Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Fraud Concerns Swell Fraudsters see a potentially lucrative opportunity as mobile ad budgets grow. The cookie-less environment and separate standards create vulnerabilities in the channel, DigitasLBi CIO Adam Shlachter told Adweek. But with lower ad rates for mobile than for desktop, some industry […]
In recent quarters, Acxiom’s financial narrative has focused on its struggle to redefine itself. Whereas Acxiom was once – and still is – known as a provider of data for marketers, it’s seeking to become a neutral provider of data infrastructure via its Audience Operating System (AOS) platform and LiveRamp, the data onboarder it acquired in July. This […]
Linda Woolley wants TAG to have teeth in the fight against online ad fraud. The Trustworthy Accountability Group (TAG) is part of a cross-industry coalition composed of the American Association of Advertising Agencies, the Association of National Advertisers (which launched its own anti-fraud initiative with White Ops in July), and the Interactive Advertising Bureau (IAB). […]
RTL Group is buying itself more video content by acquiring StyleHaul in a deal that values the lifestyle-focused YouTube network at $151 million. “StyleHaul is an excellent fit with our digital portfolio, complementing our recent, technology-focused acquisitions BroadbandTV and SpotXchange,” said Anke Schäferkordt and Guillaume de Posch, co-CEOs of European TV and radio company RTL Group, […]
Krishan Bhatia oversees a portfolio that reaches north of 130 million monthly unique visitors across desktop, mobile and over-the-top devices as EVP of digital strategy and operations for NBCUniversal’s digital portfolio. Bhatia, who reports directly to president of advertising sales Linda Yaccarino, is charged with growing NBCUniversal’s digital advertising business, including its maturing programmatic discipline. […]
Mobile ad targeting start-up PlaceIQ is prepping to enter its next phase – or as Nadya Kohl, the company’s new SVP of business development, says, it’s about to enter adolescence. This is where Kohl – who started the job on October 20 and who previously drove global strategy and business development for Experian Marketing Services […]
Publicis Groupe will snap up Sapient, a digital-centric agency and communications company known for experience design and digital-retail integrations, for $3.7 billion. The all-cash transaction comes directly on the heels of Publicis’s acquisition of programmatic platform RUN, and may bring some closure to the holding company’s disastrous courtship of Omnicom Group. Sapient CEO Alan Herrick (AdExchanger Q&A) will become CEO of Publicis.Sapient, a new […]
Interpublic Group’s (IPG) integrated agency Hill Holliday has launched its own programmatic unit, headed up by EVP and Chief Media Officer Cindy Stockwell. Faithful followers of the agency will recall this isn’t the first time Hill Holliday has offered programmatic-type services. But changing client demands spurred the agency’s decision two months ago to move away […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Williams, chairman and CEO at Merkle. The world of addressable media continues to gain scale and momentum. Every day, new addressable audience platforms, such as Apple, Amazon and Walmart, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scary Masks The ability to cloak an ad’s domain information is often cited as a major reason fraud persists. The practice enables undesirable properties (porn, piracy, ad farms, etc.) to masquerade as YouTube or The Washington Post, for example. DoubleVerify estimates that 23% of […]
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Caccavale, CEO at Pluris Marketing. Facebook is one of the biggest publishers in the world, but the company is still looking up at Google when it comes to digital […]
Financial advertisers tend to focus on performance advertising. They want people to fund a brokerage account or sign up for a new credit card. But TheStreet, which attracts 40 to 50 million visitors a month at its sites, which include a namesake website, plus Stockpickr, The Deal and MainStreet, has noticed more interest in brand […]
It seems all online ads, except video ads, are targeted. That online video largely isn’t personalized seems odd, since the ad industry jumps on any tech that supports moving, noise-making online assets. For evidence, you need only count recent high-profile video-related acquisitions: AOL-Adap.tv, Facebook-LiveRail, and maybe, possibly Yahoo-BrightRoll. The problem with these video platforms – […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and chief revenue officer at Sticky. For brand advertisers, clicks don’t count. But not all brand marketers are ready to accept that reality. Clickthrough rate (CTR) is among the worst measures […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Kraft Of Digital “We’re not looking to drive down advertising costs per se. We’re driving for improved advertising effectiveness,” said Kraft EVP and CFO Teri List-Stoll during the company’s quarterly earnings call. “We’re also realizing meaningful efficiencies as we shift our spending to […]
LinkedIn’s revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn’s total revenue, is one of the social network’s three lines of business. Overall member growth was strong. LinkedIn now has 332 million members, up 28% YoY. […]
If Neustar were only a marketing services provider – that is, if it weren’t at risk of losing a contract that brought in 49% of its 2013 revenue – then the company would be on solid ground. Its Q3 revenue increased 7% YoY to $243.9 million and its marketing services division – an area of growing investment […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Yi, CEO at MediaAlpha. Cold feet, rate comparisons and digital noise are all common distractions that might stop a customer from doing business with a specific insurer. But that […]
Digital revenue rose 17% in Q3 at The New York Times. During the same time period, digital subscriptions rose 20%. But overall revenue rose just 1% for the quarter — anemic growth, though The New York Times spun it as good news, since digital increases almost offset declines in print. (earnings release) “Smartphone, tablet, and video, […]
The rumors were true. Yahoo confirmed Thursday Amazon’s sales chief Lisa Utzschneider will, indeed, be out at the ecommerce giant at the end of the month and will join Yahoo as senior vice president of sales, America. She will report directly to Yahoo CEO Marissa Mayer. Prior to Amazon, Utzschneider spent 10 years at Microsoft, where she […]
The gross rating point (GRP) has time – and money, in the form of TV budgets – on its side, but a slew of new entrants in TV-to-digital measurement could disrupt what was once a Nielsen-run show. ComScore, once thought of as the de facto leader in digital measurement, is encroaching on Nielsen turf with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Wick, founder and president at MobSoc Media. Native advertising is one of the fastest growing, most promising new methods of online marketing, but many brands are still trying to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishers For Programmatic Publisher Northern & Shell is investing heavily in programmatic, digital channels and its CRM systems, The Drum reported. “Everyone’s completely behind digital and programmatic within the business. There are a lot of new skill sets needed from traditional media, so there’s […]
He who has the gold makes the rules. But the in-house trend doesn’t just apply to brands – agencies are starting to buy up ad-tech vendors, as evidenced by Publicis Groupe’s acquisition Tuesday of mobile programmatic vendor RUN. Publicis has been dipping into the ad tech waters for a while. The holding company bought up […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president at Thinknear by Telenav. Geography and gerrymandering have conspired to create 435 congressional districts of distinctly irregular shapes and sizes, with extremely diverse populations. Winners of The […]
When targeting ads and content, health publisher Remedy Health Media, whose network of sites attract 16 million unique visitors a month, faces greater challenges than most digital publishers. The Health Insurance Portability and Accountability Act (HIPAA) contains a privacy rule regulating the use of consumer health data, making it more difficult to personalize content and […]
Shortly after NOMi – a company that bills itself as the Omniture of the brick and mortar store – acquired cross-device startup Media Armor, NOMi itself has been acquired by in-store analytics competitor Brickstream. Apple delivered a major blow to a core part of NOMi’s business when it revealed this summer that it would begin randomizing […]
There’s a time to invest in tech and there’s a time to invest in marketing – for Cardlytics, it’s time to do the latter. The card-linked ad tech company, which enables advertisers to send targeted offers to consumers directly embedded into their online banking experience, announced Wednesday that it’s raised $70 million in Series F […]
