Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest-y Ad Network Cincinnati-based Ahalogy, a startup that provides and optimizes content for Pinterest, is rolling out a publisher network.The offering, called Ahalogy Mobile, lets marketers display content on mobile devices in a format similar to Pinterest. The ads will appear in Ahalogy’s network […]
Vendors are racing to offer advertising solutions for Instagram, which recently struck a multimillion-dollar ad deal with Omnicom. One such company is Culver City, Calif.-based startup theAmplify. The 11-employee firm pegs itself as an “Instagram marketing agency.” AdExchanger spoke with President Justin Rezvani. AdExchanger: What problem are you trying to solve? JUSTIN REZVANI: We want to […]
Questions lingered after the Federal Trade Commission (FTC) presented to the data marketing space a 100-plus-page push for greater transparency Tuesday. The FTC’s manifesto, “Data Brokers: A Call for Transparency and Accountability,” sparked debate about what a data broker is and the potential pitfalls for a proposed centralized portal through which consumers can control the […]
There’s a run on multitouch attribution vendors, and UK-based DC Storm – acquired by Rakuten, the companies announced Thursday– is the latest to get swept up in the excitement. Merger mania kicked off some months ago, when top-three attribution vendor Visual IQ was rumored to have hired a banker to shop itself around. The company put […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. I recently provided commentary for a Wall Street Journal article about the Do Not Track (DNT) proposal being crafted by the World Wide […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global innovation director at Essence. It’s a slightly sensationalist headline, I admit. It’s been a while since I contributed to this series and I […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker’s Internet Trends 2014’s Internet Trends report was released on Wednesday. Among the key findings was mobile growth, which is rising at 25% of total Web usage vs. 14% YoY. Tablet use is growing faster than PCs ever did, and Internet advertising is up […]
After nine months of testing with beta clients such as Citi, Fox Sports and Visa, marketing intelligence software developer Origami Logic has launched a product that aims to help marketing organizations get a better handle on cross-channel performance. At the heart of the technology is a “Marketing Graph” search functionality, designed to let marketers query […]
Datalogix nabbed $45 million in Series C funding, led by Wellington Management Company. This latest round brings its total to $111.5 million, according to CrunchBase. The company intends to use the funds to build out its product and attract more clients. The company’s main business is linking online consumer activity with offline shopping behavior. It is one of […]
Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics company Distimo, and Microsoft also bought a mobile app analytics startup. Based in San Francisco, App Annie’s services include app-ranking data, app store SEO tools and marketplace intelligence. […]
David Cooperstein, a darling of the digital marketing analyst ecosystem, has exited Forrester Research to join Simulmedia, a company that harnesses data on how some 50 million Americans watch TV everyday. He’ll be Simulmedia’s chief marketing officer, the company revealed Wednesday. Simulmedia has 85 employees. Cooperstein spent close to five years at the analyst firm, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. There is a remarkable lack of symmetry in a traditional ad tech and ad buyer relationship. The ad tech company’s technology is invisible to […]
FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The estimated initial offering price is $19 per share, or about $120 million. AdExchanger spoke with Yugo Asato, CEO and co-founder of the mobile DSP Dobleas (a FreakOut spin-off in 2012), […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I just had a very interesting conversation with a reporter who’s trying to understand why so many publishers link “programmatic” to declines in ad revenue and/or profitability in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Fraud In The Wall Street Journal, Mike Shields and Christopher Stewart cover continued video ad fraud malfeasance. In response to inquiries with buy-side victims, the WSJ summarizes, “A spokesman for J.P. Morgan Chase acknowledged the company inadvertently paid for the spots to […]
The Federal Trade Commission (FTC) welcomed direct marketers and data companies back from the holiday weekend with a 100-plus page report (called “Data Brokers: A Call for Transparency and Accountability”) and a recommendation that Congress enact legislation to ensure industry transparency and customer control over how their data is used. The report singled out nine […]
Agencies and vendors are teaming up to tackle the tech and organizational challenges associated with aligning real-time media with trending topics. Publicis-owned agency DigitasLBI, for example, during its digital NewFront rolled out a series of publisher and vendor relationships to improve its real-time offerings. The agency developed a Brand Content Index in conjunction with the […]
Full-service digital agency Primacy began in 1994 as Acsys Interactive. In 2012, it rebranded to emphasize its presence in digital. Also, prospects weren’t always clear how to pronounce Acsys. (It was “Access”, for the record.) The agency, still independently owned by President Stan Valencis, has traditionally gotten traction via word of mouth. “We get a […]
App install ads are hot, but what if the apps they advertise are not? Palo Alto, Calif.-based startup Voxel hopes to add an additional dimension to app-install ads via a feature that lets users click on an ad to sample the app in a 30- to 60-second demo that takes over the device’s screen. “We’re […]
AdChina, an advertising technology company for both the supply and demand side in China, is expanding its mobile side of the business to incorporate a mobile data management platform (DMP), in addition to the mobile ad network and mobile DSP that the company offers. “Most of our competitors are either PC-only and trying to expand […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, senior vice president and global head of data at dunnhumby. There has been a veritable explosion of new CxO titles in the last decade. We now seem to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Tech IPO Datalogix may be gearing up for an IPO later this year after well-publicized deals that enable targeting with Facebook (see this 2013 AdExchanger article and UK announcement last week) and Salesforce (April). The WSJ reports, “An IPO would be a good […]
This upfront season, a number of media conglomerates flirted with programmatic TV. ABC, for instance, is beta testing data-driven ad sales via video ad server FreeWheel’s new FourFronts Programmatic tool. Likewise, NBCUniversal’s ad sales chief Linda Yaccarino has spoken of opening up portions of premium network inventory to programmatic sales. As marketer and media company interest […]
Need more proof Pinterest is preparing for a big monetization push? The social platform has hired Jonathan Shottan, a former Facebook ad product exec who led Facebook Exchange and due diligence on ad tech M&A. Shottan, who has also signed on as an adviser to TellApart, joins Pinterest as product manager for advertising. His first […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. “Real time” – in terms of data or targeting – is an overused phrase in display advertising. “The rise of programmatic display lulls […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at Empirical Media. The recent NewFronts were super cool. Ambitious content, breakthrough ideas, blowout parties, even the guy who sings “Happy” wearing that weird hat. There is no doubt it […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic In-House IPG’s Kristi Argyilan, who led programmatic strategy at the holding company, has left for Target, reports Ad Age. Her new role is SVP of media and guest engagement. Ad Age quotes a Target statement: “In her new role she will be responsible […]
German enterprise software giant SAP’s intention to acquire Boston-based behavioral marketing startup SeeWhy sheds light on the former’s future in the marketing tech landscape. As per SAP’s plans, SeeWhy will operate as a wholly owned subsidiary of SAP; the initial integration point will be SAP’s commerce platform hybris. “SeeWhy and other investments we’re making are […]
App install ads may be a lucrative product for Facebook, Google and other vendors, but they’re becoming too expensive for app developers, especially since scaling is still a problem for the units. “We found it difficult to acquire new users on mobile devices because it’s super expensive,” said Kenny Rosenblatt, founder and CEO of Arkadium […]
