“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Every couple of years, the industry develops an infatuation with a new topic. Today’s infatuation: describing the current media trading […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The advertising industry loves the term “premium.” Every supply-side platform (SSP) claims to possess the most premium publishers, while every media company will, when given the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable TV Growth Spurt Programmatic TV will draw $10 billion in spend by 2019, according to data from IPG Mediabrands’ Magna Global. That will represent an approximate tripling from $3.5 billion, or 4% of US TV budgets, this year. “It’s nascent and can only […]
Marketron wants to help the 6,500 or so broadcast radio stations that use its revenue management software to transact spot radio in a programmatic fashion. The company has rolled out an offering, dubbed Mediascape, allowing stations to see their sell rates and inventory avails, and then select those avails and publish them to Marketron’s cloud-based […]
App developers will inherit the Earth – and Google wants a piece of that. That’s why advertising was high on the agenda for the first time on day one of Google’s I/O developer conference in San Francisco on Thursday. Although Android’s market share is massive – according to IDC, Android has 78% of the market, versus Apple’s […]
If MediaMath co-President Mike Lamb has his druthers, the convergence of ad tech and marketing tech – the industry’s current inescapable narrative – will manifest in two ways. The first is beginning to happen: a set of integrations that advertisers or their agencies can use to clip together their paid media platform to their marketing […]
App marketing platform AppLift has made a move to strengthen its stack with the acquisition of Singapore-based mobile DSP Bidstalk. Terms of the deal, revealed Thursday, were not disclosed. AppLift’s technology centers on user acquisition and lifetime value (LTV) optimization for its roughly 500 clients, among them Match.com, King, Zynga, Glu Mobile and Indian fashion […]
Business Insider’s “big reveal” this quarter was its planned launch of a standalone consumer tech site, but the publisher’s lifting the curtain on some other priorities – like video and a push into personalization. Business Insider’s video team totaled about 10 at the beginning of the year, but Business Insider president and COO Julie Hansen […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant Media. Every brand has a checklist when it comes to its programmatic media strategy. Right time – check. Right place – check. Right message – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Trends She’s back! Former Morgan Stanley analyst Mary Meeker, who is now in a similar capacity at venture firm Kleiner Perkins, delivered her annual Internet Trends report at the Code conference. Get the slides. Meeker says that of the $50 billion in total […]
Hearst Magazines UK was looking for a way to take its mobile strategy from out of the box to outside the box. “We definitely had a history of 320 x 50 mobile banners,” admitted Rob Wilkin, head of commercial product at Hearst UK, which is home to 26 titles including Cosmopolitan, ELLE, Esquire, Good Housekeeping, […]
When French holding company Publicis Groupe decentralized the programmatic capabilities of its agency trading desk VivaKi in February, it did so to capitalize on the increasing performance of programmatic, said VivaKi CEO Stephan Beringer. While Beringer didn’t pinpoint the exact drivers for the restructuring, “It was the culmination of insights that led to the need […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect. Data has become the modern-day currency for brands to maintain a competitive advantage. As a result, brands have increasingly built entire infrastructures – a combination of […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Last week I spoke at an event about video marketing, and I met a marketer there who was in a bit of a quandary about some content that his company […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer. Many digital publishers in Europe are thriving in an advertising market very different from that in the US. Those distinctions offer important insights for US publishers, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Re/Vox In the 12 hours since it came to light that Vox Media will buy Re/code, the deal has sparked innumerable hot takes in tech and media circles. Is it about the conference business? Or Re/code’s outsized influence in tech? Or perhaps a sign […]
EBay rolled out the beta version of Promoted Listings on Tuesday, a self-serve cost-per-sale ad product, to select eBay Stores merchants. Promoted Listings, which will be widely available in June, appear in desktop and mobile searches and are optimized based on past searches or purchase propensities. They loosely mimic Google’s Shopping Ads (formerly known as Product […]
Since Denmark’s third-largest media house, Jysk Fynske Medier, started bringing in programmatic demand, CPMs for non-direct sold inventory have risen more than 300%. Its portfolio of sites, which includes everything from local news to classifieds to daily deals, attracts 3 million uniques and 500 million page views per month. Though small, Denmark has a highly […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management director, video and TV advertising, DoubleClick by Google. I enjoy a good binge-watching session of “Breaking Bad” as much as the next person. But when it comes to television, what […]
That might be the look on your face when you hear that emoji are a highly promising new advertising tool. But it’s true. As Andreessen Horowitz partner Benedict Evans recently mused in a blog post: “The potential to turn messaging into a platform is the Trojan horse that drives a lot of the excitement in […]
The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction – in 2012 – that 70% of companies employed one. But the job title has definitely evolved as many of the technologies that fuel brands’ consumer interactions – from data-management platforms to CRM to commerce systems – […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of strategic alliances at Demandbase. Last year, I declared the convergence of ad tech and marketing tech to be a key theme of 2014. Since then, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Only A Flesh Wound The agency bloodletting continues. A Sony spokeswoman confirmed to Ad Age that its $600 million-plus media account with Interpublic Group’s Mediabrands is under review, and J&J has done the same with its $2.6 billion account. “It’s gotten so busy on […]
Mozilla is in a tough spot. Building a big ad business is key to the nonprofit’s well-publicized revenue diversification strategy, but many targeting techniques that are considered table stakes in digital advertising – such as cookie matching, third-party ad serving and CRM onboarding – are off limits. The main issue is not that Firefox users value their […]
When Canadian messaging platform Kik, which aims to become the “WeChat of the West,” hired former Accuen CEO Josh Jacobs as its president of Kik Services, many wondered why someone who had been so ingrained in advertising would pivot to messaging. Or maybe it’s not such a pivot: After all, Jacobs will supervise the new […]
Most people think of Overstock.com solely as a discount ecommerce retailer, which is no surprise considering the company ranks No. 31 in Internet Retailer’s recent list of the nation’s biggest e-tailers. But Overstock also features a range of services beyond ecommerce that aren’t intended to be revenue generators, but are instead designed to turn general […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. Dynamic ads, where the ad shown to a particular user reflects products viewed or pages visited, have been a popular mainstay of programmatic advertising […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dave Marquard, director of product management, publisher products, at Integral Ad Science. Now that the MRC has defined that for a digital display ad to be viewable, half of the creative must be in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
