It seems everyone and their mothers are pushing native ad units and tools to support them. Facebook, Twitter, Yahoo and most recently AOL all have native, in-feed ad units. As these formats catch on, ad tech companies like Sharethrough, Nativo and DistroScale have developed tools designed to automate ad distribution across different publishers’ sites while matching […]
Travel media company Adara has teamed up with Havas Media to bring hyper-targeted travel segments to advertisers. Although the companies’ relationship dates back two years when they worked together on a Choice Hotels campaign, Adara CEO Layton Han said this partnership extends Havas’ access to first-party, travel audience data and analytics. Havas is global agency […]
Content discovery company Outbrain has allegedly flirted with an IPO for well over a year now, with the most recent report claiming a target of around $100 million. CEO Yaron Galai did not comment on a potential IPO, which is expected to materialize in the first half of the year. Instead, he focused his attention […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Advertisers at national brands tend to think of location as a targeting tool. If they need to reach people in Los Angeles, for example, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here Chahal Out As RadiumOne CEO Re/code’s Kara Swisher broke the news Sunday that the board of ad tech platform company RadiumOne decided to remove CEO Gurbaksh Chahal after he pleaded guilty to two misdemeanors for battery and domestic violence related to an incident with […]
Rocket Fuel’s stock closed at $31.04 Friday, near its lowest point since the ad tech company went public six months ago. The sell-off comes after a group of more than seven investors and senior executives cashed out to the tune of more than $150 million, as reported by InsiderTradingWire. Those transactions, which earned more than $14 […]
With the Omnicom-Publicis merger now in some doubt, WPP Group retains a glimmer of hope that it could remain the world’s largest agency holding company past the third quarter. In its Q1 earnings report Friday, WPP listed media investment – represented by its GroupM network and the Xaxis ad tech unit – as among its […]
RockYou is clawing its way back. The 8-year-old company, which once produced social games, was one of the first MySpace and Facebook third-party app developers until it suffered a major data breach five years ago that exposed unencrypted user account data of more than 32 million users. That wasn’t RockYou’s only struggle. The company couldn’t […]
Mobile app monetization company Vungle on Friday rolled out an advertising exchange designed specifically for in-app video. Dubbed the “Vungle Exchange,” the technology solves a number of technical challenges associated with in-app video, namely support for HD, high-bitrate, 15-second video ads, improved latency to speed up load times and the connection to server-side technology for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Stockfleth Larsen, chief marketing officer of Adform. Brand marketers love TV. It’s standard, has global reach, scales quickly and is an easy pitch in boardrooms. But most of all, […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native: Mobile Gateway Drug Ad companies are increasingly focusing their efforts on native advertising for mobile, as users spend more time on tablets and smartphones and less on desktops. The WSJ reports that overreliance on banner ads have hindered marketers from mobile ads in […]
Internet radio service Pandora reported Thursday a 69% year-over-year increase in Q1 revenue to $194.3 million. Advertising revenue rose 45% year over year to $140.6 million. Subscriptions and other revenue were up 94% at $39.5 million compared to the prior year. Mobile advertising RPMs (ad revenue per 1000 ad-supported listener hours) reached $29.46 in Q1 […]
LinkedIn has been ramping up its marketing offerings over the last year in the form of self-serve Sponsored Updates and brand Showcase Pages. The professional social platform moved forward Thursday with the roll-out of a Sponsored Updates API the company has alluded to in recent months. It has also formalized two new Certified Marketing Partner programs. […]
There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated guesses about an identity based on aggregated device characteristics. Many data-focused ad tech companies can do the former; fewer can do the latter as well. MediaMath, through its acquisition Thursday of French cross-device […]
Demand-side platform DataXu has acquired – or perhaps acqui-hired – dynamic creative optimization (DCO) vendor JasperLabs for an undisclosed sum. The two companies have previously worked together on behalf of some clients, including agencies Essence and BSSP. JapserLabs CEO Stefan Lucyshyn and the company’s staff of six will join DataXu’s engineering team. Other terms of the transaction […]
The New York Times saw total Q1 2014 revenues increase 2.6% year over year to $390.4 million from $380.7 million. Advertising revenue increased year over year 3.4% to $158.7 million. Print advertising saw a bigger boost (3.7%) than digital advertising (2.2%); the latter clocked in at $37.8 million for Q1 2014, compared to $37 million […]
Media Storm, the media planning and buying arm of agency network Water Cooler Group, is breaking down siloes to mirror consumer – and client – media requirements. Media Storm’s sister companies Hip Genius (social media) and Maude (creative/strategy) share the same real estate and come in on cross-team campaign meetings, according to Charlie Fiordalis, who […]
AOL introduced its own native ad unit for the mobile Web and apps on Thursday. The ads include an image and text that is inserted in between content on the publisher’s site or app. “Before, if advertisers wanted to work with seven different publishers, they’d have to customize their creative and specs with each one, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Allan, chief marketing officer at AddThis. Billions of dollars are being poured into content these days. Chief content officers are in demand, commanding six-figure salaries, while 71% of marketers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New (DMP) Challenger Add another data-management platform (DMP) to the market. This one is from Norway-based Cxense (pronounced see-sense), a company that offers cloud-based digital analytics and audience data for publishers. Cxense is positioning the platform as the foundation for its application stack. The […]
While both programmatic buying and online video are in vogue, the best way for these two to come together—in the opinions of both publishers and brands—is through private marketplace buys. Programmatic video ad platform BrightRoll has seen 50% of the top 50 publishers engage in private marketplace deals, said company founder and CEO Tod Sacerdoti […]
Facebook reported first-quarter earnings Wednesday, exceeding analyst estimates with ad revenue growth of 82% to $2.3 billion. In contrast, Google’s Q1 revenues were seven times larger at $15.4 billion, but its growth was only 19%. Read the earnings release. Mobile was the star of the show, from both an audience and revenue standpoint. The number […]
J.D. Power will buy Orlando-based Korrelate, an online-to-offline data company that nearly went out of business in February. The solution will supplement J.D. Power’s reporting solutions for auto marketers seeking to better understand the car shopper’s path to purchase. The companies have complementary, largely non-overlapping solutions. Korrelate was founded as Ad Summos four years ago […]
Google’s search engine may eventually reward Web sites that use encryption and if it does, advertisers may find themselves cut off from useful data. Matt Cutts, the head of Google’s Webspam team, hinted at the recent SMX West conference hosted by Search Engine Watch editor Danny Sullivan that Google is indeed considering revising its search […]
Facebook’s unveiling last week of a mobile feature called Nearby Friends, through which it might enable location-targeted ads, places the company in a highly competitive segment of tech vendors offering similar products. The company that will develop the best location-targeted ad product, however, is the one that will couple it with the most relevant consumer […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Henrik Rode, partner at MediaGroup Performance. Programmatic is a natural fit for financial services firms, but several large obstacles need to be overcome. First, traditional financial media is too expensive, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of insights and technology at Mediasmith. Part of my job involves evaluating media technology companies. This is extremely fun but is sometimes frustrating. The vibrant marketing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Collaborating For Online Video AT&T and The Chernin Group announced Tuesday plans to acquire, invest in and launch OTT (over-the-top) video services, and have collectively contributed more than $500M to the venture. This positions the companies to expand operations in the rapidly growing online […]
First Facebook, then Twitter and now Google. The search giant unveiled plans Tuesday to offer app install ads on mobile search and YouTube (where they’ll be presented like TrueView ads), similar to the units that have been a cash cow for Facebook. The company said it plans to launch this new product over the next […]
