Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platforms Grab For Content Without unique content, your fancy tech platform may not matter. On that note… Over the weekend, Reuters reported that YouTube was in talks with Hollywood and independent producers to fund premium content. If realized, the deals could graduate YouTube from […]
Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about the digital marketing platform it’s developed, the Walmart Exchange (WMX). Like Amazon, which has turned massive amounts of shopper data into monetization opportunities for brands via Amazon Media Group’s demand-side […]
Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company focused on high-quality video. In a post on Yahoo-owned Tumblr, Yahoo’s VP of cloud platform and services, P.P.S. Narayan, described how the deal is meant to enhance Yahoo’s “underlying technology […]
Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack to Google for a long time.” And BrightRoll’s got just the man to do it. Barely a day after it brought on DoubleClick vet Bruce Falck as COO to scale […]
If you want user consumption and engagement data, look no further than the World Cup. You’ve got tweets, likes, shares, traffic, comments — take your pick. Mobile traffic spiked significantly in Q2 2014, according to a report from mobile ad platform Opera Mediaworks, with football-related sites and apps seeing particularly high levels of engagement in […]
Investment bank Berkery Noyes’ first-half report for 2014 shows total value for mergers and acquisitions (M&A) in the media and marketing industry up on a half-year basis, from $45.8 billion to $49.8 billion. Total value of M&A in the industry had a sharp 70% increase compared with the first half of 2013, which had a […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. In general, I’m a huge fan of making the buying and selling of digital ads more efficient and effective. This desire to continually evolve and improve […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. Many Internet industry players are chiming in about how to fight ad fraud, but the scope, scale and capability of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Repositions In a companywide message distributed to Microsoft employees Thursday, CEO Satya Nadella spoke on Microsoft’s transition from a technology provider to a devices and services company. In particular, Nadella stresses Microsoft’s need to focus on productivity and platforms. Detailing Microsoft’s cloud OS, […]
American Media Inc. (AMI) is turning to Amobee to handle its entire mobile inventory. It’s the biggest traditional print publisher deal in the US yet for SingTel-owned Amobee, which will service AMI’s 40 million unique viewers spanning 18 properties including OK! Magazine, Shape and Men’s Fitness. The mobile-centric ad tech company will provide analytics tools […]
ABC on Thursday appointed Mike Dean to the newly created post of VP of programmatic and data-driven sales. He will report to Pooja Midha, ABC’s SVP of digital ad sales and operations. Dean most recently served as VP of media platform sales and solutions for programmatic video ads platform Videology, which he joined in 2011 […]
AdFin co-founder Jeanne Houweling has moved on from her position as the digital advertising analytics firm’s CEO for “personal reasons,” a move confirmed by company co-founder and CTO Milosz Tansky. Tansky, who’s operating as interim CEO, said Houweling will continue her involvement with AdFin on the advisory board. “Outside of that we’re just as focused […]
In a bid to simplify forecasting, billing and ad-serving reconciliation for its publisher customers, Yieldex will incorporate Ad-Juster’s ad reporting capabilities within its YieldexDirect platform. The partnership will support unified inventory forecasting and ad-serving reconciliation for the companies’ joint publisher customers. The deal is part of a trend toward wider automation of media sales, said […]
Pre-roll may still be the primary ad unit on offer at Vevo, but the music video platform has an ear out for the sweet sound of mobile ad dollars. And with the launch of a new feed-based app for Android, it’s a strategy that makes sense, especially considering the consumption habits of its predominantly millennial […]
The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content. It’s an evolution for a company whose platform was first used by brands like AT&T to create videos for customer messaging. SundaySky has raised $40 million in funding to date from investors […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Young, CEO at Crisp Media. If you work in shopper marketing today, take note: Mobile will do to your business what the Web did to direct response. To see […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The use of location data as a signal for content messaging, user functionality and context targeting continues to grow. At the same […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Billions Of Connected TVs A new study from Strategy Analytics says connected TV adoption is about to take off – even more. TechCrunch reports, “The market is predicted to double in size between now and 2018, reaching the 2 billion mark, with smart TVs […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Return on investment (ROI) is the only thing that matters for an advertiser: How much return am I really getting for my money? […]
On the heels of $7 million in fresh funding, cross-device ad targeting company Tapad has made its first foray across the pond, opening the doors at a location in London and one in Frankfurt, where it will focus on the German and UK publisher market. Tapad’s overall valuation is more than $220 million following the […]
Dstillery’s investment in data science dates to 2008, when the company – then known as Media6degrees – first applied big data analysis with a social skew. Since then it has broadened its focus to a wider range of digital media, but has retained its emphasis on the data. The person in charge of those efforts […]
Amazon’s not lifting its foot off the gas pedal in the drive for more developer ad dollars. After revealing the Fire Phone only weeks ago, the ecommerce company tried to incent new app creation via a two-month promotion offering $6 CPMs on the Amazon Mobile Ad Network. The company is also making a European push, […]
Remember the scene in the movie “Kill Bill, Vol. 2“ where the vengeful heroine, the Bride, is buried alive in a coffin and has to pound her way out with her bare fists? That’s your video ad. It’s essentially trapped in a box and buried in the publisher’s web page, and whether it can get out […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Location Location Location Analytics and marketing platform Upsight is adding another layer of targeting to geolocation data. The company released a new tool on Tuesday, GeoTrigger, that helps marketers target key consumers based on where they are and what they might want. For instance, […]
The cost of Facebook ads is on the rise – but advertisers don’t seem to mind because they’re seeing results. At least for now. According to the most recent Q2 benchmark report from Facebook ad partner Nanigans, the click-through rate (CTR) on Facebook ads was up 146% year over year and rose 47% from the first quarter. Spend […]
When Dewayne Hankins moved from his marketing post at AEG – which owns several professional sports teams, including the Los Angeles Kings hockey club – to a new job as VP of marketing and digital for pro basketball’s Portland Trail Blazers, the No. 1 imperative was clear: Think young. Hankins had followed his boss, Blazers CEO […]
The on-again, off-again IPO plans of Israel-based Matomy Media Group are on again. The performance-based ad tech company began three days of so-called “conditional trading” on the London Stock Exchange on Tuesday in preparation for its official debut on Friday. It will seek to raise $70.1 million at a $347 million valuation. Matomy previously attempted […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. So many fascinating questions, trends and technologies to research, so little time! Thankfully, I’ve now got some help. I’m pleased to announce that Lizzie Komar has joined the AdExchanger Research […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eddie DeGuia, general manager at Motility Ads. Mobile is in a funny space. Usage is going through the roof. Mobile accounts for nearly 20% of Web usage while mobile ad […]
