Adchemy has sold its lead-generation and performance-marketing business, Actions, to erstwhile partner XL Marketing. With the divestiture, Adchemy will focus exclusively on its software geared to the search marketing needs of large retail and ecommerce marketers. With the sale, all employees working on the Actions business – which specializes in the financial and education verticals […]
It’s good news/bad news for the Twitter IPO today. The company has raised its price range to $23-$25 per share, suggesting strong demand. It also faces an intellectual property infringement claim from IBM — relating in part to ad technology. To address the upside first: At the upper end of its new range Twitter would […]
Sweepstakes giant and direct marketer Publishers Clearing House (PCH) is known for its offline magazine subscriptions and contests but, like many companies, it is making a play for mobile audiences. The Port Washington, NY-based company today launched its new mobile ad optimization engine, called Chrysalis. More than 25% of existing customers and at least half […]
This year’s third quarter was marked by a lot of activity in the mobile ad space — several startups specializing in ad targeting, optimization, distribution and other services were snapped up, such as MoPub, JumpTap, Ad-X and EveryScreen Media. Marketers also continued to explore programmatic buying in mobile and saw Apple’s new iOS 7 drive […]
Last week was a busy one for photocentric platform Pinterest, which unveiled both related pins and a data agreement with Getty Images. The Getty deal looks good for brands and Pinterest’s 70 million users, experts said. On the one hand, it looks like “a quality-control mechanism, which is likely aimed at supporting monetization while maintaining […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Google recently launched a display test on its coveted search results page. It was done quietly, with only a few test partners and little fanfare. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Got Your Back Eric Picard’s startup, Rare Crowds, had run out of money and was facing imminent shutdown, so he reached out to the ‘Internet Oldtimers Group’ for money and they came through for him. Ad Age got the inside story of how Internet […]
Google’s product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the third quarter, search and digital marketing agency RKG found that among 500 online retail clients, Google search spending increased 18% year over year. In Q3 alone, Google PLAs drove 35% […]
Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the newest Twitter API partner. The company joins SocialCode, Voxsup, Kenshoo, Adaptly and other social-media marketing technology providers who have made the leap from Facebook to Twitter. While similarities exist between […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. With mobile devices generating tens of billions of location-enriched ad requests every month in the United States, marketers have long experimented with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, co-founder and CEO of PaperG. Native advertising may be the latest buzzword, but the idea of aligning advertising with the content’s purpose has been around for a while. […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Tech Is Back Ad tech is making a comeback with investors, David Pakman points out on his blog, although it never completely went away. He notes that exchanges are currently driving a lot of ad sales and those are the companies that have […]
Delivering ads to consumers across multiple screens has become critical for advertisers as more people divide their attention between various devices such as smartphones, tablets and laptops, in addition to watching TV. Marketers are taking note and ramping up multiscreen budgets, according to a new report from the Association of National Advertisers (ANA) and Nielsen. […]
The New York Times Co.’s digital ad revenue continued to slide in Q3 as, for the first time in recent years, print actually performed better. CEO Mark Thompson sought to put that contrast in context, saying that it was more a sign that the company had been able to arrest print losses as it works […]
Lego’s Charles McLeish said the brand’s first attempt at measuring marketing effectiveness began six years ago and is a constant work in progress. “We are not limited to screens,” he said during the Advertising Research Foundation’s Industry Leader Forum this week in New York. “TV and online video are a big part, but we also […]
SpotXchange, a video-marketplace operator focused on the supply side, is the latest private marketplace provider to add Deal ID functions to its offerings. Deal IDs, still mostly associated with general display, are an attempt to make exchange buying friendlier to publishers that want to set reserved inventory aside for specific buyers (or categories of marketers). […]
New mobile apps continue to flood the marketplace, making it harder than ever for developers to capture installs and repeat use. Pinsight Media+, a Sprint-owned company that provides mobile advertising services, is betting it can help them stand out as native ad units on Sprint Android devices. Through a partnership with mobile ad network Millennial […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Is Facebook failing marketers? The answer is yes, according to the conclusion of a surprising new report from Forrester Research. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Around Ads With Subscriptions The Financial Times has reached a new high with subscribers at 629,000, a 5% increase year over year, according to The Guardian’s Roy Greenslade. Although the company continues to struggle with ad sales like most print publishers, the company has […]
Facebook reported its third quarter financials today, which included continuing growth in ad revenue, particularly its mobile ads. The company pulled in $2 billion in total revenue for the third quarter, a 60% increase from $1.3 billion in Q3 2012. Its ad revenue was $1.8 billion, a 66% increase from the same quarter last year. […]
In its first digital marketing acquisition since buying TargusInfo in 2011, Neustar has acquired data management platform Aggregate Knowledge for $119 million cash. (press release) AK’s total funding to date is $63.7 million. As a communications infrastructure provider in the US and Canadian telco space, Neustar has access to a large dataset of telephone numbers […]
French retargeter Criteo has officially gone public, and would seem to be riding the same wave of algorithmic enthusiasm that buoyed Rocket Fuel’s IPO last month. Within an hour of beginning trading on NASDAQ at $31 per share, CRTO jumped 33% to $41. The price puts its market cap is $2.26 billion — about on […]
At the Advertising Research Foundation’s Industry Leader Forum yesterday in New York, one point of contention was around marketing mix modeling. Marketing mix modeling is “a core part of our decision-making,” remarked Patrick McGraw, director of consumer and market at P&G, during a panel about measuring marketing effectiveness. “It helps us develop a better understanding […]
Updated: Criteo went public Wednesday morning at $31, and is now trading at $41. On Monday we noted that Criteo’s underwriters had increased the target price for its upcoming IPO to $27-$29, exactly the range where Rocket Fuel debuted last month. Now comes word that the price has gone up again, this time to $31 […]
A lot has been said lately about Twitter’s reach in terms of its monthly active users, but its ability to collect data through plugins like social sharing buttons has gone widely unmentioned. Many websites today include “buttons” on their pages that allow visitors to share content on Facebook, Twitter, Pinterest and other social networks by […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Mitchell, vice president of product at Rubicon Project. The concept of “holistic yield management” is in the front of many publishers’ minds right now. It allows RTB demand to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems to serve personalized ads online through Sociomantic’s CRM system. “Synchronizing customer data and inventory information with digital marketing lets travel suppliers reach the right consumers in real time, with offers […]
Wenner Media, home to an iconic stable of titles that includes Rolling Stone, Us Weekly and Men’s Journal, still subscribes to a true publisher’s paradigm: “When you have great content, it all falls into place.” But it’s innovation in programmatic media buying that will enhance its properties’ brand equity and “will command better CPMs and […]
As digital marketers hone the complementary sciences of behavioral metrics, segmentation and targeting, the deluge of consumer data consistently overwhelms traditional processing technology. The conventional data warehouse and relational database setup may be a workhorse for rigid systems like financial software, but for slicing and dicing marketing and advertising information, the infrastructure shows its age. […]
