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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Automation Marketing automation company Salesfusion raised $8.25 million in a round of funding, according to VentureBeat, while others in its competitive set are being acquired or going public. Salesfusion’s chief executive, Christian Nahas, claims innovation has slowed down with other bigger players, such […]

It’s been more than a year since video music platform Vevo opened its private marketplace with Adap.tv. While the talks with brand advertisers about using programmatic direct are beyond the experimental stage, ad sales automation is still evolving, said Jonathan Carson, Vevo’s chief revenue officer. Carson joined Vevo in September after serving as CEO of […]

Last summer, the Digital Advertising Alliance (DAA) unveiled its guidelines for behaviorally targeted mobile advertising, which included a consumer opt-out tool, similar to the organization’s blue Ad Choices icon. AdExchanger spoke with DAA managing director Lou Mastria about what advertisers can expect as the DAA prepares to implement its guidelines and mobile AdChoices tool. AdExchanger: […]

The marketing strategists at Callaway Golf hope to tee up more transparency and authenticity for the brand in 2014. A big first step in that is giving consumers more of a direct voice into brand messaging through a leap of faith. As part of a newly designed site launched last month, Callaway integrated streaming social […]

The Australian maker of a media-trading platform, Brandscreen, barely months into a strategic deal it formed with Chinese search giant Baidu to fuel further expansion in the Asia-Pacific region, has been put up for purchase. Entering voluntary administration on the eve of the new year, Australian intellectual property law firm Jirsch Sutherland is administering the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Nierman, marketing and media director at Critical Mass Chicago. Improving the targeting of advertising has been a focus for the ad industry ever since John Wanamaker implied that it […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Not Over AOL is handing its local news platform, Patch, off to investment holding company Hale Global. Although it will be a joint venture, Hale Global will assume the risk. Read the release. The companies maintain that all Patch sites will remain open, […]

Yahoo Chief Operating Officer Henrique De Castro has been canned, according to a regulatory filing. Re/code’s Kara Swisher reported on the story first. De Castro’s departure date is Jan. 16. A former Googler, De Castro is credited by industry insiders with helping to build Google’s display ad business and making YouTube profitable. De Castro joined […]

A denim-clad Jack Dorsey took the stage Wednesday morning at the National Retail Federation’s Big Show in New York, claiming to be a man of “very few words and even fewer characters.” “We hear [the word ‘technology’] so much it tends to lose its meaning,” the chairman of microblogging mainstay Twitter and CEO of payments […]

Data-management platform (DMP) Lotame rolled out Wednesday its Mobile DMP suite to help businesses collect and manage audience data from mobile devices. The product, which can be added to Lotame’s current DMP offering or used as a standalone product, includes several features designed to help companies monetize their mobile inventory and engage with consumers on mobile […]

Video ad platform Jun Group has raised its second venture debt round of $2.5 million as the company turns its focus to its growing mobile ad-serving business. When the New York-based company began offering mobile advertising services in 2009, mobile traffic constituted about 30% of its business. It roughly stayed at that level, rising to […]

As we noted last week, Evidon has redoubled its efforts to turn the 20 million users of its Ghostery browser plugin into a larger revenue stream. Execs have decided the tag-monitoring browser extension holds potential as a pixel analytics panel, and they aim to promote this crowd-sourced analytics capability to enterprise marketers to audit their site […]

Networking technology provider Cisco’s direct movements into the marketing tech space have been relatively deliberate. In recent weeks, Cisco has sharpened its focus on digital video ad delivery and analytics as highlighted by two deals it unveiled at CES. The main focus right now, as part of an arrangement with interactive video ad-serving company Innovid, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, CEO at Adaptly. What is social and what isn’t? Ultimately, when we say “social,” we refer to platforms with an associated network of people that allows for ideas […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ringing Analytics Phone calls can be an important tactic in marketing, but CMOs may not be aware of the opportunity to measure and optimize that channel. That’s the premise with Invoca, a call marketing company, which just raised $20 million in a round led […]

Shortly before its acquisition by global management consultancy Accenture last May, digital marketing and ecommerce services provider Acquity Group went public in 2012, recording revenues of more than $140 million that year. Accenture also acquired UK design and creative agency Fjord last year, which, along with Acquity, was rolled into the Accenture Digital division designed […]

The proliferation of DVR services, set-top boxes and IPTV services has created a wealth of data marketers can mine. But the process by which one can purchase these targeted, data-driven ads is still in its infancy. For instance, extending programmatic buying concepts to “advanced television” (a custom system that algorithmically optimizes media against an advertiser’s […]

Twitter has rolled out two new prongs to its “Tailored Audiences” targeting regime, which debuted last month as a vehicle strictly for website retargeting. Among the new segmenting features are CRM matching and Twitter ID targeting. The latter allows the serving of ads based on a user’s public characteristics, such as keywords appearing in a […]

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   I had a really interesting conversation with a Director of Digital Marketing at a financial services company recently as part of my “customer lifecycle management” research (which I’ll […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Sobel, senior director of account management and platform solutions at PubMatic. There are very few industry conversations I’ve had over the past year that perplex me more than the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Hub StubHub decided to cut out the middle man and build its own programmatic tech stack, as Digiday points out, which has led to more efficiency and cost savings. Lee Engel, StubHub’s head of programmatic advertising, pointed out cutting agencies out of the […]

Although 53% of retail marketers now list mobile as their top strategic priority, there is still a disconnect between plans and actual investment, according to a Shop.org and Forrester Research evaluation of 75 brands. Based on data highlighted during the “First Look: 2014 Outlook for Digital Retail” track session at the National Retail Federation’s (NRF) Big Show in […]

UK-based news outlet The Guardian is accelerating its programmatic ad offerings with the creation of a private video marketplace powered by Adap.tv. For the most part, The Guardian plans to aim the video marketplace to best capture incremental value around content such as tent-pole events like the World Cup and the upcoming Olympics. “When experiencing […]

Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are more likely to choose the latter. Using a technology released Monday that embeds codes in images, Digimarc enables retailers to provide product information, coupons and other content without the use […]

Rob Brosnan, a Forrester Research analyst covering customer intelligence and interactive marketing, has secured a new post as SVP of strategy for marketing technology company StrongView. One of the remaining independent marketing-automation platforms, StrongView recently rebranded from the name “StrongMail,” a move company CEO Bill Wagner said is representative of cross-channel buyer needs in today’s […]

As we first reported in November, digital marketing software firm Turn has reeled in a new Series E investment. The $80 million raise was distributed among eight venture capital firms and brings Turn’s total funding to about $138 million to date. (For comparison, direct competitor MediaMath has raised a mere $24.4 million, according to CrunchBase). […]

Digital analytics operator AdFin was officially launched this September with the promise of serving as neutral provider of real-time online ad prices across the entire ad exchange marketplace. The company is now moving to cover direct sold inventory as part of its broader expansion plans. The company raised $6 million out of the gate and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Fullman, director of digital strategy at Arnold Worldwide. A strategic approach to mobile is about more than mobile apps, adaptive design principles and display campaigns with teeny tiny banners. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobilizing Yahoo Marissa Mayer’s vision from a mobile-centric Yahoo is coming to fruition through its series of acqui-hires and app development. As VentureBeat reported, half of Yahoo’s users are already on mobile, and its products, such as Mail and Weather, have been reinvented for […]