg and Dennis Buchheim outlined the latest on a number of company initiatives including their company’s approach to technology partners like demand-side platforms. Buchheim and Dahlberg stressed the importance of remaining open to innovation and that DSPs will remain a key demand-side player in the […]
Yesterday, a team of analysts from Forrester Research led by Joanna O’Connell, published a new report, “The Forrester Wave: Demand-Side Platforms, Q4 2011,” shining a light on the programmatic buying trend in display advertising, and looking at seven demand-side platforms and their capabilities, in particular. O’Connell begins her team’s analysis by stating the challenge for […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jeremy Steinberg, Vice President, Digital Sales & Business Development – FOX News Channel and FOX Business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The DSP Wave Forrester Research published its latest “Wave” research report yesterday and even though there are hundreds of media buying companies using the DSP model across ad exchanges and other supply sources, Forrester’s criteria whittled the list down to seven, display-focused DSP companies […]
Yesterday, online shopper marketing company RichRelevance announced the acquisition of retailer search monetization provider Searchandise. According to the release, “RichRelevance currently serves more than 1.4 billion page views each month across its retail publishers and with the acquisition of Searchandise will now serve 10 of the 25 largest retailers on the web, including Target, Sears […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Euro RTB London’s Infectious Media unlocks its own real-time bidding (RTB) data in a report titled “European RTB Insight Report.” Infectious’ Martin Kelly tells AdExchanger.com about the need for the report, “There’s still a dearth of information out there on the market and loads […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Dave Zinman, Chief Operating Officer of Inadco, offers his views. “What has been will be again, […]
IGN Entertainment, a media, digital distribution, and game technology company, and a division of News Corporation, recently announced that it will incorporate FreeWheel‘s Revenue & Payments Management (RPM) system to bring together reporting across syndication channels Read more. Bernard Ho, VP/GM of Video at IGN Entertainment, discussed the deal and its implications. AdExchanger.com: How does […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Bill Duggan, Group Executive Vice President of the Association Of National Advertisers (ANA), offers his views. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing M&A RichRelevance (AdExchanger.com Q&A in Feb. ’11) has acquired Searchandise (AdExchanger.com Q&A in May ’10) in yet another 2011 deal. Ad Age’s Jack Neff reports that “RichRelevance said the combined companies will serve 10 of the 25 biggest retailers on the web, […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Nancy Hill, President of the American Association of Advertising Agencies (4A’s), offers her views. What will […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), offers his views. A Digital […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. As we look at the emergence of social as a serious contender within a typical media buy, the marketplace is noticing an evolution […]
Hello Dear Reader! I have an offer for you. And surely you’ll agree… an offer like this doesn’t come along very often. In exchange for some PII, I’ll send you this beee-utiful, 50+ page, 2011 AdExchanger.com comic book. (More pictures below.) Imagine you with the AdExchanger.com comic book – and your friends, in awe. And, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knowledge Networks Acquired On Friday, market research company GfK Group announced the acquisition of ad effectiveness research company Knowledge Networks as yet another ecosystem company is assimilated. Knowledge Networks’ KN Dimestore has been in the same bucket as Vizu as both companies are looking […]
On Wednesday, Hearst digital marketing agency, iCrossing, said that it had acquired data management platform, Red Aril. In the release, iCrossing identified the DMP as a key part of the deal as well as “a trading desk application, which leverages insights from the data management platform to execute and inform media campaigns across networks and […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adware Developments In the spirit of toolbar strategies from the days of yore, The Wall Street Journal’s Emily Steel discovers how certain developers have created new ways to suck in APIs, feeds and web pages and display them in a custom app with ads […]
