Papa Murphy’s isn’t biting off more than it can chew when it comes to mobile. The Washington state-based pizza company, which operates 1,400 franchises and corporate-owned stores across the central and western United States, is starting to ramp up its mobile experimentation through a new relationship with mobile messaging and CRM platform Waterfall, announced Thursday. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL And Fox Forge Digital Deal AOL and Fox Sports entered into a multiyear partnership for video content on Wednesday. Fox Sports will host AOL video on its digital properties, like @TheBuzzer and Garbage Time. Fox Sport Digital’s VP of bizdev, Ben Maggin, tells […]
Luxury brands used to benefit from their heritage. But nowadays “you have to reach an audience that may not have inherited that sense of legacy,” said Moet Hennessy digital director Jessica Holthaus at a Tuesday panel hosted by German publisher Axel Springer, WatchTime magazine and Martini Media. Holthaus said online video is a crucial part […]
Oracle is rallying behind a product called Oracle ID Graph, announced Wednesday at Oracle Modern Marketing Experience in Las Vegas. It’s not a cross-device ID – the enterprise cloud company recognizes big consumer platforms like Facebook, Google and Apple are up to the task. Instead, ID Graph is designed to make the “unique identifiers” associated […]
MarketShare has acquired DataSong, a San Francisco-based marketing analytics startup that catered to omnichannel retailers like Neiman Marcus and Williams-Sonoma. Terms of the deal were not disclosed. MarketShare, which creates tools for marketers, agencies and media companies to assess business performance, will also roll out the MarketShare DecisionCloud, a marketing analytics, attribution, planning and execution platform. […]
Kids – they love apps, they’re highly engaged, they’ve got no money and you’re not allowed to collect their data. But targeting and mobile monetization aren’t an impossible dream for kid content developers and publishers, said Dylan Collins, CEO of SuperAwesome, a UK-based ad network specifically designed with COPPA compliance in mind. On Wednesday, the 2-year-old […]
Wunderman’s new global chief data officer, Gary Laben, saw his remit expand significantly last week, when he was appointed to the position. While Laben was and will remain CEO of KBM Group, Wunderman’s data-focused subsidiary, Laben will now oversee the deployment of Wunderman’s data capabilities globally. “Some of what we have is mature in markets […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Siegler, vice president of engineering and West Coast operations at Gamut. Publishers face an uphill battle in today’s evolving media landscape. The emergence of new channels for media consumption, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. Publishers that rely on an advertising model to survive and thrive have a big decision to make: Should they take control of their own ad tech stack and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Defense Of Agencies Writing for MediaBizBloggers, former PHD chief Steve Grubbs says adland is lost in a discussion on rebates, media kickbacks and arbitraging inventory. “My evolved point of view is that a) agencies must not violate any laws, b) they must be […]
Rubicon Project acquired search and website retargeting firm Chango in a $122 million cash and stock (but mostly stock) transaction, the companies said Thursday. (Read the investor release.) “There’s one area of the market we haven’t addressed in the past, and that’s intent marketing,” Rubicon CEO Frank Addante told AdExchanger. “If Google has the platform for search, […]
Facebook violates EU law by tracking users for targeted advertising, a European privacy panel said Tuesday. The report was commissioned by the Belgian Privacy Commission, which sits under the EU’s European Commission, and is an updated version of an initial draft that surfaced in February. A key development of the update claims that Facebook cookies […]
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Media in France, SouthernX in Africa and Project Agora in Greece and Romania. Australian media giants Fairfax and Nine Entertainment Co. wanted to create a coalition with truly unique […]
After Oracle bought data-management platform and exchange BlueKai last February, it essentially split the company in two. The Oracle Marketing Cloud reaped the benefits of BlueKai’s DMP while BlueKai’s Audience Data Marketplace formed the basis of the Oracle Data Cloud. Still, there’s overlap. “We have a very rich history with these two lines of business working […]
For a holding company, WPP is an aggressive buyer of ad tech – most of which winds up within its GroupM unit Xaxis. Since Xaxis absorbed 24/7 Media in December 2013, the programmatic media company’s investments in tech, most of which are acquisitions, have been methodical. The most recent occurred Monday, when Xaxis revealed it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, CEO at Adbrain. The market is flush with new devices and categories, resulting in our lives – and our bodies – becoming increasingly tethered to the Internet. Whether […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced to compete with the scale of digital powerhouses or package their audience through programmatic channels, driving down the value of their inventory. “The number one issue for publishers is scale,” […]
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Media in France and SouthernX in Africa. In Greece and Romania, online publishers seeking an alternative to Google joined Project Agora, a publisher […]
“Limited opportunities for creativity” – 44% of marketers surveyed by the IAB and research firm Ovum cite it as one of the key challenges they face when it comes to mobile advertising. That may be the perception, but it’s not the reality, as Showtime demonstrated at the IAB’s Mobile Marketplace conference in New York City on Monday. […]
When “consumer immersion” is your top brand metric, live-streaming video enters your channel-investment strategy. Such is the case for PepsiCo-owned Mountain Dew, one of the first brands to test-drive Twitter’s new live-video app, Periscope. Mountain Dew created a three-minute video asking fans to stop by and say, “What’s up?” and to interact by sending the […]
Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast. While 29% is a decline from the 34% growth rate Zenith recorded for online video in 2014, the format is the fastest-growing digital ad category, partially due […]
Publicis Groupe media shop ZenithOptimedia revealed Monday it’s hooking up with mobile data platform NinthDecimal to try and get a handle on offline attribution. Connecting online spend, mobile in particular, to offline purchases, is what keeps agencies up at night. It’s also what keeps advertisers from spending as much as they should on mobile, said […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Hauck, vice president at Datalicious. Privacy is dead. Technology killed it. For marketers, you could argue that this has created a utopia that was once only dreamed of. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mining The Video Reuters’ Malathi Nayak reports that Verizon is mulling free video packages. Though yet to be confirmed, Verizon CFO Fran Shammo says the company is considering an “‘advertising-type’ model, ‘not necessarily a consumer-pay model.’” The service, which is set to release this […]
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to inventory (at least on the local-market level). MDC Partners’ Varick Media Management is one of them. The company claims it buys programmatically now across seven different channels, including TV. One […]
Retargeting and mobile. They’re not exactly peanut butter and jelly just yet, but AdRoll has plans. For the last 18 months, AdRoll, which began in 2008 focused exclusively on desktop retargeting, has been working to make its tech more relevant to advertisers looking for cross-screen opportunities. Case in point: the mobile app developer community. “[They’re] interested […]
Soon, UK buyers will have two premium publisher coalitions to choose from. On the heels of the announcement of Pangaea, the UK trade association AOP (Association of Online Publishers) revealed on Tuesday its plans to create a consortium set to make its debut in six to eight weeks, after the publishers involved implement AppNexus technology […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kuist, vice president of insights and innovation at The Weather Company. As consumers’ interactions with media and media brands evolve at an unprecedented speed, questions arise over how to measure and ultimately monetize those […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Market Shift To Social With Facebook’s developer conference F8 in full swing, eMarketer reports that the social platform and Twitter will take a 33% share of the US digital display market by 2017 (a projected total of $37.36 billion). The research firm predicts […]
