Depending on who you ask, Rocket Fuel’s stunning IPO is either a new dawn for programmatic media investment or a scary bubble indicator. In either case, it clearly went better than the company and investors planned. For comparison, we looked at how its nearly $2 billion market cap stacks up against other big companies in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. For those of us in the digital advertising community, there has arguably been no development that has inspired so much […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Moves To The Exchange IPONWEB and The Weather Company say they are partnering on a weather-based advertising platform. The release states that this isn’t just about targeting through Weather Channel owned-and-operated websites: “Weather can now leverage this targeting for extension campaigns purchased on […]
Mark Weninger, chief creative officer at Merkle, said there’s growing clamor outside of the creative fortress. Taking the stage at Advertising Week on behalf of the customer relationship-marketing agency, he alluded to a force that’s “armed with zetabytes of numbers and analysis.” The new competitive differentiator in advertising is the person or platform that holds […]
JetBlue is taking a stab at voice-activated mobile ads with new rich media units that will launch next week. Through the mobile ad network Opera Mediaworks, JetBlue will serve a banner ad to customers with the icon of a microphone and the message, “Click here to learn how to speak pigeon.” When the user clicks […]
Clearly Criteo is feeling no pressure to “go quiet” following its-F-1 filing last week. President Greg Coleman appeared at Advertising Week yesterday for a rapid-fire session with marketers. At the outset of the panel discussion, it was made clear “there won’t be any questions [taken] about Criteo going public.” Coleman was accompanied onstage at the […]
Video is a big part of the programmatic ad discussion taking place at New York’s Advertising Week. A recent look at the landscape by Jeffries & Co. finds that early players like Tremor and YuMe have certain advantages in the short term. But the time is nearing when the majority of video advertising will be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. Location, location, location. It’s a very complex creature. From the Mercator projection to the development of the first GPS, the representation of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DFA Ad Server Goes Global Updated: From its DoubleClick Fpr Advertisers blog, Google announced that its DoubleClick For Advertisers (DFA) ad server has rolled out globally. The updated platform is called DoubleClick Campaign Manager and it integrates the DoubleClick For Advertiser UI with DoubleClick Bid Manager. […]
With Amazon’s August rollout of Collections, the commerce giant appeared to go head-to-head with Pinterest on an offering affording merchants a direct link to products consumers “like, want and recommend.” Now, Japanese ecommerce company Rakuten appears to be working on its own image-centric platform following its $100 million investment in Pinterest last year. Yesterday’s launch […]
Rovio is no longer just a game developer. The maker of the hugely successful Angry Birds franchise is swiftly moving in to the video space with its ToonsTV mobile video platform. Originally only Angry Birds cartoons were shown on the network, but the company announced today it is now working with third-party content providers. The […]
If I were to pick one person who could distill for today’s marketer the rapidly innovating, marketing technology ecosystem, the selection would be simple enough. Who knew I’d someday have the good fortune to work with that person, too? I am excited to announce that Joanna O’Connell has joined AdExchanger as our Director of Research. […]
Was Bob Lord the only beam bracing the dam at Razorfish? The Publicis-owned shop lost another bigwig this morning with the exit of Chairman Clark Kokich for a new job as chief strategy officer at Marchex. Kokich was a mainstay at Razorfish, having previously been CEO and president. Tallying the headcount losses, Razorfish has lost […]
Mobile commerce will reach new highs on Black Friday and Cyber Monday this year, and retailers are hastily preparing for the onslaught of traffic those devices will bring. Couple that with the fact that there are 26 days between Thanksgiving and Christmas, compared to last year’s 32, and retail marketers are working on compressed campaign […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. I thought the days when companies promised awesome algorithms without offering any details were over. Companies like AppNexus or DataXu are transparent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Transaction Data Is Facebook now a payment processor? Not yet, but the social platform has taken one step closer to closing the loop on mobile commerce transactions. Last month, AdExchanger covered Facebook’s foray into an “autofill” feature for beta brand JackThreads. Put simply, […]
Maybe it’s the turbulence that has surrounded Yahoo for the last several years, or maybe it’s reflective of CEO Marissa Mayer’s general worldview, but when asked about the competitive landscape by Charlie Rose during a Q&A at the IAB Mixx conference, she said the portal is more of a potential partner than a challenger to […]
WPP Group CEO Sir Martin Sorrell takes an increasingly broad view of his competitors. In addition to the company’s two largest agency holding company rivals, Interpublic and Publicis/Omnicom (the future Publicis Omnicom Group), and smaller players Havas Media and Dentsu/Aegis, he says the company now competes broadly with Internet giants, researchers and data firms. “We […]
Customer data and analytics company dunnhumby today launched dunnhumby Ventures, a seed-stage strategic investment fund aiming to ferret out the innovators in the commerce startup space. According to Dave Balter, global head of investments at dunnhumby, “we have some goals we’re trying to hit, [which is to fund a] range of 10 companies a year […]
As more people use multiple devices like a smartphone and tablet to carry out their activities, businesses need to adapt to new methods of engagement consumers increasingly expect, according to a new study from Forrester Research. Based on a survey of approximately 61,000 adults, 90% of the respondents who own multiple connected devices said they […]
Microsoft is hoping to gain more traction with higher priced, direct sales inventory on its network by striking an agreement with its fellow portals, AOL and Yahoo, to support technical specifications for automating the buying process around reserved ad sales. In other words, Microsoft is joining the push toward “premium programmatic” that AOL trumpeted Monday […]
Last week, Cologne, Germany became a hub of advertising news, discussions and deals when roughly 26,000 marketers and vendors descended on Germany’s fourth largest city for the 5th annual Dmexco conference. In many respects, Dmexco is like any other large ad tech conference with breakout sessions and an exhibit hall, but done on a much […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The third-party ad server provides an enormous benefit to the digital media industry, while creating significant value in the ad-tech space […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to mobile. The new product will be called Omni Measurement Solutions and will allow advertisers to measure foot traffic, purchases and impact on high-funnel activities. “The product we’re working on with […]
AOL finally answered the question “What is a programmatic upfront?” by saying it would put its money where its mouth is: starting in 2014, it will make its reserved, guaranteed inventory available through its automated platforms for the first time. The portal lined up an array of advertising partners, noting that five of the six […]
As marketers, ad-buyers and CMOs are increasingly asked to defend their spend, a “consistent data framework” that surpasses the boundaries of channel will be one way to help them win budgetary battles, according to one exec. Josh Herman, VP of partner and product strategy at Acxiom, joined executives from eBay, Datalogix and Nielsen Catalina Solutions […]
While online video continues to grow, it’s becoming less certain that media buyers are ready to shift their focus demonstrably away from primetime TV. That’s not to say companies in the video space aren’t trying to make the movement between PC, mobile and TV screens more seamless. “We’re seeing single-digit ad dollars starting to move […]
Spotify, the ad-supported music streaming service, has barely scratched the surface of its advertising capabilities, but the 7-year-old company is treading carefully. The streaming service is up to more than 24 million active users, a quarter of whom are premium subscribers, and earned $577 million in total revenue last year. Part of the Stockholm-based company’s […]
Google is not the only company working on “cookieless” data technologies. Acxiom is launching a new data-management platform this week that ties in numerous data sources for cross-channel and cross-device ad targeting. Called Audience Operating System (AOS), the offering consists of three “layers.” The first is a data layer that combines Acxiom’s data points from […]
