“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Mitchell, vice president of product at Rubicon Project. The concept of “holistic yield management” is in the front of many publishers’ minds right now. It allows RTB demand to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems to serve personalized ads online through Sociomantic’s CRM system. “Synchronizing customer data and inventory information with digital marketing lets travel suppliers reach the right consumers in real time, with offers […]
Wenner Media, home to an iconic stable of titles that includes Rolling Stone, Us Weekly and Men’s Journal, still subscribes to a true publisher’s paradigm: “When you have great content, it all falls into place.” But it’s innovation in programmatic media buying that will enhance its properties’ brand equity and “will command better CPMs and […]
As digital marketers hone the complementary sciences of behavioral metrics, segmentation and targeting, the deluge of consumer data consistently overwhelms traditional processing technology. The conventional data warehouse and relational database setup may be a workhorse for rigid systems like financial software, but for slicing and dicing marketing and advertising information, the infrastructure shows its age. […]
Over the past year, many sell-side ad-tech companies have offered publishers solutions around “programmatic direct.” Publisher analytics provider Yieldex has rolled out a simple tool called ” YieldEdge Sponsorship Calendar” that has been adopted in recent weeks by Comcast Spotlight, the local media sales arm of the cable giant. The product sounds fairly mundane, but it […]
Some businesses see opportunity in flipping the assumption that Internet users are passive recipients of targeted advertising. The idea that they should be able to control their data and decide which companies to share it with has given rise to “data lockers” — online accounts where people store their personal information and ideally provide more […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Amazon’s earnings call late last week held no major surprises, but neither did we in the advertising world hear much about what we’re really interested in: Amazon’s digital […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The industry has been talking about moving to viewable impressions for years. With more than half of display ads never in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads, Photos And Instagram Time’s Alex Fitzpatrick takes a look at some new Pew Research findings on photos and video online in a short feature article. He writes, “You say you’re a brand looking to advertise on Instagram? Pew’s got some data you should […]
The second big “ad-tech IPO” in as many months is upon us. French retargeting firm Criteo is now expected to price its public offering tonight, a couple of days earlier than previously planned. And the deal’s underwriters have bumped the target price from $23-$26 to $27-$29, suggesting strong demand in the wake of senior management’s […]
Most Facebook observers would be hard-pressed to find “negatives” in the evolution of the company’s ad products over the past year. Performance continues to improve, as detailed in a new report from Adobe. Mobile monetization is proceeding apace. And it has executed on programmatic selling, through its Facebook Exchange, Custom Audiences database match program and Partner […]
Facebook and Twitter have been the social community meccas for many marketers and media companies alike. But a growing group of companies, including Livefyre, RebelMouse and Mass Relevance, is trying to bring ownership of the social community back to their clients’ owned and operated properties as well as service the raging native ads and content […]
It has been a year of big changes for marketers experimenting with social ad campaigns. New data suggests platform- and purpose-specific campaigns are driving distinct return on investment. Take Facebook, for instance. Because of changes to the News Feed and increased targeting capabilities through the Facebook Exchange, click-through rates were up 275% year-over-year, according to […]
Programmatic buying and RTB in China is a unique market — with publishers controlling a lot of the space — but iPinYou, a local DSP, has had success, even introducing video and mobile DSPs over the past year. Grace Huang, its CEO and co-founder, said about 70% of the company’s clients are Fortune 500 companies. Huang spoke […]
Nielsen recently expanded its partnership with consumer data specialist Experian to cover the former’s Online Campaign Ratings with additional layers of demographic data. The new data represents progress, but some publishers are concerned. Media sellers fault both Nielsen and its audience measurement rival comScore, with its validated Campaign Ratings (vCE), for not keeping up with data-management […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, president and CEO of Cross Pixel Inc. The current pricing models for purchasing third-party data are far from optimal, and are actually holding back usage by advertisers. Most […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. International DSP Revenue Due to regulatory requirements, publicly traded Safeguard Scientifics shares a few tidbits on the state of its investments on a quarterly basis — this includes its investment in US creative ad-tech firm Spongecell and ad platform MediaMath. Beyond trumpeting the payday […]
Method of delivery is apparently the new black in retail marketers’ holiday ’13 arsenal. And, it’s on the minds of the commerce masses. This week, after stumbling back from a Q3 earnings call that painted a somewhat stormy picture of its holiday ecommerce expectations (“deceleration” was the word used), eBay made a move to acquire […]
As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do the same. Earlier this week, Schumer, D-NY, unveiled a code of conduct that would require retailers that collect consumers’ mobile data to post in-store signs letting shoppers know they are being […]
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze, the geography-based navigation application, for approximately $1 billion and Foursquare is exploring an IPO. Panelists Matt Turck, managing director of First Mark Capital, and Ben Siscovick, a former partner of […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers media and Internet marketing. He recently released a new research report on Social TV and its impact on advertising and marketing. You can download it here (PDF – 7 MB). AdExchanger recently discussed the new report with Salmon and asked his thoughts […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product. […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Search Gets Display One could say that Google’s Product Listing Ads initially brought the sweet nectar of display advertising to Google’s search engine result pages (SERPs). Now, Google’s showing nontraditional display ads for several select advertisers in the SERPs. The New York Times’ […]
Amazon fielded two inquiries from analysts about advertising services on today’s Q3 earnings call, but CFO Tom Szkutak wasn’t biting. Brian Pitz, managing director at Jefferies & Co., asked Szkutak about domestic ecommerce trends, as well as the growth of Amazon Web Services and Advertising Services. (The company reports the groups together in an “other” […]
Google and Publicis Groupe’s MediaVest have signed an upfront agreement, with the media agency committing to spend a “significant amount” of ad dollars on YouTube and Google’s other display and mobile properties, including its ad networks. The deal is “open-ended” and simply involves the promise of spending a set amount in advance, perhaps up to […]
In a striking coincidence, Turner Digital Ad Sales’ launch of its private marketplace comes a day after former ad chief Walker Jacobs, who regarded programmatic methods suspiciously, joined Clear Channel Outdoor as chief revenue officer and president of sales. In an interview with AdExchanger a year ago, Jacobs, who resigned as EVP, Turner Digital Sales […]
Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities from Oracle. The Oracle Eloqua AdFocus application integrates display advertising into broader multichannel campaigns. Users can target personalized placements through the Bizo ad network, which […]
TV is still the king of media, but the social “back channel” is now an indispensable part of its ambience. No surprise then that advertisers are hungry for media vehicles that bridge the two. A number of companies are positioned to feed that appetite, but Twitter is the frontrunner. Its Amplify program lets broadcasters sell […]
After a slowdown last year, the Asia Pacific ad market began to heat up again in 2013 and ad-tech services provider Komli has raised a $30 million equity financing designed to help it take better advantage. The Mumbai-based company, which began life as an ad network seven years ago and helped give birth to supply-side […]
