Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic TV, Actually Programmatic TV is having a moment, with TubeMogul’s recent reveal of a television buying product and ESPN’s auction model for some TV ads, but to some it’s “lots of talk.” AdAge rounds up some skeptical POVs, including GroupM’s top TV buyer, […]
Adobe Systems posted strong growth in its fiscal year ($4.15 billion in annual revenue). Adobe Marketing Cloud also did well in terms of revenue, bookings and customer adoption. Revenue for the Marketing Cloud in Q4 was $330 million and more than $1.1 billion for the fiscal year, an annual record that occurred because the company exceeded its annual bookings […]
It’s clear what makes a bad mobile ad – desktop banners scrunched down to smartphone size or disruptive interstitials with tiny, seemingly invisible Xs. That’s the kind of thing mobile ad startup Yieldmo is on a mission to eradicate. “We’re sitting at the intersection of ad-tech and design,” said [x+1] and Rocket Fuel vet Eric […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president of sales strategy at The Weather Company. A mild panic has come over our industry. Leaders are increasingly concerned that the complexity of sales is increasing at a faster clip than […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. For years, the display advertising space has targeted users based on inferred data, which is derived from the types of media people consume, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 2015: Smarter Machines Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep […]
Movie advertising timelines are rough. Over 80% of a campaign spend occurs within two weeks of a movie’s premiere. If something isn’t working, it’s usually too late to fix it. Moviepilot — part publisher, part platform, part agency – is helping them change that. The secret of its insight into moviegoers’ habits and intent: data. The […]
Is a Facebook video impression worth the same as in video-on-demand? This was one of many questions posed to YouTube and Facebook reps during Tuesday’s TV Of Tomorrow Show in New York. Patrick Harris, Facebook’s director of global agency development, argued that “the CMOs we serve are not thinking about the value of specific impressions. […]
There’s a reason most publishers turn to partners like Outbrain or Taboola for content recommendation: simplicity. But conservative news publisher Newsmax Media saw the benefits of creating a content recommendation network in-house: more revenue, more control over the content and its partners and more flexibility to make the feeds look truly native. The main Newsmax […]
Ad tech company Sizmek has appointed Liz Ritzcovan to whip the company’s disappointing revenues back into shape. Ritzcovan, who most recently served as Parade Magazine’s CRO, will officially start in Sizmek’s newly created global CRO position next Tuesday. She will report directly to Sizmek President and CEO Neil Nguyen. The addition of a CRO position […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Though analysts predicted strong growth for this year’s Black Friday and Cyber Monday, sales both in stores and online were estimated to have dropped 11 percent to $50.9 billion […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. In this increasingly cross-device world, marketers have been steadily losing the ability to connect with consumers in meaningful ways. Being a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Seller Report Card Ad analytics startup Pixalate surfaced its first monthly Global Seller Trust Index, rating marketplaces for ad quality. Google, OpenX and Rubicon Project rated highly for viewability, fraud and ad engagement. Millennial Media, Yahoo and AOL, meanwhile, have continuing issues. “This is […]
There are a plethora of reasons why it makes sense for Publishers Clearing House (PCH) to double down on mobile – the biggest one being its ever-growing trove of first-party data. To that end, PCH Digital, the company’s digital and advertising arm, announced Wednesday that it has acquired mobile programmatic company Plethora Mobile as part […]
Nielsen is pushing a total audience measurement designed to quantify audience and campaigns across screens, but it’s unclear whether it’s a service, platform or just a new marketing pitch. Kelly Abcarian, SVP of product architecture, described the total audience measurement rating as an ongoing development for the company, building off of its existing data structure. […]
Content promotion startup inPowered said Wednesday it has rebuilt its platform so marketers pay for engagement, not clicks, because the company believes optimizing for clicks encourages clickbait. “For native advertising to work for all, it needs to focus on the end consumer,” CEO and co-founder Peyman Nilforoush said. “Otherwise it will go the way of […]
If your KPI is LTV, then you need to pay attention to more than just CPA. And now in English: If an advertiser is looking to acquire users with high lifetime value, quantity without quality is money down the drain. “Advertisers are willing to pay high prices to retain good users – it’s actually amazing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. With holiday shopping following close on the heels of the fall release of the iPhone 6 with Apple Pay, I expect shopping […]
“The Sell-Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. Some of the most innovative publishers can be found in premium digital media verticals, especially within the sports and entertainment categories. These verticals have historically given brands a platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability And Beyond Responding to Google’s benchmark viewability data, Dentsu Aegis UK chief executive Tracy de Groose says advertisers are focused on accountability more than viewability. “The shift is not in the viewability of ads; it’s increasingly about being able to pay for results, […]
Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in 2010, provides an integration pipeline to enable lead-gen automation. For example, a client looking to acquire customers within a particular demographic would use Integrate to find […]
App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s self-serve marketplace for native and mobile search ads. Advertisers will be able to promote their apps to roughly 550 million monthly mobile users […]
Casale Media’s Index Exchange has hooked up with place-based content and shopper media network PlaceWise Media on a new private exchange connecting advertisers with intent-based shoppers. PlaceWise, a publisher of retail destination sites for 3,000 grocers and 600 shopping and lifestyle centers nationally, reaches close to 16 million monthly visitors across its online network. A […]
The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the Association of National Advertisers (ANA), which released the fruits of its anti-fraud study on Tuesday. The work was conducted in conjunction with online ad security firm White Ops as part […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, vice president and general manager for digital media at Merkle Inc. The marketers that are truly taking digital media in-house are few and far between. Those that are successful […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Battle Two French publishers, GESTE and the French IAB, are considering suing Eyeo GmbH, creators of AdBlock Plus, on the grounds that the software poses a threat to the advertising ecosystem. The legal proceedings are still in the consulting stage, with a formal […]
Goodreads’ 30 million members save books to their “want to read” shelves, write reviews and share recommendations with friends. Started as a place to help readers find books through real-life friends, it’s since become a social destination for people connecting with online and offline friends, attracting 45 million unique visitors a month. The trove of […]
Facebook’s declining organic reach has plagued small- and medium-sized businesses (SMBs) since it tweaked its algorithm about eight months ago. A study by analytics platform SumAll, released in October, highlights exactly what that fallout looks like for smaller advertisers on Facebook. Because Facebook’s algorithm change reduces the reach of Facebook posts, it has made it […]
A new report from Interpublic Group’s MAGNA Global media research and buying arm reinforces earlier predictions that consumer packaged goods (CPG) brands would invest as much as $7 billion in digital advertising by 2018. According to MAGNA’s 2015 Global Advertising Revenue Forecast, released Monday, verticals like CPG and pharmaceuticals, which once invested more heavily in […]
