As smartphone penetration increases, especially in Asia, advertisers are looking to tap into global app audiences – and InMobi is looking to get ahead of the trend. The mobile ad network said Tuesday that advertisers and agencies will be able to buy mobile app segments in 36 countries via programmatic-direct deals on the InMobi Exchange. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, vice president of programmatic strategy at Undertone. As more ad spending follows consumers to digital channels, those channels are being monitored and reviewed more closely than ever. Advertisers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Vice’s $500M Will Buy Speaking to the Financial Times, Vice chief Shane Smith said his company is gearing up for a “deal spree” in 2015, in the wake of its $500 million monster round led by A&E Networks. “Theoretically, if we’re doing $1bn […]
Dunnhumby, British grocery giant Tesco’s data science subsidiary, sits at the intersection of online and offline retail data. It mashes up CRM files and loyalty card information, which brands can use to prove sales uplift. Tesco isn’t the only retail outlet to supply this service. Walmart, for instance, turns in-store and online transaction data into […]
Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder in the population we’re trying to serve is the highest of any business I’ve worked at,” said Jim Davis, the apparel retailer’s director of CRM and interactive marketing. “The question […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO at TripleLift. Risk–reward analysis is studied heavily in modern portfolio theory. There are two important questions that pervade this discipline: How can an individual’s portfolio […]
Outdoor lifestyle brands have plenty of room to grow their digital sales, but many hold back for fear of cannibalizing brick-and-mortar distribution, according to ad tech veteran Tyler Moebius. Moebius hopes to help these marketers – companies like SmartWool and POC – overcome that paradox with FASTG8 (“fast gate”), his data-driven marketing company based in Carbondale, […]
The rise of automation has made the ad-buying and selling process more informed and efficient, but it’s also provided an outlet for fraudsters to profit. After all, if machines conduct more transactions that used to take place between two humans over the phone, there’s less human oversight. Additionally, ad ops teams, excited by the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic TV, Actually Programmatic TV is having a moment, with TubeMogul’s recent reveal of a television buying product and ESPN’s auction model for some TV ads, but to some it’s “lots of talk.” AdAge rounds up some skeptical POVs, including GroupM’s top TV buyer, […]
Adobe Systems posted strong growth in its fiscal year ($4.15 billion in annual revenue). Adobe Marketing Cloud also did well in terms of revenue, bookings and customer adoption. Revenue for the Marketing Cloud in Q4 was $330 million and more than $1.1 billion for the fiscal year, an annual record that occurred because the company exceeded its annual bookings […]
It’s clear what makes a bad mobile ad – desktop banners scrunched down to smartphone size or disruptive interstitials with tiny, seemingly invisible Xs. That’s the kind of thing mobile ad startup Yieldmo is on a mission to eradicate. “We’re sitting at the intersection of ad-tech and design,” said [x+1] and Rocket Fuel vet Eric […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president of sales strategy at The Weather Company. A mild panic has come over our industry. Leaders are increasingly concerned that the complexity of sales is increasing at a faster clip than […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. For years, the display advertising space has targeted users based on inferred data, which is derived from the types of media people consume, […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 2015: Smarter Machines Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep […]
Movie advertising timelines are rough. Over 80% of a campaign spend occurs within two weeks of a movie’s premiere. If something isn’t working, it’s usually too late to fix it. Moviepilot — part publisher, part platform, part agency – is helping them change that. The secret of its insight into moviegoers’ habits and intent: data. The […]
Is a Facebook video impression worth the same as in video-on-demand? This was one of many questions posed to YouTube and Facebook reps during Tuesday’s TV Of Tomorrow Show in New York. Patrick Harris, Facebook’s director of global agency development, argued that “the CMOs we serve are not thinking about the value of specific impressions. […]
There’s a reason most publishers turn to partners like Outbrain or Taboola for content recommendation: simplicity. But conservative news publisher Newsmax Media saw the benefits of creating a content recommendation network in-house: more revenue, more control over the content and its partners and more flexibility to make the feeds look truly native. The main Newsmax […]
Ad tech company Sizmek has appointed Liz Ritzcovan to whip the company’s disappointing revenues back into shape. Ritzcovan, who most recently served as Parade Magazine’s CRO, will officially start in Sizmek’s newly created global CRO position next Tuesday. She will report directly to Sizmek President and CEO Neil Nguyen. The addition of a CRO position […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Though analysts predicted strong growth for this year’s Black Friday and Cyber Monday, sales both in stores and online were estimated to have dropped 11 percent to $50.9 billion […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. In this increasingly cross-device world, marketers have been steadily losing the ability to connect with consumers in meaningful ways. Being a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Seller Report Card Ad analytics startup Pixalate surfaced its first monthly Global Seller Trust Index, rating marketplaces for ad quality. Google, OpenX and Rubicon Project rated highly for viewability, fraud and ad engagement. Millennial Media, Yahoo and AOL, meanwhile, have continuing issues. “This is […]
There are a plethora of reasons why it makes sense for Publishers Clearing House (PCH) to double down on mobile – the biggest one being its ever-growing trove of first-party data. To that end, PCH Digital, the company’s digital and advertising arm, announced Wednesday that it has acquired mobile programmatic company Plethora Mobile as part […]
Nielsen is pushing a total audience measurement designed to quantify audience and campaigns across screens, but it’s unclear whether it’s a service, platform or just a new marketing pitch. Kelly Abcarian, SVP of product architecture, described the total audience measurement rating as an ongoing development for the company, building off of its existing data structure. […]
Content promotion startup inPowered said Wednesday it has rebuilt its platform so marketers pay for engagement, not clicks, because the company believes optimizing for clicks encourages clickbait. “For native advertising to work for all, it needs to focus on the end consumer,” CEO and co-founder Peyman Nilforoush said. “Otherwise it will go the way of […]
If your KPI is LTV, then you need to pay attention to more than just CPA. And now in English: If an advertiser is looking to acquire users with high lifetime value, quantity without quality is money down the drain. “Advertisers are willing to pay high prices to retain good users – it’s actually amazing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. With holiday shopping following close on the heels of the fall release of the iPhone 6 with Apple Pay, I expect shopping […]
“The Sell-Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. Some of the most innovative publishers can be found in premium digital media verticals, especially within the sports and entertainment categories. These verticals have historically given brands a platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability And Beyond Responding to Google’s benchmark viewability data, Dentsu Aegis UK chief executive Tracy de Groose says advertisers are focused on accountability more than viewability. “The shift is not in the viewability of ads; it’s increasingly about being able to pay for results, […]
Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in 2010, provides an integration pipeline to enable lead-gen automation. For example, a client looking to acquire customers within a particular demographic would use Integrate to find […]
