Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to […]
Forrester Research’s Wave report on Web analytics providers positioned Adobe Analytics Premium as the clear winner. The report prioritized vendors’ ability to serve enterprise clients. Lagging just behind Adobe in the “leader” category were IBM, Webtrends and AT Internet. Google was a “strong performer” and SAS Institute was a “contender.” No vendors were classified as […]
Programmatic and real-time bidding capabilities are quickly emerging as differentiating factors in the native advertising landscape. But as more companies enter the space offering similar features, telling them apart becomes increasingly challenging. Nativo and TripleLift are two such native ad companies that both offer programmatic capabilities. Here’s a snapshot look at how they differ. For […]
Rocket Fuel intends to release a free anti-fraud product in June called Bot Or Not – available to advertisers regardless of whether they’re clients. (Update 5/27: The company has settled on the name Botfinder.) CTO Mark Torrance announced the product’s existence at the Rocket Fuel Summit in New York City on Tuesday and shined a little light into […]
As if taking a cue from tech counterparts uniting their point solutions onto a single platform (like Salesforce1, Neustar’s PlatformOne and AOL’s ONE), enterprise giant IBM Tuesday rolled out IBM “ExperienceOne,” a cloud and on-premise tech portfolio that is a culmination of its acquisitions and services. These include Sterling Commerce, DemandTec, Tealeaf, Unica and Xtify. It will be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. The Digital Marketing Association honored data legend Charles Stryker at its recent awards dinner. After accepting his award, he […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest Pins Paid Ads Last fall, Pinterest announced its plan to test promoted pins. The social-bookmarking company is expediting its monetization aims, with the launch of its first paid ads. Of Pinterest’s estimated 40.1 million monthly US-based users, about 85% are female. The paid […]
CBS Sports SVP and GM Jason Kint will as of May 27 serve as the new CEO of the Online Publishers Association (OPA), a non-profit trade organization representing the interests of premium online publishers like The New York Times, NBCUniversal and the Associated Press. Current OPA president Pam Horan is stepping down after 10 years. […]
As the growing number of smart TVs and connected devices cause further fragmentation, de-duped cross-platform measurement has become the media planner’s imperative. Nielsen and comScore are answering the call by beefing up digital video and mobile integrations in their respective media measurement tools. Nielsen since 1950 has been inextricably linked to TV audience measurement, claiming access […]
Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network and marketplace. It also unveiled additional features through its SDK designed to give app developers more options to show video ads on their apps. “For the first time, publishers or […]
Valuing mobile ad inventory is challenging as advertisers struggle assessing viewability, attribution and other measurements. To find out how media-buying agencies tackle this problem, AdExchanger asked agencies, “What are the attributes of quality mobile inventory?” Click below or scroll down to read their responses. Jenn Cox, mobility lead at Starcom USA Jason Pope, VP of AOD at VivaKi JiYoung Kim, […]
When ad tech company IgnitionOne acquired data-management platform (DMP) Knotice, did it become a marketing cloud? CEO Will Margiloff would say the company was one even before. In the most literal sense, he’s right: “We decided back in 2011, well before anyone talked about marketing clouds, that you need to integrate the disparate pieces of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mozilla’s Change Of Heart On Friday, Mozilla pivoted from its previous “experiment” – announced by Darren Herman in February – to test browser tab ads known as “Tiles.” Mozilla VP Jonathan Nightingale said in a post, “A lot of our community … worried that […]
Incoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it get there. “In search, which represents roughly 50% of total online marketing spend, Marin Software is a leader,” he said. “As the company grows, there’s an opportunity to leverage this […]
Tremor Video’s management this week hammered on the company’s embrace of programmatic video and talked up plans to roll out a supply-side platform (SSP) for premium publishers later this year. (Read the earnings release.) Tremor posted a top-line revenue increase of 40.8% year over year, to $34.9 million. CEO Bill Day emphasized during Tremor’s earnings call the company’s […]
Jonathan Becher has a lot on his mind this week. As CMO of global German enterprise software company SAP, which employs 67,000, he spearheads the messaging for a multi-billion dollar public business. And on Sunday, that business announced the departure of Vishal Sikka, one of its product pioneers who tirelessly evangelized SAP’s high-speed-everything engine HANA. […]
With the collapse of the proposed merger of agency holding companies Omnicom and Publicis, former agency exec and Vertere Group’s Tim Hanlon provided his take: “Much of of the logic I laid out last year when the deal was announced still holds. If anything, it only exacerbates the questions that brand marketers have about how to best […]
Performance Horizon Group (PHG) is an affiliate marketing campaign management provider whose clients have included Sony and T-Mobile. Started in 2010 with seven employees, the company now has nearly 60 on staff in offices in London and Newcastle, England, New York and Sydney. The company is led by some of the founding members of Buy.at, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. I recently bought a dress at a Uniqlo store in New York. Given the mobile soapbox upon which I typically stand, this […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pressure On Display TV station and website owner Scripps Networks reported favorable earnings Thursday and, in the process, commented on the programmatic wave for its websites. Lori Hickok, Scripps’ EVP for finance, said on the earnings conference call with analysts, “What we’re seeing, … […]
What a fiasco. A “merger of equals” between Publicis Groupe and Omnicom Group that was to be the largest acquisition in advertising history is now off as the two companies have proven unable to overcome a range of impediments, including tax concerns, integration pain, and the personalities of the chief executives. “The challenges that still […]
Rocket Fuel, one of a growing pack of public ad tech companies, reported 95% growth in revenues and 107% margin acceleration during the first quarter. But it wasn’t enough for Wall Street, which punished the company’s stock after hours – perhaps in light of decelerating top-line revenues. Rocket Fuel’s active customers more than doubled year over year to 1,251, and the […]
After AOL’s and Google’s respective acquisitions of Convertro and Adometry, the space held by independent marketing attribution vendors immediately shrank. Remaining companies include Visual IQ, C3 Metrics, DataSong, DC Storm, and Encore Metrics. But what is the future of these attribution pure-plays as enterprise stacks invest in cross-channel technologies? “I see a complete collision course with […]
Still thinking of AOL as a media company? Tim Armstrong wants to change your mind. On the company’s Q1 earnings call Wednesday, its CEO repeatedly invoked “platforms,” “mechanization” and, of course, “programmatic” as the underpinnings of the business. AOL’s Tuesday acquisition of multitouch attribution vendor Convertro also hammered this message home. Armstrong’s platform ardor almost […]
Digital agency Essence has hired Oscar Garza, formerly of Electronic Arts (EA), to lead a new effort to bring programmatic buying solutions to clients in North America. Garza started this week as director of programmatic and audience, tasked with building a new team based out of Essence’s San Francisco office. As director of acquisition for […]
Following Google and AOL’s acquisitions of multitouch attribution vendors Adometry and Convertro Tuesday, several questions arose. The first, and perhaps easiest to answer: What was the driving force for the purchasers and how will the technologies plug into their existing platforms? “The macro rationale for both of the acquisitions seems to be the growing need […]
Yahoo will try a new way to monetize Tumblr, via the introduction of posts that can be promoted as ad units across Yahoo’s network of owned and operated sites. While neither Yahoo nor its Tumblr subsidiary confirmed to AdExchanger that this is in the works or when the product is scheduled to debut, the existence of ads designed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Yes, the B2B advertising campaign is in the last throes of death. Don’t believe me? I’ll explain. It all started with the buyer’s journey, which […]
