“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustine Fou, digital strategist and independent ad fraud researcher. The ways that malware-compromised PCs can cause ad fraud, including fake ad impressions, fake clicks, ad injection and cookie stuffing, have […]
Consider it AOL ONE’s coming-out party. A year after AOL first outlined a vision to unify its programmatic technologies for both advertisers and publishers under a single platform, Tuesday marks the day the product officially ships. AOL has also renamed each of its technologies to more accurately reflect their capabilities. For instance, Adap.tv is now […]
Spanish-language TV network Univisión sees more than 70% of its digital audiences come in through mobile. “That’s more than some social platforms out there. We’re quickly experiencing a mobile evolution,” said the company’s SVP of digital sales, Josh Cella. “Our clients are asking for additional targeting, and we know where we need to be.” That’s […]
When Rich Sutton became Reader’s Digest Association’s CRO in January, his top priority was to extract more revenue from the advertisers accessing its audience of 53 million monthly uniques. “We’re moving to a mix that’s more video, native and high-impact, because those are the formats that are commanding the high CPMs,” Sutton said. “I’m not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is Rakuten Raking In PopSugar? TechCrunch is hearing whispers that Japanese ecom giant Rakuten might acquire publisher PopSugar for $580 million. Apparently, we’ll know in the next few weeks whether it’s to be or not. It might seem weird on the surface that Rakuten […]
Google is slowly revealing the fruits of its cross-screen TV efforts. “We’re introducing new ways for broadcasters to forecast in DoubleClick for Publishers by enabling them to forecast available Internet TV inventory with greater precision, insights and impact from patterns in commercial breaks,” wrote Rany Ng, director of product management for video, in a blog […]
On Monday, WideOrbit, a broadcast tech provider and a cross-channel SSP, officially launched WO Programmatic TV, a local broadcast TV marketplace that had been in beta for the past few months. WideOrbit also unveiled a dashboard for sellers to access that exchange as well as a tool to help both buy and sell sides distribute, track […]
Facebook’s introduction of a cross-device ID last fall was a big deal in marketing circles. Based on the company’s direct relationships with its 1.4 billion users, it offered a viable alternative to the broken cookie. Since then, Facebook has been on a communications and sales blitz, driving awareness and adoption of its “people-based marketing” product […]
MoPub was helping app developers monetize before it was cool. That’s part of what gives Twitter’s mobile exchange its street cred, said Janae McDonough, senior director of exchange at Twitter, who joined MoPub the year before Twitter acquired it in 2013. “We created this opportunity for app developers four years before anybody was thinking about […]
Google’s plan to rival Netflix and Hulu by introducing its own ad-free subscription service has left some questioning as to whether it will restrict content creators enough to move elsewhere. Although YouTube creators will receive a 55% cut of paid subscription revenue for their videos, which is equal to the percentage they earn for pre-roll […]
The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. The Digital Place-Based Advertising Association (DPAA), whose members include Captivate Network, CNN Airport Network, NEC/Vukunet and Clear Channel Airport, is working with consultants who have built trading desks to […]
You can’t un-ring a bell, but you might be able to un-hash an email, depending on whom you ask. In order for marketers to safely use hashes for targeted advertising, they must stay abreast of the latest hashing formats. Email hashing involves converting an email address to a hexadecimal string. Each time an email address […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Patrick Hopf, president and founder at SourceKnowledge. Challenges like viewability, fraud and bot traffic have seized the attention of the online advertising industry, but instead of getting distracted by problems […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Defense Of ‘Do Not Track’ In response to Microsoft flipping the killswitch on DNT-by-Default, Digital Content Next CEO Jason Kint pens a guest column for Ad Age debunking the death of DNT. Kint challenges five common arguments for why DNT won’t work. Misconceptions […]
Video supply-side platform consolidation was huge last year – Telstra (Ooyala) grabbed Videoplaza, Facebook bought LiveRail and RTL Group planted a majority stake in SpotXchange. But in the wake of all the acquisitions, new SSPs also arose. The latest is Videa, a TV SSP backed by broadcaster Cox, unveiled Thursday. Videa has been in beta […]
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly traded, Hispanic-controlled media company in the US. Through the alliance with WideOrbit, a broadcast technology provider and a cross-channel SSP, the SBS will make its digital radio inventory available to brands, […]
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Media in France, SouthernX in Africa, Project Agora in Greece and Romania and Apex in Australia. One year ago, the Canadian Premium Audience Exchange (CPAX), a publisher coalition comprising […]
Data is part of the foundation at L’Oreal Canada – but that wasn’t always the case. “L’Oreal is a marketing company, not an IT company – yet,” said Khoi Truong, director of media and data optimization at L’Oreal Canada. “But for the last year, we’ve been setting up our CRM and thinking about what we could do […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of digital at Bon Appétit & Epicurious, The Food Innovation Group Editorial brands have an emotional relationship with their audiences. Advertisers work with editorial brands to get the halo effect of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Fisher, chief analytics officer at Merkle. The TV network industry has seen extraordinary change over the past several years. Consumer viewing behaviors are in constant flux as they consume […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Admits To EU Tracking ‘Bug’ Last week, Belgian academics updated a report that accused Facebook of illegally tracking Internet users in the EU. Facebook has denounced the allegations, but on Thursday, it conceded that a “bug” had been responsible for the debacle. Still, […]
In the words of Amy Grant, “It takes a little time sometimes.” She might have been singing about video ad network YuMe’s programmatic push. While competing platforms like LiveRail and TubeMogul have either been acquired or pivoted into automation, some industry insiders say that YuMe is in survival mode. Consider that TubeMogul’s market cap of […]
Sell-side programmatic television player Clypd revealed Thursday that it’s raised $19.4 million on Series B funding, led by European television and radio media company RTL Group. TiVo, which inked a partnership last week that will bake TiVo Research and Analytics data products into Clypd’s platform, also contributed funds to the Series B. Clypd plans to […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Tony Ralph, director of advertising technology at Netflix. Over the last year, I’ve spoken with at least a dozen representatives from brands both large and small that are looking for advice on first steps as they consider […]
“Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. The new ways that marketers are leveraging customer relationship management (CRM) data is re-drawing traditional fault lines within the digital advertising industry. Historically, […]
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With the support of McClatchy leadership, Tobias Bennett, the digital display revenue manager, removed block lists and implemented Google’s dynamic allocation tool, designed to let all impressions compete with each other. […]
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record speeds – according to comScore, apps already account for more than 50% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads. Viewers will still be able to opt out of an ad after a few seconds, but brands will have an additional element aimed at generating engagement: interactive cards that “can […]
Six months after it came to light that AppNexus has a problem with invalid inventory, the New York-based company is imposing more transparency on ad networks and websites that use its platform to sell media. AppNexus confirmed to AdExchanger that it has started inserting a new snippet of JavaScript into its ad tag in order to […]
