Instagram has rounded up a posse of Facebook Marketing Partners since the closed beta launch of its ads API in early August. Mobile analytics company Appsflyer is the most recent addition to a list that includes AdRoll, Adaptly, Ampush, Brand Networks, 4C, Kenshoo, Laundry Service, Publicis-owned agency Mediavest, Nanigans, Olapic, Resolution Media, Salesforce Marketing Cloud, […]
On any given day or month, the programmatic marketplace is filled with spiky peaks and valleys as CPMs rise and fall and as audiences ebb and flow. The best trading desks, advertisers, publishers, DSPs and exchanges don’t just understand these variations in price, volume and user behavior. They act on them. That action might mean […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Location data from smartphones has fundamentally reshaped marketers’ ability to understand and target consumers. Now wearables promise to unleash a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapping Up Ad Tech Delhi-based ecommerce newcomer Snapdeal acquired Silicon Valley ad platform Reduce Data for an undisclosed sum. The deal adds to the trend of ecommerce players beefing up their ads biz through acquisitions. (Snapdeal rival Flipkart’s bought AdIQuity Technologies, a mobile ad […]
Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality they provide is increasingly important, as marketers want to justify their digital ad spend across channels and devices. Buyers are wary when attribution technologies – which should be agnostic – are integrated […]
Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive who helped the French ad tech company expand internationally. Lang replaces Jan Rezab, a founder of the company. Rezab will stay on as executive chairman. Coming from Criteo, Lang said he saw […]
Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated the two solutions, also available as separate entities within the Adobe Marketing Cloud, into a single UI to help clients handle what Adobe’s VP of mobile, Matt Asay, called “the mobile problem.” […]
NewsCred, a maker of content marketing software for enterprise brands like Barclays, Toyota and Conair, has raised $42 million in growth equity led by FTV Capital – bringing its total to $88.8 million. NewsCred’s co-founder and CEO, Shafqat Islam, has voiced concerns in the past regarding oversaturation in the content marketing technology category, citing $100 million […]
Atlanta-based News Distribution Network (NDN) is the quiet video engine that hums behind a host of traditional and new media publisher sites like the New York Daily News, Los Angeles Times and Hearst. Last March, Yahoo CEO Marissa Mayer contemplated a $300 million bid to buy NDN following its interest in French web video platform Dailymotion, but […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Google recently announced that its popular Chrome browser, at nearly half of the worldwide browser market, will soon “intelligently pause” any Flash content not central to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Galia Reichenstein, chief operating officer and head of sales at Taptica. With mobile apps soaring in popularity as a consumer engagement tool in recent years, the market has become decidedly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Rising Mobile ad spend will outpace desktop spending for the first time in 2015, according to eMarketer. After releasing a more modest estimate in March, eMarketer now expects mobile advertising will grow by 59% this year. Mobile’s share of the overall US ad […]
Visitors to Allrecipes’ redesigned mobile and desktop sites, which launched Tuesday, will find what looks like a personalized Pinterest page, complete with social elements including like button variants and the ability to follow other cooks and food brands. Founded in 1997 as a place for home cooks to find and share recipes, Allrecipes needed to […]
“Closed.” The word is often bandied about to describe Facebook’s ad tech business. It has become a rallying cry for smaller competitors as well as independent observers concerned about what they see as a return to AOL-style walled gardens. It would seem the naysayers have struck a nerve. Brian Boland, Facebook’s VP of advertising technology, […]
Cross-device data company Crosswise wants to broaden its horizons. The Tel Aviv-based startup, which announced $3 million in Series A funding on Tuesday, will use most of it on sales, marketing and breaking into new markets beyond the US and UK, with China and Western Europe at the top of its list. The round, which […]
There’s no larger driver of brand awareness than a 30×60-foot cinema screen. At least, that’s the logic for Swedish auto manufacturer Volvo, which is test driving 90-second interactive cinema ads targeting 18- to 34-year-olds across 100 Screenvision theaters in the US. The effort involves partnerships with cinema advertising company Screenvision and interactive, motion-detection company Audience […]
The debate around privacy – and where Google stands – is kicking up on the eve of Apple’s upcoming September launch of iOS 9. Why? Because though advertising revenue hardly tickles the bottom line at Apple, its decision to enable content blocking in iOS 9 affects how Google’s developers monetize. Apple’s content-blocking feature allows developers to create […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Mincham, vice president and associate client partner at Merkle. There is a lot of talk about the nuances in the business-to-business (B2B) and business-to-consumer (B2C) marketing spaces and how […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “Out-Stream” Picks Up Steam The Journal’s Mike Shields takes a look at companies carving out a niche in “out-stream video ads.” Although mobile sites are transitioning to feed-style formats, text-heavy web pages are still the norm and the industry is struggling to find more […]
Last week’s stock market dip and subsequent recovery could have particularly troublesome consequence for ad tech firms looking to play on public markets. Though market volatility is a constant, last week’s flux put a spotlight on a handful of ad tech firms often mentioned as IPO candidates, among them AppNexus, Quantcast, Collective, Dstillery, PubMatic, Integral Ad Science, […]
Connected TV ads have piqued marketers’ interest, but there is not a watershed of demand – yet – as marketers still cite measurement and inventory challenges. According to a joint study released by the Association of National Advertisers and BrightLine, the maker of an interactive video ad server built exclusively for the connected TV space, […]
Some publishers believe programmatic creates a “race to the bottom” for its inventory. Purch, whose portfolio includes TopTenReviews and Tom’s Guide, is taking the opposite approach by using programmatic to establish the baseline value of its media. This effort, called Purch RAMP (revenue and advertising management platform), will help it create premium, custom advertising opportunities. […]
Before the battle of the live-streaming apps Meerkat and Periscope, live-streaming video platform Hang w/ had close to 2 million downloads of its iOS and Android apps. Although Hang w/ hasn’t generated the same level of attention as newcomers Meerkat (which has about 2 million users) and Twitter’s Periscope (which has about 10 million), the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Almost every marketer is starting to lean into data management technology. Whether they are trying to build an in-house programmatic practice, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Noto Speaks Ad Age tapped Twitter CFO Anthony Noto for an update on the firm’s marketing strategy and the search for a new CMO. “We have the best aggregated real-time content in the world,” Noto said. “The value of Twitter is that we give […]
Over the past year, a new breed of data-management platform (DMP) has shown up to provide audience management for app-install campaigns. Mobile DMPs, as they’re sometimes called, are possible because of the availability of device and app identifiers commonly used to track campaign effectiveness. But these upstarts need to support audience segmentation in other channels. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sisson, president at Wilde Agency. Today’s marketers rely more heavily on data about their audiences so they can craft personalized messages. In marketing, analytics may have always been fundamental […]
Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to content blocking in Apple’s iOS 9 release notes seems innocuous enough. “Use the Content Blocking extension point to give Safari a block list describing the content that you want to block while […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at Staq. Publishers, including Refinery29 and BuzzFeed, represent hot digital content brands that have recently decided to opt out of the real-time bidding (RTB) ecosystem. Some, like BuzzFeed, don’t […]
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