“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dennis Buchheim, vice president of programmatic advertising products at Yahoo. It seems that almost every day, marketers are faced with a new trend or media channel where they must ask: […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. I want to get out ahead of all the year-end stories about resolutions and predictions. If you are in charge of yield for a publisher and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Business Is Booming Advertising technology is a standalone industry, and it’s growing. ABI Research projects that independent ad tech is on a $6 billion run rate for the year and it has shown 52% annual growth since 2011. “The moral may be similar to […]
It’s been one year since Criteo went public and the overall growth experienced by the company last quarter is holding steady. The French retargeting firm announced a 71.9% year-over-year uptick in revenue in Q3 2014 to roughly $243 million. (Full earnings release.) Part of that sustained growth is thanks to Criteo’s expanding client base, which […]
TripAdvisor grew revenue by 39% in the third quarter but disappointed investors by missing its guidance for Q3. Half of TripAdvisor’s traffic now comes from mobile, big news for a site that attracts 315 million monthly unique visitors. That shift has challenged many traditional publishers, but TripAdvisor said it has mobile monetization and user experience […]
E-commerce giant Alibaba – often referred to as the Amazon of China – had a rosy third quarter, its first as a public company after a whopping $25 billion IPO (the one that put about $6 billion in stakeholder Yahoo’s pocket). (Earnings release.) Alibaba’s Q3 revenue growth was “mainly driven by the growth in online […]
Time Inc. reported increasing digital revenues and declining print revenue for the third quarter. Digital revenue rose 5% YoY, but that increase upped to 19% excluding the impact of corporate transactions related to the spinoff from Time Warner. During September 2014, Time Inc. attracted 93.6 million multiplatform unique visitors, an increase of 27% from December […]
Gigya, a customer identity management platform, has raised $35 million in growth financing led by new investor Intel Capital, bringing its total to $104 million. Common Fund Capital, Vintage Investment Partners and existing investors, also backed Intel in this round. The new financing will go toward additional hires and to fund international expansion. Gigya’s headcount […]
Sometimes, a standalone app might be more trouble than it’s worth – especially if we’re talking about a branded game as part of a single activation. For WWE Studios, a subsidiary of World Wrestling Entertainment that focuses on film development and production, that proved to be the case for “Road to Wrestlemania,” its first-ever mobile […]
Last year, Livingly Media’s entertainment site Zimbio attracted 1 million Facebook referrals a month. So far this year, it’s 20 million referrals a month. “Facebook’s recent changes have been very beneficial for us,” said CEO Tony Mamone. He co-founded Zimbio Inc. (now Livingly Media) in 2006, and launched StyleBistro in 2010. In 2012, the company […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Thanks to amazing new offerings from Facebook, Google, Amazon and others on deeply connected identity and tracking solutions, we are seeing two major developments. […]
“Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. If they haven’t heard it already, every chief marketing officer will soon be asked this question: “Do you plan […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Fraud Concerns Swell Fraudsters see a potentially lucrative opportunity as mobile ad budgets grow. The cookie-less environment and separate standards create vulnerabilities in the channel, DigitasLBi CIO Adam Shlachter told Adweek. But with lower ad rates for mobile than for desktop, some industry […]
In recent quarters, Acxiom’s financial narrative has focused on its struggle to redefine itself. Whereas Acxiom was once – and still is – known as a provider of data for marketers, it’s seeking to become a neutral provider of data infrastructure via its Audience Operating System (AOS) platform and LiveRamp, the data onboarder it acquired in July. This […]
Linda Woolley wants TAG to have teeth in the fight against online ad fraud. The Trustworthy Accountability Group (TAG) is part of a cross-industry coalition composed of the American Association of Advertising Agencies, the Association of National Advertisers (which launched its own anti-fraud initiative with White Ops in July), and the Interactive Advertising Bureau (IAB). […]
RTL Group is buying itself more video content by acquiring StyleHaul in a deal that values the lifestyle-focused YouTube network at $151 million. “StyleHaul is an excellent fit with our digital portfolio, complementing our recent, technology-focused acquisitions BroadbandTV and SpotXchange,” said Anke Schäferkordt and Guillaume de Posch, co-CEOs of European TV and radio company RTL Group, […]
Krishan Bhatia oversees a portfolio that reaches north of 130 million monthly unique visitors across desktop, mobile and over-the-top devices as EVP of digital strategy and operations for NBCUniversal’s digital portfolio. Bhatia, who reports directly to president of advertising sales Linda Yaccarino, is charged with growing NBCUniversal’s digital advertising business, including its maturing programmatic discipline. […]
Mobile ad targeting start-up PlaceIQ is prepping to enter its next phase – or as Nadya Kohl, the company’s new SVP of business development, says, it’s about to enter adolescence. This is where Kohl – who started the job on October 20 and who previously drove global strategy and business development for Experian Marketing Services […]
Publicis Groupe will snap up Sapient, a digital-centric agency and communications company known for experience design and digital-retail integrations, for $3.7 billion. The all-cash transaction comes directly on the heels of Publicis’s acquisition of programmatic platform RUN, and may bring some closure to the holding company’s disastrous courtship of Omnicom Group. Sapient CEO Alan Herrick (AdExchanger Q&A) will become CEO of Publicis.Sapient, a new […]
Interpublic Group’s (IPG) integrated agency Hill Holliday has launched its own programmatic unit, headed up by EVP and Chief Media Officer Cindy Stockwell. Faithful followers of the agency will recall this isn’t the first time Hill Holliday has offered programmatic-type services. But changing client demands spurred the agency’s decision two months ago to move away […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Williams, chairman and CEO at Merkle. The world of addressable media continues to gain scale and momentum. Every day, new addressable audience platforms, such as Apple, Amazon and Walmart, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scary Masks The ability to cloak an ad’s domain information is often cited as a major reason fraud persists. The practice enables undesirable properties (porn, piracy, ad farms, etc.) to masquerade as YouTube or The Washington Post, for example. DoubleVerify estimates that 23% of […]
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Caccavale, CEO at Pluris Marketing. Facebook is one of the biggest publishers in the world, but the company is still looking up at Google when it comes to digital […]
Financial advertisers tend to focus on performance advertising. They want people to fund a brokerage account or sign up for a new credit card. But TheStreet, which attracts 40 to 50 million visitors a month at its sites, which include a namesake website, plus Stockpickr, The Deal and MainStreet, has noticed more interest in brand […]
It seems all online ads, except video ads, are targeted. That online video largely isn’t personalized seems odd, since the ad industry jumps on any tech that supports moving, noise-making online assets. For evidence, you need only count recent high-profile video-related acquisitions: AOL-Adap.tv, Facebook-LiveRail, and maybe, possibly Yahoo-BrightRoll. The problem with these video platforms – […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and chief revenue officer at Sticky. For brand advertisers, clicks don’t count. But not all brand marketers are ready to accept that reality. Clickthrough rate (CTR) is among the worst measures […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Kraft Of Digital “We’re not looking to drive down advertising costs per se. We’re driving for improved advertising effectiveness,” said Kraft EVP and CFO Teri List-Stoll during the company’s quarterly earnings call. “We’re also realizing meaningful efficiencies as we shift our spending to […]
LinkedIn’s revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn’s total revenue, is one of the social network’s three lines of business. Overall member growth was strong. LinkedIn now has 332 million members, up 28% YoY. […]
