For Emmy Spahr, associate media director at Publicis agency Mediavest, “programmatic media” is a phrase that increasingly is part of the agency-client dialogue. As a member of Mediavest Group’s Geo-Commerce Center of Excellence, Spahr focuses exclusively on helping a major American cable company with its acquisition-driven plans. “We’re getting a lot of ‘asks’ for a […]
The growing demand for personalized, “real-time marketing” (think: the doings of Oreo and its digital agency 360i that resulted in “Dunk in the Dark” during the Super Bowl), is one of the forces underpinning the push toward unifying the “human” and “technological” elements of the programmatic equation. AOL’s earlier announcement of a new strategic partnership […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. Since Facebook created its exchange, FBX, by opening up inventory to DSPs and other biddable display buyers, the industry has […]
As mobile use continues to grow, so do the stakes for capturing and leveraging that data. The two-year-old mobile-ad network AirPush is betting on its data assets and tools to serve advertisers and expects to reach $130 million in revenue this year. AdExchanger spoke with AirPush CEO Asher Delug about his company’s new mobile Demand-Side […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Apples Apple has been busy during the weekend as news broke that they’ve picked up a couple of companies on the “local” front. All Things D reported early on Friday that Toronto-based crowdsourced location data company Locationary is now part of the fold. […]
Bob Lord is leaving his twin posts as Global CEO of Razorfish and CEO of Publicis Groupe’s Digital Technologies Division to take on the role of CEO of AOL Networks, a post that has been vacant since April when former head Ned Brody exited in April for Yahoo, pending his non-compete. However, Lord, who joined […]
When Innovid CEO Zvika Netter co-founded the interactive video ad-serving company in 2006, he and his partners thought they would be the advance guard that would witness the demise of the pre-roll format. Innovid would replace that model with its customizable, targeted iRoll product, which allows viewers to hit a button within a digital video […]
As a number of large technology vendors race to create full-spectrum digital marketing suites and omnichannel customer experiences, one player is here to remind them that it knows a thing or two about commerce. And, when it comes to its advertising and paid media play, eBay’s launch of eBay Enterprise Marketing Solutions today has much […]
While they may seem frivolous to some people, digital stickers — small emoticons and images that can be sent in chat messages — are gaining traction as a viable marketing tool. Facebook and app developers in Asia, where digital stickers first became popular, have rolled out numerous stickers and more companies are following suit. What […]
Digital-media buying may have moved from buying placement to buying audience, but vertical publishers are still gladly carrying the “contextual” torch as valuable audience continues to be attracted to niche content – an opportunity TechMediaNetwork is looking to exploit. Having raised $33 million in 2011 in hopes of unseating other tech publisher networks such as […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Prince, senior vice president of media and new ventures for Neustar Inc. The marketing industry has a long history of embracing emerging trends, then dismissing them as passing […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Co-op Fetchback’s former CEO, Chad Little, is back for more. Faithful readers know that display-ad retargeter Fetchback was acquired by GSI Commerce in 2010 (for a rumored $40 million or so) — and then GSI was acquired by eBay in 2011. Little moved […]
After the stock market closed today, Google reported its results for the second quarter ending June 30, 2013. The revenue numbers: “Google Revenues (advertising and other) – Google revenues were $13.11 billion, or 93% of consolidated revenues, in the second quarter of 2013, representing a 20% increase over second quarter 2012 revenues of $10.96 billion.” […]
On agency holding company Omnicom’s Q2 2013 earnings call today with Wall Street analysts, CEO John Wren and CFO Randall Weisenburger talked “programmatic strategy” as Omnicom’s net income for the most recent quarter increased 2.4% to $289.5 million from $282.7 million in Q2 of 2012. Read the earnings release (PDF). The holding company is looking to […]
Yahoo’s move to acquire mobile-ad targeter and data-management software provider AdMovate follows on the heels of a busy mobile acquisition week with Criteo acquiring AD-X Tracking; Media6Degrees picking up EveryScreen Media and [X+1] buying mobile marketing firm WDA. All four acquisitions point to an increasing urgency among marketers to optimize their mobile campaigns and find […]
Among Adobe’s visions for its Marketing Cloud suite of products is enabling a streamlined process of creating content and delivering it all the way through to campaign execution, the company said. Just weeks after Adobe’s announced $600 million acquisition of marketing automation company Neolane (See AdExchanger story) to round out its creative and content capabilities […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon Project. As advertising technology moves from agencies’ back offices to the front — and from auctions to deals — digital publishers are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Inventory Flat Growth has slowed for exchange-traded media, according to a report released by Accordant Media, but media quality has increased. “Q2 turned out to be a notable period for (the) programmatic media industry,” said Art Muldoon, Accordant Media’s co-founder and CEO, in […]
Following Yahoo CEO Marissa Mayer’s vague comments during Tuesday’s Q2 earnings call promising to increase investments in the company’s ad-tech offerings, the portal has done something concrete by acquiring mobile-ad targeter and data-management software provider AdMovate. Barely a year old and, up until now, operating in stealth mode, AdMovate describes its purpose as delivering “personalized, […]
For luxury retail brand Stuart Weitzman, Facebook ad buys are a pertinent part of its strategic process for brick-and-mortar store rollout. By combining offline data, such as in-store sales reports, with online performance data, the company has made headway in gauging international audience preferences to ignite interest regionally. “Stuart Weitzman is expanding globally at a […]
Accuen, Omnicom Media Group’s trading desk, is officially opening trading desk operations across 20 markets in Latin America, giving the programmatic unit coverage in 60 countries. Much of the focus on the nations that comprise Central and South America has tended to revolve around the rise in consumer spending by Hispanics in the US and […]
GroupM media agency Mindshare announced in early June that former Digitas exec Jordan Bitterman would become the agency’s new Chief Strategy Officer for North America. While at Digitas, Bitterman co-founded the Digitas NewFront, which was a pre-cursor to the Digital Content NewFronts industry-wide event held most recently in April and May. In an interview last […]
Bridging the gap between web and mobile users is critical for advertisers, but reaching the same user across different screens continues to be a challenge. Mobile ad network Jumptap is tackling the problem with its new Unified Audience Exchange. In an exclusive interview, Jumptap CEO George Bell tells AdExchanger about the Exchange and its partnership […]
Retail marketers are focusing most of their digital marketing efforts on paid search and email, according to new findings from Forrester Research and Shop.org’s joint State of Retailing Online 2013: Marketing and Merchandising report, released today. Mobile optimization, unsurprisingly, is another area of interest as more commerce companies look to the mobile device as a vessel […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Avner, founder and CEO at Taykey. With all the buzz about self-serve ad platforms, it might seem as if everyone is using them. But, as the saying goes, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media6Degrees Targets Mobile Media6Degrees made its mobile play yesterday by acquiring Everyscreen Media, according to Ad Age. “All the data we get from Web browsers is about to be doubled or tripled,” said CEO Tom Phillips as he referenced users moving to a multidevice […]
The Digital Advertising Alliance’s managing director, Lou Mastria, reacted to the Tracking Protection Working Group’s decision to reject the DAA’s draft proposal for a universal Do Not Track standard, calling it “unfortunate” and “adding more pressure” to meet the group’s upcoming deadline. “I think we proposed something that was workable and did a lot to […]
Yahoo today reported a 1% decline in ex-TAC revenue year-over-year of $1,071 million in the second quarter. See the release. And get the earnings slides (PDF). For earnings number lovers, Yahoo came in at Wall Street’s projected numbers: “GAAP net earnings per diluted share was $0.30 in the second quarter of 2013, compared to $0.18 in […]
After a year existing as a retargeting API feature within ad-exchange operator AppNexus’ system of technology tools, AdExtent says it is launching an independent version of its retargeting offering with a particular focus of augmenting Demand Side Platforms (DSPs) own solutions. In addition to AppNexus, the company is working with MediaMath, Turn and Google’s DoubleClick […]
