Now Hiring At Yahoo; Vibrant Evolves Its Ad Formats

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Looking For ‘Acqui-hires’

Yahoo’s “Marissa Mayer era” is starting to take shape with a series of small moves that are designed to change the culture at the portal. For example, Blackberries are out, iPhones are in. The “biggest” change is yet to come, as Mayer seeks a few good “acqui-hires.” But one alleged prospect wasn’t impresssed, telling the NYT’s Nicole Perlroth, Yahoo failed to do due diligence. “At Facebook and Google, they know your underwear size before you walk in the door,” this person said. “At Yahoo, it was clear they hadn’t even Googled me.” Read more.

First-Party Display

Neustar announced that it’s putting first-party, CRM data to work in online display advertising with a new product it’s calling ConsumerReach, “an attribute matching solution.” The press release explains that the product gives “consumer brands the ability to reach prospects and retain, up-sell and reinforce awareness among their best current customers with precise messaging across multiple online display advertising platforms without compromising consumer privacy. It also offers post campaign analysis…” Read more.

PointRoll Video Gets ‘InTagrated’

Gannett rich media ad provider PointRoll is introducing a new product called InTagration, which is designed to ensure that in-stream video campaigns work seamlessly across all devices and formats. “So essentially, if you are running a multi-channel in-stream video campaign with a media buy on multiple publishers with different requirements, your life just got easier,” writes Kailei Richardson, PointRoll’s director of marketing, in a blog post. Read it. The message: make video ad delivery easier at-scale.

Facebook Ad Net

Business Insider brings some fresh speculation on a Facebook RTB display ad network. Now that it has a mobile ad network in testing (AdExchanger story), Jim Edwards proposes the desktop version is a logical next step. He enforces the point of view with a comment from Rubicon’s Frank Addante, fresh from seeing Facebook ad architect Gokul Rajaram speak at AdExchanger’s Human Centered Automation conference. Addante tells him, “If Facebook is able to leverage its data but do so on high-quality content, it’s really very powerful.” Read more.

INTJ

Doug Weaver reflects on the power of the introvert on the digital sales team. Loud mouths may need to rethink their selling strategy as he writes, “In the workshops I conduct with sales teams I have started to look for the introverts and carefully draw out their ideas and solutions. Having spent a little more time in their own heads, their thinking is almost always more complete.” Read more.

Vibrant Revamp

Vibrant Media’s name is synonymous with in-line contextual ads, but users curse those ads almost as often as they click them. Writes AdAge’s Michael Learmonth, “Vibrant is hoping to change that with a host of new formats using video, images and social content, but to also ask a bit more politely before they take over the screen.” Also, the price model is shifting from CPC to cost-per-engagement. Read more.

Hail To The Chief!