Mozilla, which makes the Firefox web browser, officially released on Thursday its in-browser ad product, which the company first announced in February. Early adopters include media agency Mindshare North America, online booking site Booking.com, and The Weinstein Company’s video-on-demand portal Radius-TWC. How it works: Individuals opening Firefox for the first time will see tiles filled […]
Yahoo’s ad stack had been under a microscope, as CEO Marissa Mayer sought ways to appease shareholders and prove she had reached “parity” at last with competing ad tech stacks. On Tuesday, Yahoo’s announcement that it would acquire video demand-side platform (DSP) BrightRoll for $640 million enhanced this portfolio. “We now have scale with Flurry […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Millennials. Multicultural. Multicultural millennials. If you are a marketer, chances are these “M” words keep you up at night. It makes sense. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Boutique Tech High-end fashion designer Rebecca Minkoff is making brick-and-mortar look more like the Internet with new stores in New York and San Francisco this month. The two locations will be outfitted with radio-frequency identification (RFID) tech, powered by eBay, that tracks the items […]
Rocket Fuel is adding SaaS to its revenue mix, but slowly. During the company’s Q3 earnings call with investors on Wednesday, CEO George John said Rocket Fuel now has 137 “licensee customers” buying through one of its three software-as-a-service channels. Those channels are: Rocket Fuel’s self-serve offering, called Mission Control; the company’s partnership with Dentsu subsidiary CCI in Japan; and [x+1], the […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. What’s the opposite of growing pains? If you’re a regular reader of the Marketer’s Note, you’ve undoubtedly noticed that AdExchanger Research has grown from all angles in the past […]
SHIFT is among the first Facebook marketing partners to integrate with the newly rebuilt Atlas ad platform. CEO James Borow said the company’s customers will soon be able to leverage Facebook’s data within SHIFT’s new platform to reach people in mobile apps outside of Facebook-owned mobile apps. “The inventory is not just locked within the […]
This Old House, the venerable home-improvement brand, possesses a trove of video assets highly valued by users and advertisers alike. Video is the very foundation of This Old House. The brand started off as a local Boston television show in 1979, and it now runs nationally on PBS. Time Inc., which had been running This Old […]
Online sales during China’s annual discount event topped $9 billion this year, once again thrusting the country into the spotlight as a commerce powerhouse, and not by a little bit. Singles Day, which was originally created in the late ’90s by a group of Chinese college students celebrating their singleton status, falls on Nov. 11 […]
Media buyers and suppliers are now authorized to transact on viewable impressions, but how many are even using this form of tracking? To measure the adoption of viewability tracking and other forms of verification among national and global advertisers, AdExchanger recently worked with ad analytics firm Moat. We supplied Moat with a list of 100 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ivan Zalamea, data scientist at PlaceIQ. In digital advertising, fraud is a reality everyone must learn to deal with and adapt to. The mobile ecosystem is no exception, and it’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Brownie, director of advertising operations at eBay North America. Programmatic, like many things in life, is an exercise in trial and error for most US publishers. Those with exceptional scale and a high-quality […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Coming Up Roses Six weeks after bringing it to market, Facebook is crowing about marketer migrations to its rebuilt Atlas ad server. 1-800-Flowers was the first marketer to switch to the new product a year ago, the company notes in a blog post. Read […]
Yahoo will indeed acquire BrightRoll, a video ad network turned platform company, as TechCrunch first reported in October. (See the release). The transaction, priced at $640 million, fires up Yahoo’s ad tech strategy after a dry spell when the company’s M&A was focused primarily on consumer-facing mobile platforms. It also provides a partial answer to those wondering […]
As fraudsters swarm like so many bees at the display advertising picnic, the industry is trying to blunt their stings with a combination of automated and manual solutions. Google has been among the most proactive ad platform players, hiring legions of real humans to review websites submitted to DoubleClick Ad Exchange. It recently acquired Spider.io, a […]
Media and creative are merging, and agencies are rushing to become experts in areas where traditionally they were not. Full-service agencies like Hill Holliday and MARC USA, for instance, are fast-tracking their media planning and buying abilities. On the flip side, media agencies like GroupM’s Maxus are working to build stronger ties with creatives. Count […]
Independent full-service agency MARC USA is beefing up its digital planning and buying prowess following its acquisition of Boston-based media agency Results:Digital in September. The Pittsburgh agency has 270 employees and $370 million in annual billings, according to Jason Russo, who founded Results:Digital in 2011 and now serves as president of MARC’s Boston office. MARC’s […]
The mobile value proposition of a company like Facebook or Google is fairly straightforward: Download the free app and it’ll let you converse with your friends or give you directions to help you get where you’re going. In return, you allow yourself to be tracked for advertising purposes. “For carriers, the story is not as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Hill, senior data scientist at Integral Ad Science. How effective was the last ad campaign you worked on? What was the return on investment? Chances are you don’t know. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Higher Standard For ‘In View’ Unilever wants to upwardly define the viewable impression. Ad Age reports that the CPG giant — along with Mindshare/GroupM — are insisting that an ad be 100% in-view before it is counted. That’s tougher than the industrywide Making Measurement […]
Videology has been described as everything from a demand-side platform to publisher ad server to – claws out – your run-of-the-mill ad network. But Scott Ferber, Videology’s chairman and CEO, and a co-founder of Advertising.com, said there’s only one piece of truth to the “network” part: that Videology creates “private video networks” for media companies like […]
MyBuys creates “recommended for you” modules on retail sites, but then it goes a step further: It buys display ads based on a user’s behavior or viewed products and sends triggered emails enticing customers to complete abandoned buys. MyBuys’ expansion into paid media—display advertising—is now its fastest-growing line of business. While it first got into managed […]
Healthcare and advertising is a complex pairing because of a variety of regulations around consumer targeting. While the sector has been slow to adopt programmatic, Publicis’ health arm, Publicis Health Media (PHM), is diving into automation with its programmatic platform AOD Health, released in October though a partnership with VivaKi, though the company declined to […]
Twitter analytics and targeting platform StatSocial isn’t CEO Michael Hussey’s first trip to the customer data rodeo. Back in 2006, Hussey founded PeekYou, a people-based search engine that aggregates publicly available information – Twitter handles, Facebook URLs, blogs, physical address, phone number, interests, schools attended – into customer profiles that are then available for purchase. […]
MediaMath has snapped up Rare Crowds, a small, 2-year-old startup founded by ad tech trailblazer Eric Picard, AdExchanger has learned. Under the all-stock transaction, Picard will join MediaMath as VP of strategic partnerships as the media-buying platform builds out products around private marketplaces and “automated guaranteed” inventory (i.e., direct site buys). The deal has the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Linda Sughrue, director of service operations at DataXu. There’s no denying that bringing programmatic media buying in-house is hot right now. The topic makes the rounds in articles, sales pitches […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Missing Pieces Speaking to The Drum at the Web Summit in Dublin late last week, Google Global CMO Lorraine Twohill said the company wants to spend 60% of its digital marketing budget programmatically. “There’s things in programmatic that aren’t quite there yet,” Twohill said. […]
Considering two of the usual pure-play suspects in Forrester’s Cross-Channel Attribution Wave (Convertro and Adometry) were snapped up by AOL and Google on the very same day in May, its latest release Friday had all kinds of new implications – media neutrality and a platform mentality among them. The report, authored by Forrester analyst Tina […]
Does anyone want to be a content creator anymore? Women’s lifestyle site SheKnows has jumped into the user-generated content fray by buying BlogHer, which provides a technology platform for bloggers as well as opportunities to monetize. SheKnows paid an estimated $30 million-$40 million, The acquisition fits with SheKnows’ recent efforts to turn its community into […]
Matt Mobley has spent more than 14 years tinkering with databases. He served as Acxiom’s VP of European consulting, followed by a stint as SVP of solutions consulting at Epsilon, and is now chief marketing technology officer (CMTO) for CRM and database marketing agency Merkle. Under CEO David Williams, Merkle has moved in on search, mobile and […]
