Spotify revealed Thursday that Katz Radio Group will serve as its exclusive representative for geotargeted audio sales in the United States. The radio representation company’s digital division, Katz Digital, will oversee Spotify’s DMA-targeted audio solutions, freeing up the streaming service to focus on broader brand offerings across the platform. Spotify had already been active in […]
The extent to which data drives an online brand’s marketing varies distinctly, a key theme that emerged at Quantcast’s data summit in New York on Thursday. For Blue Apron, a subscription commerce site and meal delivery service, data helps refine the online experience but is less applied to offline investments. For Amazon-owned shoe and apparel […]
Nitin Bhutani gets pitched by eager ad tech vendors daily in his role as VP of marketing at LendingTree.com. “We’re inundated with proposals from companies soliciting business,” said Bhutani, who came to LendingTree in 2011 after nearly a decade in various exec roles at HSBC, including VP of Internet marketing. But as a brand that […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Over the past two years, we’ve seen a wide variety of publishers get into the branded content game. Native ad spending […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Matters Of State It may seem odd that despite the severe repercussions of the Safe Harbor case, few of the marketing and enterprise tech players most impacted have addressed the issue beyond formal statements. US companies don’t hesitate to throw their weight around on […]
Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is rooted in direct audience measurement and embeds its tags across millions of publisher pages. By looking at this data anonymously in aggregate, Quantcast can supply advertisers and publishers with intel around cross-site […]
TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million subscribers. And 1 million have purchased its DNA testing product, AncestryDNA. Commercials advertising Ancestry are meant to be emotional and explain the value of using the family history search site and DNA […]
Toyota Motors is a big TV spender. It bought, according to Kantar Media, three minutes of commercial airtime during Super Bowl XLIX –trailing only Anheuser-Busch and Fiat Chrysler. Although Toyota will continue to invest in big TV tent poles, it’s test-driving more digital video activation, and is sponsoring premium NBCUniversal video running on AOL’s network. […]
Bloomberg Media is at an inflection point. The business and financial media company has had numerous high-profile exits (including Businessweek editor Josh Tyrangiel and Bloomberg’s chief digital content officer, Verge co-founder Josh Topolsky) following former New York Mayor Michael Bloomberg’s return. A number of layoffs resulted as Bloomberg Media pulled back on nonbusiness content in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Target Ad Age’s Alexandra Bruell catches up with Target’s SVP of media and measurement, Kristi Argyilan, who was poached from IPG Mediabrands to build out the retailer’s programmatic strategy. Argyilan seems to be enjoying the first-party data she now has at her disposal, […]
Twitter and Square have more in common than Jack Dorsey as CEO – both platforms have a marked interest in small and medium-sized businesses. While Twitter maintains a suite of Promoted Products aimed at small business owners, including Quick Promote, a tool that allows brands to amplify tweets directly from the Twitter analytics dashboard, Square’s entire […]
TheScore, maker of the popular sports app, attributes its revenue growth in a competitive mobile market to one thing: staying focused. TheScore devotes all of its attention to creating the best content and ad experiences for mobile, which includes its mobile app and the mobile web. Desktop exists, but it’s completely an afterthought, making theScore […]
The mobile web is way too slow for publishers and users alike. Google, along with platform and publisher partners including Twitter, Vox, BuzzFeed, the Guardian and The Washington Post, unveiled its answer to this problem on Wednesday: the Accelerated Mobile Pages (AMP) project. “Anything less than instant shows a decline in engagement,” said Richard Gingras, head of […]
A lot has changed, yet little has changed for Acxiom. On the one hand, it reorganized earlier this year, rolling its LiveRamp acquisition into a unit called Connectivity (overseen by Travis May) and hiring Experian Marketing Services vet Rick Erwin as head of audience solutions to work on its data products. Acxiom is also building […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. You can see the breakdown in accountability in digital advertising everywhere these days as conflicts of interest continuously arise. It’s why viewability has driven publishers […]
Facebook is taking the next logical step in its evolution toward a full-stack ad tech offering, rolling out a demand-side platform (DSP) capable of executing programmatic buys using the company’s “people-based” advertising methodology. In recent weeks Facebook’s Atlas team has pitched the DSP product to agency partners, including Omnicom Group, Havas, Merkle and others, according […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Search Dominance Amazon is pulling away from competitors as the go-to source for product info, according to recent research from BloomReach. Jason Del Rey of Re/code reports 44% of 2,000 respondents said they go directly to Amazon when researching products, compared to 21% […]
The Court of Justice of the European Union (CJEU), the EU’s highest court, on Tuesday invalidated the “Safe Harbor” agreement, which since 2000 has allowed companies to store and transfer data between the US and EU. A pillar of the agreement required the US to ensure equivalent protections to those guaranteed by the EU, but […]
Eyeing a shift to private marketplaces among buyers, Canadian publisher CBC has reordered its tech stack to prioritize its private marketplace over direct deals. Done via an Index Exchange header tag, the move gives CBC’s private marketplace buyers a more favorable setup: the option to look at every user before ad impressions get divvied up […]
The ad tech community has taken its strategies to legacy marketing channels before – billboards, radio, point-of-sale systems and even linear TV. Now add direct mail to the list. PebblePost launched publicly and revealed a $3 million seed round on Tuesday. CEO Lewis Gersh hopes to bring real-time analytics to direct mail campaigns for the […]
In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability to target infinite segments, but if they’re delivering generic messages to a targeted audience, they’re simply wasting their ad spend,” said Victor Wong, CEO of creative management platform PaperG, which announced $5 […]
After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video suite. With Personalized Video, the company aims to link desktop and mobile video messages with both online behavioral attributes and offline sales data. Because of its roots with display retargeter Dotomi, a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kleinberg, CEO at Traction. Math wonks are quick to deprecate the value of engagement. For those who believe spreadsheets and algorithms never lie, this makes perfect sense. If you […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. We knew that Google would one day enter the people-based advertising fray as a serious contender, but with last week’s launch of Custom […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search And Pintent New merchants and platforms are selling on the Pinterest site and app – including Bloomingdale’s, Wayfair and Shopify. Pinterest commerce chief Michael Yamartino writes in a blog post that Pinterest users who convert on shoppable pins are often new to the […]
While it has become typical for industry watchers to declare that the mobile web is suffering at the expense of apps’ success, a report Monday revealed consumers use both at almost equal levels. “The New Mobile Mantra,” from WPP’s research unit, Millward Brown Digital, found that of the 30 most-visited mobile properties, browser and app […]
Forrester senior analyst Susan Bidel will appear Oct. 29 at AdExchanger’s Programmatic I/O conference, an event dedicated to the advancement of programmatic media and marketing. The ad industry’s collective hand wringing over ad blocking reached a fever pitch in September during Advertising Week in New York City. In reality, however, it’s far from a block […]
Sony Pictures TV thinks there’s power in remaining subscription-free. In the case of its free streaming premium video network Crackle, which clocks 22 million monthly uniques, it promises brand partners a 93% ad completion rate and an engaged audience. Sony Crackle in April staged its first upfront presentation. “Because we see ourselves as a TV […]
Let’s be honest: For all of its success as a business, it’s hard to be impressed with the NFL’s digital presence. Good luck using its overdesigned, slow-loading website to find video highlights of your favorite team’s last game. But little by little, the NFL has opened up its assets to digital experimentation. In January, it […]
