It’s been covered before, but the evolution of telecom carriers’ privacy policies are worth another look as cookie tracking constituencies clash. It’s a notice sent to Verizon Wireless users (I am one) about information that is made available to the “Verizon family of companies for marketing purposes.” Potential targeting attributes are “type, quantity, destination, technical […]
Performance marketing company CPX Interactive announced today that it has hired former AudienceScience CEO Jeff Hirsch as the company’s chief marketing officer. With deep experience in the world of advertising networks, including stops at ValueClick, Fastclick and, most recently, Underdog Media, Hirsch will join a company known for its direct-response advertising focus. As he prepares […]
When people talk to StrongView (was StrongMail) CEO Bill Wagner about his company’s decision to re-brand (see last week’s release), he says that it’s often less about why they re-branded, but more about why they waited so long. StrongView was originally founded in 2002 as an email infrastructure company and, like other email infrastructure companies […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Walsh, SVP of media at Integrate. In the 2010 film “The Social Network,” Facebook co-founder Eduardo Saverin asks Sean Parker to settle an argument between him and Mark […]
In the fight for more transparency in the online advertising world, new data released last week shows how advertisers still do not always know the ins and outs of online display advertising. According to SQAD, a media cost forecasting company, advertisers still understand television advertising more than they do online display ads. At the 2013 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo’s Mobile Play With yesterday’s acquisition of Ad-X Tracking in Europe, Criteo CEO JB Rudelle claims his company is “the one-stop display performance partner for both desktop and mobile devices” in spite of the inherent difficulties around targeting the mobile cookie versus targeting the […]
Internet business models have been turned upside down and ad-tech is no exception remarked Youssef Squali, global head of Internet media equity research for Cantor Fitzgerald, during a speech at today’s IAB Advertising Technology Marketplace in New York City. As a result, he sees this disruption enabling faster, cheaper processes and ultimately, better pricing – […]
Ad network Mojiva has added an online exchange to its ad-serving unit, Mocean Mobile, which the company sees as a real-time bidding addition to its primary focus on branding campaigns across smartphones and tablets. See the release. Despite the growing importance of mobile RTB as a way of doing business on the mobile Web and in-app, Mojiva […]
Premium direct sales and real-time biddable display advertising … can they co-exist? IDG Enterprise thinks so. The owner of top-tier B2B media brands Computerworld, CIO, Network World and InfoWorld announced last week (see the release) that it has plunged into the exchange model in search of programmatic ad dollars. According to IDG Enterprise CEO Michael […]
The use of data tied to a consumer’s brand loyalty remains data-driven “gold” to marketers. And as addressability propagates across digital and offline channels, the importance of a loyalty strategy only strengthens. In early July, Alliance Data’s data-management and marketing company, Epsilon, announced (see the release) that it had been chosen as the technology platform for Dunkin’ […]
As SVP and chief digital officer for The E.W. Scripps Company, Adam Symson oversees the development of media and advertising products and services in more than 20 markets. His main focus is to enhance the company’s marketing and media product development through Web, mobile and connected TV platforms. Earlier, as a vice president of interactive […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Veerle De Lombaerde, global product director at The Exchange Lab. Consider the following scenario: You spent months educating your client about the value of programmatic buying. Based on your […]
Pulling insights out of disparate data sets is a challenge for many companies. Sometimes the problem is a marketer’s approach to data analysis. Kevin Ertell, e-commerce VP at kitchenware retailer Sur La Table, identified at Experian Marketing Services’ Client Summit 11 ways marketers undermine their efforts. AdExchanger spoke with Ertell about those points and other best-practice […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Collective VentureBeat reported on Friday that Collective, the digital ad platform and services company with a cross-screen pitch, has received a Series C round of financing to the tune of $20 million, led by Cox Media Group. An additional $30 million credit line […]
Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that’s more about creating affinity than direct-response clicks and conversions. In April, Google’s viewable-impression metric, Active View, got the approval of the Media Ratings […]
Behold, the many ways to “clip” a coupon. Long-ingrained in the collective memory of many as the stuff of super-savers (and Sunday newspapers), a bevy of businesses and app developers are remaking the way a discount is served. Digital discounts – as an industry – are heating up. Most notably, digital-coupon company RetailMeNot is prepping […]
Cross-channel marketing is one of the most common buzzwords marketers hear everyday, but only 8% of marketers have effectively implemented cross-channel strategies in their interactions with customers, according to results from a recent survey presented yesterday at Experian Marketing Services’ Client Summit in Las Vegas. The main obstacle is data. “Data is a blessing and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, partner, media and innovation director for for Neo@Ogilvy, and Paul Chenier, vice president of national sales at AskMen.com. Are you frustrated by the number of emails and calls […]
The recent stirrings around IPO plans in the video ad-tech space have been driven in part by the expectation of a clearer line between the $75 billion TV ad market and the $4 billion spent annually by marketers on broadband video. While it’s hard to go by intentions, especially when it comes to what media […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Differently Microsoft has decided to re-organize itself, according to a press release. On ZDnet, Mary Jo Foley breaks down the news: “The new Microsoft is not going to be cleaved cleanly along devices and services lines, as some had thought and heard. The […]
United Online is not a typical publisher. Unlike newspaper or magazine sites, it operates the social-media yearbook site Classmates, online florist shop FTD, consumer internet-access tools NetZero and Juno and the MyPoints loyalty rewards program. But it does have plenty of inventory and claims to reach a collective 100 million registered consumer accounts every month, […]
Facebook may be the world’s largest social network, but regional social sites are carving out their own followings — and companies are taking note. In a reflection of the rising influence of Chinese and Russian social networks, Salesforce.com is adding integrations into the Chinese microblogging sites Sina Weibo and Tencent Weibo, as well as VKontakte, […]
Twitter is getting serious about programmatic. Its recent moves – and reported moves – have included lead capture forms in the Twitter stream, CRM matching, and website retargeting. The latter two seem to follow directly in Facebook’s footstep. “It’s one area where they seem to be following Facebook’s lead,” comments David Berkowitz, chief marketing officer […]
SpotXchange, a video-marketplace operator focused on the supply side, has seen revenues from Real-Time Bidding exceed 50% of the total dollars it takes in from clients – up from 5% just two years ago. But as CEO Mike Shehan plots the company’s future, the focus on RTB is just phase one. The next phase — […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO and founder of MediaWallah. With all of the buzz about programmatic reserve — also called programmatic direct or programmatic premium — it would be easy to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out Of Beta Joining the increasingly crowded mobile demand-side platform landscape, mobile analytics startup Apsalar has launched its new DSP platform. The mobile DSP uses first-party behavioral data from approximately 700 million mobile users to let advertisers do lookalike audience targeting. With Apsalar’s help, […]
One of the first – and now, largest – e-commerce companies in the Netherlands, wehkamp.nl has tapped IBM to help the platform improve its marketing and dynamic-merchandising strategies. Using myriad IBM cloud products, including Digital Analytics, LIVEMail and Campaign, the e-retailer has noticed significant gain in click-through rates on banner ads (500%) and a 271% […]
Facebook’s Exchange is big business. Just how big can be hard to pin down, since Facebook breaks out neither revenue nor volume for its retargeting business. That leaves us grasping at occasional straws dropped by the 17 qualified FBX vendors. For example, late last year AppNexus indicated Facebook was exposing somewhere around 7 billion daily […]
The time when the blanket label “video advertising” will replace references to TV, PC, mobile, or tablet ads is still a long way off, but a new marketplace offering from Videology promises to advance that cause by letting buyers and sellers unify guaranteed and non-reserved ad deals. Dubbed “Descartes,” the system is named for the […]
