As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, which are in various stages of rolling out new ad units that leverage location data. In a blog post yesterday, Google announced ads will […]
Facebook’s big push into video ads, expected this fall, is bound to have ripple effects in the online video space — as a major new source of premium inventory becomes available. From Tremor Video’s perspective, Facebook’s focus on what appears to be in-banner ads will allow the company to further differentiate itself in what remains […]
Retailers that push fewer posts, but better and more targeted ones, are gaining an edge over those that pursue volume when it comes to publishing Facebook content, new data suggests. The 50 Social Retail Report from enterprise social media management company Expion analyzed 16,000 posts for the top 50 retail brands as designated by Interbrand. […]
Marin Software is a stalwart of the search space and a minor player in what it calls “performance display.” Ten percent of its revenue comes from nonsearch channels, primarily the Google Display Network, Criteo and Facebook. (It’s a Preferred Marketing Developer). CEO Chris Lien spoke with AdExchanger about his company’s baby steps in programmatic and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kolin Kleveno, director of performance display at 360i. With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ratings Push Nielsen is tightening its partnership with FreeWheel, ahead of the fall TV season, in an attempt to streamline its Online Campaign Ratings (OCR), according to Adweek. FreeWheel works with companies like ABC, AOL, ESPN and Viacom, and integration with Nielsen’s OCR […]
By most accounts, Tremor Video’s introduction to the public markets was nothing to cheer about, as the video ad network saw its share price sink 20% in its first month of trading. The company’s first earnings report is solid and may be enough to turn investors around. Among the high points of Tremor’s Q2: its […]
Twitter is letting CPG advertisers link their ‘Promoted’ ad placements to offline sales, courtesy of Datalogix. The offering has strong echoes of Facebook’s year-old POS conversion-tracking relationship with Datalogix. Twitter has already run tests with 35 brands using the “offline sales lift” feature to weigh the impact of online engagement with in-store transactions. Advertisers include […]
Quirky arts-and-crafts catalog company Oriental Trading Co. has been in business for 80-some years. Begun as Japanese immigrant Harry Watanabe’s church-and-carnival sales operation, it has since weathered a 2010 bankruptcy and made its way through multiple hands and advisers before being acquired by billionaire Warren Buffett’s Berkshire Hathaway last fall. More recently, it acquired toy […]
YuMe’s stock price at the end of its first trading day remained at $9 – exactly where it was when the video ad tech company’s shares were priced the night before. While the opening price was less than the $12 to $14 the Redwood City, CA-based company had aimed for when it filed its initial […]
Adap.tv was not the only video company to have a good day yesterday. On the same day that AOL snapped up video-ad marketplace Adap.tv for $405 million, digital ad management provider DG saw its stock shoot up 25% to $10.31 at yesterday’s closing bell. Although DG rescheduled its earnings call from Wednesday afternoon to Thursday, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CEO at AddThis. The media industry was left stunned with this week’s news that The Washington Post and its 135-year-old legacy is now under the watchful eye […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Saving TheStreet Elisabeth DeMarse brought Bankrate back from the brink of disaster, and now she’s hoping to the do the same thing with Jim Cramer’s TheStreet, according to The Observer. The company makes most of its money from subscriptions (about 85% according to the […]
AOL is not taking its foot off the programmatic gas pedal, and agencies are impressed. The $405-million acquisition of video ad platform Adap.tv sheds new light on other recent developments, including the hire of Razorfish’s global CEO Bob Lord to lead AOL Networks and a planned “programmatic upfront” event in September. Their obvious conclusion: AOL’s […]
Its $405 million acquisition of video ad marketplace Adap.tv closes two big loops for AOL. The first is around video, which has become a bigger part of both its and rival Yahoo’s strategies. Both portals have doubled down on original video content creation, but AOL has looked to video as an ad-tech solution, whereas Yahoo […]
AOL will shell out $405 million for Adap.tv, as we reported this morning. That’s a lot of scratch for an ad-tech company – or any company, for that matter. While M&A comparisons are only useful up to a point, it might be instructive to consider the video-ad platform in light of other few recent deals […]
Aside from the big news that AOL was acquiring video-ad marketplace Adap.tv to further its programmatic goals, the portal reported its Q2 earnings, which showed continued strides on its display business. While the single-digit gains made during the period may not seem too exciting, they do compare favorably with the recent earnings from Yahoo and […]
AOL has agreed to buy video-ad company Adap.tv in a deal that will add another arrow to the programmatic quiver, with products facing both the buy and sell side. Adap.tv is one of a handful of mature companies, alongside YuMe, Tremor Video and TubeMogul, that are seizing the digital video opportunity. Its revenue growth has […]
As of today, YuMe is the latest video ad-tech company to officially go public, and although it has posted clearly strong revenue growth and profitability in the past year, the company’s IPO has been priced at $9 per share, according to an SEC filing late Tuesday night. Read it here. YuMe is selling 5.1 million […]
On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from all companies gathered today in New York to talk forward moves with hybris’ new parent company, German enterprise giant SAP. “We have, in the past, spent a […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Ah, the cookie. It’s the mainstay of targeted advertising and the hot button of the privacy debate. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. E-tail vs. Retail Mobile ad-tech firm Media Armor released its Q2 2013 report examining the differences between retail and e-tail shoppers. Ironically, one of the findings is that retail shoppers own more devices than e-tail shoppers — and are also more likely to engage […]
Based on a survey of more than 5,000 people in Canada, France, Germany, the UK and the US, Forrester Research predicts 905 million people, up from 15 million in 2010, will be using tablets by 2017. Tablets, write Forrester analysts JP Gownder and Michael O’Grady, have “exceeded the status of mass market to become what […]
Having just passed its seven-year anniversary, Seattle-based AdReady and its founder and CEO, Aaron Finn, have seen their share of changes. For a time the company, which offers a self-serve ad platform with dynamic creative optimization capabilities, dove hard at the real-time bidding and demand-side platform trend, led by former CEO Karl Siebrecht, who took over […]
The open-source collaboration formed by video demand-side platform TubeMogul last spring to promote an industrywide standard for viewability keeps adding members, but the group is still grasping at definitions that all its members can agree on. In the meantime, a number of key video ad-tech players, namely Tremor Video and YuMe, remain committed to developing […]
If there was any doubt of Twitter’s impact on TV ratings and viral viewership, new findings from Nielsen may help dispel it. Nielsen, which recently ran time series analysis of 221 broadcast prime-time episodes through Nielsen SocialGuide, found that Live TV ratings played a statistically significant role in related tweets for 48% of the episodes. […]
Here’s a far out option for Publicis and Omnicom as they attempt to fit their trading desk units together: Allow the smaller of the two, Omnicom’s Accuen, to continue as a standalone unit to manage clients that are competitive with Publicis’s Vivaki AOD. It would be the programmatic equivalent of a “conflict shop.” Last week, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilary Kolman, director of analytics and insight at MEC North America. There has been a clear shift in digital ad technology during the past several years, with firms that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blinkx Acquiring Video Blinkx snatched up Grab Media before Yahoo got a chance, according to TechCrunch, for an undisclosed though likely small amount. Both companies operate in the online video space, connecting video producers with an audience. “This transaction, while modest in size, enables […]
