Northern & Shell Invests In Programmatic; IBM Integrates Twitter Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishers For Programmatic Publisher Northern & Shell is investing heavily in programmatic, digital channels and its CRM systems, The Drum reported. “Everyone’s completely behind digital and programmatic within the business. There are a lot of new skill sets needed from traditional media, so there’s […]