Last January, T-Mobile declared itself the “Uncarrier.” It was part of a massive brand revamp, one that involved a new network, new devices (including iPhones) and new phone plans (and the carrier might be in line for yet another overhaul, if rumors about a possible acquisition by rival carrier Sprint bear fruit). T-Mobile’s “Uncarrier” messaging […]
Dan Lagani, the print ad sales veteran who joined lifestyle content network Glam Media as its chief revenue officer and president late last month (read the release), doesn’t feel there is a print vs. digital way of doing business anymore. “Digital has reached maturity, though it’s still early,” he said. “So I don’t even categorize […]
Late last year, we asked a handful of senior execs at platform companies to answer the question, “What will happen next year in marketing and advertising that hasn’t happened before?” This year we invited some of those same contributors to evaluate their earlier forecasts and update them for 2014. The below is from Mark Grether, chief […]
As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. “The trends that continued from the previous […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Ramsey McGrory was CEO of AddThis and previously ran Right Media for Yahoo! I read a lot: business plans and other fiction, nonfiction and — more recently — William Safire’s “On Language” columns. I’ve always been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Custom Buy Marketo purchased Israel-based Insightera for $20 million, according to GigaOM, giving Marketo a website customization platform. Insightera uses visitor data to tailor a website experience for each individual in the hopes of making them more receptive to ads. The company is a […]
Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes Adobe Analytics, Adobe Social, Adobe Target, Adobe Media Optimizer, Adobe Campaign and Adobe Experience Manager, “continues to do exceedingly well,” said Adobe CEO Shantanu Narayen during the Q4 earnings call […]
Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat this heavily fragmented space, mobile analytics firm Kontagent and mobile monetization platform PlayHaven announced Wednesday that they are pooling their resources by merging. “Creating a top application today involves dozens […]
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes near protocol. Global German software giant SAP, which recorded $5.4 billion in revenue last quarter, is no different – the company’s been active on the commerce (Hybris) and advanced analytics […]
Last year we asked a handful of senior execs at platform companies to answer the question, “What will happen next year in marketing and advertising that hasn’t happened before?” This year we invited some of those contributors to evaluate their earlier forecasts and update them for 2014. The below is from Michael Lazerow, chief marketing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution is one of the most critical issues in digital advertising today. Proper attribution provides insights, incentives and controls over ad […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “Will Be Tracked For Discount” AT&T is willing to trade tracking privileges for service discounts, according to Forbes, as it brings its Google Fiber-like service to Austin, Texas. Users get a 30% discount for allowing AT&T to track them through “AT&T Internet Preferences.” Here’s […]
In an effort to solidify the stature of its ad viewability offerings, the Google Display Network now allows advertisers to choose to buy only viewable impressions. The addition of the viewability-only option also reflects the demands of Google’s marketing partnerships. “We’ve been making a number of investments to make digital work for brands [including introducing […]
By Judith Aquino and Zach Rodgers Twitter unveiled a native ad offering for app publishers on Thursday, courtesy of its MoPub mobile exchange subsidiary. Read the blog post. While not new, the idea of “programmatic” native ads in mobile raises some interesting possibilities, agency execs told AdExchanger. Most of those possibilities hinge on Twitter’s willingness […]
When Pinterest debuted “Place Pins” in late November to a select group of beta brands, luxury hotel company Four Seasons Hotels and Resorts was among the first businesses on board. The program, which gives consumers a way to geo-pin their interests to make their pins “more actionable in real life,” is a feature Pinterest provides, […]
Advertising technology company Simpli.fi has raised $16 million in a Series B growth round led by private equity firm Frontier Capital with participation from Contour Venture Partners. Prior to the Series B round, the company had raised $4 million since its founding in 2010, bringing its financing total to $20 million after operating at a […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. As the slow death of media-buying agencies continues*, a growing number of marketers want to own their data and bring all buying in house. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Sales For publishers who are still stuck trying to figure out how to build a programmatic sales system, the IAB has released a document briefly outlining different stages of the process. The paper breaks down the sales building process into three steps. The […]
Video advertising platform Tremor Video announced Tuesday that it had hired 10 engineers from the recently shuttered mobile ad exchange Mobclix. The former Mobclix team will work on the development of Tremor’s programmatic buying solutions for brand advertisers. Tremor Video was eager to hire its engineers for their experience in mobile and programmatic solutions, said […]
Some people dread winter. Others revel in it, and it’s to these powderhounds that Liftopia caters. Using Liftopia, skiers (and snowboarders) can reserve significantly discounted lift tickets for specific resorts on specific dates. The company wears many hats. Its prime function is as an ecommerce site, yet because it offers lift tickets to ski resorts […]
Although vendors are rushing to patent cross-channel ad-targeting solutions, this does little to address the lack of industry standards for cross-channel performance metrics. Adelphic announced in early December that it had patented its technology for creating a unique identifier that can be applied to the same individual across multiple digital devices such as smartphones, tablets […]
Media-buying workflow software provider Mediaocean is opening an “app platform,” designed to streamline and customize the ad sales process across both digital and traditional channels, like broadcast. The Connect Partner Platform is akin to the open APIs that Facebook and Twitter offer to their preferred partners. While the Connect Partner Platform is designed to close […]
The Rubicon Project has hired Maxifier CEO Tony Katsur as SVP of business operations, a new position for the company. Katsur, a veteran of DoubleClick and MediaMath, will be charged with extending Rubicon’s automation technology processes both internally and externally with clients and partners. Katsur, who officially started at Rubicon on Monday, declined to discuss […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Milinovich, CEO at URX. Mobile advertising accounted for $3 billion of advertising spend in the first half of 2013, according to the IAB, representing a 145% growth rate since last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor Building Programmatic Team Some of the team behind Velti’s Mobclix mobile exchange (which ceased all operations in November) are heading for Tremor Video, the company announced. “Solving programmatic buying for brand health and aligning buyers and sellers on brand metrics are core to […]
Since its IPO in September – in which its share price more than doubled from $29 to $62 – media buying platform provider Rocket Fuel has pretty much shot the moon. In November, during its premier quarterly earnings disclosure, it reported top-line revenue growth of 132% and customer expansion from 406 in Q3 2012 to […]
You can’t throw a 23-year-old media buyer without hitting a software “cloud.” One of the precocious contenders in this bunch, social-centric SHIFT, has raised $6 million to support an expansion of its Open Marketing Cloud into Europe. The investment, led by DN Capital, brings its total financing to $14 million. The company’s 29-year-old CEO, James […]
Founded in 2004, Cranston, RI-based jewelry brand Alex and Ani scored a spot on Inc. 500’s fastest-growing brands in America list in 2012 and continues to garner a fashion-forward fanbase for its popular charms and bangles. Alex and Ani also has a division, Affinity, that builds corporate partnerships, through which the company sells licensed merchandise […]
The belief that cookies don’t work on handhelds or tablets, requiring an alternative tracking mechanism, oversimplifies the complex problem of mobile tracking. While advertisers cannot use third-party cookies to track mobile users the same way they would a desktop user, cookies can indeed be applied to an extent in a mobile environment. And while many […]
