In its first earnings disclosure since going public, French retargeter Criteo cited vertical expansion beyond its heritage of retail and travel retargeting client base. CEO Jean-Baptiste “JB” Rudelle noted “major” US client wins in the financial and auto verticals helped the company post revenue growth of 57.8%, increasing from 72.1 million euros in the third […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. The online advertising industry is booming, becoming more sophisticated as it grows. Today’s online ecosystem evolved to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Time Inc. Time Inc. is going to start serving native ads to more of its sites courtesy of Sharethrough technology, according to Ad Age’s Michael Sebastian. Content is assigned a quality score, based on how much interaction it gets, so that higher scoring […]
Millennial Media reported Q3 earnings after business close today, including updates on its acquisition of competitor Jumptap, its new mobile ad exchange, and Omni Measurement tools. The mobile ad network’s new exchange product, Millennial Media Exchange (MMX), was created through a partnership with AppNexus. More than two dozen buyers including DSPs, agency trading desks and […]
Omnicom is going “all in” with a singular Data Management Platform offering that will support audience segmentation and ad optimization across its two key media agencies, OMD and PHD. Driving the platform consolidation is a deal with Aggregate Knowledge, a DMP recently acquired by Neustar for $119 million. Like many agencies, Omnicom already supported DMP functionality, but […]
Long paramount to the performance marketing strategies of online display advertisers, retargeting is still subject of a great debate. From a user standpoint, the most obvious form of “abuse” is the all-too-familiar feeling of being followed by an ad or brand across the Web. And then there’s the question of how much spend is wasted […]
Online ad creativity – or the perceived lack thereof – is one area that brands, agencies and publishers frequently complain about. But the fixes tend to involve vague plans about working with Adobe or Google to develop cross-screen creative. Flite, the Condé Nast-backed ad platform developer, has released a free, browser-based software called Design Studio, […]
As programmatic buying in China continues to pique marketers’ interest, demand-side platforms working in the country are growing in revenue and importance. Internet market research firm iResearch recently released an excerpt of its China DSP Market Trends Report 2013, including the market size of DSP display advertising in China, or the amount of ad spend […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Jordan, senior vice of president of product and strategy at Tapad. Internet ad revenues hit a record $20.1 billion for the first half of 2013, up 18% over the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No More Love For Cookies Google is at work, along with companies such as Microsoft, creating a universal ID for users, but that could create problems for the industry, according to Adweek’s Garett Sloane. Meanwhile, companies like Xaxis are working on a solution, called […]
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the technology as it continues to change. The Interactive Advertising Bureau (IAB) gathered executives from Google, CatalystDesk at Condé Nast, and Varick Media Management to hash out these issues with moderator […]
One of the first items nixed from Adobe Campaign management – once known as Neolane, the French cross-channel marketing automation platform Adobe bought for $600 million this summer and rolled into the sixth leg of the Marketing Cloud – was a standard pricing model. Beginning Jan. 20, Adobe Campaign will be licensed to user-companies through […]
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options, agreements with other portals on automated ad serving standards, and last week, the addition of Window 8.1 apps and Outlook.com email-based placements. Esco Strong, director Microsoft’s of Display Marketplace, said […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. In an AdExchanger interview with Brian O’Kelley, AppNexus founder and CEO, late last week, Mr. O’Kelley made a bold proclamation (well, he made many, but today I’ll just […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Perelman, vice president of agency strategy and industry development at BuzzFeed. Bill Gates popularized the phrase “content is king” during a speech in 1996. Although content was king long before […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ericsson: Phones Getting Smarter Yesterday, mobile networking company Ericsson released new data and projections on mobile penetration worldwide. Today, the company says smartphones are 25-30% of all mobile phone plans, but account for 55% of mobile phones sold in Q3 2013. Furthermore, mobile subsciptions […]
A week before an estimated 120,000 take to the streets of San Francisco for cloud-computing stalwart Salesforce.com’s annual Dreamforce conference, a key question is how the company will position the Salesforce.com ExactTarget Marketing Cloud – which CEO Marc Benioff has billed as his next billion-dollar business. The show is an opportunity for Salesforce.com to demonstrate […]
The next time you see a video advertisement on Yahoo, it will most likely be tied to search data and other information that Yahoo has about you through a new partnership with Starcom USA. Yahoo and Starcom have struck a deal to deliver video ads across Yahoo’s properties that are targeted at viewers based on […]
AudienceScience has been in business for more than a decade, starting out as an ad network and later adding demand-side and data-management abilities. Last year, the company took the relatively big step of closing its network business. Now, in its bid to be viewed as a one-stop shop for digital advertisers, AudienceScience, like many others, […]
Even though it has a long way to go, mobile advertising is gaining traction in Latin America and companies are taking note. One such company is StartMeApp, a 2-year-old mobile ad network based in Argentina that serves ads in Latin America as well as other regions. Dealing mainly in display ads, StartMeApp serves advertisers and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Recent discussions on the evolution of media have moved beyond mobile to omnichannel and n-screen. Before we move too fast into n-screen, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic Responds In a blog post on Friday, sell-side platform PubMatic responded to critical comments made by AppNexus CEO Brian O’Kelley in an AdExchanger interview last week. The blog states, “We respect the business that Brian has built in display, but his comments were […]
Ecommerce spending in the US grew 13% year-over-year in the third quarter to $47.5 billion, a softening from Q2 when the growth rate hit 15%, according to comScore’s State of the US Online Retail Economy report. “There was a bit of a dip in consumer sentiment,” commented Andrew Lipsman, VP of industry analysis at comScore. […]
Bank of America’s card-linked offers program, BankAmeriDeals, offers customers cash back when they purchase from any of 4,000 partnering retail merchants. Cash-back discount deals are surfaced to customers right in the Online Banking environment, based on their past purchase history. Powered by purchase data platform Cardlytics, Bank of America, to date, has issued about $17 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Kelly, CEO at Sociomantic. Digital marketers look at data through a very narrow lens, but with great expectations for how it can impact their business. The only data that […]
Publishers have increasingly embraced products that provide more insight into their inventory and help them manage their ad operations. Yesterday at a panel discussion moderated by Yieldex CRO Andrew Rutledge at ad:tech New York, executives from Fox News Digital, Viacom, Washington Post Digital and Turner Broadcasting discussed the tools they’re using to better leverage ad […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Programmatic Success Programmatic is becoming a big part of the display pie for eBay, who says the volume of ad impressions on its exchange has grown fivefold, UK-based The Drum reported. “The budgets currently being allocated to private marketplaces are much smaller than […]
Like most of its video ad-tech rivals, Tremor Video has vied for TV-like brand dollars by offering a pitch based on online’s strength in performance with the branding appeal of “sight, sound and motion.” The problem, as Tremor’s Q3 earnings make clear, is that, as CEO Bill Day put it, TV buyers still value the […]
Rocket Fuel is sitting pretty in its first quarterly earnings report since going public in September. The company saw Q3 top-line revenue growth of 132%. Its customer base reached 938, up from 406 in the third quarter of 2012, and headcount grew to 552 – about on par with AppNexus. Press release. Impressive as those stats […]
