“AdExchanger Politics“ is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Eric Berry, CEO at TripleLift. The political season is upon us, for better or worse. Cue the typical debates, false controversies, real controversies and, of course, ads. But the 2016 presidential campaign is unique because […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Dynamics AppNexus continues to share results of its recent fraud cleanse, claiming that the huge drop off impressions led to parallel spikes in CTR, visibility and price. Catherine Williams, AppNexus’ chief data scientist and the leader of its internal inventory quality efforts, previously […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Over the past few weeks I attended a number of programmatic industry events where attendees heard about newer topics, including ad blocking and header bidding, as […]
The battle for the living is taking two multiscreen TV targeting companies to the courtroom over an alleged patent infringement. The end result: The privacy policies of ad tech players tracking cross-screen behavior are coming under increased scrutiny. The action, filed Nov. 6, is being brought by Free Stream Media Corp, which does business as […]
With the exception of back-to-school needs, office supply retailer Staples focuses on small-business owners. Like most brick-and-mortar retailers, Staples knew mobile played a vital role in its customers’ daily lives, but it was less clear from a media standpoint how mobile impacted the ultimate sales conversion. Staples wanted to use mobile to drive upper-funnel awareness […]
Marketers are known for demanding ROI and previous results before they embrace new strategies, but they’re going all-in on the assumption that mobile will be a far more prosperous channel this year than in previous holiday seasons. Industry analysts like eMarketer project a strong holiday for retailers, with mobile commerce expected to grow 32.2% over […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kamakshi Sivaramakrishnan, founder and CEO at Drawbridge. When we think of “emerging devices,” images of smartwatches and quirky Internet-of-Things devices typically come to mind. With omnichannel marketing and multitouch attribution becoming more commonplace, however, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Fun And Games “Last year the analytics firm Deepfield found that Twitch regularly broke into the top four users of Internet bandwidth, trailing only Netflix, Google, and Apple,” according to a deep dive into the video game streaming platform from a pair of […]
MoPub is Twitter’s secret weapon – secret because the mobile exchange rarely comes up during Twitter’s quarterly earnings calls. On Friday, MoPub introduced native video mediation to enable publishers to filter their ad requests through whichever native ad network SDK they want, including the Facebook Audience Network and the more than 175 DSPs integrated with the […]
If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it as data-driven marketing, that might change given a partnership between Fandango and National CineMedia (NCM), the in-theater advertising network that develops that ad package. NCM will use Fandango’s anonymized mobile and online […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, president and CEO at JUICE Mobile. There has been a lot of discussion lately about programmatic direct and its future. We can all agree that the industry moves […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tony Uphoff, CEO at Business.com. According to Gartner’s Hype Cycle for Emerging Technologies, a new technology goes through five stages. The first, the Innovation Trigger, occurs when a disruptive technology is introduced, followed by […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meh-surement For the social marketer, it’s easy to set and then confirm certain performance metrics on YouTube, Instagram, Pinterest and so on. Engagement, visibility, views, likes and shares are all among the well-worn data points. But Snapchat has no such features, and since it […]
After an initial wave of integration, Millennial Media, the mobile ad platform AOL acquired in September for $240 million, rolled out its first ad product under new ownership – TV Commercial Retargeting. The new ad product is backed by a partnership with Rentrak, which aggregates set-top box data across 25 million households, tapping into data […]
Standard notice and choice aren’t going to cut it when it comes to the IoT. “As the Internet of Things ecosystem grows and more devices are connected to the Internet, you might not even know that they are,” said Pedro Pavón, Oracle’s senior corporate counsel, speaking at a two-day International Association of Privacy Professionals (IAPP) […]
Although the lion’s share of sports fans still turn to traditional TV for live events, one sports media company found a way to amass billions of views from millennial sports fans on Facebook and YouTube alone. Like many major sports broadcasters, Whistle Sports sought the legitimacy that comes from pro-league partnerships with the NFL and MLB.com. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Opdyke, CEO and co-founder at HookLogic. The budgeting approach to advertising is broken. Today’s budgeting structures were created back in an era when consumers touched one medium at a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. European Opportunities MediaMath has acquired Spree7, a German programmatic firm that it previously invested in as a joint venture with PubliGroupe. Ronan Shields writes for The Drum that Germany represents a unique opportunity, as it’s one of Europe’s strongest markets, but “programmatic is only […]
Neal Mohan, the long-term architect of Google’s display ad ambitions, has left the building. But he’s staying on the campus. Mohan has taken a post under his old boss Susan Wojcicki, who led DoubleClick for many years before becoming CEO of YouTube a little less than two years ago. In the role he’ll lead all […]
Some of Salesforce Marketing Cloud’s new products, rolled out Wednesday, seem to mimic the capabilities of a data management platform (DMP) – software historically absent from the stack. Salesforce’s Predictive Scores and Predictive Audiences are designed to help marketers segment and target prospects and known consumers with more speed and granularity. Those two tools fall […]
Have you looked at The Washington Post’s website lately? The storied publication is enjoying a breakout year. In October, it posted 66.9 million unique visitors, according to comScore. That boosted its total audience by 59%, while page views soared 95% year over year, reaching nearly 770 million. Those monthly uniques put the Post ahead of […]
Chief marketing officers and chief privacy officers have very different ways of looking at the world. “Are there any marketing folks in the room?” asked security professional Aubrey Turner, addressing roughly 50 privacy pros at an International Association of Privacy Professionals conference in Washington, DC, on Tuesday. No hands went up. “Good – because I’m […]
Could it be that we’re entering the second generation of sponsored content? Nativo CEO Justin Choi thinks so. His case in point: US News & World Report, which started its sponsored content studio, BrandFuse, in 2012. “Publishers are shifting from the first gear of native, which was adoption and seeing if they could find success […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omar Abdala, chief data scientist at Lotame. In a fight, would you rather be big or smart? Many would choose bigger, but when it comes to big data, more isn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Swimming Upstream Pandora announced plans Monday to acquire the assets of Rdio, a streaming music service that will be going through bankruptcy. BTIG Research media and tech analyst Richard Greenfield posted a blog post Tuesday morning that takes a distinctly pessimistic tone on Pandora’s […]
In 2012, President Obama’s campaign spent about $112 million on digital media, which was divided among many media companies and some ad platforms. According to Nate Lubin, who was the campaign’s digital director and earlier this year left his position as director of digital strategy at the White House, “We got pitched by I don’t […]
Concoct an unclear or purposefully bewildering privacy policy with a wonky opt-out mechanism and you might have the Federal Trade Commission (FTC) breathing down your neck. “Many companies are providing opt-outs and they need to be careful about what they’re saying and what it means to opt out,” said Maneesha Mithal, associate director for the […]
There are two ingredients in Refinery29’s recipe for success with Facebook video: subtitles and trailers. The digital fashion and lifestyle publisher made the discovery with native ad platform Adaptly while studying how to make long-form and autoplay video content resonate with audiences on Facebook. Refinery29 focused on Facebook video since the social platform is a solid source […]
In the movie “Cube,” a group of strangers find themselves in a labyrinth made of shifting rooms. Sometimes the rooms are safe to enter; other times, they’re rigged with lethal traps. That’s what it feels like for advertisers or publishers trying to navigate the world of ad tech. The promise is great but the […]
