When Better Homes and Gardens refreshed its site last week, it did so with mobile in mind. About 50% of site visits to the Meredith Corp.-owned property happen on mobile devices, which made creating a better consumer and advertising experience on mobile a priority. But desktop got attention too, with both mobile and desktop redesigned […]
Programmatic audio advertising platform Jelli unveiled a $21 million Series B funding round Tuesday, led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group. The round brings Jelli’s total funding to $37.6 million. Jelli will use proceeds from the round to support two major partnerships forged this year, one of which […]
A host of content-focused marketing agencies has sprung up inside agencies and media companies in recent years, so why not launch one jointly backed by those entities? That’s the logic behind Truffle Pig, a new agency joint venture from WPP Group, Snapchat and DailyMail. DailyMail and Snapchat media will be the starting points for branded […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy. When Apple recently announced it would allow a downloadable ad-blocking extension in its upcoming iOS9 release, I clicked to read the coverage at PC Magazine. I […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat’s Spiegel At Cannes As industry execs flock to France for Cannes Lions, all eyes landed on Snapchat CEO Evan Spiegel, who was interviewed onstage Monday by Cosmopolitan magazine editor Joanna Coles. Spiegel took a dim view of targeted advertising, adding that “not being […]
IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s advertising industry. MAGNA predicted mobile will go from 30% of all digital advertising to 55% by 2019, with a 53% increase this year – crossing the symbolic $50 billion mark. ZenithOptimedia similarly […]
The mistaken belief that there’s an infinite supply of targetable inventory on the Internet keeps fraud viable. That’s a key takeaway from a presentation last Thursday by Videology and White Ops at Videology’s New York City office, following a partnership between the two companies in May. “Online ad spending spikes up in November and December,” […]
Merkle is bulking up in the talent department. The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within its digital agency services group, along with Gerry Bavaro, outgoing chief strategy officer for Omnicom’s Resolution Media, to serve as SVP of its enterprise solutions group. Merkle’s revenue grew 20% to $382 […]
CafeMom has long seen programmatic sailing along the horizon. “Over the past few years, we saw the programmatic boat coming, and have been trying to figure out what to do,” said Paul Bannister, EVP of CafeMom, which includes mom-oriented sites The Stir and MamásLatinas. Now, the ship is in port. Programmatic revenue is growing significantly […]
In the wake of Apple CEO Tim Cook’s fighting words about data collection and a major study finding consumer sentiment toward online tracking is at an exasperated tipping point, it seems clear that privacy is having another “moment.” What’s an industry to do? Sources approached by AdExchanger sound a familiar chorus: Advertisers should increase operational […]
What will be the fate of probabilistic data in a world populated by Facebook and Google? Steve Glanz, CEO of probabilistic cross-device data provider Crosswise, admits that deterministic data is superior to probabilistic connections – but his answer to that question is still yes because of one major factor: the need for scale. “Obviously, it would […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian d’Alessandro, senior vice president of digital intelligence at Dstillery. Despite their allure, buy-side guarantees of 100% ad viewability will not solve our industry’s ad viewability problem. I believe these […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. I believe impressions will win over gross rating points (GRP) as digital and TV converge. Impressions are more granular, allow for better targeting and create better measurability. But I […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Personalization in Cannes The Cannes Lions ad festival provides a nice backdrop to reflect on what creativity should like in the data-rich future. Havas London tech head Michael Olaye tells Campaign, “First we saw smart data for segmentation, then came ‘targeted’ programmatic ads, and […]
L’Oréal, owner of 28 beauty lines including Garnier, Maybelline and Lancôme, knows consumers are increasingly multibrand shoppers. For years, it segmented customers simply as L’Oreal Paris shoppers or Maybelline brand loyalists. But new ecommerce channels create an abundance of choice, which makes consumers inherently less loyal. “For the past 20 years, each brand did what […]
Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantage over digital-only publishers. Condé Nast, Hearst, Meredith and Bloomberg Media have all strengthened their first-party data by creating insights and segments within data-management platforms and offering them to advertisers. “Not only do […]
While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, was led to […]
Channels are so last season. “I don’t care what device you’re on – I care about reaching you at the right time,” said Robert Spratlen, Viacom’s VP of digital media, data and audience development at Viacom, at Tapad Unify Tech ’15 on Thursday in New York. “Our product is content, our currency is audiences.” These days, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Rosenberg, senior vice president of marketing at 140 Proof. As we wander around the web, there are so many ads talking, blinking and popping out at you that it […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gene Pizzolato, president and general manager of Gamut, a division of Cox Media Group. Direct sellers remain underutilized in the programmatic space. Some organizations are replacing direct sales with programmatic, but I believe this […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kickback Echo Chamber Writing for Ad Age, 4As CEO Nancy Hill explains why the organization has formed a task force to tackle the thorny issue of media rebates. Speculation has fueled the debacle, according to Hill, but she sees an opportunity to revisit and […]
Microsoft wanted to drum up interest for its digital note-taking app, OneNote, and needed to reach a generation of students who’d grown up on Apple devices. A big part of its consumer push is bringing heritage products like PowerPoint and Word into the mobile age by supplementing these tools with new cloud apps. Last winter, […]
Undertone is consolidating around creative. The programmatic ad network acquired Buenos Aires-based rich media startup Sparkflow on Thursday as part of a move to integrate data-driven creative capabilities into Undertone’s overall tech stack, which it calls Virtuoso. The deal was on the smaller side, clocking in at “less than $20 million,” said Corey Ferengul, CEO […]
Pinterest’s advertising business took its next step toward scale with the official launch of its ads API on Thursday. The ads API, which Pinterest introduced in beta in April, comes on the heels of a flurry of brand-focused products from the social platform, including an imminent buy button, a content API for businesses to manage […]
Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of global media and digital strategy – as its chief marketing and strategy officer. Suarez-Davis officially starts Thursday and will report to Krux CEO Tom Chavez. “My […]
The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media sellers. At its worst, the model ignores pockets of high-value inventory and reduces competition, and thus artificially caps a publisher’s revenue. Publishers have by […]
Are You a Human is looking to up its human headcount. The digital security and human traffic verification company plans to spend the majority of its $4.2 million in Series A cash, announced Thursday, to roughly double its current headcount from 25 to around 50 by the end of the year. The fresh injection, led […]
Ben Barokas – whose company AdMeld was purchased by Google in 2011 – unveiled his latest venture Thursday: Sourcepoint. The company, through which publishers can ask their audience to support the content either through general advertising, interest-based advertising or subscription, also raised a $10 Million Series A round Thursday, led by Spark Capital and Foundry […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. We have increasingly become familiar with jaw-dropping, disheartening stats around digital advertising fraud. A recent study suggests that there is […]
