Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in 2010, provides an integration pipeline to enable lead-gen automation. For example, a client looking to acquire customers within a particular demographic would use Integrate to find […]
App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s self-serve marketplace for native and mobile search ads. Advertisers will be able to promote their apps to roughly 550 million monthly mobile users […]
Casale Media’s Index Exchange has hooked up with place-based content and shopper media network PlaceWise Media on a new private exchange connecting advertisers with intent-based shoppers. PlaceWise, a publisher of retail destination sites for 3,000 grocers and 600 shopping and lifestyle centers nationally, reaches close to 16 million monthly visitors across its online network. A […]
The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the Association of National Advertisers (ANA), which released the fruits of its anti-fraud study on Tuesday. The work was conducted in conjunction with online ad security firm White Ops as part […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, vice president and general manager for digital media at Merkle Inc. The marketers that are truly taking digital media in-house are few and far between. Those that are successful […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Battle Two French publishers, GESTE and the French IAB, are considering suing Eyeo GmbH, creators of AdBlock Plus, on the grounds that the software poses a threat to the advertising ecosystem. The legal proceedings are still in the consulting stage, with a formal […]
Goodreads’ 30 million members save books to their “want to read” shelves, write reviews and share recommendations with friends. Started as a place to help readers find books through real-life friends, it’s since become a social destination for people connecting with online and offline friends, attracting 45 million unique visitors a month. The trove of […]
Facebook’s declining organic reach has plagued small- and medium-sized businesses (SMBs) since it tweaked its algorithm about eight months ago. A study by analytics platform SumAll, released in October, highlights exactly what that fallout looks like for smaller advertisers on Facebook. Because Facebook’s algorithm change reduces the reach of Facebook posts, it has made it […]
A new report from Interpublic Group’s MAGNA Global media research and buying arm reinforces earlier predictions that consumer packaged goods (CPG) brands would invest as much as $7 billion in digital advertising by 2018. According to MAGNA’s 2015 Global Advertising Revenue Forecast, released Monday, verticals like CPG and pharmaceuticals, which once invested more heavily in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO at White Lightning + The Judge’s Son The promise that marketers have been making for the last 15 years – that data will transform advertising by increasing […]
When real estate franchise Coldwell Banker conducted a consumer satisfaction survey last year, the company was presented with a few home truths. The most jarring finding was that 87% of respondents felt like there was room for improvement in the home-buying and selling process. Add to that the fact that 64% of those surveyed said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Deepest Darkest Social Alexis Madrigal, who coined the term “dark social” in reference to untraceable web traffic on social sites, issued an update on the phenomenon in a piece for Fusion. According to data from Chartbeat, Madrigal says most of that traffic is percolating […]
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming service will debut its Spot Radio Platform for brands on Jan. 1. The tool is backboned by Triton Digital, a marketing service to the media industry and a tech provider whose […]
Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes to the site,” said David Karandish, CEO of Answers.com, “have added support for Facebook, Google+ and Twitter for [gated] logins (Answers.com now has over 180 million registered users) and turned […]
Dreamforce conference in San Francisco, the latest patch – alongside marketing, sales and customer service – in the tech giant’s in the tech giant’s quilt of survey companies bodes poorly for the future of the other content here and such
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Heather Menery, vice president of emerging solutions at PubMatic. There are many debates today surrounding mobile and display: Are they now one and the same? Should we still have dedicated, separate budgets or simply […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Lord, CEO at AOL Platforms. While the term “disruption” has become a bit of a cliché, there’s no denying that technology is radically reshaping the ad industry. Investments in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Shops Commerce Interpublic’s MRM//McCann snatched up Optaros on Thursday for an undisclosed sum, The Wall Street Journal reports. Optaros helps clients like Macy’s, Nestle and Rue La La build and manage ecommerce offerings. “We see a pretty dynamic marketplace in terms of what’s […]
FOX Television Stations partnered with Facebook’s video platform LiveRail on Thursday. The deal enables advertisers to buy inventory alongside local news video footage across 28 stations in 17 markets, including sites like myfoxny.com and myfoxla.com. “We know there is more demand for premium video,” said Joe Oulvey, EVP of Fox Station Sales, noting that video […]
Nexage is the cherry on top of Millennial Media’s multiscoop technology sundae. Millennial’s acquisition of Nexage, first announced in September, officially closed on Thursday evening. “Not to sound like Jerry Maguire, but the Nexage deal completes us,” said Matt Gillis, president of platforms at Millennial Media. Millennial has been actively acquiring tech since early last […]
Intel dove deep into content marketing to connect with millennials. For two and a half years, it’s used the IQ website to reach consumers through articles connecting technology to everyday life. In addition to using homegrown pieces, Intel places articles on sites like BuzzFeed and Mashable. All receive extra pushes to drive traffic. That’s where […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mahi de Silva, CEO at Opera Mediaworks. For the better part of the last 50 years, brands’ ad spending focused on the living room, which included TV, radio, newspapers and […]
App developers are engaged in an eternal struggle to acquire users, keep them, and understand what the heck they’re doing. But it’s the “who” and the “why” that are the most compelling questions. On Thursday, app analytics company App Annie released an expansion of its mobile intelligence product line designed to help advertisers and app publishers […]
Programmatic television isn’t yet a reality, but integrations between a number of linear TV inventory providers and the video demand-side platform TubeMogul may help move that needle. On Thursday, TubeMogul rolled out Programmatic TV (PTV), a software-buying system designed to streamline the complex TV-buying process. PTV hooks into linear supply-side platforms AudienceXpress, clypd, FreeWheel, place […]
Programmatic direct will go from 8% to 42% of all programmatic spending by 2016, according to eMarketer research. BuySellAds, founded in 2008 and which has 18 employees, followed a different path from iSocket and Shiny Ads, both of which were recently acquired by Rubicon Project. It focused on connecting smaller publishers with large brands like […]
Black Friday came and went and while the results were mixed (The National Retail Federation (NRF) estimated an 11% drop in combined online and in-store retail sales), digital seems to be the bright spot. ComScore, for instance, found $26.7 billion was spent online in the month of November, a 16% increase from last year while Adobe’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Accenture Nabs Agency Accenture will buy Australian agency Reactive Media as it continues to bone up on digital marketing. “Brands are recognizing that being relevant to customers has never depended more on how they engage with customers digitally,” said Brian Whipple, senior managing director […]
Data solutions of the sort that Datalogix provides are hot right now, and the company hopes that fact will drive up its eventual sale price. As it reached out to would-be buyers this fall, Datalogix hoped to get as much as $1 billion, sources say. Factoring in estimated 2014 revenues of $125 million, that figure […]
Google revealed on Wednesday key insight on how consumers see ads online, pooling data from its advertising platforms over June and July. The company compiled the results in a study called “The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers.” Get the PDF here. “We’ve had Active View available on the Google Display […]
