There’s a time to invest in tech and there’s a time to invest in marketing – for Cardlytics, it’s time to do the latter. The card-linked ad tech company, which enables advertisers to send targeted offers to consumers directly embedded into their online banking experience, announced Wednesday that it’s raised $70 million in Series F […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason, CEO at Purch. Move over, programmatic and native. Ad fraud and viewability have become the two biggest buzzwords in the digital advertising industry. At the center of both is the issue of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Programmatic Tel Aviv-based performance marketing player Matomy Media Group snapped up mobile programmatic ad platform MobFox for $17.6 million. “The impressive growth of programmatic and mobile advertising has made it clear that both will form an important part of the future of digital […]
Facebook’s Q3 ad revenue grew 64% in the third quarter, beating Wall Street expectations during a period when the company rapidly pressed its advantage in advertising technology. Between July 1 and September 30, Facebook announced plans to acquire video sell-side platform LiveRail, ramped up volume on its Facebook Audience Network, and rolled out a cross-device identity solution baked […]
The programmatic ad tech consolidation continues. Publicis Groupe has bought mobile-focused ad platform RUN, previously known as RUN DSP, the holding company said Tuesday. Read more on RUN’s blog or read Publicis’ release. Details of the deal – including price – were not disclosed. It’s a significant move for the holding company, whose recent financials have […]
ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform clients in the third quarter and has 448 total customers running MMX, a platform it rolled out in 2013 that shows de-duped audiences across smartphones, tablets and desktop. “Digital transforms […]
Segmint’s sweet spot has always been the financial sector. But the retargeting company, whose technology has mostly been used to help enterprise banking clients safely tap into reams of highly sensitive first-party customer data, is planning to use a $9 million injection of Series A funding to expand more deeply into the insurance vertical. The […]
Mobile audience targeting firm adsquare has secured a $4.3 million Series A funding, led by Target Partners and existing investors. The Berlin-based company will use the money to fuel international growth with new offices opening in the UK and France, in addition to driving product development. Two years ago, the founders built adsquare in response […]
Criteo is looking to crack the cross-device nut with deterministic data. The French retargeting company launched a cross-device solution Tuesday that uses hashed email addresses – got to watch that personally identifiable information – to connect consumers across mobile web, apps and desktop. The solution is in the process of being rolled out to current […]
When Lindsay Pattison was appointed global CEO of GroupM media agency Maxus in mid-October, she saw a clear opportunity to build collaboration with creative agencies, particularly in the United States. Steve Williams, Maxus’ US CEO, is already in the midst of forging “incredibly strong relationships with lots of creative agencies,” said Pattison. Her own attention […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Hendricks, president at LiveIntent. Whether you’re a fanboy or phandroid, you’ve got to hand it to Apple. During a week last month when tech giants stumbled in the market, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Location-Unaware Ad Age reporter Kate Kaye lets five consumer-data-gathering firms follow her every move for three weeks and found that location trackers were generally unable to lock down an accurate profile in that timeframe. “Because our algorithm requires a high degree of certainty before […]
Twitter reported $361 million in Q3 revenue, up 114% YoY, toward the higher end of the $332-$378 million range predicted by Wall Street. (Read the release.) Analysts however are still concerned about the engagement levels and growth rates of Twitter’s monthly active users (MAUs). As always, the good news centered around Twitter’s revenue. Its advertising […]
The gaming/Facebook love affair is showing no signs of cooling off. CPMs among gaming advertisers on Facebook were up 548% year over year in Q3 2014, according to Facebook ad partner Nanigans in its most recent benchmark report. To put that into perspective, e-commerce advertisers saw a 255% year-over-year increase in CPMs. On average, CPMs […]
About a year after Adobe nixed CPM-based email pricing models in favor of customer profile fees, Adobe Campaign (formerly Neolane) has rolled out email remarketing designed to predictively recover lost revenue from abandoned shopping carts. Email remarketing is Campaign’s first integration with Adobe Analytics (formerly Omniture and SiteCatalyst) and builds on its first point of […]
As agencies adopt programmatic practices, their compensation models are also evolving to accommodate emerging technologies, new client needs and transitioning costs of operations. Though several agencies that AdExchanger spoke to were willing to weigh in on the changes they’ve observed, many brand executives declined to detail their own shifting compensation models, citing the sensitivity of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Hirsch, president at CPXi. The last decade has brought about significant change in the media landscape. As the market continues to steadily fragment, companies in the media transaction space […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Circling The Data Wagons Retailers are circling the wagons on their first-party, in-store data. MacRumors reports that pharmacy giants CVS and Rite Aid are preparing to block or are blocking near field communication capabilities that enable Apple Pay and Google Wallet in favor of […]
Brand marketers might not be diving into mobile video advertising, yet, but they’re certainly wading in. That caution is well-founded since measurement and buy and sell side connections are still nascent. But analysts anticipate growth: BI Intelligence, for instance, predicts compound annual growth rate (CAGR) of 73% for mobile video ad revenue between 2013-2018, compared to […]
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for the MediaNext conference Monday through Wednesday in New York City, where the publishing community convened to discuss the status of integrated marketing campaigns. “More advertisers are separating their budgets, with […]
By now it’s a cliché to say that fraud follows the money – but it’s true. And with consumer packaged goods (CPG) companies slated to represent $4.2 billion in digital ad spend this year – a number eMarketer predicts will hit more than $7 billion by 2018 – bots, and their human creators, are starting […]
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB Nation, Eater and Polygon – went from eschewing programmatic to embracing it. Vox’s strategy changed because its sites grew, explained Joe Purzycki, Vox Media’s VP of advertising. Vox totaled 20 […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yandex’s Strong Quarter Russian search giant Yandex reported a solid Q3 Thursday, with revenue hitting $331.5 million, up 28% YoY. Display advertising accounted for 6% of total revenue in 2014’s third quarter, totaling nearly $20 million. O&O display revenue shrank 3%, but ad network […]
Pandora’s Q3 mobile ad revenue had president and CEO Brian McAndrews singing from the rooftops – but the singing stopped when he got to the verse about monthly active users (MAUs). Total revenue for the quarter clocked in at nearly $240 million, a 42% YoY increase. A whopping $188 million of that sum is mobile ad […]
Amazon remained tight-lipped about its developing ad network during the company’s Q3 earnings call, about which CFO Thomas Szkutak only said: “There’s not a lot I can say there.” Amazon’s “Supplemental Revenue” category, which includes advertising, Web services and co-branded credit cards, raked in $1.3 billion in Q3, up 40% YoY from $960 million. Amazon’s supplemental revenue […]
Rubicon Project’s stock rose over 20% in after hours trading following the announcement that the company posted a record quarter. That’s good news for a supply side platform that has struggled to educate Wall Street of its value. Rubicon Project hoped its IPO would give it a market cap of $671 million. The current market cap is […]
Publicis Groupe reported a meager 1% organic growth rate for 2014’s Q3 on Thursday, with the displeased CEO Maurice Lévy blaming key account losses at Razorfish and lingering “distraction” on the failed Omnicom fusion. Publicis’ revenue in Q3 grew 4% YoY to reach $2.21 billion. “We have been too much focused on [the merger] and […]
We live in a world of media fragmentation, said Nielsen CEO Mitch Barnes during the company’s Q3 earnings call. And Nielsen, which reported Q3 revenue of $1.6 billion, a YoY increase of 13.3% (excluding its recent acquisitions of consumer research company Arbitron and market research firm Harris Interactive), wants to help measure it. Net profits, however, continued their slump from last […]
