Taiwan-based Migo Corp is a CRM company that provides data analytics services for advertising and e-commerce clients. After entering the China market 10 years ago, the company has worked to collect and analyze data—no small task. “We have to focus on getting all the data—public data and internal data—and combine them together to do intelligence,” […]
In a sign of the growing incursion consulting firms have made on terrain once held by digital agencies, retailer Belk has tapped management consultancy Accenture to execute its push into cross-channel selling. The consulting firm was chosen from a field of 10 suitors to support the North Carolina-based department store chain’s five-year, $200 million “omni-channel […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I read this recent article on what I call the “privacy versus relevancy” conversation with some interest – it’s a topic that’s been on my radar, as it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. It’s that time of the year when industry analysts and self-appointed pundits (including yours truly) gaze into their crystal balls and predict the future […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Malware Strikes Malware was delivered to consumers via a display ad in several European countries, according to multiple reports. NBC aggregates the news and says that, according to one source, “9 percent of visitors to the malicious site through a Yahoo! ad were […]
Online business directory company YP announced Monday its acquisition of mobile ad firm Sense Networks for an undisclosed sum. Sense Networks offers location and behavioral-based ad targeting capabilities. Sense Networks analyzes data sets such as the latitudinal and longitudinal information in ad requests from mobile apps to help advertisers target mobile users. Its offerings include […]
WPP Group-owned media agency GroupM’s launch Monday of spinoff Modi Media, intended to improve targeted television ads, expands WPP’s authority on addressable and interactive TV tools and services. Michael Bologna, GroupM’s former director of emerging communications who was named as Modi’s president, said Modi will operate as a separate business unit with access to clients […]
Within IDG’s $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013 from 2012. By contrast, the company’s US print share of revenues slipped to 19% last fiscal year, from 21%. Consequently, IDG intends to concentrate on its Web strength even more […]
Oracle’s deal to acquire Responsys comes with a key question: What will Oracle’s future hold for digital advertisers? When Oracle snapped up Eloqua for $810 million last December, a chain reaction of subsequent purchases followed, from Salesforce.com’s acquisition of ExactTarget to Adobe’s Neolane buy mere months later. As competitors rush to build or acquire digital […]
BrightTag’s name reflects its origins as a provider of tag-management technology, a tool that allows businesses to collect information within a Web browser. The issue today, of course, is that the flow of data transcends browsers, flooding across mobile handsets, tablets and increasingly connected devices like gaming consoles and smart TVs. This puts standalone tag-management […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. If you frequent a small business, the owner may get to know you and ask you questions about your […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Intel’s TV Dreams Doused Intel’s CEO Brian Krzanich says in an interview with Re/code’s Ina Fried that Intel gave up on its Internet TV service because the technology was there, but the content wasn’t. “You could have the biggest screen, you could have the […]
Even though the mobile advertising space is already crowded, India-based startup SilverPush sees an opportunity to help advertisers deliver targeted mobile ads and link users across the mobile Web and app environment. The 1-year-old company has set its sights on the US market and has already received acquisition offers, according to co-founders Alex Modon and […]
Most of the advancements that have fueled online video’s recent growth over the last few years tend to revolve around the technical aspects of targeting and placement. But Rapt Media CEO and co-founder Erika Trautman finds placing online video’s value in “sight, sound and motion” overlooks the true power of new media. “What surprised us […]
Beginning about a decade ago, Seattle-based Marchex made a flurry of acquisitions in several digital marketing categories, and then floundered. The company was diversified but undifferentiated, as President Peter Christothoulou describes it. It ran side businesses selling domains, driving leads and publishing a tech vertical through the 2005 acquisition of Industry Brains (recently sold to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, executive director at EMEA Undertone. When Google revealed plans for its own Internet tracking technology – called AdID – to replace the cookie, it signalled the death knell […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding The Valuer PandoDaily made note yesterday of a new $30 million round of funding by digital media valuation company Integral Ad Science. See the SEC filing. Pando’s Erin Griffith references the comScore patent battle that Integral Ads has moved beyond: “After its patent […]
Although China’s mobile users represent the world’s largest smartphone market (research firm IDC predicts China’s smartphone shipments will exceed 450 million in 2014), numerous challenges constrain non-Asian advertisers’ ability to get a foothold. Still, there’s recourse for advertisers looking to break into the Chinese market, largely in the form of partnerships. Chinese mobile advertising is […]
Although marketing industry deal activity was flat in 2013, the sector saw some eye-popping deal sizes, according to boutique investment bank Jordan, Edmiston Group Inc.’s (JEGI) annual review of mergers and acquisitions. In 2012, many of the biggest deals in 2012 tracked by JEGI involved consumer brands (Yahoo, Kayak), with only two marketing industry mergers coming in […]
Marketers looking to account for offline campaign spend are up against a similar challenge as digital advertisers: attribution. Because the measure of success for offline activity is often contingent upon transactional data or the point-of-sale record, more weight is typically assigned to lower-funnel factors such as sales uplift. At the same time, marketers in the […]
While publishers generally concede that brand advertisers will pay higher CPMs for “in-view” ads, there’s less acceptance around the different tools, like Nielsen’s Online Campaign Ratings or comScore’s Validated Campaign Ratings (vCE), designed to determine viewability. The big problem is that the viewability solutions have so far tended to focus on the advertisers, leaving publishers […]
Although Amazon and eBay are retail marketplace giants, the companies supply data and sell media placements in very different ways. These differences, reflected in their respective digital go-to-market strategies, trace back to each company’s origin. EBay’s roots in auction-based, consumer-to-consumer (C2C) business give marketers and advertisers a much different value proposition than Amazon’s original B2C […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Direct mail is an amazing thing. It costs roughly $750 CPM to put a glossy catalogue in the mail, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Record Highs For Ad Revenue While you/we were away, a report from the IAB and Pricewaterhouse Coopers revealed that Q3 Internet ad revenues hit a high of $10.69 billion. “These figures reflect marketers’ trust in interactive to deliver,” said Randall Rothenberg, president and CEO […]
The last week of the year is a natural time to look back. To support your data-driven nostalgia requirements, we’ve compiled these 10 “greatest hits” from 2013, an assortment of key developments and memorable interviews from the last 12 months, as reported by AdExchanger. “Behind Amazon’s Pitch To Advertisers” Amazon is actively courting brands and […]
Since 1976, SAS has developed analytics software to extract intelligence from spectacularly large datasets. Much of its dealings occur in financial services, where decisions around fraud, compliance and risk require trillions of computations. But the comparatively recent proliferation of online channels has created a need for rich analytics among marketers. And as the marketing and […]
Years after the major ad holding companies like Publicis, IPG, WPP, Havas and others created trading desks for accessing ad exchanges, Japan’s largest advertising company, Dentsu, finally launched on Dec. 19 its own real-time bidding (RTB) platform, called Dentsu Audience Network. Read the release. Dentsu has been active in developing a programmatic business since 2010, […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I read the recent news about Yahoo!’s opening up guaranteed inventory to Demand-Side Platforms (DSPs), including MediaMath, Doubleclick Bid Manager and The Trade Desk, with enormous interest, but […]
Skills in data-driven disciplines are in high demand, and many marketers are picking up the quantitative skills they need on the job. The problem, said John Deighton, a professor of business administration at Harvard Business School, is that while many marketers obtain quantitative skills as they work, business students, including marketers, are at a disadvantage […]
