“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Over the past few years, we’ve seen both marketer excitement over, and actual investment in, DMPs grow significantly. Heralded as a “true audience intelligence engine,” the DMPs foundational role […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Facebook’s ad platform, Atlas, recently relaunched with an entirely rewritten ad server platform, a newly redesigned user interface and the ability to target […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meredith Adopts Native Battling falling CPMs and banner blindness, Meredith Corp. is the latest publisher to hop on the native ad bandwagon. The first glimpse of sponsored content will surface later this month via FitnessMagazine.com, which relaunches Wednesday. According to Meredith SVP and Chief […]
Salesforce.com revealed Wave Analytics Cloud this week at its Dreamforce conference in San Francisco, the latest patch – alongside marketing, sales and customer service – in the tech giant’s quilt. Speaking to more than 100,000 registrants (some were virtual), Salesforce.com’s chairman and CEO Marc Benioff called the analytics offering “revolutionary” and swiped at analytics competitors. […]
Enterprise tag-management specialist Ensighten has acquired multichannel marketing analytics startup Anametrix for an undisclosed sum, the companies announced Wednesday. The duo’s relationship dates back 18 months and had already manifested in a number of joint product integrations. Owning Anametrix was the natural next step, according to Ensighten’s founder and CEO, Josh Manion. Anametrix was founded […]
The digital ad sector has made some tangible progress in the war on fraudulent ad impressions, thanks to new detection methods and improved hygiene from many sell-side platforms. But one of the biggest exchanges has added rather than subtracted invalid impressions, and buyers are complaining. AppNexus, the industry’s uber-exchange and one of the most promising […]
An AdExchanger story published Wednesday describes the persistent problem of fraudulent ad impressions in the AppNexus inventory supply, and the company’s plans to fix it. Its plan of attack includes a new certified supply program that will clearly label inventory AppNexus has deemed “valid.” Buyers can choose to purchase only the good stuff, while ignoring the uncertified […]
Cross-device is hot (hey there, Atlas), and now data-management platform Lotame has tossed its hat into the ring with a feature built from AdMobius’ technology, a company Lotame acquired earlier this year. The feature, announced Wednesday, uses a combination of deterministic and probabilistic algorithms to create device matches and cross-screen audience segments within Lotame’s DMP. […]
Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet. While planning the media spend for Lucile Packard Children’s Hospital, ad agency Mediasmith turned to Distroscale, which allowed the team to leverage existing content to connect with readers about the hospital at scale. “Native advertising had a key role to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and CEO at Altitude Digital. Programmatic video platforms are perhaps the hottest commodity in ad tech right now, with several high-profile acquisitions taking place in the past six months alone. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. I recently listened to a great panel where marketers like Bank of America, Kraft and Dell discussed the big P (programmatic) and its impact on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other Search War Bing put up a good fight, but Google Chairman Eric Schmidt says the company’s biggest rival in the search arena is Amazon. “People don’t think of Amazon as search, but if you are looking for something to buy, you are […]
What exactly is going on with Google and the providers of data-management platforms (DMPs)? As AdWeek reported in early October, Google will begin enforcing a rule prohibiting DMPs from firing tracking pixels on ads running through the Google Display Network unless that DMP also owns the demand-side platform (DSP) buying the impression. This rule is listed in […]
Ecommerce is a “clean business” when it comes to attribution. That’s one reason why 90% of media dollars at contact and eyewear company Coastal.com go toward influencing sales: It’s easy to tell if those tactics actually work. After tracing the path from advertising to a sale, that same data is applied to make the advertising […]
FreeWheel, a video ad server owned by Comcast and used by broadcasters like ABC and Discovery Communications, has teamed up with digital demand-side platform (DSP) TubeMogul to make premium digital video inventory accessible on a programmatic reserved basis. FreeWheel is arranging several data escrows with TubeMogul and providing access to agencies and marketers like Allstate, […]
When Apple CEO Tim Cook took the stage in Cupertino last month and unveiled Apple Pay, it was game on for many in the mobile payments industry. While Apple’s embrace of mobile payments doesn’t mean retailers immediately need to outfit every point-of-sale system with an NFC reader, megacompanies like Disney, Macy’s, Panera, Sephora, Starbucks, Walgreens […]
In the two years since GPS solutions provider Telenav acquired hyperlocal ad platform Thinknear, there’s been minimal technology integration between the two companies. But that’s all part of the strategic plan, Telenav vet Loren Hillberg told AdExchanger. Hillberg, who most recently served as VP and general counsel at Telenav, a public company, announced Tuesday that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Pieper, director of product management at SpotXchange. Fraud is a big issue. Quality is a bigger issue. Sadly, both are subjective. There are a growing number of solutions on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Local TV Sales WideOrbit is supporting a new “live environment” for trading locally sold, linear TV. The offering was created in partnership with IPG’s MAGNA GLOBAL and Tribune Media and includes “linear television station inventory across customized geographic areas ranging from specific DMA […]
Beauty startup Julep has grown up in the age of social. The brand uses Facebook, blogs, and surveys in order to interact with customers and encourage them to have a stake in the brand. “We’re one of the first beauty brands to have grown up post-social media,” CEO and founder Jane Park said. After all, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Dhanik, CEO at engage:BDR. The news media industry is caught between the traditions of the print world and the experimentations of the digital age. Their struggle is to make […]
Rentrak defended itself late last week against rival measurement firm Nielsen, whose global president Steve Hasker claimed Rentrak “never lets the facts get in the way of a good press release.” Hasker, in a Friday media briefing regarding errors Nielsen had discovered in its national networks ratings going back to March 2, opened fire on […]
Publicis Groupe will acquire 20% of Matomy Media Group, an Israeli performance marketing company that recently went public on the London Stock Exchange, the companies said Monday. The investment will not generate cash for the company’s coffers, going instead to a small group of individual investors, but CEO Ofer Druker said it will result in collaboration […]
Germany is leading the attack in the EU’s deepening privacy war against Google. Late last Tuesday, a legal ruling levied by Hamburg data protection commissioner Johannes Caspar required that Google obtain Germans’ expressed permission in order to access their data, or face $1.27 million in fines. “Our requirements aim at a fair balance between the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Dimes In a recent interview with Bloomberg News, Vice CEO Shane Smith called mobile “the holy grail” for media companies. “Mobile is the Wild West,” Smith said. “It’s where everyone’s scale is coming from, but it’s very difficult to monetize right now.” New […]
Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding “thousands” of publisher supply sources as a result of the deal, revealed Friday. These partnerships build on the recent rollout of Fabric, a demand-side platform (DSP) designed to place native ads, used first by Publicis Groupe’s media buying unit VivaKi. The DSP is primarily […]
This is the 11th in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Sizmek. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad Science, PubChecker, Telemetry,Videology, White Ops and RTB Asia. The meta-problem with ad fraud, according to Moat CEO Jonah Goodhart, is that it’s a tremendous […]
There’s a long line outside the club – but once you get past the bouncer, there’s no one to dance with. Problems of supply and access have plagued private exchanges even as they grow increasingly popular. There are many reasons for this: Those who want to transact privately using programmatic “pipes” may find little to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan McConville, senior vice president of business development and partnerships at Kargo. Programmatic advertising has slowly but steadily taken hold of nearly the entire digital marketing universe. And while by […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
