There’s a change afoot in the B2B marketing camp, at the heart of which is demand for a more nimble lead-nurturing mechanism. Bizo, a provider of online ad targeting solutions for B2B marketers, released Monday Multi-Channel Nurturing, designed to incorporate a wider swath of lead generating channels, from email to display and social advertising. The […]
Microsoft and Yahoo are loosening their stranglehold on their premium display inventory. MediaMath has set up a buying program that includes guaranteed direct buys in a programmatic environment. The program is enabled through partnerships with publishers Yahoo and Microsoft, along with technology partners Shiny Ads, iSocket and Yieldex. The partnership represents the latest industry attempt […]
Want to buy a comment? Commenting platform Disqus released Monday a featured called Sponsored Comments, following a month-long beta testing period that included The New York Times, Yahoo and Xerox, among others. This is not Disqus’ first foray into advertising products. Sponsored Comments arrives roughly one and a half years after it released its first […]
Online video player and distributor Brightcove has extended short-form video support for Twitter’s growing slew of video-monetization tools, Twitter Amplify and Twitter Video Cards. Underpinned by tech from its recent acquisition of digital ad-insertion platform Unicorn Media, the Brightcove Once cloud platform is designed to enable publishers and media companies to ease the playback of […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Seideman, US director of the targeting and exchange team at Microsoft. Programmatic has been never simple. But back in 2010, programmatic only meant one thing: the auctioning off […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More App Ads The rumors around new Twitter app ad products continue to percolate as The Wall Street Journal reports on an imminent launch. Yoree Koh writes, “[Twitter] will debut 15 types of new ad products and improved ways to target users over the […]
Connecting consumers across devices is on every advertiser’s mind these days, and vendors are ramping up to accommodate. Add Sizmek to that list. The ad tech company plans to release during the second week of May Device Intelligence, an analytics feature designed to enable targeting and measurement of mobile ads. The analytics component is made […]
Ad-targeting company Netseer is one of the pioneers in contextual ad targeting, but as advertisers changed their focus from placements to audiences, the 8-year-old company knew it had to keep up with the times. Netseer’s products include media-buying services and a contextual links ad network. And this week it launched a viewability solution called the […]
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next five years. The report said RTB-based premium display ad spending is expected to grow globally from $230.3 million in 2013 to $14.2 billion by 2018. The United States, which is […]
Aegis Media China started off 2014 with a major management change, hiring Sara Ye as CEO of its iProspect and Amnet China brands. Based in Beijing, Ye started the role in January and will work to build up the team and solidify the companies’ product offerings in China. Aegis started Amnet China in 2013 and […]
Call 2011 and 2012 the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs point toward paid media becoming a part of the enterprise social stack with more M&A and partnerships likely to come. Although CRM, in […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. It looks like a good year to be a VC or investment banker. IPOs continue rolling out, and there is also a lot of healthy […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roman Shraga, data scientist at PlaceIQ. Is there a metric you use to evaluate the effectiveness of something critical to your company’s success? What about a metric used by your […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Sales News Corp. platforms exec Cameron King tells AdNews in Australia that his company aims to “move programmatic into the mainstream sales effort.” King has sipped from the cup of programmatic Kool-Aid. AdNews says, “[King] would not hang a number around the organisation’s […]
Israel-based performance network Matomy has scrapped plans to raise about $100 million in a London Stock Exchange public offering that would have valued the company at around $400 million. The withdrawal was motivated in part by a “technicality” of London IPOs that requires at least a quarter of shares to be claimed by investors in the […]
CPG giant Kimberly-Clark embraced programmatic buying in 2011, setting up a “trading desk” that combines in-house oversight with execution through its demand-side platform (DSP), Turn, and its media agency of record, WPP Group’s Mindshare. Mark Kaline, Kimberly-Clark’s global media, licensing and consumer services director, detailed the company’s specific approach and its learnings in a presentation this […]
Jelli, a programmatic ad platform for radio, and radio ad software provider Marketron are partnering up on an automated supply-side service for radio stations, the companies said Thursday. “Billions of dollars in radio inventory are still being traded in an analog way,” said Marketron CEO Jeff Haley. “We’re taking the innovation that happened on the […]
Supply-side platform (SSP) AdsNative received Thursday a $2 million injection of funding led by Interwest Partners, raising about $750K in convertible debt prior to this series. The company also released a mechanism called Mediation/SSP, designed to maximize publisher fill rates for in-stream native ads. AdsNative will devote the majority of the funds to getting more publishers […]
Update: Dunnhumby CEO Simon Hay tells AdExchanger the acquisition of retail retargeter Sociomantic Labs and its demand-side platform (DSP) technology came from a realization that “we were a media player without really knowing it at all.” “I think we saw the opportunity with everything becoming more programmatic and more of an opportunity to use data […]
Are Twitter and Pinterest on their way out and is there room for other social networks? These were among the topics that advertising and marketing executives tackled on a panel discussion on day two of Ad Age’s Digital Conference. The panelists included Bob Lord, CEO of AOL Platforms; Scott Galloway of L2ThinkTank; Kelly Mooney, CEO […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of marketing, technology and operations at Kimberly-Clark. Brands have as much of a chance of driving frictionless omnichannel consumer experiences as a Formula One race car driver trying to win a race […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Social Consolidation Social marketing startups Spredfast and Mass Relevance are merging. Spredfast CEO Rod Favaron will head the combined company, which will operate under Spredfast’s name. The deal combines Mass Relevance’s social curation tools for TV with Spredfast’s social media management and analytics. […]
As the digital video ecosystem gets more crowded, players that plan for cross-device content delivery and who can partner with multiple platforms will win. Both Amazon and Yahoo have been working toward this by mastering their respective delivery methods, increasing audience scale and developing premium inventory. Consider Amazon’s Wednesday launch of its Fire TV set-top […]
Merkle keeps piling on agency services. The CRM and database marketing company has acquired Chicago-based New Control, a “digital and direct” agency with a focus on financial industry clients including Chase, Fifth Third Bank, PNC Bank and Visa. Terms of the deal weren’t disclosed. Merkle EVP and digital agency lead Craig Dempster told AdExchanger the […]
Rubicon Project began trading on the New York Stock Exchange on Wednesday at $15, the low end of its previously stated $15 to $17 range range. Updated: As of 10:45 a.m. EDT, the stock was trading up 34% at $2o.10 per share. CEO Frank Addante and fellow C-Suite founders Greg Raifman (president) and Todd Tappin (COO/CFO) were […]
Walmart.com VP of Marketing Brian Monahan provided a glimpse into the retail giant’s strategy for bridging online and offline commerce Tuesday at Ad Age’s Digital Conference. More than 240 million people in the United States visit Walmart’s stores, clubs, sites and apps on a weekly basis, Monahan said. And as consumers increasingly move across digital […]
Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads along with a new mobile app install partner program. “Given the prevalence of Twitter app usage in mobile, which has an even higher percentage of mobile vs. desktop than Facebook, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Mobile exchange inventory has gotten a bad rap. The age of programmatic and RTB had brought tremendous improvements and advantages to exchanges. Publishers can […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore’s Global Metrics ComScore released Tuesday a new audience metric designed to measure global audiences of unique individuals across multiple platforms. “With a huge and growing proportion of our traffic coming from non-PC devices such as smartphones and tablets, it is commercially vital to […]
