“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Casson, senior director of ad tech products at sovrn. The challenge of combatting online ad fraud has received intense publicity in recent months. The digital advertising industry, in conjunction […]
Updated with comment from Yahoo Yahoo has been courting agencies for months, rumoredly circulating a blueprint to bring Tumblr sponsored posts off-site to Yahoo owned-and-operated properties, as AdExchanger reported in early May. Yahoo has now emerged with those plans publicly, rolling out on Tuesday Tumblr Sponsored Posts through Yahoo’s network, which the Internet company claims will reach […]
Penry Price has a long legacy as an advertising exec. He went from Google to Dstillery and, as of eight months ago, assumed the role of VP of marketing solutions at LinkedIn. Compared to his previous roles, Price has a slightly different imperative at LinkedIn. Because of the social network’s audience of 300 million business-minded registrants, […]
The big brands have woken up to programmatic buying, and will not be going back to sleep. The gang of marketers directly controlling their exchange-traded media platforms keeps getting larger. Its membership now includes Kimberly-Clark, Kellogg’s, American Express, Procter & Gamble, Allstate Insurance, 1-800-Flowers and Unilever. Mondelez International is the latest to seize a more […]
David Helmreich, the former SVP and GM of Neustar’s media and advertising business, will take on the role of CEO for Audience Partners beginning in either late August or early September. Jeff Dittus, the CEO and co-founder, will step down and be chairman of the board, though he will continue to be involved in the […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Is it just me, or are there an awful lot of great folks leaving their agency jobs these days? I took notice when Matt Spiegel left Annalect, a division […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president for product strategy at Experian Marketing Services. In the highly addictive, long-running television series “Battlestar Galactica,” there is a pivotal moment where warring factions from the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Biting Into Programmatic Mondelez International is adopting a programmatic strategy for video buying through TubeMogul, according to a release. Working with brands like Oreo, Chips Ahoy, Toblerone and Trident, the CPG corporation will target consumers mainly through mobile and Internet videos. “Programmatic fits within […]
Audience measurement mainstay Rentrak paid homage to the staying power of programmatic when, on its Q4 earnings call just weeks ago, Vice Chairman and CEO Bill Livek credited automated advertising as a growing trend the company is now “catering to.” Rentrak has been on a tear of late, racking up headlines as a (perhaps less-publicized, […]
The Economist has rolled out “First Impression” multiplatform ad units to let advertisers grab a weekly premium spot across all Economist channels, including its website, tablet and smartphone apps, as well as its print edition. The publisher has also debuted a new weekly reader measurement called “Total Economist Weekly Audience” (TEWA) in partnership with PricewaterhouseCoopers to help […]
As advertisers seek ways to extend their broadcast media buys through cross-platform campaigns, cross-screen ad-delivery companies are bridging the technical gap. Such is the case with cross-screen tool Civolution, which has teamed up with Facebook Preferred Marketing Developer Brand Networks to help brands buy social ads in conjunction with live television events. Omnicom’s Resolution Media is […]
Why did Singapore Telecommunications’ ad tech subsidiary Amobee buy Adconion and Kontera for a combined $385 million? For Amobee CEO Mark Strecker, it was a matter of moving Amobee’s focus from mobile advertising to digital advertising. And the company needed Kontera’s technological assets and Adconion’s business organization to accomplish that. Once integrated, Amobee will have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO and founder of Metamarkets. In 1980, retired Air Force Col. John Boyd walked into the Pentagon and pitched a concept that reshaped how the United States trains […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Cannes Means WPP Group CEO Sir Martin Sorrell inserts himself in the pages of The Telegraph with a wide-ranging op-ed on what this week’s Cannes Lions ad festival means to Europe. The festival now recognizes that “advertising is now as much about Math’s […]
As agencies, media companies, and platform players converge on the south of France for the annual Cannes Lions festival, the overall state of their industry appears to be strong. In its latest media spend forecast, Magna Global remains bullish on both total media owner advertising revenues and programmatic revenues. Meanwhile, total media spend will grow […]
The steward of Interpublic Group’s trading desk strategy has left the holding company, AdExchanger has learned. Michael Brunick, SVP for programmatic within IPG Mediabrands’ Magna Global media investment unit, will join Unbound, a consulting firm focused on helping publishers and advertisers seize the programmatic opportunity. “One of the biggest trends since middle of last year […]
Following its glitzy, star-studded digital NewFront in April, AOL got down to business. It closed in on marketing attribution vendor Convertro the same day Google grabbed pure-play competitor Adometry in early May. Then it went shopping again, snapping up TV audience-targeting platform PrecisionDemand. AOL’s acquisitive behavior is not entirely surprising. The company is constructing an […]
Link monetization platform VigLink has raised $18 million in Series C funding. The round was led by RRE Ventures and will go toward building out its new VigLink Exchange, which launched in October, as well as new tools for advertisers. The deal brings VigLink’s total funding to $25.3 million. San Francisco-based VigLink was founded in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Advertisers in the display space have yearned for more transparency from vendors in recent years. This yearning has been amplified by the recent, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation with WPP Group chief Martin Sorrell for a piece on Linkedin. Sorrell comments on American Express, saying it’s going 100% programmatic (which AMEX walked back a bit): “The financial services […]
Yet another data-management platform (DMP) has hit the market, at least for clients of Xaxis, WPP’s trading desk. The DMP, called Turbine, is the fruits of a $25 million investment. “The strategy we designed with Xaxis was to develop the pieces of the ad tech stack that gave the most competitive advantage to our clients,” […]
Seattle-based Hacker Group, an Interpublic Group agency, has merged with several sibling agency offices abroad and rebranded as HackerAgency. The move is a consolidation of agency brands into one CRM and direct marketing-focused unit. The three DraftFCB branded agencies are based in Munich, Prague and Shanghai. “The partnership has already helped us secure some business, […]
One of Facebook’s hidden assets is the waterfall of data signals it gets from other websites and apps. These signals wend their way to Facebook from social plugins, conversion pixels and retargeting cookies embedded on millions of websites and mobile apps. Facebook’s code snippets tell the social network whenever a user lands on a product […]
Apple caused a stir this week when news broke that the upcoming mobile operating system iOS 8 could deliver a blow to location-based trackers by scrambling the MAC (Media Access Control) address. Despite the name, the MAC address is not Apple-specific. Apple began restricting access to MAC addresses last September, when its release of iOS […]
User authentication company Are You a Human started in 2007 with its CAPTCHA replacement tool, PlayThru, which fights back against fraudulent impressions and bots that have become increasingly effective in mimicking real users. The tool uses interactive visual tasks – say, dragging a virtual ball into a bucket – that are more difficult for bots to fool. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jalal Nasir, CEO at Pixalate. Life as a publisher used to be pretty straightforward. You simply sold your best inventory at the highest CPM your sales team could get, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Acquires Ad network Undertone on Wednesday bought Upfront Digital Media for an undisclosed sum. According to the release, Upfront Media, formerly Legolas Media, offers “cross-screen programmatic direct and private exchange capabilities to Undertone.” Read the release. Undertone is aiming for a programmatic story. […]
Singapore Telecommunications’ intent to acquire cross-channel ad platform Adconion (at a $235 million valuation) and ad network Kontera (at a $150 million valuation), on behalf of its mobile ad solutions subsidiary Amobee, is yet another example of a telco diving deeper into ad tech. SingTel’s announcement arrives less than a month after news broke of […]
Twitter users will begin to see weather-triggered advertising in their feeds, courtesy of The Weather Company. The companies have set up a partnership under which TWC will bring its advertisers to the platform, as part of its WeatherFX programmatic buying unit. WeatherFX works in much the same way other publisher “reach extension” plays do, leveraging […]
