Today, we’re excited to unveil the agenda for our inaugural front-of-the-year conference, Industry Preview 2014, taking place this Jan. 21 and 22 at The TimesCenter in New York City. Tracking the evolution of “ad tech” into digital marketing technology, Industry Preview will bring the best and brightest together to look at the year ahead — […]
Real-time bidding has gained appeal with major brands, but the idea of using exchange buys for awareness campaigns often spurs the question: How do we measure this? Videocentric demand-side platform Dennoo is getting some attention for the guarantees it offers buyers for its time-based “cost-per-view” pricing model as an alternative to bidding on CPMs. “In […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. No one likes being on the defensive. It’s naturally uncomfortable. When faced with a challenge or critique, taking a defensive approach can often make things […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic’s Hot Stock Jim Cramer invited Rocket Fuel CEO George John to his CNBC “Mad Money” TV show on Friday. In the process, Cramer offers his take on why ad network 2.0 Rocket Fuel has been successful in the public markets: “Programmatic online advertising […]
The Media Rating Council (MRC) is likely to lift its Viewable Impression Advisory early next year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused vendors to scramble to position their solutions in anticipation of a demand spike for measurement tools. Assessing ad viewability has traditionally been […]
Latin America marks great opportunity for media buyers and brands looking to monetize and scale their reach in emerging markets. In Mexico alone, eMarketer estimates total media ad spend was $5.2 billion in 2012. Yet understanding the cultural nuances of each Latin American country is as important as the financial and operational intricacies of the […]
BrightTag’s Asia-Pacific expansion plans are brighter now that the company has added an additional $27 million in financing from investor and partner Yahoo Japan. Existing investors, including Baird Capital, EPIC Ventures, I2A Fund, Pritzker Group Venture Capital and TomorrowVentures also participated in the round; BrightTag raised $15 million in April 2012 and has more than […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. Programmatically traded media continues its impressive growth, with 2013 spending projected to hit $7.5 billion in the US and $12 billion worldwide, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest API Pinterest has been driving retail referrals like crazy, and is now offering an API allowing websites to display their most popular pins. According to a blog post, the API has been offered to BuzzFeed, ModCloth, Target, Whole Foods, and others. Read the […]
As marketers and advertisers struggle to access the right data to deliver customer experiences that are timely, relevant, and engaging, a growing number are turning to data management platforms (DMPs) for help. While the specific features vary, a DMP essentially collects data from first- and third-party data sources, and organizes and distributes the information to […]
In its first earnings disclosure since going public, French retargeter Criteo cited vertical expansion beyond its heritage of retail and travel retargeting client base. CEO Jean-Baptiste “JB” Rudelle noted “major” US client wins in the financial and auto verticals helped the company post revenue growth of 57.8%, increasing from 72.1 million euros in the third […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. The online advertising industry is booming, becoming more sophisticated as it grows. Today’s online ecosystem evolved to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Time Inc. Time Inc. is going to start serving native ads to more of its sites courtesy of Sharethrough technology, according to Ad Age’s Michael Sebastian. Content is assigned a quality score, based on how much interaction it gets, so that higher scoring […]
Millennial Media reported Q3 earnings after business close today, including updates on its acquisition of competitor Jumptap, its new mobile ad exchange, and Omni Measurement tools. The mobile ad network’s new exchange product, Millennial Media Exchange (MMX), was created through a partnership with AppNexus. More than two dozen buyers including DSPs, agency trading desks and […]
Omnicom is going “all in” with a singular Data Management Platform offering that will support audience segmentation and ad optimization across its two key media agencies, OMD and PHD. Driving the platform consolidation is a deal with Aggregate Knowledge, a DMP recently acquired by Neustar for $119 million. Like many agencies, Omnicom already supported DMP functionality, but […]
Long paramount to the performance marketing strategies of online display advertisers, retargeting is still subject of a great debate. From a user standpoint, the most obvious form of “abuse” is the all-too-familiar feeling of being followed by an ad or brand across the Web. And then there’s the question of how much spend is wasted […]
Online ad creativity – or the perceived lack thereof – is one area that brands, agencies and publishers frequently complain about. But the fixes tend to involve vague plans about working with Adobe or Google to develop cross-screen creative. Flite, the Condé Nast-backed ad platform developer, has released a free, browser-based software called Design Studio, […]
As programmatic buying in China continues to pique marketers’ interest, demand-side platforms working in the country are growing in revenue and importance. Internet market research firm iResearch recently released an excerpt of its China DSP Market Trends Report 2013, including the market size of DSP display advertising in China, or the amount of ad spend […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Jordan, senior vice of president of product and strategy at Tapad. Internet ad revenues hit a record $20.1 billion for the first half of 2013, up 18% over the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No More Love For Cookies Google is at work, along with companies such as Microsoft, creating a universal ID for users, but that could create problems for the industry, according to Adweek’s Garett Sloane. Meanwhile, companies like Xaxis are working on a solution, called […]
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the technology as it continues to change. The Interactive Advertising Bureau (IAB) gathered executives from Google, CatalystDesk at Condé Nast, and Varick Media Management to hash out these issues with moderator […]
One of the first items nixed from Adobe Campaign management – once known as Neolane, the French cross-channel marketing automation platform Adobe bought for $600 million this summer and rolled into the sixth leg of the Marketing Cloud – was a standard pricing model. Beginning Jan. 20, Adobe Campaign will be licensed to user-companies through […]
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options, agreements with other portals on automated ad serving standards, and last week, the addition of Window 8.1 apps and Outlook.com email-based placements. Esco Strong, director Microsoft’s of Display Marketplace, said […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. In an AdExchanger interview with Brian O’Kelley, AppNexus founder and CEO, late last week, Mr. O’Kelley made a bold proclamation (well, he made many, but today I’ll just […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Perelman, vice president of agency strategy and industry development at BuzzFeed. Bill Gates popularized the phrase “content is king” during a speech in 1996. Although content was king long before […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ericsson: Phones Getting Smarter Yesterday, mobile networking company Ericsson released new data and projections on mobile penetration worldwide. Today, the company says smartphones are 25-30% of all mobile phone plans, but account for 55% of mobile phones sold in Q3 2013. Furthermore, mobile subsciptions […]
A week before an estimated 120,000 take to the streets of San Francisco for cloud-computing stalwart Salesforce.com’s annual Dreamforce conference, a key question is how the company will position the Salesforce.com ExactTarget Marketing Cloud – which CEO Marc Benioff has billed as his next billion-dollar business. The show is an opportunity for Salesforce.com to demonstrate […]
The next time you see a video advertisement on Yahoo, it will most likely be tied to search data and other information that Yahoo has about you through a new partnership with Starcom USA. Yahoo and Starcom have struck a deal to deliver video ads across Yahoo’s properties that are targeted at viewers based on […]
AudienceScience has been in business for more than a decade, starting out as an ad network and later adding demand-side and data-management abilities. Last year, the company took the relatively big step of closing its network business. Now, in its bid to be viewed as a one-stop shop for digital advertisers, AudienceScience, like many others, […]
