Beginning this fall, advertisers will be able to programmatically buy Hulu video inventory in a private marketplace across desktop, mobile and connected TV via Facebook’s LiveRail supply-side platform. In its Tuesday announcement, Hulu said it will also use Oracle’s data-management platform (née BlueKai), through which marketers can enrich their buys by combining their anonymized first-party […]
Correction: The original version of the story included incorrect data indicating Publicis Groupe had the most to lose in the “pitchapalooza” wave of agency reviews currently underway. In fact, Omnicom Group and Dentsu are slightly more exposed. The below story makes that clear and includes a corrected chart reflecting actual impact on revenues for the […]
WhoSay is one of the more undefinable companies in the advertising and marketing landscape. It’s a celebrity news site, a HootSuite-like social media platform for celebrities, and it also functions as an influencer marketing agency in that it accepts RFPs from brands, builds campaigns with celebrity spokespeople and distributes those campaigns using the power of […]
When it comes to customer data, Alimama claims to have the mother lode. “Our data is bigger than Facebook plus Google plus eBay plus Amazon,” said Joanna Wang, CMO of Alimama, the marketing services and data arm of Chinese ecommerce giant Alibaba. Beyond the bravado, Wang is referring to Alimama’s potent combination of identity data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Gomersall, CEO at Atomized. It feels like the only consistent trend in marketing today is the never-ending race to catch up. An explosion of new media platforms has created […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerry Morris, senior vice president of advanced digital solutions at Epsilon. Big technology providers made a splash in the marketing industry in the past year or so, as the likes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Revenues Lag The consumer migration to mobile is outpacing publishers’ mobile ad revenue, The Wall Street Journal reports. But as publishers struggle to bring sophisticated tracking and targeting tools to mobile, online giants are cleaning up. Facebook, for one, accounted for 37% of […]
The havoc wreaked on the advertising sector by Monday morning’s global stock slide, and the subsequent clawback, has tracked with the general market. Starting at market open, a variety of ad-supported stocks ranging from tiny ad tech holdings (TUBE, RUBI) to platform heavies (FB, GOOG) plummeted and then recovered within a few hours. Criteo, Rubicon, […]
Interpublic Group’s global media arm, IPG Mediabrands, has hired Charles Godbold as global director of media intelligence systems. Godbold starts Oct. 1 and will report to IPG Mediabrands global CEO Henry Tajer. Godbold is the founder of Media Pilot Pty Ltd., a consultancy that developed media analytics, and media auditing firm Mediasenz Pty Ltd. In […]
BlackArrow, a 13-year-old provider of live and video-on-demand ad products to TV operators, was acquired Monday by Cross MediaWorks, the owner of a national media network called Cadent and the full-service Cross Agency. Although BlackArrow, which has 100 employees, will remain as an independent entity, it will partner with Cross MediaWorks’ other business divisions to […]
Classified ads were quick to move online, with Craigslist, online job boards and real estate sites blossoming in the Internet’s first decade. But then a certain amount of stagnation kicked in: While the format itself was quick to go digital, programmatic advertising hasn’t significantly tapped into this local market. Enter Densou Trading Desk, a Copenhagen, Denmark-based […]
Brands know the importance of images or videos uploaded by fans and customers on social media. But for many, it’s like dying of thirst surrounded by the ocean. Relevant content might exist on Instagram and Twitter, but it’s meaningless without a filter – that is, if a poster doesn’t tag or mention your business. Even […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayant Kadambi, co-founder and CEO at YuMe. Once upon a time not so long ago, summer TV was considered a dead zone, with only a wilderness of reruns and game shows to pass the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, cross-device technology leader at Neustar. With consumers increasingly accessing content and shopping via multiple devices, multiscreen and cross-device identity have become critical to advertisers. It offers a unified […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Down The Tubes August has been a tough month for media stocks, and last week may have been worst of all. The WSJ’s Nathalie Tadena reports that Time Warner and Disney have been downgraded by Bernstein, and companies like Viacom, 21st Century Fox and […]
The director of ad technology for Netflix, Tony Ralph, and director of marketing for Abe’s Market, Michelle Goldstein, will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. Cross-channel attribution will be one topic discussed at the conference. As Netflix’s director of […]
A troupe of traditional broadcasters has a message for media buyers: Your perception of audio streaming audiences is skewed, according to a study by Advertiser Perceptions released Tuesday. The study, commissioned by terrestrial broadcasters (including Cumulus, Westwood One, iHeartMedia, CBS Radio, Cox Media Group, Hubbard Radio, Radio Advertising Bureau and Radio One) found media buyers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Lopez, programmatic media director at Affiperf. Latin America is not usually in the spotlight for the latest ad tech happenings. But as with many types of technology, developing countries […]
The programmatic pipes have been laid, but programmatic creative is still ramping up. “There’s a disconnect between media and creative that prevents the industry from taking advantage of what’s possible,” said Adam Cahill, who left his post as EVP and chief digital officer at Hill Holliday in April to found Anagram, a consultancy/agency hybrid focused […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tony Uphoff, CEO at Business.com. In today’s digital media environment, unprecedented access to a plethora of firmographic and demographic data on audiences has allowed us to revolutionize the concept of the “premium publisher.” By […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weathering The Cord Cut The Weather Channel is reportedly seeking new ownership and has hired investment bankers to get the job done. But will the cable network’s digital and mobile properties come along for the ride? Perhaps not. According to Bloomberg’s sources, The Weather […]
The marketing cloud arms race has given birth to some truly massive acquisitions over the years. Oracle’s Thursday acquisition of Maxymiser is not one of them. But that doesn’t mean it wasn’t a smart move, said Rebecca Lieb, an independent analyst most recently at Altimeter Group before its acquisition by Prophet in June. “It’s a […]
The Twitter Publisher Network is now the Twitter Audience Platform – but the name change is more than aesthetic, said Ameet Ranadive, Twitter’s senior director of revenue products. “This is one step in the direction of reaching our total audience,” Ranadive said. Several enhancements were made to the rebranded Twitter Audience Platform (TAP), which came out […]
Under Armour has muscled up since its origin as a supplier of compression tees, thanks to its work connecting channels like mobile and email to physical stores. Under Armour is now more than an apparel provider. One of its biggest data assets comes from its community Connected Fitness, which has grown 30% year over year […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of AdExchanger Research. Google is rarely out of the news, but thanks to the coverage over the last couple of weeks I’ve found myself thinking about the behemoth more […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Webster, chief strategy officer and co-founder at The Exchange Lab. Consumer data collection and privacy are increasingly hot topics as the world becomes more entwined with the technology and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Symbiosis Ad Age’s Jeanine Poggi asked some observers what NBCUniversal’s investments in BuzzFeed and Vox mean for advertising. Jesse Redniss, co-founder of media consultant Brave Ventures, says the deals are mutually beneficial. NBCU lends BuzzFeed and Vox credibility as destinations for news, while BuzzFeed […]
Kahuna, a mobile marketing automation startup going against Adobe, Oracle and Salesforce.com, revealed Wednesday it had raised $45 million in Series B funding. The round, led by Tenaya Capital, Sequoia and SoftTech, will be used for product development and to expand Kahuna’s team of 80. Kahuna’s clients like Dollar Shave Club, Overstock.com, The Weather Channel […]
Even superfans need incentives. In the Pink, a regional Massachusetts-based retailer and the largest operator of Lilly Pulitzer affiliate stores in the US, wanted extra engagement during the busy summer season among “Lilly Lovers,” a term In The Pink founder Gordon Russell affectionately uses to describe his target demographic. “Lilly Pulitzer is to females what […]
