Home Agencies Razorfish Media Chief Jeff Lanctot Follows CEO Lord Out The Door

Razorfish Media Chief Jeff Lanctot Follows CEO Lord Out The Door

SHARE:

lanctot-razorfishRazorfish’s global chief media officer has resigned, becoming the latest seasoned digital exec to exit a Publicis-owned agency.

Jeff Lanctot’s departure, first reported by Digiday, comes close on the heels of Razorfish CEO Bob Lord’s exit for the top job at AOL Networks. Speaking with AdExchanger, Lanctot said Lord’s exit was a motivating factor but that he’s been mulling a change for some time.

“Bob leaving marks a transitional time for the company. It’s probably a good time for a new wave of leadership to come in,” he said.

Lanctot will use the month of August to “semi-unplug and spend time with family” while he considers his next step. He suggested he’s open to running an entrepreneurial venture as CEO or taking a senior role at a more established company. “As far as agencies go, Razorfish is about as good as it gets and so it would have to be a pretty special opportunity on the agency side,” he said.

Lanctot rose up through the ranks at Razorfish through Avenue A, stuck with it through an awkward stint at Microsoft and then for a time left the agency for a platform-side job at the software giant. He returned to Razorfish in a global media-sales role in 2011.

Today, he serves on several startup advisory boards, including Placed and TapJoy.

Lanctot’s is the latest in a string of senior digital talent to jettison from Publicis-owned agencies. Among the other recent departures, detailed in a story here last week, are Colin Kinsella, former CEO of Digitas North America, Digitas CEO Laura Lang and Rosetta CEO Chris Kuune (who remains chairman).

Tagged in:

Must Read

Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

Paramount Skydance Is Trying To Buy WBD. Now What?

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Sallie, the major issuer of US education loans, is getting into the retail media network business.

Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.

The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All

The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.