“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. 2015 was a fantastic year for many data-driven marketers, with data management platforms (DMPs), consultancies and marketers getting something nice under […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. brAIny On the heels of Facebook’s new “Big Sur” ad servers for AI computing and Google’s quantum computing technology for AI and predictive search marketing, IBM has opened access to Watson, its AI engine, via a set of API integrations. These tech power players […]
The native ad specialist TripleLift recently finished testing and hit the market with a cinemagraph format, in which there’s an instant of motion within a static image. The cinemagraph format has existed for years, but its utility as an online advertising vehicle is just starting to permeate from social media platforms to the broader publishing community. […]
Chicago-based ad platform company Centro let go 29 of its 725 employees on Monday, or about 4% of total staff. Unlike other recent layoffs in the ad tech sector – including at Turn, Collective and PubMatic – the cuts were not motivated by a shrinking pool of cash, restless investors or slouching revenue growth. Instead, […]
The Atlantic is in a good spot right now. The publisher had record traffic from September through November and it closed out the month with 31.5 million uniques and 75 million page views, according to its Adobe Analytics data. The growth spurt came from a few key changes. A redesign in the spring made mobile […]
Bauer Xcel Media is a digital latecomer and only began devoting attention to its websites three years ago, but the publisher of J-14, Life & Style and InTouch is operating like a young digital pure-play. Completely separate from its parent organization, which houses the print operation, Bauer Xcel sells 100% programmatically and has quickly embraced platforms, […]
When Pandora announced its intent in November to acquire the assets of Rdio, it was reportedly an attempt to make up an ad revenue shortfall. Though people increasingly listen to online radio, with 143 million each month this year (the number has doubled since 2010, according to Edison Research), streaming services are still working out approaches […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Long ago there were only small specialty stores. Now we have Walmart, where we can buy tires, a pair of shorts, fertilizer and steaks for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You See Me For gaming publishers, ad blocking is a big concern. About 40% of gaming media network IGN’s audience deploys ad blockers, Ad Age reports. Interestingly, mobile ad blocker adoption is negligible at about 2% of users, suggesting Apple’s support for such […]
A new consumer privacy and data protection law has hit the books in Europe that will give European consumers far more control over how their personal data is used. European authorities, including representatives from the European Commission, the European Parliament and the 28 EU member states came to an agreement late Tuesday. The General Data […]
In campaign speeches, TV appearances and public statements, Donald Trump frequently boasts about his campaign’s low ad spending. “I’ve spent no money and I’m No. 1,” he said recently on the “Today” show. “Other people have spent tens of millions of dollars and they’re floundering and doing poorly.” Unfortunately for his opponents, this statement – […]
True[X], the video ad platform Fox acquired last December, partnered Tuesday with Comcast’s TV ad-serving platform FreeWheel to bring more “engagement-based” video ads to broadcasters. The deal will give True[X] greater sell-in among FreeWheel’s base of media and entertainment brands, which include NBCUniversal, Turner Broadcasting, Viacom, Sky, DirecTV and ABC. True[X] creates interactive video ad […]
The content-and-commerce model is both highly seductive and deceptively tricky for publishers and purveyors alike. People don’t necessarily want to take their wallets out when they’re in reading mode. It’s hard to create authentic content that also serves business goals. Scale is a challenge. But is there still potential there? Gwyneth Paltrow’s Goop empire, which […]
Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will release the product more widely to publishers in Q1 of next year. Unlike the mobile web or desktop, mobile apps bring in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Riordan, director of special operations at TubeMogul. For decades, there’s a question that has punctuated marketers’ nightmares: “Did our advertising work?” The advent of digital advertising was supposed to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old News Turner Broadcasting hopes CNN can extract more value from its audience with a “new” data-driven strategy, reports Jessica Davies of Digiday. The service, which it’s calling Audience Insights Measurement, will enable more granular data on CNN readers to help marketers in their […]
Private equity firm Symphony Technology Group (STG) has acquired Experian Marketing Services’ Consumer Insights division for $47 million. This entity consists of Simmons Research and consumer clickstream data company Hitwise. Symphony will bring on about 300 people as a result of the deal. Although the deal price could increase by $5 million, which is contingent […]
Publicis Groupe agency MRY has been working with social media management startup SocialRank to help its clients get smarter about their social audiences and identify niche segments using a tool dubbed Market Intel, which came out of beta on Monday. The company also launched on Monday a product called SocialRank for Teams, which allows agencies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Dowhan, president at TruSignal. For more than a decade, the cookie was a more or less universal way to track users across the Internet. Faced with today’s multidevice world, […]
It may sound strange, but indie media agency and data marketing company Medicx Media has no interest in “one-to-one” marketing. That’s because the majority of brands it serves are publicly traded pharma firms, makers of over-the-counter drugs and pharmacies, companies whose use of data is sharply restricted. For instance, targeting users based on health-related conditions […]
Glenfiddich, a family-owned maker of single-malt Scotch whisky, is among the first advertisers to place an addressable TV buy through DISH Network’s new programmatic marketplace, which launched in October. Glenfiddich’s media planning and buying agency, Resolute Digital, is using Rocket Fuel’s demand-side platform to serve an addressable, 30-second TV spot to the brand’s target audience […]
David R. Bell is a professor of marketing at the University of Pennsylvania’s Wharton School of Business. He will present his research at the upcoming Industry Preview 2016 conference in January at a session on the confluence of digital marketing and the real world. By day, David R. Bell is a professor of marketing at […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. Following Steve Jobs’ open letter to Adobe in 2010 explaining why Apple doesn’t allow Flash on Apple products, we heard predictions about the player’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Us? In 2013, the FCC began enforcing regulations against TV broadcasters that aired commercials louder than programming. But streaming services slip through a loophole in that policy, and Vice reports on services like Sling TV and individual networks that have migrated […]
Yahoo received yet another blow Friday with the departure of Prashant Fuloria, its SVP of advertising products and engineering, just shy of a year after he was appointed to the role. Enrique Munoz Torres, who leads Yahoo’s search products, will inherit Fuloria’s responsibilities, including oversight of the Gemini and BrightRoll platforms, Yahoo’s advertiser-facing products. Fuloria’s […]
Great content isn’t enough anymore. Publishers need sophisticated technology to distribute that content, optimize the mobile experience and monetize their audience. But building technology from scratch like Vox, Business Insider and BuzzFeed have done is expensive and time-consuming. To that end, companies like RebelMouse, DWNLD and now Quintype are cropping up to meet that need. […]
Last week’s layoffs at demand-side platform (DSP) Turn underscored uncertainty in the way advertisers and agencies pay for their buying platform technology. Turn invested heavily in implementing a SaaS-based revenue model – one that priced the technology on a monthly subscription basis – and that investment ultimately did not pay off. By extracting the cost of […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Aryeh Lebeau, executive vice president of client operations at Remedy Health Media. A year ago, a track off of Taylor Swift’s “1989” album topped the Canadian music charts. That shouldn’t surprise anyone, but what made […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Hole In Your Pocket Networks of smartphone apps have been tracking user locations every three minutes, even when the app isn’t in use. Elizabeth Dwoskin of The Wall Street Journal reports on one mobile data provider, Factual, that is using those location streams […]
