Facebook is rolling out a new version of its Ads Manager interface that will streamline campaign creation, management and measurement for self-serve advertisers. The new Ads Manager will roll out to an initial group of advertisers Wednesday, with plans to migrate all advertisers by early next year, AdExchanger has learned. For any company courting SMBs, […]
Mobile ad platform Millennial Media is buying up mobile exchange Nexage and the message to agencies seems fairly clear: We want to be your everything. Announced Tuesday, the $107.5 million deal, a mixture of cash and stock, is expected to close in Q4. The tech integration will start in earnest in the new year. With […]
Cloud CRM stalwart Salesforce.com and agency holding company Omnicom Group are extending their love affair. The companies on Tuesday revealed a CRM data-sharing initiative (they’re calling it a customer engagement platform) extending across Omnicom. This means Salesforce.com will pipe data from email, sales transactions, call center/service requests and mobile data into Annalect’s data-management platform. Previous […]
Rakuten Marketing, the online marketing subsidiary of Japanese ecommerce giant Rakuten, renamed its business units on Tuesday to signify its omnichannel aspirations. Rakuten Marketing is part of a hybrid clique of companies scurrying to unite digital marketing and commerce data services – competitors like eBay, IBM and the newly public Alibaba – round out the […]
Centro launched a private marketplace within its ad exchange on Tuesday. Although Centro Brand Exchange was already an exclusive, invitation-only auction house, the private marketplace enables advertisers to purchase premium inventory in unique formats, such as 300×600, and in places that had previously been unavailable, such as on homepages. It also allows selected trading desks […]
A chain is only as strong as its weakest link. Put another way, mobile links that don’t link directly to specific in-app content are pretty weak. Deep-linking tech provider Branch Metrics revealed it’s received $3 million in seed funding Tuesday led by New Enterprise Associates, the majority of which it plans to use to build […]
Millennial Media needed a good story around programmatic, and now it has one. The publicly traded mobile ad tech platform has signed an agreement to buy mobile exchange player Nexage for $107.5 million in cash and stock. The deal enhances Millennial’s credentials as an independent programmatic platform connecting advertisers with mobile supply sources, including app […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research, AdExchanger Research. In a recent interview with CMO Today, Sir Martin Sorrell, CEO of holding company WPP Group, called the “in house” trend (i.e. marketers moving media buying – […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Mobile phone owners are using fewer apps, Deloitte recently reported, and 90% have never bought an app or other smartphone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Advising On Programmatic MediaLink has roped in Matt Spiegel to lead its push into programmatic consulting. Spiegel, a former Omnicom and Mediamath exec, struck out on his own back in March with an advisory practice he called Concept Corridor. AdExchanger story. He tells AdAge, […]
AppNexus wants to rethink the publisher ad server as a holistic platform for yield management, and it’s starting with a rather old piece of technology. The company will acquire Open AdStream (OAS) from Xaxis as part of a major transaction with WPP Group that will also give the holding company a $25 million stake in […]
Digital out-of-home (OOH) ad sellers are looking for a boost from ad tech, but obstacles remain if the marketplace is to ever resemble online advertising. Digital billboard advertising today is reminiscent of the early days of ad tech in online advertising, according to industry veterans, with ad tech vendors making inroads with sellers such as […]
Canadian newspaper The Globe and Mail can forecast revenue and optimize yield across its direct-sold and programmatic inventory, using a partnership between yield management firm Yieldex and ad tech company AppNexus. When the publisher signed up with Yieldex at the beginning of the year, it didn’t support AppNexus until The Globe and Mail requested it, […]
When will buying a linear TV ad be as simple as executing a Facebook ad buy? Sky Media, the ad sales arm of one European broadcast and telecom giant, says it’s already happening. British Sky Broadcasting (BSkyB) dominates the pay-TV market in the UK, counting some 10.7 million paid subscribers a month and banking nearly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Online advertising grew up on a foundation of interruption. Audiences sought interesting, relevant content, and advertisers competed with editorial for their attention. Marketers then evaluated […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. When Apple announced two new sizes for the iPhone, plus the long-awaited Apple Watch, two weeks ago, the focus of the day was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In-House Grouse The trend of marketers managing programmatic spend in-house is “a temporary phenomenon,” according to WPP Group CEO Martin Sorrell. In the wake of an AdExchanger Research report tracking momentum for self-sufficient media buying, Sorrell told WSJ, “Our view is after a year […]
Ad-serving and verification company Telemetry isn’t in favor of automating the ad fraud detection process. The problem, said Geo Carncross, the company’s global VP of engineering, is that detection sensors can be fooled into thinking fraudulent impressions are real and, consequently, advertisers will start optimizing for fraud instead of for real ad performance. Telemetry’s fraud […]
Anthony Rhind, global chief digital officer at global media agency Carat, describes programmatic as “an emerging operating system” for marketing effectiveness. It’s about much more than any one tool, such as RTB, or any one channel, such as display. “To me the opportunity is ‘programmatic management,’ which means programmatic management of inventory opportunities, whether they’re […]
The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation, Facebook Strategic Preferred Marketing Developers (PMD) are buying each other. Search and social software company Kenshoo this week moved in on Adquant, a social ads platform specializing in mobile apps […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vedant Sampath, chief technology officer of platforms at Mediaocean. Premium digital media buying has been a surprising laggard in adopting automation. Publishers, agencies and ad tech vendors share equal responsibility […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research, AdExchanger Research. This week I released my new research report, The “6-5-3” Framework: How to Pick the Right Programmatic Media Management Model, and presented it at yesterday’s Programmatic I/O […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bennett Zucker, senior vice president of revenue platforms, ad operations and data solutions at Ziff Davis, a j2 Global Inc. company. The most accountable and measurable medium is having another “Whoops, we did it […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Money Magnet Facebook now attracts a greater percentage of ad spend than it does attention minutes, according to an eMarketer report. Nearly 10% of US digital ad spend in the US goes to Facebook, but the company only draws 7% of adult time […]
When it comes to data collection, Apple is on the offensive… and, perhaps, the defensive. There’s no need to read between the lines of Tim Cook’s attack on the data monetizers of the world. As the Apple CEO stated in an open letter posted on Apple’s website Wednesday night: “We don’t build a profile based […]
Do open auctions have a future? It depends which publisher you ask. According to executives from Meredith, Yahoo and AOL, who spoke at the Programmatic I/O Conference on Wednesday, change is coming. “It won’t live on” in its current form, said Meredith’s VP of programmatic sales and strategy, Chip Schenck. “Because it’s used and thought […]
Russian real-time bidding (RTB) engineering firm IPONWEB has largely operated behind the scenes as the backbone of many media-trading platforms. Notably, IPONWEB helped RightMedia build out its ad exchange preceding its 2007 acquisition by Yahoo, and has since constructed 40 more trading systems at a similar or smaller scale. In late August, IPONWEB moved in […]
Native ad exchange Sharethrough has acquired UK-based content distribution platform VAN in the hopes of expanding into the European market. The acquisition price was not disclosed, but VAN’s 2013 revenue was $2 million. VAN’s sales team will be an asset, as will its strength in the automotive, entertainment and lifestyle verticals. Its clients, like UKTV, […]
Marketers generally react to Yo, the one-touch messaging app, with bemused dismissal. Its sole function lets users ping each other with a single “Yo,” the simplicity of which has sparked no shortage of skepticism. But no one took Snapchat seriously when it surfaced, and the ephemeral photo messaging platform is now valued at a behemoth […]
