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“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. In recent conversations with marketers and technology providers for an upcoming AdExchanger Research report on content marketing, several have emphasized the ability to quickly respond to cultural events as a top […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reddit’s O&O The Verge reports that Reddit is dipping into original video, where it can “control the conversation around the marketing and also tap into more lucrative advertising formats.” The videos will initially focus on the company’s AMA brand, the best loved of Reddit’s […]

Google on Wednesday released research conducted in partnership with teams at UC Berkeley, UC Santa Barbara and other institutions that details the harm ad injections from toolbars create for consumers, publishers and advertisers. Google and its university partners identified millions of cases of ad injections by tracking the pipeline of users who have foreign software […]

Facebook’s mobile ad network seems to be a hit with developers. In the six months since it rolled out Audience Network globally, the number of apps participating has grown by a factor of five, a big jump even from Q4 2014 when the number had grown 3x. Basically, app developers are flocking to Facebook. A […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. As cross-screen marketing continues to evolve, the industry’s approach to the underlying data science also will mature. The amount of time consumers spend per platform […]

The joke is that France’s socialist roots made it easy for publisher coalitions to spring up in the country. La Place Media led the way, three years ago, followed by Audience Square in December 2012. But now the idea of cooperation among former competitors is spreading. In recent weeks, AdExchanger profiled coalitions in the UK […]

An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing the company’s total funding to $31 million. The bulk of the round, led by Harmony Partners, with participation from DFJ, Index Ventures and Digital Garage, will go toward building products […]

Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and marketer data. Nielsen selected Krux as its data-management platform (DMP) partner to house and combine disparate data sources, according to Nielsen global President Steve Hasker. Krux can combine Nielsen data […]

Mobile app analytics company App Annie is beefing up its Usage Intelligence product with the acquisition of mobile measurement firm Mobidia. Although terms of the deal, unveiled Wednesday, were not disclosed, App Annie CEO Bertrand Schmitt told AdExchanger it was a mixture of cash and equity. Mobidia will help App Annie developer and publishers “build a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Mobile Ad Push At its AdWords conference on Tuesday, Google debuted new ad formats for mobile. The first, Automobile Ads, gives mobile browsers a carousel of interactive images with added info like horsepower and average gas mileage. The second format, Hotel Ads, aggregates […]

Despite a revenue dip in Q1 2015, it appears that Millennial Media is beginning to make good on its turnaround story. Although Millennial saw its year-over-year revenues fall off from $72.6 million to $63.2 million in Q1 – revenue was also down quarter over quarter, from $86.4 in Q4 – the mobile ad tech platform beat […]

Rubicon Project’s Q1 revenue grew 62% year over year to $37.2 million, thanks to increases in its mobile and orders business, as well as international expansion. As CEO Frank Addante stated in previous quarters, Rubicon will benefit from the network effect, as an influx of buyers and sellers on the platform will cause growth to snowball. […]

Nielsen and Roku’s marriage for over-the-top (OTT) measurement, along with Roku’s development of a unique device identifier, may be a watershed moment for the connected TV ecosystem. The agreement, announced last Thursday, will enable Roku’s publisher partners to measure the impact of ads on some 10 million set-top boxes by accessing Nielsen’s demographic data and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Measuring the comparative value of media inventory has been a longstanding challenge. For both sides, the relative value of media […]

Analytics giant comScore is looking to bolster the bid.  The company announced Tuesday that it has acquired Proximic, a company whose pre-bid solution comScore plans to use to support its validated Campaign Essentials and Media Metrix products. Terms of the deal were not disclosed. Proximic’s technology is centered on real-time contextual, rather than semantic, analysis at […]

Criteo, the French online display retargeter turned performance marketing company, saw its Q1 revenue increase 68% YoY to €105 million ex-TAC, driven by the growth of its cross-screen tools and client retention “consistently north of 90%.” It added 640 new clients in Q1, giving it a total of 7,800. Additionally, market conditions have been favorable for Criteo. CEO Jean-Baptiste “JB” […]

PureWow, a women’s lifestyle website, raised $2.5 million in Series Seed Preferred funding Tuesday. It’s the second pre-Series A round of funding for the profitable property, which raised seed funding when it launched in 2010. PureWow’s audience tripled in the past 12 months. Advertiser RFPs have increased 200%. “The demand is there,” CEO Ryan Harwood […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Serious Pinterest Pinterest is slowly opening its gates to developers. Its latest platform release lets developers access the data of pinners who connect their accounts to external apps. As TechCrunch reporter Matthew Lynley points out, intent signals abound. “One project involved shipping recipe data […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. It is a response to “Advertisers May Unknowingly Add To The Industry’s Fraud Problem,” posted on AdExchanger on April 23. The interplay of demand, supply and […]

As app is only as successful as its monetization strategy. And an app’s monetization strategy is only as successful as a developer’s cash flow. But sometimes it takes Apple and Google 30 or even 60 days to compensate their developers for paid downloads and in-app purchases. “That money’s just sitting there in the bank of […]

The recent announcement from Condé Nast that Style.com, once the digital home of Vogue, will be relaunched as a pure ecommerce destination is yet another sign of the blurred lines between publishing and ecommerce. Many editorial outlets seek to tap their valuable readership beyond advertising. Monocle, which has had ecommerce offerings since its 2007 founding […]

A programmatic API for cable television? Cablevision, a telecom and cable systems company reaching 2.5 million households in the New York tristate region, claims it has developed one. It launched Total Audience Application (TAPP) last Thursday, an audience-planning tool that allows marketers to apply first- and third-party data to optimize addressable or linear TV campaigns. […]

“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO at Taptica. Video is a powerhouse advertising tool because it can engage on multiple levels, and advertisers increasingly want to leverage video across channels. After years of technological advancement in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Proof Problem Twitter’s having a hard time proving its direct-response ads can drive sales, according to the WSJ. Though Twitter’s got scale (302 million monthly active users, to be exact), marketers and brands aren’t convinced their ad spend is impacting purchases, and that’s […]

Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one of the keys to unlocking more programmatic mobile video dollars. MRAID is a mobile standard, used by many publishers and app developers, to render and serve mobile rich media programmatically. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. More than a decade ago, Harvard Business School professor Gerald Zaltman reported that 95% of consumers’ purchase decision-making takes place […]

Viralnova has been hated and admired for the path it took to find an audience. It rose to the top of the Facebook news feed in 2013 with I-can’t-not-click articles like “If You Own A Microwave, Then You Absolutely Must See This Video.” And its success showed mainstream publishers the importance of social content discovery. […]

The industry appears to be inching slowly but surely toward advertising metrics and pricing models that better reflect reality. Twitter, for example, recently nixed timeline views – the number of times users refresh their feed – as a measure of engagement on its platform. Peter Stabler, senior analyst at Wells Fargo Securities, commended the decision […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. One of programmatic’s biggest benefits has been the liquidity it offered in the marketplace for display advertising impressions. Before programmatic and real-time bidding (RTB), in particular, the market […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…