“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Wearables are the latest consumer tech fad. But if you think about it, mobile phones were the first “wearable.” They became smarter […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Video Retargeting Facebook added some features around video ads, including retargeting users who saw a brand’s earlier videos. Only large brands need apply! “Advertisers who work with a Facebook account representative can work with us to create audiences of people who have already […]
Twitter has snatched up mobile native advertising provider Namo Media, adding technology to enhance exchange-based monetization for app developers. Terms of the acquisition were not disclosed, and Twitter declined to comment. Namo Media has roughly eight employees, and will merge its product into the MoPub platform. The company’s SDK helps mobile app developers integrate native advertising by […]
The world’s largest independent ad tech company broke character this week. Before snatching up Paris-based ad viewability firm Alenty, as AdExchanger was first to report, AppNexus had been historically inclined to build rather than buy owing to its strong engineering culture. But that may be changing as bargains present themselves in the form of mature […]
When Google poached former L’Oréal CMO Marc Speichert last month, the advertising world wondered about the search giant’s evolving branding goals. Over the last few years, many of Google’s recruits came from brands. It’s likely not a coincidence that Google is advertising itself in more traditional forums. It’s running a campaign that places its YouTube […]
User-generated photos and videos are a largely untapped resource for advertisers. The challenge is leveraging the inventory. A few startups have offered up solutions: GumGum helped L’Oréal place ads on publisher sites based on the hair color of women in photos and Stipple lets consumers make purchases directly from an image. British ad tech firm WeSEE is […]
Companies face a paradox. Consumers want to be rewarded for their loyalty to a company or brand, but recoil when asked to share their personal data. At the same time, companies risk losing their competitive edge by not personalizing their offerings and acknowledging loyal customers. Marketers toss around terms like “value” and “transparency” when explaining […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. Are you a data broker? This is not the title of a Dr. Seuss […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Programmatic Sources tell Ad Age’s Jack Neff that “Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year.” Neff notes that this is significant for several reasons, not the least of which […]
When one thinks about media planning, one does not think of Omnicom-owned agency RAPP. This is understandable. RAPP built its reputation as a creative, CRM and digital agency. But the confluence of advertising and marketing means that the media planning and buying disciplines are increasingly areas RAPP hopes to build out. AdExchanger spoke about this, […]
The underlying theme of SAP’s massive annual show SapphireNow in Orlando, Fla. this week was simplicity, or SAP’s lack thereof. CEO Bill McDermott heralded the dream of enabling the enterprise software company to “Run Simple,” while acknowledging the company’s skeptics. “Yes, I do realize there will be some of you, especially the pundits, who say we can’t,” […]
The road to “programmatic premium,” once a cow path, has become a highway (OK, maybe a county road) cutting through the heart of ad land. And Google can’t take its foot off the gas pedal. The company on Wednesday rolled out a programmatic video marketplace called Google Partner Select and announced support for direct deals through the DoubleClick platform. The […]
Beginning in September, Yahoo Japan will use Taboola’s video discovery and content distribution network to power recommendations on owned and operated properties, as well as partner publisher sites, with the rollout of Yahoo Content Discovery. Yahoo Japan is a joint venture of Yahoo and SoftBank. In addition to its role as an online search and Internet […]
Two months after the Media Ratings Council (MRC) green-lighted viewable impressions as a viable metric for transacting display ads, real-time bidding platform AppNexus has acquired French viewability vendor Alenty for an undisclosed sum. The deal closed Monday, AppNexus confirmed to AdExchanger. Paris-based Alenty was founded in 2007 by CEO Laurent Nicolas and CTO Nicolas Thomas. It claims to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aram Chekijian, senior vice president of analytics and insights at Accordant Media. The recent purchases of Adometry and Convertro by Google and AOL, respectively, signify anindustry that is finally taking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Going Up Private equity firm KKR announced Tuesday that it will buy publisher Internet Brands from another private equity firm for around $1.1 billion, according to Reuters. Internet Brands sold for $640 million in 2010. KKR owns Internet domain registration firm GoDaddy.com, and […]
When T-Mobile discarded two-year customer contracts one year ago as part of its “Uncarrier” initiative, the company had to retool its enterprise to match the new business model, starting first with the marketing organization. With less of a “lock in” with consumers, communication could no longer be few and far between. Messaging could no longer […]
MediaMath received $73.5 million in Series C funding, led by Spring Lake Equity Partners, bringing its total to $175 million. The ad tech company will devote the funds to honing its flagship TerminalOne Marketing Operating System product and for global expansion into EMEA, APAC and LATAM markets. This infusion is MediaMath’s first round of funding […]
Mobile attribution remains a critical challenge for advertisers. Through a partnership with Verizon (which has struck similar deals with BlueKai, BrightRoll and Turn) the demand-side platform (DSP) provider Run is tackling the challenge of deterministic measurement and mobile attribution via its solution Device Connect. AdExchanger spoke with CEO Seth Hittman and product manager Kim Glaser. […]
Is Bitly quietly becoming a platform company? The link cruncher rolled out Tuesday the Bitly Certified Partner Program with inaugural partners Percolate, Spredfast, Buffer, Sprinklr, IFTTT, Dynamic Signal and EveryoneSocial. “We’re focused on platform integrations to support owned, earned and paid campaigns with Bitly’s tools and audience data,” said Jennifer Hanser, the company’s newly-hired senior […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. Warnings of the coming Skynet-ization of digital advertising are becoming increasingly common. But rest assured, the near-term future of our industry is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Expanding The People MediaPost’s Joe Mandese reports that Nielsen’s TV “people meter” will expand to the mobile device which includes smartphones and tablets. A goal, among several, is to capture the much-discussed “second-screen” TV audience. Mandese writes, “Nielsen said a ‘full rollout’ of mobile […]
Apple unveiled more ways for mobile app developers to monetize their products, among other announcements, at its World Wide Developers Conference (WWDC) on Monday. CEO Tim Cook noted during his keynote that the iOS App Store has more than 1.2 million apps and consumers have downloaded more than 75 billion apps. Starting in the fall, […]
Online advertising-management provider Marin Software has acquired retargeting platform Perfect Audience for $22.8 million. The deal adds to Marin’s social media and display advertising retargeting arsenal and to the flurry of funding rounds, IPOs and acquisitions in the retargeting space over the past year. San Francisco-based Perfect Audience was founded under the Y Combinator seed accelerator program […]
Whether one considers the survey time-tested or old-fashioned, advertisers and media companies still use voice-of-the-customer tools and techniques to tweak their messaging. Atlanta-based Cox Media Group, for instance, operates 80 websites, four major newspapers, 11 television stations and a slew of radio stations. The media company, which relies on a range of analytics tools including […]
Premium publishers are generally territorial. The idea of Hearst, Conde Nast and The New York Times offering a unified solution for media buying is a pipe dream. But French premium publishers operate in the spirit of greater cooperation. In December 2012, Le Monde, Les Echos, Prisma Média, M6, L’Express and Libération created a subsidiary called […]
Software-as-a-Service yield optimization platform Dynamic Yield has taken a top-down approach to yield optimization, landing big-name retail and publishing clients in the midst of a move from Tel Aviv to New York this year. After landing $2 million in funding in 2013 from investors such as The New York Times and Eric Schmidt’s investment firm, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Recently the ad tech world has been getting very excited about cross-device tracking. What has been a theoretical holy grail for a long […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patenting Prevention Online ad tech firm Dstillery says it has received a patent for some of its fraud-prevention technology. The press release says that the patent covers detection of “non-intentional traffic (NIT) based on co-visitation information and flags websites as suspicious to enable spurious […]
