Genealogy services company Ancestry.com caters to more than 2.7 million worldwide subscribers keen on discovering their family histories. Founded in 1983, the $586-million company has been digitizing and indexing historical records since 1996 and has a bevy of user-generated content created by its registered user base, including 60 million family trees and more than 6 […]
A recent article by New York Times media columnist David Carr revealed a radical publishing technology catching on in news media companies everywhere: email newsletters. Carr wrote that email is a marketing tool many people tend to forget about. But, he argued, email is the most consistent and useful medium for advertising. Email and search drive […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Last week, I had a wonderful conversation with an interactive lead at an independent agency as part of my ongoing “When and How to Take Programmatic In-House” research […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Wilson, co-founder and CEO at TubeMogul. In the wake of the subprime mortgage crisis, public attention centered on a single question: How the hell did that happen? Years later, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered on a new study looking at impacts on brands using mobile video versus television. Adweek reports, “The mobile ads were measured against TV benchmarks associated with each word. Twenty of […]
Like the rarely seen zedonk (half zebra, half donkey), agency-led VC is an odd little hybrid — a sometimes-awkward marriage of investing and marketing services. But the genre has staying power. Investing arms within WPP Group, Publicis Groupe (VivaKi Ventures), Interpublic Group, and MDC Partners are all notable players that have been researching and making […]
For many product-pushing brands, investing in airtime simply makes sense to reach as wide an audience as possible. But as brands begin to apply real-time data to contextualize ad buys, demand and dollars will shift from TV budgets to digital video and mobile. But creative challenges around dynamic creative will accompany this shift. For brands […]
There’s a digital ad fraud outbreak – one that gobbles up roughly $14 billion in advertising spend and between 25 and 50% of ad spend per campaign. White Ops CEO and cofounder Michael Tiffany likens the landscape to a cholera outbreak. Bots cause their devastation in a certain corner of the web and move on. White […]
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX and AiData. Many international DSPs follow and learn from companies in more mature programmatic markets. But the team behind HubRus, a Moscow-based DSP founded in 2012, admits that the decision to introduce a local DSP […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. National advertisers are often thought of as the most sophisticated users of programmatic technology, and for good reason. As some of the biggest spenders, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platforms Grab For Content Without unique content, your fancy tech platform may not matter. On that note… Over the weekend, Reuters reported that YouTube was in talks with Hollywood and independent producers to fund premium content. If realized, the deals could graduate YouTube from […]
Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about the digital marketing platform it’s developed, the Walmart Exchange (WMX). Like Amazon, which has turned massive amounts of shopper data into monetization opportunities for brands via Amazon Media Group’s demand-side […]
Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company focused on high-quality video. In a post on Yahoo-owned Tumblr, Yahoo’s VP of cloud platform and services, P.P.S. Narayan, described how the deal is meant to enhance Yahoo’s “underlying technology […]
Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack to Google for a long time.” And BrightRoll’s got just the man to do it. Barely a day after it brought on DoubleClick vet Bruce Falck as COO to scale […]
If you want user consumption and engagement data, look no further than the World Cup. You’ve got tweets, likes, shares, traffic, comments — take your pick. Mobile traffic spiked significantly in Q2 2014, according to a report from mobile ad platform Opera Mediaworks, with football-related sites and apps seeing particularly high levels of engagement in […]
Investment bank Berkery Noyes’ first-half report for 2014 shows total value for mergers and acquisitions (M&A) in the media and marketing industry up on a half-year basis, from $45.8 billion to $49.8 billion. Total value of M&A in the industry had a sharp 70% increase compared with the first half of 2013, which had a […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. In general, I’m a huge fan of making the buying and selling of digital ads more efficient and effective. This desire to continually evolve and improve […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. Many Internet industry players are chiming in about how to fight ad fraud, but the scope, scale and capability of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Repositions In a companywide message distributed to Microsoft employees Thursday, CEO Satya Nadella spoke on Microsoft’s transition from a technology provider to a devices and services company. In particular, Nadella stresses Microsoft’s need to focus on productivity and platforms. Detailing Microsoft’s cloud OS, […]
American Media Inc. (AMI) is turning to Amobee to handle its entire mobile inventory. It’s the biggest traditional print publisher deal in the US yet for SingTel-owned Amobee, which will service AMI’s 40 million unique viewers spanning 18 properties including OK! Magazine, Shape and Men’s Fitness. The mobile-centric ad tech company will provide analytics tools […]
ABC on Thursday appointed Mike Dean to the newly created post of VP of programmatic and data-driven sales. He will report to Pooja Midha, ABC’s SVP of digital ad sales and operations. Dean most recently served as VP of media platform sales and solutions for programmatic video ads platform Videology, which he joined in 2011 […]
AdFin co-founder Jeanne Houweling has moved on from her position as the digital advertising analytics firm’s CEO for “personal reasons,” a move confirmed by company co-founder and CTO Milosz Tansky. Tansky, who’s operating as interim CEO, said Houweling will continue her involvement with AdFin on the advisory board. “Outside of that we’re just as focused […]
In a bid to simplify forecasting, billing and ad-serving reconciliation for its publisher customers, Yieldex will incorporate Ad-Juster’s ad reporting capabilities within its YieldexDirect platform. The partnership will support unified inventory forecasting and ad-serving reconciliation for the companies’ joint publisher customers. The deal is part of a trend toward wider automation of media sales, said […]
Pre-roll may still be the primary ad unit on offer at Vevo, but the music video platform has an ear out for the sweet sound of mobile ad dollars. And with the launch of a new feed-based app for Android, it’s a strategy that makes sense, especially considering the consumption habits of its predominantly millennial […]
The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content. It’s an evolution for a company whose platform was first used by brands like AT&T to create videos for customer messaging. SundaySky has raised $40 million in funding to date from investors […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Young, CEO at Crisp Media. If you work in shopper marketing today, take note: Mobile will do to your business what the Web did to direct response. To see […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The use of location data as a signal for content messaging, user functionality and context targeting continues to grow. At the same […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Billions Of Connected TVs A new study from Strategy Analytics says connected TV adoption is about to take off – even more. TechCrunch reports, “The market is predicted to double in size between now and 2018, reaching the 2 billion mark, with smart TVs […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Return on investment (ROI) is the only thing that matters for an advertiser: How much return am I really getting for my money? […]
