“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Some of the largest companies on the Internet are working on ad IDs and complex identity-management solutions, both of which aim to serve […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Battle For The Wages Writing for The Wall Street Journal, 4A CEO Nancy Hill comes to a pretty grim conclusion as to why the ad industry is starved for talent. With student loans on the rise, and with low average entry salaries in […]
AOL is both a technology company and a publisher, a fact that works in Gravity’s favor. Acquired by AOL in January, Gravity’s 45-person team is a part of AOL’s 4,800-strong workforce and its content personalization engine now powers internal links to AOL’s content repository, which sees 4,000 to 5,000 new articles every day. Gravity’s engine […]
While it would be wrong to say that advertisers aren’t spending on mobile — they are, to the tune of $7.1 billion in 2013, a 110% year-over-year increase, according to the Interactive Advertising Bureau — it wouldn’t be wrong to say that they are spending at a rate not commensurate with mobile consumption. Mary Meeker and […]
Social media management company Sprinklr has acquired Facebook and Twitter ads platform TBG Digital in a deal estimated under $50 million, the companies revealed Thursday. Sprinklr’s been busy on the acquisitions front. In February, it snapped up Razorfish cofounder Jeff Dachis’s social media marketing and services firm Dachis Group. London-based TBG Digital was founded as TBG London […]
Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly doubling 2012’s $10.1 billion (the IAB’s previously reported 2012 figure was $8.9 billion, but IAB has since updated it to reflect actuals instead of estimates and different exchange […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Industry publications predict growing budgets dedicated to programmatic, which will consume larger percentages of brands’ total digital spending across various company sizes, verticals and countries. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Griffin, executive vice president and global head of digital at Havas Media Group. I have been in the business since late 1995 and have witnessed the evolution of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More AOL Acquisitions? On Tuesday, AOL said it will offer $300 million of convertible senior notes. This marks the first time that AOL has offered bonds since 2009, when the company broke away from Time Warner. According to The Wall Street Journal , AOL […]
Facebook wants to be the answer to your cross-device measurement problem and it’s in a pretty good position to do it. Enter cross-device reporting for ads, courtesy of Facebook. The new measurement solution, unleashed Wednesday, is available within Facebook’s campaign back end and is designed to allow advertisers to track customers as they move across […]
In what IgnitionOne claims to be more than just an acqui-hire, the search and display tech company has snapped up mobile demand-side and data-management platform Human Demand. The deal, which officially went down Wednesday, was completed for somewhere between high seven to low eight figures, according to an industry source close to the matter. IgnitionOne […]
AdStage, a cross-platform campaign automation tool as well as a Facebook and LinkedIn ads API partner, has raised $6.25 million in Series A financing from Verizon Ventures and myriad other investment firms. This brings the company to $8.78 million in total funding since its founding less than two years ago. AdStage will predominantly use the […]
Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey conducted by AOL Platforms of executives at 25 advertisers, 96 agencies and 56 publishers. Display’s growth is driven by access to premium formats and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Yiu, audience analyst at PlaceIQ. The golden rule in real estate is location, location, location. The same mantra has been adopted by the world of digital marketing, albeit with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Friends Of Friends Pursway unveiled an audience extension platform on Tuesday, dubbed Pursway Connect. Simply put, the platform helps markets identify and reach “real-life” friends of their known target audience, thereby extending a marketer’s overall pool of targets. Pursway Connect is only available for […]
Twitter has made good on its promise to roll out a tool designed to share, upload and measure video effectiveness. The company on Tuesday revealed in a blog post that it has begun beta testing a Promoted Video product following the launch of Twitter Video Cards earlier this year. Promoted Video piggybacks on Twitter Amplify, which allows broadcasters like ESPN […]
Dentsu reported steady quarterly earnings Tuesday both in Japan and abroad. The Japanese holding company saw Q2 revenue rise to $1.3 billion, a 9.8% increase YoY. The company saw 10.6% organic growth in Europe, the Middle East and Africa, 4.7% in the Americas and 14.8% in Asia-Pacific. The modest growth was driven by new client […]
AudienceXpress, a TV audience-buying platform and division of early addressable TV tech company Visible World, has named its first buy-side programmatic video partner: the newly public TubeMogul. As a result of the deal, media buyers using TubeMogul for digital video campaigns can now access select linear spots from AudienceXpress’s cable MSO and multichannel video programming […]
When asked what the mobile exchange environment looks like in China right now, PapayaMobile co-founder and CEO Si Shen said, “I haven’t seen too many private exchanges. … Then again, I don’t see much in the way of open exchanges, either.” But that’s because RTB is still brand spanking new. PapayaMobile subsidiary AppFlood — whose top […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I don’t think I am alone in saying that the digital marketing ecosystem has always had mixed feelings about Rocket Fuel. From a performance standpoint, I’ve heard buyers (whether […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Mobile is becoming the primary bridge between online and offline data, driven largely by the availability of location data via mobile devices. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BuzzFeed Optimizes Bank On Monday, BuzzFeed closed a $50 million investment deal from venture capital firm Andreessen Horowitz. With the new injection of cash, BuzzFeed boats a $850 million valuation, according to The New York Times. The online publisher will likely use the funds […]
Australian telco Telstra has acquired video-monetization, streaming-video and content-management company Ooyala, the companies revealed Monday. Telstra had already invested $61 million for a 23% stake in Ooyala, which works with supply-side inventory partners and publishers to help monetize video content, and now owns 98% for an additional $270 million investment. Read the release. The acquisition, which is expected […]
It ain’t easy being a standalone mobile ad network/exchange these days, especially with Facebook, Google and Twitter breathing down your neck — and Millennial Media is feeling the burn. While Millennial reported $67.3 million in revenue in Q2, up 18% from the same time last year, the number needs to be taken with a grain of […]
Sizmek’s Q2 2014 revenues disappointed, with a meek 7% YoY increase to $44 million. In addition, the company said it had acquired Aerify Media for $6.25 million in cash (not reflected in Q2 revenue). First, the revenues: Despite double-digit growth in LATAM and EMEA, Sizmek struggled due to what CEO Neil Nguyen singled out as “lower-than-expected performance […]
Demand Media has named a former Ticketmaster chief Sean Moriarty as its new CEO. The move follows a rough second quarter, when it revealed last Thursday that its revenue excluding traffic acquisition costs (ex-TAC) declined 10% year-over-year to $87.1 million. The company on Monday also acquired online art community Saatchi Online in a $17 million cash-and-stock deal. Moriarty […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. To improve the performance of their digital advertising campaigns, marketers can use yield-optimization practices, which are common […]
While Google has gotten really good at display – more than $4 billion in display ad revenue good – how about the rest of Google’s digital marketing stack? Like enterprise platform players Oracle, IBM, Adobe and Salesforce.com, Google’s ad and marketing tech offering is a sum of many acquired parts. Google followed its $3.1 billion […]
Marketers hunger for native ads and publishers, spurred by the format’s lucrative cost, are happy to feed it to them. Yet while most publishers – 93% according to a survey conducted by the Online Publishers Association – claim to have a native offering, 47% of marketers said they were unsatisfied with their ability to distribute […]
