Cookies are notoriously useless on mobile, but they’re the bread and butter of the Internet. If you go to diapers.com and then hit up Buy Buy Baby’s site, it’s likely you have a new baby in the house. If you use your phone in an airport in Miami and then check in to a restaurant […]
It’s hard to bucket Ooyala. The seven-year-old company, which already dabbles in both video monetization and digital content management, wants to be for TV “what Cisco is to network computing.” While Ooyala’s a full-service consultancy that helps traditional networks migrate to the cloud, it also has a software business. The Ooyala Platform hooks up to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lisa Joy Rosner, chief marketing officer at Neustar. The behavioral advertising train has left the station. It’s speeding along with customers’ data as its freight. Not all customers, however, want to go […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Targeting On Friday, P&G said it’s letting go of more than half of its brands that it sees as underperforming. Read more. This announcement came as the company reported an $11.6 billion (that’s “b” as in “billion”) profit for the fiscal year, slightly […]
Scout Media is pulling together an A-team of digital talent in the wake of founder James Heckman’s repurchase of the business from Fox/News Corp. The new leadership, including Ross Levinsohn as executive chairman and Ramsey McGrory as EVP of programmatic and media partnerships, will help build Scout into a larger content and commerce play with programmatic […]
This is the first in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker, Telemetry and Integral Ad Science. Videology might not be specialists in ad fraud like White Ops or Integral Ad Science, but preventing and detecting it […]
LinkedIn CEO Jeff Weiner confirmed the social network wants to enable customers to prospect and nurture leads well beyond its own walled garden during the company’s Q2 call Thursday, though he stopped short of calling it an ad network. “As big a network as LinkedIn is – and they’re adding exponential numbers of people everyday […]
Inventory is where it’s at for RockYou. The company, which recently pivoted away from game publishing to focus on becoming a programmatic in-game video ad network, has raised $10 million in funding from FastPay, a sort of anti-VC that extends credit lines to digital media companies. It plans to use the money to buy up […]
This is the second in a series on evolution in the lead gen space. Read our earlier story on social media lead generation. What’s in a lead? Between aggregators reselling leads, marketers deciding where to focus their sales efforts, and the myriad of marketing platforms supporting both, it can be hard to judge the quality […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, entrepreneur-in-residence at Highland Capital Partners. In the movie “Groundhog Day,” Phil Connors, played by Bill Murray, meets his high school classmate, Ned Ryerson, over and over again while […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. Summer. It’s a magical time of year when it’s a little easier to get away from work for a stress-free vacation. And no […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Transformation (And Confusion) A significant percentage of digital adopters lack understanding of their tools. At least, those are the findings of Altimeter Group’s recently released report, “The 2014 State of Digital Transformation.” Of the companies surveyed, 88% claimed to be undergoing digital transformations, […]
Analysts’ high expectations for Expedia’s Q2 2014 earnings were justified when the travel-booking company reported YoY revenue growth of 24% to $1.49 billion. Though driven predominately by strong hotel room night and air ticket growth, Q2 advertising and media revenue played a notable role in causing the revenue hike, growing 54% YoY to $123 million. […]
Professional social networking platform LinkedIn on Thursday posted Q2 revenue of $534 million, a 47% YoY increase from $364 million. Marketing Solutions revenue, now 20% of LinkedIn’s total business, was $101 million for the second quarter, a 44% uptick from last year. Talent Solutions and Premium Subscriptions account for 60% and 20% of revenue, respectively. LinkedIn […]
Earlier this month, Upworthy – a curator of socially-conscious content – revealed native content was outperforming editorial content. The data was striking: Branded content received 3.5 times as many views, 2.9 times more “Attention Minutes” (an Upworthy-developed metric) and three times as many social shares compared to its in-house editorial content. All this for a […]
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus, Between Digital and RuTarget. For Segmento co-founder and CEO Roman Nester, imitation is truly the highest form of flattery. He goes so far as to describe his company as a Rocket Fuel “clone.” “Not many people would say that they are […]
Updated with additional comment from SpotXchange CEO Mike Shehan and RTL. European entertainment network RTL Group announced Thursday it will acquire a 65% stake worth $144 million in video supply-side platform and programmatic marketplace SpotXchange. Depending on the performance of the company, RTL could acquire additional stake in the company through the terms of an earn-out […]
You’re browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes really are nice. OK. You decide to buy. You click on the banner with credit card in hand and it takes you to — the eBay homepage? That would […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Engroff, chief digital media officer at The Media Kitchen and managing partner at kbs Ventures. It has become fashionable in media circles to compare the programmatic media market to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing Automation More than 98% of online publishers in the US are taking a data-driven, programmatic approach to audience engagement, according to a new Winterberry Group report released on Wednesday. For the study, Winterberry Group partnered with the IAB to survey more than 200 […]
Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It’s probably safe to go make popcorn, as this could take a while. It’s been a year since Salesforce.com acquired ExactTarget. On Thursday, the company hosted a press event in San Francisco to commemorate the deal’s anniversary, using the occasion to […]
Just because there’s a push to adapt programmatic strategies doesn’t mean everyone is equipped to handle them. Publishers, in particular, have lagged behind advertisers in embracing programmatic. While agencies now have trading desks and brands like includes Kimberly-Clark, Kellogg’s, Procter & Gamble, Heineken and Mondelez International are taking it one step further, bringing programmatic brand […]
The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition of traditional TV, data has become the equalizer. This is one reason why the ABC Television Network is spearheading an initiative with 4C Insights, a Facebook and Twitter ads partner. […]
When it comes to audience, there can never be too much of a good thing. That’s the theory behind a self-serve tool from Medialets, dubbed Servo Total Attribution, released Wednesday. The tool is designed to help media buyers, agencies and exchanges measure mobile ad ROI in real time by tying mobile conversions to impressions served […]
Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat on her publication’s digital evolution and oversees teams that are dedicated to creating new digital advertising revenue, including native. “When you move into content marketing, it’s […]
AT&T AdWorks, the advanced ads division of the telecom company, is baking two new data sources into its TV audience-targeting tool, TV Blueprint. One source – anonymous, aggregate data on some 70 million subscribers – gives advertisers working with AT&T the ability to reach people based on factors like device, operating system, whether or not […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. When developing an interactive campaign or product, incorporating social plug-ins is generally a quick […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads Against Pirates A new initiative in the UK is repurposing digital display ads for an innovative take on cyber law enforcement, according to TechCrunch. Dubbed “Operation Creative,” and managed by the City of London’s Police Intellectual Property Crime Unit, the initiative targets websites […]
Rubicon Project posted a Q2 revenue YoY increase of 49%, for a total of $28.3 million. Managed revenue was $153.5 million, an increase of 36% from the same period last year. RTB managed revenue grew 75% YoY. Rubicon lost more money than last year, however, with a net loss of $9.4 million, compared to $2.1 […]
