Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one of the keys to unlocking more programmatic mobile video dollars. MRAID is a mobile standard, used by many publishers and app developers, to render and serve mobile rich media programmatically. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. More than a decade ago, Harvard Business School professor Gerald Zaltman reported that 95% of consumers’ purchase decision-making takes place […]
Viralnova has been hated and admired for the path it took to find an audience. It rose to the top of the Facebook news feed in 2013 with I-can’t-not-click articles like “If You Own A Microwave, Then You Absolutely Must See This Video.” And its success showed mainstream publishers the importance of social content discovery. […]
The industry appears to be inching slowly but surely toward advertising metrics and pricing models that better reflect reality. Twitter, for example, recently nixed timeline views – the number of times users refresh their feed – as a measure of engagement on its platform. Peter Stabler, senior analyst at Wells Fargo Securities, commended the decision […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. One of programmatic’s biggest benefits has been the liquidity it offered in the marketplace for display advertising impressions. Before programmatic and real-time bidding (RTB), in particular, the market […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OTT Metrics Nielsen is bringing better measurement to Roku’s streaming players and to Roku TV. “We believe all TV will be streamed, and with it all TV advertising,” said Scott Rosenberg, VP of advertising at Roku. “With Nielsen, we’re integrating these capabilities directly into […]
LinkedIn’s display business deteriorated during Q1 2015 and will continue to tumble, the company said during its quarterly earnings call on Thursday. While LinkedIn reported Q1 revenues of $638 million, up 35% YoY, its disappointing Q2 and full-year guidance ($670-$675 million and $2.9 billion respectively) sent shares plummeting more than 25%. During the call, CFO […]
The New York Times finished a bright quarter for digital, as both online subscriptions and ad revenue rose. Digital advertising rose the same amount that print declined, 11%, finishing at $42.3 million. However, since digital constitutes just over a quarter of advertising revenue, advertising declined overall by 5.8%. Total revenue declined just 1.6% due to cost-cutting. […]
So you want to be a programmatic company? As it turns out, it’s not as simple as licensing a single vendor platform and hitting the on switch. For integrated Interpublic Group agency Hill Holliday, the process of building a self-serve programmatic model started last fall and spanned several technology selections. While Hill Holliday uses Turn as […]
Twitter will pay $532.6 million – all in stock– to acquire digital ad platform TellApart, the company disclosed in an 8K filing with the Securities and Exchange Commission. It’s a large figure for an ad tech purchase, placing TellApart’s market cap above most public companies in the space and making it the spendiest merger deal Twitter has done yet. In […]
Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the US population, listen to a podcast every month. It’s roughly double the size of podcast listeners in 2008. AdsWizz, which provides radio listening metrics for broadcasters and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. The one certainty of digital marketing over the last 20 years is that it is always changing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM Chief On Rebates At an ANA event in Phoenix this week, GroupM Chairman Irwin Gotlieb opened up about the kickback controversy, ignited by his former employee, ex-Mediacom CEO Jon Mandel. “Some clients are very distrustful of their agencies,” he said. “There are others […]
Refinery29’s Wednesday NewFront was all about taking advantage of what CEO Philippe von Borries called “a moment to define brands for a new generation of consumers.” That new generation? Millennial women. The publisher, which logs 25 million monthly uniques, already reaches a quarter of that demographic, according to comScore. But Refinery29 wants to reach even […]
Advertisers only want to pay for viewable impressions. But publishers feel they should have the right to charge more for that type of inventory, said Jeff Bander, president and CRO of biometric online eye-tracking firm Sticky. Sticky announced a $5 million Series A round on Wednesday led by London-based VC firm Dawn Capital, with participation […]
Fifty-four stories above New York’s World Trade Center site, 800 media planners gathered Tuesday evening for AOL’s annual advertiser NewFront. The big “reveal” was a new video content and distribution agreement with broadcaster NBCUniversal. Starting this summer, select NBCUniversal videos from network partners Bravo, CNBC, E!, MSNBC, NBC, Oxygen, Syfy, Telemundo and USA will be […]
Traditional cable nets are increasingly turning to video demand-side platforms to factor things like digital purchase habits into the TV-planning process. Cadent Network, a national media network that partners with more than 200 multichannel video programming distributors (MVPD) and more than 80 cable networks at the local and national level, including Verizon FiOS, Comcast and […]
Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s European summit in London on Wednesday, will give Adobe’s advertiser clients self-serve tools to build, customize and deploy ads through Adobe Media Optimizer in real […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emad Georgy, senior vice president of product development and global head of development at Experian Marketing Services. In the age of the half-read article, far too few have taken the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. Viewability has surged as a No. 1 priority for media companies this year as brands and agencies increasingly push for proof that consumers saw their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Game On In a Tuesday blog post, Facebook debuted new video functionality for app ads as it aims to drive more desktop game signups. “It’s eligible to play automatically in News Feed, there is a persistent call-to-action (CTA) over the video pop-up for ads […]
DoubleClick Bid Manager (DBM) clients can soon use the buying platform to purchase Twitter Promoted Tweets across the mobile web, in-app and desktop. Read Google’s blog post. The capability isn’t available yet, but Twitter CEO Dick Costolo anticipated a May release during the company’s earnings call. Google first needs to do some technical jiggering to […]
Twitter is taking cross-device retargeting under its wing with the acquisition of digital ad platform TellApart. “Direct response advertising has been a major growth engine for our ads business over the last several quarters. … TellApart will accelerate that trajectory further,” said Kevin Weill, Twitter’s SVP of product, in a blog post Tuesday. According to […]
When the IAB set out to craft a set of standards for digital audio advertising seven months ago, it wanted to address the challenge of consumers shifting to mobile and to organize the fragmented digital audio landscape. The effort resulted in the Digital Audio Ad Serving Template (DAAST), and many in the industry welcomed the […]
On the opening day of advertiser NewFronts, BuzzFeed and Bloomberg Media were clear about their intentions: They’re pursuing video. Aggressively. At its Monday event in New York, BuzzFeed said it will release by the year’s end a proprietary tool called Pound, designed to show advertisers how BuzzFeed stories and video content travel across the web. […]
Personalization was a problem for Malltip. The app, which aggregates publicly available information on coupons, sales, maps and directories from more than 1,800 malls and national retailers across the US, quickly realized that “a lot of our users were dropping off because the content we were delivering just wasn’t particularly relevant to them,” said Wai […]
A planner could sift through the thousands of private marketplace packages available on media platforms to help a client buy placements for a Mother’s Day sale. Or she could open up Kantar Media’s email on Mother’s Day and find a curated list of packages, including pricing information. Presto! Insta-plan. WPP-owned Kantar Media officially launched its […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Dolan, founder and president at WorkReduce. I was in a bar with an ad tech CEO who was describing a visit to a luxury brand CMO. “It’s my first […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Smoke Screen Programmatic trading helped boost holding companies’ organic growth rates in Q1, the WSJ reports, but inconsistencies in reporting methods are causing confusion in the market. While some firms account for revenues and profits earned from reselling inventory to clients, others do […]
