Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketer Roundup Estee Lauder, L’Oreal and Spark marketing executives weigh in on programmatic in a recent roundup feature via Portada. “We find programmatic buying an efficient use of our dollars to reach consumers who are already engaged with the concept, the brand and the […]
Free ad serving might be bad business for all but the biggest players in ad tech. AdZerk, an ad-selling platform for publishers, sent a notice to its free and self-service customers that it’s shutting down that part of the business to focus on its enterprise clients. The company will complete its exit Aug. 31. The […]
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power to set preferences for ads in apps and the other does the same for mobile browsers. The apps (scroll for screen shots) were previewed by the DAA at its annual […]
There are dozens of digital ad startups ready to sell in the mobile and social categories, and IgnitionOne aims to grab a couple. The company, which bought data-management platform Knotice in March, will use a new $20 million investment from SoftBank and others to continue its streak of M&A. “My belief is that social is going to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kurt Hawks, general manager of mobile at Conversant. If I had a dollar for every time a brand asked what percentage of its budget should go to mobile, I’d be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Chases App Supply Amazon is looking to incentivize developers with the promise of a guaranteed $6 CPM on interstitial ads for mobile in August and September. The ads are full-screen, typically appearing between game levels and will be served across Android phones and […]
Hulu, Condé Nast Entertainment and other members of the digital video and television industry laid out their measurement and monetization challenges on Wednesday at VideoNuze’s Online Video Advertising Summit. Brands and publishers are well aware of the growing popularity of applying programmatic to direct buys. Hulu for instance has reportedly beta-tested a programmatic exchange for more […]
Search and digital marketing platform Kenshoo has hired Doug Chavez as global head of marketing research and content. Chavez will lead a group analyzing data from the Kenshoo platform and producing insights on the search and mobile advertising space. Chavez, previously SVP of emerging media at Universal McCann Worldwide, VP of marketing at RadiumOne, director of marketing […]
Although North America accounts for half of all programmatic media spend globally, marketer interest in Latin American regions is growing, due in part to high mobile penetration and global events like the World Cup. IPG Mediabrands’ strategic global media services unit MAGNA GLOBAL expects programmatic ad spend in Latin America to reach $836 million this […]
When they write the history of programmatic advertising, June 2014 will go down as the month when you needed two hands to count the number of big advertisers running their machine-driven media buys in-house. Procter & Gamble, American Express and Mondelez all recently joined the small club of brands embracing exchange-traded media (existing members include Kellogg’s, […]
[X+1] has added a new component to its data-management platform (DMP) called Origin KeyChain to expand its offline targeting capabilities. “Prior to KeyChain, we could do offline targeting for our customers, but only for their customer IDs and not for prospects,” said CEO John Nardone. Here’s how it works. Generally speaking, DMPs gather user information […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. There’s been a lot of buzz about the announced changes in the upcoming release of iOS 8. Better integration with Mac OS – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weeding Out Bots, Funds Researchers at security startup White Ops claim they’ve found a way to weed out bot traffic from online human behavior for good, and the eight-month-old company has the financial backing to prove it. New investors, including Paladin Capital Group and […]
Aerospike, the database solutions provider whose technology has powered AppNexus, BlueKai and eXelate, will open source its technology. The company also revealed Tuesday that it raised $20 million in Series C funding, which Aerospike will use to help finance the open source process and develop tools that will help clients scale their applications. “We are open sourcing […]
As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as a branding tool, Sacha Xavier, partner and media and innovation director at Neo@Ogilvy questioned whether banners idly generating impressions drive any value. “While these ads have high click rates, are […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I was inspired by this week’s AdExchanger comic, which features “Mr. CPA” on the top of the mythic Mr. Universe winner’s podium, to comment on the market’s continued […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Uber is undeniably one of the great startup success stories in recent history. By solving a fairly simple problem – how to easily and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad-Supported Episodes Amazon is experimenting with ad-supported TV, TechCrunch reported Monday. The Amazon Instant Video app on iOS now offers HBO content for free, and the company will support select episodes with ads. This free content feature is already available on Kindle Fire, as […]
Accenture is banking that the future of digital media and marketing depends on how organizations embrace change management. In December, the consultancy consolidated its digital divisions into Accenture Digital, an arm that includes its CMO advisory Accenture Interactive and mobility and analytics services. This move followed the acquisitions of design and creative agency Fjord and […]
Dentsu Aegis Network-owned Isobar is a full-service digital agency, a descriptor with less and less meaning as digital infuses all media – or something close to all media. It’s a branding issue about which Jeff Maling, co-CEO of Isobar US, is well aware. “If we’re known for anything in the confusing digital landscape vs. AKQA, R/GA or Huge, […]
TV and digital are the twin wunderkinds of the ad industry. A report by WPP Group’s Kantar Media indicates a healthy 5.7% increase in total advertising expenditures to $34.9 billion for Q1 2014, led by big-brand advertisers’ TV ad buys for the Winter Olympics. Internet display ad spending meanwhile grew 13% for the quarter, which […]
When Comcast’s ad sales division Spotlight revealed a partner deal with Rubicon Project earlier this month, it underscored the multiple system operator’s (MSO) push to power the TV buy through both programmatic and direct sales channels. It was a pivotal moment for Comcast. Digital advertisers for the first time could buy against 19 million subscribers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. “Every company in the Valley has lowercase letters,” says Erlich Bachman from HBO’s “Silicon Valley.” “Why? Because it’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Yahoo Yahoo’s digital magazines and, consequently, native advertising strategy are under review in a Sunday NY Times article. Nothing too earth-shattering is learned about Yahoo ads and its new Tumblr solutions other than the usual: The banner is dead (or in decline) at […]
Dynamic Yield, a yield optimization platform that has positioned itself as a quasi-ad server for content, has raised $12 million in Series B funding led by Marker L.L.C. The Tel Aviv-based company has plans to grow its sales and operations teams in New York and London. Also joining the round as a distribution partner is […]
When B. Bonin Bough, the VP of global media and consumer engagement at Mondelēz International, took the stage Tuesday at the Cannes Lions festival, he proclaimed that he couldn’t see a reason why brands wouldn’t go completely programmatic – a sentiment he held even back in 2013. In 2014, Mondelēz set the first stages of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ayusman Sarangi, director of product management at YuMe. Data science touches our lives every day. When we share a picture on Facebook, it suggests a friend’s name to tag. When we […]
In a wide-ranging panel at Cannes, CEOs Dick Costolo (Twitter), Philippe Dauman (Viacom) and Martin Sorrell (WPP) discussed the evolution of rich media consumption on mobile devices and why marketer investment in mobile video does not yet match consumer demand. Sorrell, who opened the panel by stating WPP spends $750 million with Viacom (said Dauman: […]
Much like the waves programmatic private marketplaces have made domestically of late, more European broadcasters are considering these deals for the “brand safety” they promise marketers and the perception of control over CPMs they provide. London-headquartered Videoplaza, which was founded in 2007, is going after this very trend. Its sell-side ad-serving and management platform Karbon […]
A financial injustice plagues the marketing world. “Media outlets have proliferated over the past 10 years,” said Daniel Morel, chairman and CEO of WPP-owned digital agency Wunderman. “But somehow, the purse size of the CMO hasn’t changed that much. If you measure the size of the growth of media outlets and the money available for communication, […]
