After a $25 million Series E injection, mobile ad exchange Smaato — a play on the word “smart” in Japanese — plans to focus on mobile acquisition and building out the self-service side of its automation platform. Smaato began rolling out its self-serve functionality about a year and a half ago. “Too many players are […]
Popular audio-recognition app Shazam, which has amassed 475 million users to date, set its sights on TV Tuesday with the release of a network sales platform called Resonate. Initial launch partners include: A&E, AMC, FUSE and dick clark productions. Kevin McGurn, the company’s chief revenue officer and former SVP of sales for Hulu, said television […]
Should marketers pay for managed services or take their media buying all in-house? For London-based Adbrain, the answer is both. The company provides a multiscreen audience-buying platform – what co-founder and CEO Gareth Davies describes as a “mobile-first DSP.” Though nominally a self-service operation, Adbrain also provides managed services designed to migrate ad operations in-house. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terri Walter, chief marketing officer at PubMatic. If you hang out with publishers and others in the media business long enough, you’re going to hear one question come up for discussion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Horizons For Susan Wojcicki, the 15-year Google veteran who helped build the search company into a $55 billion advertising business, recreating the ad magic at YouTube will present some hurdles. Wojcicki took the lead at YouTube in February, and has since been buried […]
You can’t blame Acxiom for trying, but the data management firm still has a ways to go before it achieves its goal of becoming the data management company to end all data management companies. Revenue for the first quarter of 2015 (Acxiom’s fiscal year ends in March) was $242.2 million, down roughly 6% year-over-year from $257.2 […]
This year started out a bit rocky for Tune (née HasOffers), but the app attribution company seems to be moving on with Monday’s acquisition of MobileDevHQ. The purchase is part of Tune’s bid to build out its user acquisition attribution capabilities. The move comes a little more than a month after the company’s rebrand from […]
Digital media measurement company comScore revealed a deal Monday to acquire MdotLabs, a cyber-security startup that uses statistics and machine-learning to fight online fraud. Non-human traffic, click-farms and other “invalid activity” represent a $14 billion assault on the advertising industry and have spurred deals in online fraud detection, most notably Google’s acqui-hire of Spider.io earlier this […]
Content recommendation engine Taboola has acquired Perfect Market, which develops a publisher-side solution designed to improve engagement, driving traffic, and monetization. Taboola CEO Adam Singolda wouldn’t disclose the deal’s terms, though he said it was a mix of cash and stock. With the acquisition, Taboola will change from being a content discovery engine to being […]
Cookies are notoriously useless on mobile, but they’re the bread and butter of the Internet. If you go to diapers.com and then hit up Buy Buy Baby’s site, it’s likely you have a new baby in the house. If you use your phone in an airport in Miami and then check in to a restaurant […]
It’s hard to bucket Ooyala. The seven-year-old company, which already dabbles in both video monetization and digital content management, wants to be for TV “what Cisco is to network computing.” While Ooyala’s a full-service consultancy that helps traditional networks migrate to the cloud, it also has a software business. The Ooyala Platform hooks up to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lisa Joy Rosner, chief marketing officer at Neustar. The behavioral advertising train has left the station. It’s speeding along with customers’ data as its freight. Not all customers, however, want to go […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Targeting On Friday, P&G said it’s letting go of more than half of its brands that it sees as underperforming. Read more. This announcement came as the company reported an $11.6 billion (that’s “b” as in “billion”) profit for the fiscal year, slightly […]
Scout Media is pulling together an A-team of digital talent in the wake of founder James Heckman’s repurchase of the business from Fox/News Corp. The new leadership, including Ross Levinsohn as executive chairman and Ramsey McGrory as EVP of programmatic and media partnerships, will help build Scout into a larger content and commerce play with programmatic […]
This is the first in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker, Telemetry and Integral Ad Science. Videology might not be specialists in ad fraud like White Ops or Integral Ad Science, but preventing and detecting it […]
LinkedIn CEO Jeff Weiner confirmed the social network wants to enable customers to prospect and nurture leads well beyond its own walled garden during the company’s Q2 call Thursday, though he stopped short of calling it an ad network. “As big a network as LinkedIn is – and they’re adding exponential numbers of people everyday […]
Inventory is where it’s at for RockYou. The company, which recently pivoted away from game publishing to focus on becoming a programmatic in-game video ad network, has raised $10 million in funding from FastPay, a sort of anti-VC that extends credit lines to digital media companies. It plans to use the money to buy up […]
This is the second in a series on evolution in the lead gen space. Read our earlier story on social media lead generation. What’s in a lead? Between aggregators reselling leads, marketers deciding where to focus their sales efforts, and the myriad of marketing platforms supporting both, it can be hard to judge the quality […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, entrepreneur-in-residence at Highland Capital Partners. In the movie “Groundhog Day,” Phil Connors, played by Bill Murray, meets his high school classmate, Ned Ryerson, over and over again while […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. Summer. It’s a magical time of year when it’s a little easier to get away from work for a stress-free vacation. And no […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Transformation (And Confusion) A significant percentage of digital adopters lack understanding of their tools. At least, those are the findings of Altimeter Group’s recently released report, “The 2014 State of Digital Transformation.” Of the companies surveyed, 88% claimed to be undergoing digital transformations, […]
Analysts’ high expectations for Expedia’s Q2 2014 earnings were justified when the travel-booking company reported YoY revenue growth of 24% to $1.49 billion. Though driven predominately by strong hotel room night and air ticket growth, Q2 advertising and media revenue played a notable role in causing the revenue hike, growing 54% YoY to $123 million. […]
Professional social networking platform LinkedIn on Thursday posted Q2 revenue of $534 million, a 47% YoY increase from $364 million. Marketing Solutions revenue, now 20% of LinkedIn’s total business, was $101 million for the second quarter, a 44% uptick from last year. Talent Solutions and Premium Subscriptions account for 60% and 20% of revenue, respectively. LinkedIn […]
Earlier this month, Upworthy – a curator of socially-conscious content – revealed native content was outperforming editorial content. The data was striking: Branded content received 3.5 times as many views, 2.9 times more “Attention Minutes” (an Upworthy-developed metric) and three times as many social shares compared to its in-house editorial content. All this for a […]
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus, Between Digital and RuTarget. For Segmento co-founder and CEO Roman Nester, imitation is truly the highest form of flattery. He goes so far as to describe his company as a Rocket Fuel “clone.” “Not many people would say that they are […]
Updated with additional comment from SpotXchange CEO Mike Shehan and RTL. European entertainment network RTL Group announced Thursday it will acquire a 65% stake worth $144 million in video supply-side platform and programmatic marketplace SpotXchange. Depending on the performance of the company, RTL could acquire additional stake in the company through the terms of an earn-out […]
You’re browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes really are nice. OK. You decide to buy. You click on the banner with credit card in hand and it takes you to — the eBay homepage? That would […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Engroff, chief digital media officer at The Media Kitchen and managing partner at kbs Ventures. It has become fashionable in media circles to compare the programmatic media market to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing Automation More than 98% of online publishers in the US are taking a data-driven, programmatic approach to audience engagement, according to a new Winterberry Group report released on Wednesday. For the study, Winterberry Group partnered with the IAB to survey more than 200 […]
