The convergence of creativity and technology is shifting the dialog between consumers, agencies and brands. An on-stage discussion at the DMA 2013 conference in Chicago attempted to chart that shift by answering the question, “Does data drive the big idea or vice versa?” On the panel were Doug Bryan, a principal engineer at RichRelevance; Ben […]
A significant update to Adobe’s Analytics suite seems almost on cue from Google, which recently formalized data-driven attribution modeling for Analytics Premium users. One new feature, Anomaly Detection, helps users identify statistical anomalies in their marketing data — useful for incident detection or to expose new areas of opportunity. “The more advanced feature we’re announcing […]
As part of Microsoft’s entry into the world of online “offers” with a product known as Bing Offers, Microsoft recently announced a new enhancement called “Bing Offers Card-Linked” (see the Microsoft blog post). The product brings together transaction processors such as First Data with payment networks like MasterCard to address consumer audiences with offers fueled by […]
The lawyers may be scurrying and the deal fees mounting, but Omnicom and Publicis are still on track to complete their $35 billion megamerger by early 2014. The companies are making slow but steady progress on achieving regulatory approval for the deal, Omnicom CEO John Wren told investors on the company’s Q3 earnings call this morning. […]
Analytics provider Metamarkets has named Criteo Managing Director Jacob Ross as chief revenue officer, a new position as the company has doubled its staff in the past year. Jacobs’ hire, which gives Metamarkets 40 employees, comes after two other additions at the executive level in August, when the company brought in Rubicon’s Ron Claypool as VP […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. When Acxiom announced the release of its Audience Operating System (AOS) in late September, I expected it to make a bigger splash. Likewise when Experian acquired digital data […]
Krishna Subramanian, the chief marketing officer of the mobile marketing agency Velti and co-founder of ad exchange Mobclix, which Velti acquired, has resigned from the troubled agency. In an email, Subramanian writes, “As many of you already know I have moved on from Velti. I am grateful to have co-founded Mobclix and humbled by the part […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anand Das, co-founder and chief technology officer at PubMatic. It’s only October – way too early for end-of-year summaries – but one thing is already certain: 2013 marks the beginning […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Jam The problem of fraud could be even worse than people realize, according to a new report from Adweek’s Mike Shields. Along with the usual suspects, there are sites like Crackle and CollegeHumor that may employ robotic means in order to drive traffic, […]
Demand Media co-founder Richard Rosenblatt is stepping from his roles as chairman and CEO of the content aggregator. Read the release. The company has worked for years to be perceived as a curator of “prime”, albeit utilitarian content instead of being perjoratively identified as a keyword-laden “content farm.” Rosenblatt’s departure suggests no immediate wholesale change […]
As an industry, data-driven marketing drives $156 billion in revenues and contributes 675,000 jobs to the US economy alone. These figures, published and heralded onstage to thousands of marketers this morning by Direct Marketing Association president and CEO Linda Woolley, were part of a 100-page Data-Driven Marketing Economy report distributed today at the DMA 2013 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. Earlier this month, panels at Advertising Week on viewable impressions revealed a subtle new point of resistance for adoption by sellers and aggregators. Resistance […]
Emmett Shine’s Bowery-based agency Gin Lane Media is not your everyday 25-person creative shop. The agency had early roots in women’s apparel; its founder and CEO began T-shirt company LOLA New York in 2005 while circumnavigating the downtown New York design and art scene. After securing a number of small projects that landed SeamlessWeb and […]
MAGNA GLOBAL Research has issued a new report this morning chock full of data that shows robust growth in programmatic buying of digital media. For starters, the company says that in the U.S. programmatic inventory (display, mobile, social, video) will hit $7.4 billion this year. Of that, $3.9 billion will be real-time biddable, which $3.5 […]
In the past week, Integral Ad Science and DoubleVerify – two companies whose aim is to ensure that brand advertisers get the kind of exposure and inventory they expect – unveiled their respective tools designed to limit, if not eliminate, the waste caused by fraudulent traffic – namely “bots.” The new tools, as outlined by […]
The chances of finding a company website that does not include a blog or other form of earned media is rare these days. While most companies understand the value of promoting their brand through earned media, many stumble when it comes to driving audiences to that content. The Texas-based startup OneSpot is tackling this issue […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing director at Bizo and editor at Digital Marketing Remix. Digital ad spending continues to climb, with US budgets expected to reach $42.5 billion this year and grow […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended Ad Google may be inserting a Google+ recommendation of yours — called “Shared Endorsements” — into an ad, according to changes announced by the company on Friday. Google’s terms-of-service page provides a use case: “For example, your friends might see that you rated […]
Like their private counterparts, public organizations are experimenting with targeted offers delivered through apps. The Montreal Transport Society (STM) is one such organization. STM wanted to increase its ridership among younger customers, so it developed an app with SAP’s Precision Marketing division, which it dubbed STM Merci. Through partnerships with local vendors, the app delivers […]
Alibaba Group, the Chinese equivalent of Amazon, has invested $206 million in ShopRunner, a member-only subscription ecommerce platform connecting consumers to hundreds of retail brands (like Toys R Us and Tommy Hilfiger) and a plethora of perks — like free, two-day shipping and express checkout for $79 a year or $8.95 a month. Alibaba, in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Parkinson, chief digital officer at Valassis. I don’t come from this media world, so I learn something almost every day. What I’ve recently found very interesting is the intersection […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Slip Twitter accidentally spilled the date of its IPO, PrivCo has uncovered. In a financial document, Twitter pegged Feb. 15, 2014, as the end of the lock-up agreement — typically 90 days after an IPO. Hence the offering will be Nov. 15. PrivCo […]
Last month Media6degrees rebranded itself as Dstillery. Why? For years, Media6 had sought to position itself as a finder of consumer prospects for brands. From the beginning, it created audience segments based in part on social characteristics. But over the years that led to confusion: Was Media6 just another “social graph targeter?” No, that was never […]
A panel covering RTB and “viewability” played to a packed room atop the Gansevoort Park Hotel in New York last night. What commenced was a (congenially heated, at times) meeting of the minds between James Green, CEO of Magnetic; Anne Hunter, SVP of global marketing strategy at comScore; Brian Gleason, managing director, North America, Xaxis; […]
Programmatic buying and RTB in the Asia-Pacific region continues to grow, with impressions over the past year spreading out across different countries and inventory from a wider variety of publishers hitting the market. A new Real Time Media Insights report from Brandscreen, an ad-tech company that provides DSP and trading-desk services in the APAC region, […]
The retargeted advertising space is becoming highly lucrative, finds retargeting platform AdRoll, which announced today that it had passed a $100 million run rate, up from $50 million last year. The 6-year-old company claims to have more than 10,000 customers across 100 countries and was one of the first platforms to become a Facebook Exchange […]
Essence has made another key hire from the Razorfish talent pool with its appointment of Christian Juhl as the digital agency’s CEO of North America. Juhl arrives from his former post as president, West, at Razorfish, where he managed four offices with a focus on integrated media, creative and technology lines of business. Essence, in […]
Data science is the backbone of numerous ad-tech firms competing in an increasingly technology-driven environment. Explaining what data scientists do is difficult, however, given that their work is often described as a mix of art and science and varies with each company. AdExchanger asked data scientists from Decide.com, a price research firm acquired by eBay, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex White, general manager of data and trading at DG Peer39. Fraud has always been the online industry’s open secret. There are varying estimates as to its total costs, with […]
