Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Down The Tubes
August has been a tough month for media stocks, and last week may have been worst of all. The WSJ’s Nathalie Tadena reports that Time Warner and Disney have been downgraded by Bernstein, and companies like Viacom, 21st Century Fox and even Netflix had crushing tumbles on the market. As linear TV disintegrates, analysts are calling for “a new framework to value the media sector.” And until that framework is in place, investors are hesitant to bet on which media sectors will regrow. Read on.
Sources tell Adweek that Kraft Foods Group is expected to put its media business up for review. If true, it’s another hit for incumbent agency Starcom, which has lately defended its accounts with Mars, Anheuser Busch InBev and Samsung. Kantar Media puts Kraft’s marketing spend (for clients like Oscar Mayer, Planters and Maxwell) at $513.8 million in the US last year. Relatedly, Kraft spinoff Mondelez launched a $1.5 billion global review in June. Read on.
Crossing The Stream
Four companies – Amazon, Apple, Google and Roku – own 86% of the streaming media device market. Roku led the pack with 34% of units sold in 2014. What’s notable is the lack of any traditional media or broadcast player in the category, as linear TV has transitioned rapidly to Roku, Amazon Fire TV, Apple TV and Google Chromecast. This market consolidation puts a huge barrier up for new entrants, and apparently all that remains now is to find out which of these four services can best leverage content and usage on behalf of advertisers. Read on at Broadband TV News.
Snapchat Winners Come And Go
Snapchat has repeatedly tinkered with its Discover content portal, and is apparently set to do so again. Mashable and Vox will be given their own Discover channels, according to Ad Age reporter Tim Peterson. It’s still unknown which of the current 10 publishers featured on the Discover product will be bounced to make room for them. More. Snapchat lets the brands on its Discover page do up to five sponsor takeovers per month, but revenues are still tiny. It made just $3 million in 2014, Gawker revealed last week.
- Sean Lyons Leaves Havas to Return to R/GA As US President – Ad Age
- FreeWheel Expands US Leadership, Adds SVP Mike Lawlor – press release
But Wait, There’s More!
- Industry Data: The State Of Digital Publishing In 2015 – Business 2 Community
- The New York Daily News Incubates An Ad-Tech Startup – TechCrunch
- Fullscreen Mobile Ads Are Viewable By Design – Fourth Source
- It’s Pilot Season, Now On Facebook – The Drum
- Teens Spend 2X More Time With Mobile Than PCs Or TVs – Marketing Land
- Preparing For Life After Cable – The NYT
- Ad Tech’s Torrid M&A Pace Powered By New Buyers – Beet.TV
- Why Target Had The Only Ad In Vogue’s Sept Issue WIth A Digital Edge – Digiday
- Telcos Turn To Programmatic, But Must Make Better Use Of First-Party Data – MediaPost