Sizmek, the company formerly known as Digital Generation (DG), reported Tuesday a full-year revenue increase of 15%, to $161.1 million compared to $140.7 million in 2012, capped off by Q4 revenue of $47.6 million, a 16% compared to the same period last year. (Read the release.) These figures reflect only Sizmek’s online business, and not […]
A week after teaming up with Google, comScore unveiled Tuesday three new partnerships with data brokers Acxiom and Epsilon and digital media company Batanga Media. While comScore’s collaboration with Google involved adding real-time metrics to its validated Campaign Essentials (vCE) platform via Google’s DoubleClick platform, comScore intends for its latest partnerships to expand its data […]
Enterprise technology providers like Adobe, Oracle and Salesforce.com have engaged over the last four years in a marketing cloud arms race, snapping up point solutions at breakneck speed. Consider that from 2010 to 2013, tech giants cumulatively spent close to $30 billion acquiring marketing solutions. The press releases announcing each of these acquisitions tend to […]
Turn CEO Bill Demas discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1] and Omar Tawakol, CEO of BlueKai. On Wednesday we’ll post an interview on this subject with Scott Howe, CEO of Acxiom. In terms of cross-device […]
For a mobile ad startup, getting kicked off Facebook’s platform is pretty much the worst-case scenario. As reported by AdExchanger last week, this nightmare recently became reality for two companies, HasOffers and Kontagent, who were found to have violated data collection policies and were removed from Facebook’s mobile measurement partner (MMP) program. The rejection of […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I recently spent the morning with a group of senior level marketers who normally spend their time thinking about media – the pricing of it, the technologies required […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Vaughan, chief marketing officer at Integrate. You’ve heard the Gartner hype: “CMOs will spend more on tech than CIOs by 2017.” Buy into it or not. With the increased […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. In the climactic courtroom scene that closes the military thriller “A Few Good Men,” Jack Nicholson’s character delivers one of the most memorable lines […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo And Contextual Re/code’s Kara Swisher says she has the inside scoop on CEO Marissa Mayer’s plans for Yahoo, which Swisher intimates may not include Right Media Exchange. Instead, among other initiatives, Mayer may pursue something called contextual search. Swisher explains what that means: […]
Many app developers and ad tech vendors received a jolt recently when Apple began rejecting some apps that retrieve a user’s Identifier for Advertisers (IDFA) without serving an ad. Apple’s decision was especially surprising, since the device manufacturer had allowed that activity for nearly two years. Regardless of Apple’s motivations for this change (the company did […]
Three years ago, eBay rebooted its advertising business after stepping back from a five-year alliance with Yahoo, initially established as a way to offset Google’s growing influence online. “[2011 was] the year we formed a partnership with Triad Retail Media and, earlier that year, we bought WHERE Ads, which became the PayPal Media Network,” said […]
BlueKai CEO Omar Tawakol discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1]. On Tuesday we’ll post an interview on this subject with Bill Demas, CEO of Turn, and on Wednesday we’ll post an interview with Scott Howe, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO at Krux. In June 1999, a venture called Wingspan Bank launched with a breakthrough idea: Consumers should do their banking online. By September 2000, it was defunct. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let Them Buy Video Microsoft has provided a “cross-screen” video upfront deal, of sorts, to Starcom MediaVest Group and its clients. According to a release, the deal provides “access across the video opportunities afforded by Microsoft properties such as Xbox, Skype and Ads in […]
At Industry Preview 2014, AdExchanger sat down with four CEOs heading companies that fielded strong data-management platform (DMP) offerings. One area of traditional weakness for DMPs for marketers, as noted by then-Forrester analyst (and current AdExchanger research director) Joanna O’Connell, centered around the ability to drive insights from mobile devices. John Nardone, CEO of [x+1], […]
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said in its Q4 call. IPG revealed full-year 2013 revenue of $7.12 billion, an organic increase of 2.8% from $6.96 billion in 2012. Fourth quarter revenue was $2.12 billion, compared to […]
Microsoft is providing more transparency into the inventory on the Microsoft Advertising Exchange. The inventory on the Exchange was previously sold in a “blind” manner using a masked URL. Ad buyers can now target the inventory by its top-level domain name and sub-domains, the company said Friday. “We want to give customers a clearer view […]
Combined year-end results from four ad tech companies show that rich media, location-based targeting and increasing brand spend drove expansion in the mobile real-time bidding (RTB) space for the previous quarter. Global bid responses for both mobile Web and app inventory continue to grow, according to mobile RTB ad exchange Smaato. Based on activity across […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Evans, corporate development director at Crimtan. I promised myself I would never use the quote, “Fifty percent of my advertising is wasted — but which half?” But here I go […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ned Brody Speaks On Yahoo Ad Age’s Tim Peterson gets Yahoo’s Ned Brody to talk ads in a Q&A on Ad Age. About the ups and downs of display results at his company, he says, “I believe a third of the company is new, […]
Senators John D. (Jay) Rockefeller IV (D-WV) and Edward Markey (D-Mass.) introduced legislation Wednesday that would require data brokers to be accountable and transparent about the information they collect and sell about consumers, but the direct marketing industry is already pushing back hard. “Consumers deserve to know what information about their personal lives is being […]
Professional social platform LinkedIn is cooking up a number of paid product extensions, at the base of which is its nearly 300 million-member-strong social graph and a quickly growing content operation. At LinkedIn’s FinanceConnect in New York Thursday, an event that drew roughly 200 marketers, financial professionals, customers and partners to the Time Warner Center […]
By Ryan Joe and Judith Aquino Media and cable conglomerate Comcast Corporation’s $45 billion deal to acquire its peer, Time Warner Cable, could be a boon for the advertising and marketing industry, combining Comcast’s superior digital platforms with Time Warner Cable’s audience reach across major metropolitan markets. “[This will provide] a level of scale and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The explosion in digital data, along with the evolution of the consumer voice, gives brands the opportunity to disrupt traditional relationships with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Fullman, director of digital strategy at Arnold Worldwide. It’s official: Google revealed yesterday that its purchase of smart home equipment company Nest closed last week. When we first learned […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Exchanges Native advertising appears to be a success, but making it scale is a problem some companies are now trying to solve. Native advertising exchanges are popping up and the last one, as AdWeek’s Mike Shields reported, is Bidtellect. The company is run […]
The typical Alex and Ani customer doesn’t just buy one bangle – she buys repeatedly and pairs them. It’s a style that reflects the jewelry manufacturer and retailer’s philosophy around building its in-house marketing stack. Many brands hate the idea of wading through marketing and ad-tech swamplands. At least, that’s the argument commonly fielded by […]
French retargeting company Criteo closed Q4 with revenues of €135.9 million, up 57% from the €86.6 million recorded for the fourth quarter one year prior. The company, which has been rooted in retail and travel retargeting since its start, said last quarter exceeded expectations after it clocked €113.8 million in the third quarter, its first […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, CEO at Apsalar. The mobile app industry is again abuzz with news that apps are being rejected from Apple’s app store for accessing the Identifier For Advertising (IDFA) […]
