The advertiser imperative is simple: send the right message to the right user at the right time. The growth of the connected car has presented even more opportunities for brands to reach consumers in a context-specific environment and some service providers have risen to the challenge, like online radio company Pandora, which just began rolling […]
Set-top boxes enable television advertisers to select more narrow audience segments than traditional demographic targeting. “[Demographic targeting] is no better than statistically random when trying to hit actual consumers/potential consumers for most brands,” said PrecisionDemand CEO Jon Mandel, when asked about the limitations of demo targeting. “That is why we use first party data, target […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. It’s all about the data, right? At least that’s what everyone says about digital media. In today’s LUMAscape-driven world of data-driven marketing, getting your hands […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Facebook A Facebook PMD, ShopIgniter is looking to bridge the social site with the mobile Web, according to Inside Facebook. The company uses a Web landing page with a URL tag to track conversions, which is then used to create a Facebook ad. […]
The race to reach consumers on mobile devices has advertisers juggling a mountain of data as they try to deliver relevant ads. Mobile ad network AdTheorent, whose clients include Samsung, Pepsi and IBM, argues that weather conditions, along with other data points, should be included in ad-serving decisions. AdExchanger spoke with CEO Anthony Iacovone about […]
Alibaba Group’s $206 million stake in US startup ShopRunner this fall foreshadowed the Chinese commerce giant’s interests in cross-country expansion. With a looming IPO expected this year and reports of a possible Nasdaq or NYSE listing, all eyes are on the company’s monetization moves. Often referred to as “the Amazon of China,” Alibaba owns close […]
In a rare instance, Yahoo’s advertising products shared the limelight with the company’s consumer-facing ones when Yahoo CEO Marissa Mayer unveiled the company’s new ad products among other new offerings at the Consumer Electronics Show. Ad agency execs responded to Yahoo’s new ad products optimistically, however, some areas remain unclear, such as the development of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Real-time bidding (RTB) emerged in the last few years as a new approach to buying and selling online display advertising in real time. The promise of RTB was, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social sites too, forcing LinkedIn to take legal action, according to GigaOM. The company’s competitors use the bots to scrape information from user profiles, but there it’s not clear what risk […]
When discussing the advances of programmatic media buying outside the US, the stock answer the past few years has been, “It’s catching up.” But at some point in 2013, the investment that marketers, agencies and ad-tech companies have made in Europe and Asia began to appear more concrete and significant. Some companies, like New York-based […]
Speaking in New York today, far from the frenzied CES crowd in Las Vegas, Salesforce.com CEO Marc Benioff heralded what he perceives as a shift from an “anonymous, B2C world to one of one-to-one marketing where the consumer has opted in.” Benioff told a gathering of partners, customers, media and analysts on Wednesday that Salesforce.com’s […]
When Joe Marchese, CEO of digital agency true[X] media, took to the stage at New York’s Paley Center for Media in December to discuss the future of digital advertising, his premise was simple: “You don’t hate the commercial. You hate the break.” Simply dropping a noninteractive ad into an interactive medium is as foolish as playing […]
Thrillist Media Group, the digital men’s lifestyle company dishing up everything from visual case studies on alcohol composition to foolproof ways to fight angst on red-eye flights, is banking business growth on branded content. Owner of myriad media and commerce properties that include JackThreads.com, a members-only men’s shopping site; Supercompressor, a newly launched Pinterest-esque buyer’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Niladri Batabyal, vice president of innovation at PlaceIQ. It seems like only yesterday that the big data movement revolutionized the way brands and marketers connected with their consumers. The first […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Small-Town Tweeting Not to be outdone by other social networks, Twitter is strengthening its local advertising ability with a new feature called Nearby, Digiday reports. The map feature shows users what others are tweeting about in their vicinity. This could open up a host […]
Yahoo is mothballing some of the most prominent and widely known parts of its ad tech system, including pioneering real-time bidding platform Right Media and its data management software Genome, executives announced at the company’s CES presentation. And in their place, Yahoo Advertising will serve as the umbrella for a variety of capabilities, with the […]
Pandora’s evolution bodes well for advertisers looking for enhanced targeting opportunities in a multiscreen world. At CES 2014, Pandora and WPP Group media agency Mindshare toured how the online radio service is acclimating to an omnichannel environment, in the process developing enhanced personalization capabilities that both Pandora’s users and advertisers can leverage. At the core […]
As new apps continue to flood the market, it has become harder for app developers to acquire new users, forcing developers and marketers to think beyond installs to drive more revenue. Apple said on Tuesday that App Store customers spent more than $10 billion in 2013 and that it has paid developers $15 billion to […]
Given the advanced stage of cloud technology and the race for digital video ad dollars, constantly retooling an existing cloud system, or building a new one from scratch, can be prohibitively expensive and time-consuming. That’s the reasoning behind this week’s $49 million acquisition of digital ad insertion provider Unicorn Media by online video player and […]
Meredith Corp., the publisher of magazine brands such as Ladies’ Home Journal, Parents, Better Homes and Gardens and Family Circle, knows how to talk to women. With more than 18 titles, 100 special-interest publications and a digital audience of 50 million monthly visitors, the company is well-positioned to create unique marketing programs that engage its […]
Evidon wants to better monetize the data waterfall pouring from its network of 20 million Ghostery users, and will look to new Chief Operating Officer Emily Riley to help it pull that off. Riley, a longtime Forrester analyst who spent the last year driving Audience Science’s pivot from an ad network into a data intelligence […]
Taiwan-based Migo Corp is a CRM company that provides data analytics services for advertising and e-commerce clients. After entering the China market 10 years ago, the company has worked to collect and analyze data—no small task. “We have to focus on getting all the data—public data and internal data—and combine them together to do intelligence,” […]
In a sign of the growing incursion consulting firms have made on terrain once held by digital agencies, retailer Belk has tapped management consultancy Accenture to execute its push into cross-channel selling. The consulting firm was chosen from a field of 10 suitors to support the North Carolina-based department store chain’s five-year, $200 million “omni-channel […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I read this recent article on what I call the “privacy versus relevancy” conversation with some interest – it’s a topic that’s been on my radar, as it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. It’s that time of the year when industry analysts and self-appointed pundits (including yours truly) gaze into their crystal balls and predict the future […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Malware Strikes Malware was delivered to consumers via a display ad in several European countries, according to multiple reports. NBC aggregates the news and says that, according to one source, “9 percent of visitors to the malicious site through a Yahoo! ad were […]
Online business directory company YP announced Monday its acquisition of mobile ad firm Sense Networks for an undisclosed sum. Sense Networks offers location and behavioral-based ad targeting capabilities. Sense Networks analyzes data sets such as the latitudinal and longitudinal information in ad requests from mobile apps to help advertisers target mobile users. Its offerings include […]
WPP Group-owned media agency GroupM’s launch Monday of spinoff Modi Media, intended to improve targeted television ads, expands WPP’s authority on addressable and interactive TV tools and services. Michael Bologna, GroupM’s former director of emerging communications who was named as Modi’s president, said Modi will operate as a separate business unit with access to clients […]
Within IDG’s $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013 from 2012. By contrast, the company’s US print share of revenues slipped to 19% last fiscal year, from 21%. Consequently, IDG intends to concentrate on its Web strength even more […]
