Chango’s new CRO, Keith Lorizio, has an ad tech CV as long as your arm – but it was only a short while ago that he became a convert to the gospel of programmatic. “I wasn’t a fan of programmatic about three years ago back when I was a rep with a big publisher working […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Davidson, senior director of platform demand at OpenX. If we want the best-case scenario for programmatic media buying, we can’t hesitate addressing the challenges inherent to the ecosystem. One […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joydeep Gangopadhyay, solutions architecture at LiveRail, a Facebook company. In our cross-screen universe, digital omnivores – also known as cross-platform consumers – love to watch and share videos, using a variety of connected devices […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Does Apple Care? CEO Tim Cook draws a hard line between Apple’s mission and other companies that plumb for data. In a TV interview with Charlie Rose, he said, “Our business is not based on having information about you. You’re not our product. Our […]
Adobe’s fiscal Q3 was relatively strong as the company reported $290 million in revenue for its Adobe Marketing Cloud portfolio of products, up from the $254.9 million recorded in Q3 last year. Adobe Systems’ total revenue was $1 billion in the quarter. Overall, Adobe Marketing Cloud cited strong customer adoption in the third quarter, counting British Sky, Ford Motor […]
The first half of 2014 was sobering, to put it mildly, for Publicis Groupe and its CEO, Maurice Levy. In the wake of the holding company’s failed megamerger with Omnicom Group and its weak second-quarter earnings report, Levy needs to show digital strength. Some structural changes announced Tuesday may help it do that. Among the […]
Twitter’s Tailored Audiences just got a little more more tailored. Advertisers can now augment their customer data using mobile advertising IDs and mobile phone numbers as a way to reach existing customers and increase audience size. In essence, the move is an extension of Twitter’s Tailored Audiences for CRM retargeting, which allows advertisers to use […]
During a presentation at the AppNexus annual Summit last November, Microsoft’s Esco Strong made a promise to beef up its exchange inventory. As of Tuesday, Strong, director of programmatic managements, said that promise had been fulfilled in the form of new mobile inventory being made available in the Microsoft Advertising Exchange (MAX). Advertisers in the US, Australia, […]
Last quarter, not a single CPG broke into the top 25 list of brands spending on programmatic desktop display. This quarter, according to Casale Media’s Index report for Q2, two made it into the top 10. Kellogg’s and Mondelēz took the sixth and eighth spots, respectively. (Data for the report was pulled from Casale’s Index […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Renee Hill, president and co-CEO at Eyereturn Marketing. The WSJ recently examined Google’s seemingly under-the-radar transition from search information conduit 10 years ago to full-fledged content- and commerce-driven destination today. […]
Voice From The Cloud Oracle CEO Larry Ellison speaks publicly about the marketing tech opportunity his company is chasing with the rat-a-tat acquisitions of Eloqua, Vitrue, Responsys and BlueKai. Speaking to Ad Age, Ellison says, “The CMO’s role is going to be more important next year than it is this year, and more important the […]
As brands become better stewards of their first-party data, they’re bringing their programmatic video buys in-house to better control their media expenditures, according to AOL Platforms’ report, the “US State of the Video Industry,” released Monday. Although only 13% of the 350 media and marketing professionals (both AOL customers and non-customers) surveyed said they have […]
Data juggernaut Alliance Data Systems (ADS) might keep a relatively low profile, but the multibillion-dollar company has its fingers in quite a few data pies. What it needs now is to connect the dots. And as ADS’ recently announced $2.3 billion acquisition of ad tech company Conversant (née ValueClick/Dotomi) for subsidiary Epsilon denotes, that’s exactly […]
One of the complications of digital video and TV convergence is the arduous process of marrying the right creative with the right medium. Extreme Reach on Monday rolled out a platform promising advertisers up to a 50% reduction in that tedious workflow by enabling them to traffic creative, secure rights and measure the effects of […]
Video inventory ad spend is skyrocketing at an astonishing rate, rising 1,500% from Q4 2013 to Q2 2014, according to TubeMogul’s quarterly update, released late last week. This year alone, video ad impressions purchased programmatically have increased 140%. “The rise in programmatic adoption can be attributed to advertisers increasingly leveraging the abundance of data across […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jerry Neumann, a venture capitalist with Neu Venture Capital. We’re used to using equity for startup financing – or things that are actually equity even though they’re not called that, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. From programmatic’s perch on the bleeding edge of advertising technology, it could be easy to dismiss radio as an advertising medium of a bygone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Mechanics A BuzzFeed story looks at the thinking behind Facebook’s ad delivery. The company uses targeting data, including its own interest data, “to quickly whittle away the number of ads that are relevant to a specific user to between 5,000 and 7,000 ads. […]
Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst and founder at Constellation Research, described the intent to acquire as “the right move” to make Epsilon “a legit…tech company.” On a first gloss that seems like a pivot. Epsilon […]
On Thursday, WPP-owned media agency Maxus named former iCrossing executive Jonathan Adams as its chief digital officer. After previous stints at OgilvyOne and The Media Edge (since rebranded MEC), Adams is returning to WPP. The appointment is Maxus North America CEO Steve Williams’ first hire since he began in June. Williams spoke to AdExchanger about […]
Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic TV to take hold. This was a theme emerging from the DMEXCO show Thursday where a mashup of marketers, agencies and tech companies mixed for two days in Cologne, Germany. […]
One of the best things about Deep Eddy Vodka is the taste. At least that’s what Brandon Cason, VP of marketing, has to say about the 4-year-old spirits brand that’s based in Austin, Texas. But prospects aren’t going to seek out a product they’ve never heard of. That’s one reason the brand, whose efforts are focused […]
This is the seventh in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Telemetry, Sizmek, comScore and Asia RTB. Read previous interviews with DoubleVerify, Forensiq, Integral Ad Science, PubChecker, Videology and White Ops. The battle against botnets is ongoing. Ad tech firm Dstillery […]
Shopping titan eBay is betting its bottom dollar on mobile. The company, whose various shopping apps have been downloaded more than 260 million times, announced Thursday the upcoming launch of a new mobile advertising program slated to open for general business next quarter. eBay will now offer what Stephen Howard-Sarin, eBay’s head of North America […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Colette Dill-Lerner, executive vice president at the DuMont Project. While observing the debate on whether the third-party ad server is dead or very much alive, I realized that though a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michele Tobin, vice president of global brand partnerships and advertising at Rovio. In the not-so-distant past, there was a “one-size-fits-all” model applied to advertising. Once a brand decided which medium they wanted to advertise […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yandex Buys Ad Tech Russian Internet giant Yandex acquired ADFOX, a company that provides planning, managerial and analytics services for in-banner, mobile and video internet ad campaigns. In June, ADFOX’s chief development officer, Boris Omelnitskiy, told AdExchanger, “We work mostly on the sell side […]
Wondering about Conversant’s future? Wonder no more, as the ad network turned ad tech company will be acquired by Alliance Data for $2.3 billion in cash and stock. Conversant (formerly known as ValueClick/Dotomi) will be folded into Alliance’s marketing services division Epsilon. Alliance hopes to close the deal by the end of the year. From the release: […]
Using health data for advertising purposes is a hot potato and Apple’s not touching it. The jury’s still out on Google. Despite the upcoming release of the pulse-reading Apple Watch (available early 2015) and Apple pushing its HealthKit API with developers, advertisers won’t have any access to health data derived from related apps or devices. […]
