With all the recent talk about automating the ad-buying process, it’s easy to forget about content. But Drew Panayiotou, president and CEO of BBDO’s Atlanta division, thinks agencies will sink or swim depending on their ability to produce the “next generation of content.” “Content is dramatically changing as media is changing,” Panayiotou told AdExchanger. Panayiotou […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat: Where’s The Data Snapchat is still a product in search of a revenue model, Digitas LBi UK CEO Scott Ross told The Drum. “It’s very, very difficult for advertisers and marketers to get the metrics they need to validate their campaigns and media […]
Publishers love to wall off their audience data, but is that good for marketers, who need to track consumer activity across devices and various sites and apps? Certainly messaging across channels is more precise when the targeting mechanisms are based on, say, Facebook login data instead of cookies. But what happens when a marketing campaign needs […]
Linear TV as a distribution channel is splintering and the impact will be most felt in planning and buying around audience, said Forrester analyst and report author Jim Nail. In a survey of 3,166 adults in the Forrester report “Making Sense Of New Video Consumption,” released Friday, it’s estimated that only 46% of TV viewers […]
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.” Take India and China, for example. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Markets and exchanges are now an everyday part of life in the media industry. Like all businesses, they seek to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reorgs For A Programmatic Future AOL is close to a big restructuring that will impact sales teams serving the company’s sprawling media brands and ad platforms. Re/code reports the changes “will mean the collapsing of several sales teams into one, moving specialized ad […]
Relativity Media has acquired a minority stake in publisher-platform Say Media, the companies said on Wednesday. In addition, the film and content studio will use Say’s content platform to support its entertainment releases and its other divisions, including sports, TV and branded entertainment. “When I first came here, I really wanted Relativity to begin to own […]
Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently, some ad industry insiders are skeptical of its future. When asked directly about FBX’s future at AdExchanger’s Industry Preview conference, David Fischer, Facebook’s VP of business and marketing partnerships, said […]
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul at AdExchanger’s Industry Preview conference on Thursday. These features will include integrating rich targeting features with a brand’s first-party CRM data and solutions around branding and direct-response advertising. Despite this […]
Persado has raised $21 million in a Series B round led by StarVest Partners with participation from Citi Ventures, American Express Ventures and Bain Capital Ventures. The company uses natural language processing to tailor email, site, search, SMS and social ad campaign copy. Persado is among a class of companies that specialize in algorithmically selecting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, president at Netmining. Last summer, Ditto Labs CEO David Rose appeared on “The Daily Show” to discuss his book “Enchanted Objects,” a term he uses to describe products that […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. It may sound like the latest in young adult fiction, but this mystery is not dramatic or amusing, nor will it make your teenager ask you for money for […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest’s Year Of Intent “The focus this year is on unlocking the potential of our intent data,” Pinterest operations head Don Faul told an audience at AdExchanger’s Industry Preview conference. Pinterest recently rolled out its Promoted Pins product to all US advertisers, but targeting remains […]
Targeted ads are here to stay. But so is a consumer’s right to privacy. “The FTC recognizes that targeted advertising benefits consumers,” said the FTC’s director for the Bureau of Consumer Protection, Jessica Rich, at AdExchanger’s Industry Preview on Wednesday. “The business model clearly benefits consumers and we have no interest in jeopardizing it.” While […]
comScore is making a foray into the world of inventory quality analysis. The measurement company, known for its validated Campaign Essentials (vCE) product and Media Metrix planning tool, announced Thursday that it’s going to make viewability, non-human traffic certifications and publisher rankings available via programmatic trading platforms with the launch of what it’s calling “Trust […]
The combination of behavioral and database marketing is giving rise to the predictive marketing platform, said Brian Andersen, partner at investment bank LUMA Partners, during a presentation at AdExchanger’s Industry Preview show Wednesday. The predictive marketing platform is unique in that it connects different functions like CRM, commerce systems and web analytics, and adds machine-learning algorithms to personalize […]
Local search and advertising company YP launched a cross-device solution that aims to capitalize on the first-party search behavior of the more than 80 million users that tap into its network of search sites every month. YP teamed up with cross-device ad targeting player Tapad to power the tech. Luke Edson, YP’s SVP of National […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. When I recently kicked off a new research project about retargeting, many of the people I reached out to for interviews – marketers, agencies, and technology service providers – […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lou Montulli, co-founder and chief scientist at Zetta.net. Once in a while, someone asks me whether I’d have still created the cookie if I knew then what I know now. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Chief On Cross-Device IDs Responding to the cross-device ID trend and how it relates to the future of ad targeting, AOL chief Tim Armstrong pegged AOL as an early investor in the space. “We have 100 million-plus IDs with cross-device targeting right now,” Armstrong […]
When President Barack Obama won his second term, his victory left an impression on Kraft Foods CMO Deanie Elsner, who at the time was working in the company’s beverage business. “Obama’s was such a brilliant strategy because they didn’t talk to everybody, but they knew exactly what to do to drive the scale benefit they […]
Video demand-side platform TubeMogul plans to offer richer viewability tools, more automation around the TV buying process and – wait for it – the ability to purchase display inventory this year. In an outline of 2015 company initiatives shared with AdExchanger, included was TubeMogul’s plan launch a programmatic display offering for brands. CEO Brett Wilson emphasized […]
PubMatic has created an API that allows media buyers to find and buy private marketplace deals through their DSPs. The second phase will bring automated guaranteed deals into their platforms through the same API. Early DSP partners include DataXu, MediaMath, SiteScout, The Trade Desk and TURN. “We’re confident this will put us in a leadership […]
Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership with Omnicom, Atlas unveiled Wednesday a three-year global hook-up with Havas Media Group. Omnicom was an Atlas launch partner back in September when the rebooted ad server rose from Microsoft’s ashes […]
Conversant (formerly ad net ValueClick and now owned by Epsilon, for those who haven’t updated their M&A scorecard) uncorked a private exchange Wednesday, designed to hook up programmatic buyers with 6,000 publishers via Deal ID. The ad tech company will build Deal IDs for advertisers working with a trading desk or using a demand-side platform […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Over the past several months, the debate on banners has heated up – and gone in the wrong direction. While I have read some interesting […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeff Green, founder and CEO of The Trade Desk. Up until recently, it was unheard of for advertisers to put their Super Bowl ads online ahead of the big game. Today, it’s a smart […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. War On Big Tech The EU’s crusade against US tech firms rages on, according to the WSJ, and in 2015 could stymie Google, Facebook and others from releasing products and holding on to EU web data. Among the investigations being waged by the European Commission […]
