Nielsen And Simulmedia Partner; Facebook's Revamped Atlas Coming Soon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Under The Radar On Tuesday Nielsen and Simulmedia unveiled a research partnership that rolls together Nielsen’s people meter with Simulmedia’s set-top box data. The pair-up will allow the companies to measure niche cable networks that typically fly under Nielsen’s ratings. Simulmedia CEO Dave Morgan […]