“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO at TripleLift. Back in the early days of the web, it was fairly intuitive that every publisher couldn’t work with every advertiser. As a result, […]
Twitter has acquired Indian startup ZipDial, a company that has capitalized on the opportunity to provide consumers in emerging markets a way to connect with friends, family or, in this case, brands, without incurring large call charges. TechCrunch first reported the deal, and estimated it to be in the $30 million-$40 million range. For Twitter, which has […]
There’s an understandable fascination with the rat-a-tat deal-making in marketing technology circles, but transformation of the marketing discipline will only come as Fortune 1000 CMOs embrace these changes. Extend your time horizon a few years, and this industry’s evolution is fundamentally a head game. For more on this, AdExchanger asked senior execs from two leading “marketing cloud” companies […]
Justin Bieber’s bulge. Those are three words you probably didn’t expect to see – but that’s exactly what was trending the most among college-age girls after images were released from the Bieb’s photoshoot for Calvin Klein underwear last week. For brands targeting girls 18-24, the question is at what point they should be all over that bulge, […]
Agency and ad tech vet Alan Schanzer landed at Pandora as SVP of Agency Relations on Jan. 13, and his goal is to broaden the streaming radio company’s relationship with advertisers. “I’ll be helping to develop Pandora’s strategy with holding companies, major advertisers and agencies, and, at the very top level, help them understand the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Ad Tech: All Or Nothing? Remember that big to-do in which Google wanted to muzzle pixel-firing for DMP-DSP hybrids by Jan. 1? Well, that deadline has been pushed to end of March, which should please the vendors who felt January was a bit soon. […]
While comScore’s Video Metrix had been limited to desktop and PC, on Monday the company unveiled an update that will allow the video measurement tool to account for mobile, tablet and over-the-top (OTT) viewership. The New York Times first reported the development. Rather than break down program- or show-level viewership, the company is now calculating cross-platform audience viewership, comScorce […]
Single life nears for PayPal as it approaches its emancipation from parent company eBay, a split ostensibly designed to let each company play to its unique strengths. “PayPal will always be vitally important to the success of eBay and vice versa,” said Robert Clarkson, VP, GM, North America, merchant and retail solutions at PayPal, in […]
In April 2014 during its NewFront, Glam Media became Mode Media. The de-pinking of the company, President and CRO Dan Lagani said, “caught up the company name with where the business was.” The men’s site Brash.com, Foodie.com and parenting side Tend.com attracted audiences no longer overwhelmingly female. Hot pink walls in the office were painted […]
The three-year-old Brazilian music website Sua Musica attracts 3 million monthly unique visitors who listen to and download music from emerging local artists. With a user base focused on discovery and sharing finds, it’s become one of the most successful test publishers of Spot.IM, a chat overlay platform launched in 2012. Spot.IM looks like a […]
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need a definitive mobile web strategy,” said Daniel Meehan, founder and CEO of PadSquad, a mobile publishing company that specializes in mobilizing content for its network of mid-tier independent publishers like […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. As a Christmas gift to myself, I bought a wireless printer. On the way home, I imagined the convenience of it, how it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Drops ‘Respawned’ Cookies Turn will quit using Verizon’s unique ID header (aka “zombie cookie”) in the wake of some bad press. “We have heard the concerns and are actively re-evaluating this method,” Turn chief privacy officer Max Ochoa writes in a blog post. “In […]
Privacy compliance consumes more attention in agency-land thanks to the rise of data collection, the proliferation of vendors that support it and new catchphrases like “people-based marketing,” which was coined by Facebook a few months back. GroupM has created a new position to centralize its institutional knowledge and activities regarding privacy, and it has hired Rachel […]
Yahoo has promoted Flurry executive Prashant Fuloria to head up all advertising products, the company confirmed on Friday. Fuloria’s title is SVP of Advertising Products, a job with oversight of Yahoo’s display, native, video and mobile ad products. He will report directly to Marissa Mayer and will oversee Scott Burke (who runs Yahoo Ad Manager Plus and Yahoo Gemini, and who moves […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global innovation director at Essence. Awesome. We have the tools to optimize in real time. Unfortunately, brand marketers can’t measure success in real time. Not […]
Last week at CES, Google had a lot to say about video and viewability. But the company is not a viewability virgin. It’s had a viewable impressions tool called Active View in the market for well over two years and will soon extend viewability reporting across YouTube, Google Display Network and DoubleClick for both desktop […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. The mobile media market is quickly maturing and finally getting the dollars and respect some have expected all along. Recently, eMarketer predicted that mobile ad revenue would soar […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NBCU Surfaces More Audience Data “Advertisers don’t need to choose between data-driven targeting, which lives mostly in digital, and the scale of TV,” Linda Yaccarino, ad sales honcho at NBC Universal, told Ad Age. To back that, NBC Universal’s calling attention to its Audience Targeting […]
While the majority of Alibaba’s revenue comes from advertising, most is direct-response or performance-based. Now the Chinese ecom juggernaut has its eye on brand dollars and is looking to digital ad company AdChina to get the ball rolling. Alibaba announced Wednesday that it’s claimed a majority stake in the company. Brands are part of AdChina’s DNA, […]
Most mobile devices have 14 or more sensors – and they’re all continually gathering mountains of raw sensory information. Eli Portnoy, the founder and former CEO of Telenav-owned Thinknear, has a new venture on the horizon that intends to help make that data accessible to app developers. That’s the idea behind Sense360, which raised $2.75 […]
If four video ad tech acquisitions in the second half of 2014 weren’t enough evidence the space is hot hot hot, a barrage of new investments in video marketing startups should help drive that point home. Vidyard, a video marketing automation platform, just raised $18 million in Series B funding from Bessemer Venture Partners and […]
Instead of investing $25,000 to create a couple of different marketing segments, online luggage retailer eBags wants to invest only a couple thousand to create about 50 different segments. It’s part of eBags’ move from demographics to psychographics, one of many ways it’s refining its approach to digital advertising. Around since the dot-com boom and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. Companies often proclaim that they “own” certain data because they are the first party […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Is Medialink? Many ad tech names are dropped in Re/code’s in-depth profile of Medialink, a consulting/headhunting/networking/party-planning firm that has become indispensable in digital media circles. Metamarkets, Unified Social and Sharethrough have cameos in Nellie Bowles’ story, paying Medialink in order to be introduced to […]
A year after AOL acquired Gravity, AOL-owned publication The Huffington Post has standardized the content personalization tool to power internal and external content recommendation links. This means it’s history for Taboola, HuffPost’s previous recommendation module. Gravity has powered the publisher’s “Suggested For You” internal module for the past six months, and it replaced the Taboola-powered external module […]
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that remains to be seen, the company took a step toward improving its ad offering when it unveiled a partnership with Adzerk on Wednesday. Adzerk, which works with publications like social […]
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba seems more than ready to embrace it. The Chinese ecommerce giant revealed Wednesday that it’s become a majority shareholder in AdChina, a Shanghai-based digital ad platform that combines supply- and demand-side […]
Interactive Media Holdings (IMH), the operating company behind ad network Specific Media, social network MySpace, video ad platform Vindico and smart TV system Xumo, rebranded Wednesday as Viant. Along with the rebrand comes the release of a cloud-based platform called Advertising Cloud (yes, another cloud), which is a sum of three parts: a media execution platform, […]
