Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Viewability Sheriff Facebook is teaming up with the Media Rating Council, Nielsen, the IAB and a handful of brands and agencies to develop mobile and in-feed viewability standards, Ad Age reports. The coalition aims to have a working set of standards penned by […]
Nearly a year since video ad platform YuMe plunged into programmatic by launching the Video Reach buying platform, it still has no revenue attributable to the practice. YuMe, which had invested 5% of total revenue into programmatic, expects it to contribute to top-line growth “within the second half of the year,” CEO Jayant Kadambi said during the company’s […]
If racking up Twitter and Facebook followers were easy, there wouldn’t be so many scammers promising to sell them. But there are ways to create authentic audiences: paid amplification not through a tech platform, but through influencers. Turner-owned cable news network HLN worked with social media agency theAudience to build an engaged audience for the […]
If an ad isn’t seen, that ad shouldn’t be counted. That’s Facebook’s position on viewability in a nutshell. As the debate around viewability swirls, Facebook outlined its point of view in a blog post Wednesday. “It doesn’t make sense for advertisers to count impressions that never enter a person’s viewable area,” said Brad Smallwood, Facebook’s VP of measurement […]
Criteo, which began as a retargeter of online display, expanded on its product roadmap during the company’s Q4 and FY 2014 earnings call Wednesday. Criteo’s focus is “leveraging the huge momentum in mobile commerce,” said CEO Jean-Baptiste Rudelle by emphasizing its multi-screen solution and cross-device ID. “Converting customers across multiple marketing channels is critical for CMOs. […]
When Yahoo eyes the future, it sees the words “premium mobile media company” appended to its name in lights. That’s been the hope since Marissa Mayer became CEO in 2012. Recent acquisitions of video DSP BrightRoll and app analytics company Flurry speak to Yahoo’s plans and Mayer herself articulated those plans at the Goldman Sachs tech conference in […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of ad products for The Weather Company. In 2001, the Sloan Management Review envisioned a bright future for “m-commerce” and a theoretical young consumer named Tommy. “His cell phone beeps: It’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. In the heady days that preceded the first dot-com bust, we saw an inkling of the M&A fever that would define our modern […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Power Software developers use Twitter’s Answer analytics tool to power 5 billion sessions a day, Wired reports. The tool, which competes with Flurry and Google Analytics, allows developers to learn how consumers use the product and track audience growth. Though only seven months […]
Facebook on Tuesday rolled out product ads designed to let retailers connect their product lists with news feed units. Read the blog post. Retailers traditionally have trouble syncing up inventory-level data with media, since the bulk of that information sits in transactional databases. “With dynamic product ads, marketers can directly upload their product catalog to Facebook or set […]
If data is currency, then eBay’s ecommerce marketplace is a bank. But what of eBay Enterprise, the marketing services division that eBay hopes to spin off? While the eBay marketplace has 155 million active users, generated $2.3 billion in Q4 and fields mobile apps that helped transact $20 billion in sales last year, eBay Enterprise […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Smutny, vice president of strategy at Sojern. As a marketer, my goal is to make ads as relevant as content so consumers say, “Wow. That was really helpful.” This […]
It’s a mobile world and Rocket Fuel wants a piece of it. The ad network, known historically as a desktop display player, announced Tuesday the launch of Local Lift, a tool that purports to drive in-store foot traffic and measure the results by connecting mobile clicks to store visits. Although this isn’t Rocket Fuel’s first […]
What if someone talked you into buying a mattress without letting you lie on it first? That’s exactly what online-only mattress startup Casper is doing. Casper wants to use the strength of its reviews and website (along with its generous return policy) to convince people to go from online research to unpacking a bed in a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic B2B In a Q&A with Adweek, Dun & Bradstreet CEO Bob Carrigan reveals the company has programmatic media on the mind. While the company may be known primarily for supply chain management and cleaning up B2B lists and records for clients, “we’ve spent […]
Whether you’re Coca-Cola or the NFL, building experiences across 15 device and app environments is a tall order. It’s why video publisher SnagFilms launched spin-off company ViewLift on Thursday, aiming to help media networks as well as brands target video app audiences and boost discoverability across mobile devices, smart TVs and set-top boxes. ViewLift has […]
Demand-side platforms (DSPs) have dominated the exchange world for a long time now. But Telefonica-backed mobile exchange Axonix is looking to change that dynamic with the launch of a white-label product that will allow publishers to create their own branded mobile exchanges. “This is about swinging the power pendulum back from the demand side, where […]
One hundred percent desktop ad viewability sounds like the simplest thing and an easy standard to meet. But advertisers still are in want, publishers wish they could provide it and this demand has generated frothy press releases from the ad tech community with “100% viewable” bolded in the header. The problem is that “100% viewable” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of client solutions at dunnhumbyUSA. Not long ago, the customer journey was straightforward and predictable. If we needed things, we’d leave our homes and head to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time For Data Faced with a projected 3-6% dip in revenue this year, Time Inc. is bulking up on its data practices, The Wall Street Journal reports. Specifically, it wants to find ways to use big data practices to provide better ad targeting and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. In the ongoing debate over traffic quality, there’s something few people are talking about: the supply-side choice to continue using […]
During Interpublic Group’s (IPG) Q4 and year-end earnings call on Friday, chief Michael Roth emphasized – as he did after Q3 – the holding company’s barter-based programmatic model that discloses margins. This isn’t the only difference from the black-box models of IPG’s competitors, which deploy programmatic on an agency-by-agency basis. “We continue to believe that […]
A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How many teeth exist in the world?” said Jack Haber, VP of global advertising and digital for Colgate-Palmolive Co., during Simulmedia’s Salon series panel event Thursday with MediaLink. “For some brands, […]
Jewelry and flower brands who briefly ramp up ad spend for Valentine’s Day love their private marketplaces. In early February, they set up private marketplaces with publishers who can provide the right audience and context. They test which sites yield conversions in the weeks before Cupid’s holiday and dial up the spend the final week […]
Mobile is the mother of all invention at BabyCenter, an online content hub for pregnancy and parenting-related content. Founded in 1997, BabyCenter has always maintained a digital-first mindset – but the changing consumption habits of its more than 40 million global monthly users, mainly current and expectant mothers, means that mobile is fertile ground for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. At a conference years ago, I heard Paul Ryan, Overture’s former chief technology officer, debate the benefits of optimizing to the return on […]
Advertisers’ demand for viewability is frustrating for publishers, who must contend with new contracts, new billing structures and new ways to value inventory, all while ensuring meeting viewability standards doesn’t erode ad revenue. During a town hall at the IAB Annual Leadership Meeting in Phoenix, about half the publishers in the packed room said they had […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Publishers that want to retain their premium stature are executing programmatic deals through private exchanges or directly with advertisers as they jump in to figure […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MCNs Eye Programmatic How will multichannel networks (MCNs) on YouTube, which have traditionally relied on branded content deals, survive in a programmatic world? Ad buyers are used to the efficiency and demographic targeting afforded by software-based buying, according to The Wall Street Journal. Many […]
