“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Wick, founder and president at MobSoc Media. Native advertising is one of the fastest growing, most promising new methods of online marketing, but many brands are still trying to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishers For Programmatic Publisher Northern & Shell is investing heavily in programmatic, digital channels and its CRM systems, The Drum reported. “Everyone’s completely behind digital and programmatic within the business. There are a lot of new skill sets needed from traditional media, so there’s […]
He who has the gold makes the rules. But the in-house trend doesn’t just apply to brands – agencies are starting to buy up ad-tech vendors, as evidenced by Publicis Groupe’s acquisition Tuesday of mobile programmatic vendor RUN. Publicis has been dipping into the ad tech waters for a while. The holding company bought up […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president at Thinknear by Telenav. Geography and gerrymandering have conspired to create 435 congressional districts of distinctly irregular shapes and sizes, with extremely diverse populations. Winners of The […]
When targeting ads and content, health publisher Remedy Health Media, whose network of sites attract 16 million unique visitors a month, faces greater challenges than most digital publishers. The Health Insurance Portability and Accountability Act (HIPAA) contains a privacy rule regulating the use of consumer health data, making it more difficult to personalize content and […]
Shortly after NOMi – a company that bills itself as the Omniture of the brick and mortar store – acquired cross-device startup Media Armor, NOMi itself has been acquired by in-store analytics competitor Brickstream. Apple delivered a major blow to a core part of NOMi’s business when it revealed this summer that it would begin randomizing […]
There’s a time to invest in tech and there’s a time to invest in marketing – for Cardlytics, it’s time to do the latter. The card-linked ad tech company, which enables advertisers to send targeted offers to consumers directly embedded into their online banking experience, announced Wednesday that it’s raised $70 million in Series F […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason, CEO at Purch. Move over, programmatic and native. Ad fraud and viewability have become the two biggest buzzwords in the digital advertising industry. At the center of both is the issue of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Programmatic Tel Aviv-based performance marketing player Matomy Media Group snapped up mobile programmatic ad platform MobFox for $17.6 million. “The impressive growth of programmatic and mobile advertising has made it clear that both will form an important part of the future of digital […]
Facebook’s Q3 ad revenue grew 64% in the third quarter, beating Wall Street expectations during a period when the company rapidly pressed its advantage in advertising technology. Between July 1 and September 30, Facebook announced plans to acquire video sell-side platform LiveRail, ramped up volume on its Facebook Audience Network, and rolled out a cross-device identity solution baked […]
The programmatic ad tech consolidation continues. Publicis Groupe has bought mobile-focused ad platform RUN, previously known as RUN DSP, the holding company said Tuesday. Read more on RUN’s blog or read Publicis’ release. Details of the deal – including price – were not disclosed. It’s a significant move for the holding company, whose recent financials have […]
ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform clients in the third quarter and has 448 total customers running MMX, a platform it rolled out in 2013 that shows de-duped audiences across smartphones, tablets and desktop. “Digital transforms […]
Segmint’s sweet spot has always been the financial sector. But the retargeting company, whose technology has mostly been used to help enterprise banking clients safely tap into reams of highly sensitive first-party customer data, is planning to use a $9 million injection of Series A funding to expand more deeply into the insurance vertical. The […]
Mobile audience targeting firm adsquare has secured a $4.3 million Series A funding, led by Target Partners and existing investors. The Berlin-based company will use the money to fuel international growth with new offices opening in the UK and France, in addition to driving product development. Two years ago, the founders built adsquare in response […]
Criteo is looking to crack the cross-device nut with deterministic data. The French retargeting company launched a cross-device solution Tuesday that uses hashed email addresses – got to watch that personally identifiable information – to connect consumers across mobile web, apps and desktop. The solution is in the process of being rolled out to current […]
When Lindsay Pattison was appointed global CEO of GroupM media agency Maxus in mid-October, she saw a clear opportunity to build collaboration with creative agencies, particularly in the United States. Steve Williams, Maxus’ US CEO, is already in the midst of forging “incredibly strong relationships with lots of creative agencies,” said Pattison. Her own attention […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Hendricks, president at LiveIntent. Whether you’re a fanboy or phandroid, you’ve got to hand it to Apple. During a week last month when tech giants stumbled in the market, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Location-Unaware Ad Age reporter Kate Kaye lets five consumer-data-gathering firms follow her every move for three weeks and found that location trackers were generally unable to lock down an accurate profile in that timeframe. “Because our algorithm requires a high degree of certainty before […]
Twitter reported $361 million in Q3 revenue, up 114% YoY, toward the higher end of the $332-$378 million range predicted by Wall Street. (Read the release.) Analysts however are still concerned about the engagement levels and growth rates of Twitter’s monthly active users (MAUs). As always, the good news centered around Twitter’s revenue. Its advertising […]
The gaming/Facebook love affair is showing no signs of cooling off. CPMs among gaming advertisers on Facebook were up 548% year over year in Q3 2014, according to Facebook ad partner Nanigans in its most recent benchmark report. To put that into perspective, e-commerce advertisers saw a 255% year-over-year increase in CPMs. On average, CPMs […]
About a year after Adobe nixed CPM-based email pricing models in favor of customer profile fees, Adobe Campaign (formerly Neolane) has rolled out email remarketing designed to predictively recover lost revenue from abandoned shopping carts. Email remarketing is Campaign’s first integration with Adobe Analytics (formerly Omniture and SiteCatalyst) and builds on its first point of […]
As agencies adopt programmatic practices, their compensation models are also evolving to accommodate emerging technologies, new client needs and transitioning costs of operations. Though several agencies that AdExchanger spoke to were willing to weigh in on the changes they’ve observed, many brand executives declined to detail their own shifting compensation models, citing the sensitivity of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Hirsch, president at CPXi. The last decade has brought about significant change in the media landscape. As the market continues to steadily fragment, companies in the media transaction space […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Circling The Data Wagons Retailers are circling the wagons on their first-party, in-store data. MacRumors reports that pharmacy giants CVS and Rite Aid are preparing to block or are blocking near field communication capabilities that enable Apple Pay and Google Wallet in favor of […]
Brand marketers might not be diving into mobile video advertising, yet, but they’re certainly wading in. That caution is well-founded since measurement and buy and sell side connections are still nascent. But analysts anticipate growth: BI Intelligence, for instance, predicts compound annual growth rate (CAGR) of 73% for mobile video ad revenue between 2013-2018, compared to […]
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for the MediaNext conference Monday through Wednesday in New York City, where the publishing community convened to discuss the status of integrated marketing campaigns. “More advertisers are separating their budgets, with […]
By now it’s a cliché to say that fraud follows the money – but it’s true. And with consumer packaged goods (CPG) companies slated to represent $4.2 billion in digital ad spend this year – a number eMarketer predicts will hit more than $7 billion by 2018 – bots, and their human creators, are starting […]
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB Nation, Eater and Polygon – went from eschewing programmatic to embracing it. Vox’s strategy changed because its sites grew, explained Joe Purzycki, Vox Media’s VP of advertising. Vox totaled 20 […]
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based […]
