The merits of deep-linking are clear – considering the numbers on smartphone penetration, mobile needs direct links as much as, if not more than, the web – but deep-linking is not just a matter of embedding app links into the mobile experience and calling it a day. Not only do app developers have to consider the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel DiCola, senior director for consumer insights at Gamut. Despite easy access to information these days, data often lacks a place in the tactical negotiations of media buying and selling. […]
While most of the 14 million websites using AddThis aren’t likely to invest in expensive enterprise-level tools like data-management platforms, they would probably like the personalization capabilities those tools can offer. AddThis’ self-service content engagement platform, announced Wednesday, is designed to provide this personalization cheaply and efficiently. “We want to let website owners quickly segment […]
Is the old ad network model truly dead? When Apple’s ad platform iAd went programmatic, some executives hinted it might be time to start shoveling dirt onto its carcass. “If there weren’t enough nails in the old ad network model, having Apple make the switch to programmatic is one more,” said Michael Collins, CEO of […]
It’s become generally accepted wisdom that brands aren’t dedicating dollars to mobile at a rate commensurate with consumer time spent. That said, certain big brands like Walmart and Heineken are embracing mobile as a key part of their advertising initiatives. “Going forward, we will always view campaigns as mobile-first,” said Ron Amram, senior media director […]
Burberry greeted visitors to Yahoo’s home page in the UK, France, Germany, Italy and Spain last Monday with large takeover ad units. The Dentsu Aegis trading desk Amnet executed the deal programmatically through the DSP Adform. Through a private exchange, the trading desk bid on every home page impression for the day. The campaign was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App Install Ads, Now In Video Facebook added some features to help developers manage and promote their apps. There are three core changes: Facebook is extending autoplay video to its mobile app install ad units, supporting reach and frequency targeting for those formats in […]
Datalogix, a provider of online and offline data, is nearing a sale of the business. According to multiple AdExchanger sources, the company has entertained offers in recent weeks, including from TV ratings mainstay Nielsen and Facebook. However Facebook is no longer in the running, and Nielsen is considered the most likely buyer. Although neither company […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, chief revenue officer at ROKT. I’ve noticed an alarming trend: While most brands have great bottom-of-the-funnel strategies, they struggle to unlock new consumers and shift consideration. Some marketers spend […]
Sub-Saharan Africa is a mobile market on the verge, and Opera Mediaworks is looking to take advantage. The global mobile ad platform acquired South African mobile ad network AdVine in an effort to expand its footprint into Africa, a region now home to more than 600 million mobile phone subscriptions. Ericsson predicts that number will push […]
Earlier this year, Yieldex – mostly known as a yield-management, forecasting and pricing tool for the largest publishers – expanded its focus with an automated guaranteed product. About a third of Yieldex’s customers use it. eMarketer has predicted programmatic direct will grow from $800 million this year to $8.57 billion by 2016. Two weeks ago, […]
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of US households own digital media players. These preferences are changing consumer behavior, not just through cord cutting but because people who use these services find new shows and increase their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Tablets are everywhere. They will soon be the screen of choice for the majority of US web users, whose ranks will rise from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Video Spree AOL is growing its video empire and on Monday snapped up Vidible for an estimated $50 million, Re/code reports. Vidible is a video management and exchange platform that works with 150 publishers, and the company claims to generate more than 2 […]
As more advertising happens programmatically, it’s increasingly difficult to blend automation and creative design. And though Brooklyn-based digital agency Huge doesn’t buy media, it feels the influence of automation in advertising and doesn’t necessarily feel it’s for the better, at least from a creative standpoint. With roughly 1,000 employees, Huge operates offices in Atlanta, Washington, […]
Monetizing an app is never child’s play, but it becomes even more difficult if the app in question is aimed at children. Clark Stacey, CEO of game publisher WildWorks, knows about those challenges firsthand. Wildworks, which recently rebranded from Smart Bomb Interactive, has been working in close collaboration with the National Geographic Society since 2010 […]
As more networks like HBO and WWE Network develop a la carte streaming services, competing streaming video or TV providers (and some e-commerce companies, for that matter) are pressed to develop good content that resonates with subscribers. Hulu, which pulled in about $1 billion in revenue in 2013 and has over 6 million Hulu Plus members, airs […]
Although native advertising is typically used for branding, it can provide results for direct-response campaigns. That was the goal for Microsoft Store – the software giant’s answer to the Apple Store – when it launched a test in early July along with Seattle-based agency Point It and native ad-tech platform TripleLift. The native ad-tech company […]
Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in 2015. According to Forrester, smartphone penetration across the Asia Pacific region will be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. For years, there has been a series of bad memes spreading throughout our industry. Some of the big ones have caused […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Nice List On the very quiet Wednesday before Thanksgiving, Twitter told users it would start collecting data on external apps installed on their phones. In its own words, “We are collecting and occasionally updating the list of apps installed on your mobile device […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things like reach & frequency, multi-touch attribution, geo-targeting, time to conversion analyses, and overall media effectiveness,” IPG Mediabrands’ Mitchell Weinstein told AdExchanger. But how important is it for companies to own their […]
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in 2012. Today the paid search product, now referred to as Google Shopping Ads, may be bringing in as much as $8 billion for Google, according to Evercore Partners estimates. Based […]
From the start, foodie site Food52 planned to have two revenue streams: advertising and commerce. Today, commerce drives two-thirds of its revenue, with advertising accounting for the other third. The site now averages four million unique monthly visitors. After building up content, 98% of which is contributed by readers, Food52 had the audience to add […]
While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic to iAd doesn’t have everyone impressed. JUICE Mobile president and CEO Neil Sweeney didn’t mince words: “They should have done this five years ago.” And that, Sweeney said, begs two related questions. One, Is Apple going to be […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Vogel, CEO at About.com. 2014 is proving to be the year of the digital redesign. From Fortune to Cosmo, The New Yorker and Quartz, premium publishers are making bets on the best way […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Payne Twitter’s game of musical chairs continues with the partial exit of MoPub CEO Jim Payne, AdAge’s Mark Bergen reports. Read it. Payne will serve as an ad tech advisor to CFO Anthony Noto, but will no longer run Twitter’s programmatic exchange. That […]
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]
When you’re tweeting, the last thing you’re thinking about is your retirement fund. But that was precisely why insurance provider Voya Financial used Twitter for an ongoing brand campaign. Voya’s goal was to introduce its new brand – the company had been renamed in April after it spun off from Dutch bank ING Groep and […]
