If you’ve ever seen an online meme or a viral image (and these days who hasn’t?), chances are you either viewed it through the photo-sharing service Imgur (pronounced “imager”), or it was uploaded there first. Founded in 2009 by then-Ohio University computer science student Alan Schaaf, Imgur has seen its financial support structure evolve from […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. There was a great deal of talk at last week’s two-day Industry Preview conference about the necessity of delivering more relevant experiences in a world that’s increasing wired […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. If you’ve ever been served an ad for a Los Angeles restaurant while visiting the San Diego Zoo, you’ve seen how imprecise location-targeted ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Eats Display Nielsen repurposes its Q1-Q3 2013 data released last week, and notes that global online display ad spend grew nearly 33% year over year in that time period. But according to the Nielsen blog, “Despite the rapid growth of [online display] ad […]
As the boundaries between enterprise marketing technology and the ad stack continue to blur, digital marketers demand systems that “do more.” With first-party datasets that sit close to the consumer – these often include purchase and interaction histories – CRM data is especially attractive to digital advertisers. Conversely, access to broader demand signals and third-party […]
When Neustar, a company whose telecommunications infrastructure routes calls and texts across North America, purchased data-management platform (DMP) provider Aggregate Knowledge (AK) last October for $119 million in cash, analysts and industry insiders wondered – as they do with every acquisition – what the integrated solution would look like. For Neustar’s SVP of Marketing Services […]
AppNexus has laid off half its 44 part-time auditors as the company looks to streamline its operations in that area. The auditing department is responsible for hundreds of thousands of creative executions and pieces of inventory that run through AppNexus’ system. The team was constructed of a mix of full- and part-time auditors and contractors […]
Facebook CPM-based ad prices jumped more than 400% in Q4 2013, according to some 240 billion impressions analyzed in Adobe’s Q4 2013 Social Media Intelligence Report. However the holiday season delivered “warning signs” for Facebook in the form of tepid growth in the visits and revenue it’s driving to retail sites, relative to some of […]
Michael Barrett, the former CRO of Yahoo and CEO of AdMeld, which was acquired by Google in 2011, has joined Millennial Media as its new CEO. Co-founder and CEO Paul Palmieri will depart and join venture capital firm New Enterprise Associates. In the press release (see it), Michael Barrett said: “I am honored and thrilled […]
Nathan Jokinen, once the manager of new business development and digital vendor marketing at Target, was introduced last Wednesday as the VP of strategic development at advertising technology company Adconion Direct. After nearly a decade spent with the big-box retailer, which this holiday season introduced in-store pick-up for online orders, Jokinen spoke with AdExchanger about […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Steketee, head of paid social and emerging media capabilities at Merkle. The growth rate of mobile is kind of like China’s economy: impossible to really track. The rapid takeover of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Rides According to TechCrunch, Google successfully filed a patent giving advertisers the ability to arrange free or discounted transportation to potential customers. Using an algorithm, Google would determine whether it made sense for the advertiser to offer the transportation to a potential consumer. […]
Kurt Unkel is stepping down from VivaKi Audience On Demand (AOD), where he has for the past five years been a key figure in evolving Publicis Groupe’s entry in the trading desk space. Adweek’s Noreen O’Leary first reported the news earlier today, noting Unkel has accepted the chief digital officer role at WPP’s Ford agency, […]
The world’s biggest advertiser wants more targeting. According to comments made Friday by Chief Financial Officer Jon Moeller, Procter & Gamble (P&G) has seized the audience segmentation opportunities presented by mobile, social and other digital media. Meanwhile the relatively weak targeting of the TV channel has stripped away some of its appeal, he said. “[Digital […]
As publishers have become more comfortable with the idea of programmatic direct for their online sales, sell-side-focused analytics provider Umbel is trying to get sellers to expand that comfort zone to include audience targeting around offline media and live events. The 2-year-old Austin, Texas, startup’s pitch to publishers has rested on the idea that they […]
Whether one defines Amazon as a technology company, a retailer or both, what marketers should really be paying attention to is the company’s growing position as a media company and how they can better play ball with the platform, insiders say. “Who can get a better CPM rate lower in the funnel than Google?” said […]
Yoyi Media, one of the major DSPs in China, will launch a data management platform called Data Bank for clients in early 2014, according to CEO Roy Zhou. “If you want a good result, regardless if you’re a direct response client or a branding client, you need to have very good data,” Zhou told AdExchanger. […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Mike Zeman, director of North American digital marketing at Netflix. It comes as a surprise to most publishers, ad-tech firms and other marketers I speak to that Netflix operates its own internal programmatic trading desk. In other […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Email In Retargeting Self-serve retargeting platform AdRoll has made its second acquisition, this time scooping up email retention service Userfox. The acquisition gives advertisers the ability to collect and use email lists and mobile IDs. The companies did not disclose how much the […]
The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to large enterprises. As defined by Forrester, L2RM is essentially B2B marketing automation. Additionally, Act-On and Salesfusion were champions among solutions designed for small- and medium-sized businesses (SMBs). The report […]
Criteo, a French provider of retargeting solutions, announced Thursday that it has released the beta version of an in-app ad product that includes a deep-linking feature. In-app ads are becoming increasingly necessary as mobile users spend more time on apps instead of a mobile browser, said Criteo’s chief product officer, Jonathan Wolf. “Users spend 80% […]
Brad Rencher, SVP and GM of the digital marketing business unit at Adobe Systems, oversees the six-product-strong Adobe Marketing Cloud, which crossed the $1 billion mark in business for fiscal year 2013. Onstage at Industry Preview 2014, Rencher said that ad tech, marketing and enterprise technology are “becoming one and the same.” It’s certainly reflective […]
Three months after acquiring its parent company, 41st Parameter, Experian Marketing Services clients can now incorporate AdTruth’s cross-device recognition technology into their marketing campaigns, the company said Thursday. Founded in 2010, AdTruth lets advertisers identify users across platforms and mobile devices by connecting those devices to a user ID for retargeting purposes. AdTruth’s other offerings […]
A data-management platform (DMP) panel held Wednesday at AdExchanger’s Industry Preview 2014 revealed the philosophical differences held by four major DMP providers in terms of how the technology should best be implemented and used. The panelists – CEOs Scott Howe of Acxiom, Omar Tawakol of BlueKai, Bill Demas of Turn and John Nardone of [x+1] […]
IPG Mediabrands’ Global CEO Matt Seiler says the advertising industry thinks too much about media in the context of the individual medium. “It drives me crazy that the way media is procured is still the way media is procured,” he said during “The Unfolding Strategy and Services Sector” session at Industry Preview 2014, where he […]
Facebook has added another weapon in its mobile ad quiver, announcing Wednesday in a blog post that it is testing a mobile ad network with a group of advertisers and publishers that uses Facebook’s targeting capabilities to place ads in third-party apps. Brad Smallwood, VP of measurements and insights, declined to provide additional information about […]
Video demand-side platform provider TubeMogul is adding a viewability-reporting feature within its dashboard today, promising to give marketers a record of where their video ads are seen and tools designed to improve ad avoidance. “By integrating viewability reporting into our ad-buying software, we can provide metrics at the site level,” said TubeMogul CEO Brett Wilson. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Well, at least it’s not “The Year of Mobile” again. Or, maybe it is. After several days of media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rising Social CRM Social CRM startup Intercom has raised $23 million, according to TechCrunch, as CRM evolves into a one-to-one marketing opportunity. “CRM companies haven’t innovated in over ten years. Many of them are just ticketing systems. But what’s happening is that customer service […]
