Earlier this year, Yieldex – mostly known as a yield-management, forecasting and pricing tool for the largest publishers – expanded its focus with an automated guaranteed product. About a third of Yieldex’s customers use it. eMarketer has predicted programmatic direct will grow from $800 million this year to $8.57 billion by 2016. Two weeks ago, […]
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of US households own digital media players. These preferences are changing consumer behavior, not just through cord cutting but because people who use these services find new shows and increase their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Tablets are everywhere. They will soon be the screen of choice for the majority of US web users, whose ranks will rise from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Video Spree AOL is growing its video empire and on Monday snapped up Vidible for an estimated $50 million, Re/code reports. Vidible is a video management and exchange platform that works with 150 publishers, and the company claims to generate more than 2 […]
As more advertising happens programmatically, it’s increasingly difficult to blend automation and creative design. And though Brooklyn-based digital agency Huge doesn’t buy media, it feels the influence of automation in advertising and doesn’t necessarily feel it’s for the better, at least from a creative standpoint. With roughly 1,000 employees, Huge operates offices in Atlanta, Washington, […]
Monetizing an app is never child’s play, but it becomes even more difficult if the app in question is aimed at children. Clark Stacey, CEO of game publisher WildWorks, knows about those challenges firsthand. Wildworks, which recently rebranded from Smart Bomb Interactive, has been working in close collaboration with the National Geographic Society since 2010 […]
As more networks like HBO and WWE Network develop a la carte streaming services, competing streaming video or TV providers (and some e-commerce companies, for that matter) are pressed to develop good content that resonates with subscribers. Hulu, which pulled in about $1 billion in revenue in 2013 and has over 6 million Hulu Plus members, airs […]
Although native advertising is typically used for branding, it can provide results for direct-response campaigns. That was the goal for Microsoft Store – the software giant’s answer to the Apple Store – when it launched a test in early July along with Seattle-based agency Point It and native ad-tech platform TripleLift. The native ad-tech company […]
Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in 2015. According to Forrester, smartphone penetration across the Asia Pacific region will be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. For years, there has been a series of bad memes spreading throughout our industry. Some of the big ones have caused […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Nice List On the very quiet Wednesday before Thanksgiving, Twitter told users it would start collecting data on external apps installed on their phones. In its own words, “We are collecting and occasionally updating the list of apps installed on your mobile device […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things like reach & frequency, multi-touch attribution, geo-targeting, time to conversion analyses, and overall media effectiveness,” IPG Mediabrands’ Mitchell Weinstein told AdExchanger. But how important is it for companies to own their […]
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in 2012. Today the paid search product, now referred to as Google Shopping Ads, may be bringing in as much as $8 billion for Google, according to Evercore Partners estimates. Based […]
From the start, foodie site Food52 planned to have two revenue streams: advertising and commerce. Today, commerce drives two-thirds of its revenue, with advertising accounting for the other third. The site now averages four million unique monthly visitors. After building up content, 98% of which is contributed by readers, Food52 had the audience to add […]
While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic to iAd doesn’t have everyone impressed. JUICE Mobile president and CEO Neil Sweeney didn’t mince words: “They should have done this five years ago.” And that, Sweeney said, begs two related questions. One, Is Apple going to be […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Vogel, CEO at About.com. 2014 is proving to be the year of the digital redesign. From Fortune to Cosmo, The New Yorker and Quartz, premium publishers are making bets on the best way […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Payne Twitter’s game of musical chairs continues with the partial exit of MoPub CEO Jim Payne, AdAge’s Mark Bergen reports. Read it. Payne will serve as an ad tech advisor to CFO Anthony Noto, but will no longer run Twitter’s programmatic exchange. That […]
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]
When you’re tweeting, the last thing you’re thinking about is your retirement fund. But that was precisely why insurance provider Voya Financial used Twitter for an ongoing brand campaign. Voya’s goal was to introduce its new brand – the company had been renamed in April after it spun off from Dutch bank ING Groep and […]
Mobile carrier data is rich data – it’s deterministic, it’s first-party and it has cross-screen potential. Berlin-based data company zeotap is looking to help mobile carriers capitalize on that richness. Founded earlier this year, zeotap has secured $1.3 million in seed funding from HitFox Group and several angel investors, which it plans to use to […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research, AdExchanger Research. If you’ve seen the agenda for AdExchanger’s upcoming Industry Preview conference in January, you may have noticed that I’ll be giving a presentation on “The Future of Buying […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Camborde, CEO at Ezakus. In the wake of Publicis Groupe’s $3.7 billion acquisition of Sapient Corp., I have to give Publicis CEO Maurice Levy much credit. He dusted himself […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Marketers are increasingly taking advantage of the richness of CRM, purchase transactions and other offline data sources for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Sharing Is Data Caring A Forrester report released Monday examines how brands share data with each other, and what benefits they derive from doing so. The key advantage of so-called “second-party data,” in brief, is that it’s not as scarce as first-party data […]
When Apple announced last week it was dipping its toe into programmatic via partnerships with ad tech companies, it cited retailer L.L. Bean as an early purchaser of iAds inventory via MediaMath. It’s the first time the outdoor-focused retailer has bought through Apple’s iAds, though it’s gradually devoted more marketing spend to mobile initiatives. “We […]
One hang-up premium publishers have with digital video – besides producing enough of content – is monetizing it, especially videos distributed off-network. One problem: blocking fraudulent traffic. In that spirit, IDG, which owns GamePro, TechHive and PC World, also uses an anti-fraud solution called Flashlight, built by video content syndication platform Vidible in partnership with […]
Although addressable TV advertising commands an estimated $200 million-$300 million in spend compared to linear TV’s $70 billion annual ad market, according to some TV industry execs, it promises a targeted buy down to the household level either through a set-top box or other IP-enabled device. However, the inherent challenges of addressable TV – which include […]
It’s been nine months since Susan Wojcicki was named CEO at YouTube, clearing the path for Sridhar Ramaswamy to take full control of Google’s $50 billion-plus advertising business. As org changes go, it was a doozy. YouTube would get a proven leader to take it to the next level – by investing in talent and courting new […]
As Mindshare Chief Digital Officer Norm Johnston recalls, the impetus for Content+ occurred during the Cannes Lions advertising festival over several glasses of rosé. (What else?) Content+ is a partnership between media agency Mindshare and its WPP sister, digital agency POSSIBLE, that launched last week in London, Singapore, Shanghai and North America. “What came from […]
