“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Josh Speyer, CEO at AerServ. By now you’ve seen the headlines. Video viewers are shifting from TV and desktop to devices, making mobile video the fastest-growing digital advertising medium. And yet it remains to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Albert Luk, VP of operations and general counsel at Jumbleberry. FTC Commissioner Julie Brill recently urged the ad industry to abide by regulations related to cross-device data collection and native […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get The Message “Clearly messaging apps are where social media is going next, and we and other publishers need to figure them out,” says Tom Standage, deputy editor of The Economist, in an interview with Laura Hazard Owen of Nieman Labs. The Economist already […]
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (the 4A’s) are divided over how to shed light on issues of transparency and agency rebates. The two trade groups – the ANA representing brands and the 4A’s representing agencies – collaborated last spring by forming a working group of about 15 […]
Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at Telstra-owned video platform Ooyala. While traditional TV teams are accustomed to buying on a reserved basis, automated guaranteed deals could diversify the direct orders process. Broadcasters could subsequently gain more flexibility around […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Karima Zmerli, VP of digital audience management and data management platform (DMP) solution lead at Merkle. With the evolution of digital targeting comes the rise of addressable targeting platforms, which […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO at Index Exchange. When yield optimization strategies for publishers come up, real-time bidding and advertising automation technologies are the first things that come to mind. And rightfully so, because […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platform Alliance! During Alliance Data Systems’ (ADS) Q4 earnings call (read the release), CEO Ed Heffernan described the company’s end game: Building a series of platforms to capture the purchase data of consumers. While ADS – parent company of Epsilon/Conversant – is currently a […]
To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed Thursday when IBM iX – not to be confused with IBM’s consulting unit Global Services – revealed its first-ever acquisition: the digital/creative agency Resource/Ammirati, which has 300 […]
Walled gardens – everybody’s got ’em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti refer to as the “BAT” companies: Baidu (think Google), Alibaba (think Amazon) and Tencent (think Facebook). And it makes cross-device quite the challenge. Although the BAT companies “all have cross-device applications which […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Davenport, senior director of analytics at The Trade Desk. Ad tech can be an echo chamber. Only a small number of media outlets cover our industry, largely because it’s […]
Remember 2008, when the App Store was full of fart apps? That’s not the sort of inauspicious start Apple has in mind for Apple TV. “Sure, you’ll get lots of weird stuff at the beginning – the Fireplace app was the most popular Apple TV app over the holidays – but we’re going to see […]
Cardlytics, which, in its first iteration, fueled card-linked offers for banks and financial services firms, is opening up new ways to monetize around the private bank channel. The company, which sits on transactional data spanning 109 million accounts in the US alone, is eyeing longer-term deals with agency holding groups. It’s also beefing up demand […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Altchek, CEO at Mic. Digital video consumption habits have rapidly evolved over the last five years. Viewers have transitioned from spending 100% of their time on traditional cable to consuming content on mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set-Top, Go! FCC Chairman Tom Wheeler is expected to put forward a proposal “aimed at lowering bills for cable viewers and providing more access to Internet-based programming,” writes John McKinnon of The Wall Street Journal. Cable and telco companies (and anybody else with […]
Watch out YouTube. Facebook is coming for your video ad honeypot. In his first week back in the saddle after the birth of his daughter Maxima, CEO Mark Zuckerberg told investors on the company’s Q4 earnings call that Facebook will explore the launch of a video-specific property, possibly an app that would compete with Google […]
When many creative agencies failed to pivot into mobile, tech and media companies converged on their own solutions. “Creative agencies were disinterested in making experiences for mobile,” said James Chandler, mobile director for the GroupM agency Mindshare. After all, app-oriented mobile campaigns aren’t built around flashy art or high-production videos. While this mentality frustrated him […]
Wikia unveiled a new property called Fandom this week at the IAB Annual Leadership Meeting in Palm Desert, Calif. The slick-looking site features news articles contributed by readers, as well as bite-size stories designed for social sharing. CEO Craig Palmer described it as “a one-stop shop if you’re a fan of pop culture.” Behind the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. I’ve noticed a recurring sentiment in recent conversations with several large advertisers: “I don’t want to leverage a walled garden but there doesn’t […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Triscari, CEO of Labmatik. Last year we saw material interest around top-of-waterfall solutions. This story continued simmering in 2016 with a thoughtful post by Jed Nahum comparing the two primary approaches, programmatic direct and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Birds Of A Feather Re/code’s Peter Kafka reports that Twitter stopped showing ads to certain power users as a way to keep them engaged. The move surfaces some questions, like: Why has Twitter been sacrificing core user experience for (yet unrealized) user growth? Kafka […]
Myriad vendors are setting minimum thresholds that meet Media Rating Council (MRC) guidelines for viewability, but video ad platform Videology on Tuesday said it is the first to guarantee delivery of video ads (at least on a self-serve basis), based on both the MRC standard and GroupM’s “extended viewability” standard. Videology clients can now plan and […]
Why a user deletes an app is just as important as why that person decided to download in the first place. “Uninstalls are a huge issue and we’ve been trying to get an understanding of what’s really happening there,” said Sudarshan Gangrade, VP of marketing, analytics and partnerships at Ola Cabs, India’s answer to Uber. […]
A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg came out swinging at ad-blocking firms during his opening speech to members Monday, describing them as an “unethical, immoral, mendacious coven of techie wannabes.” Afterward he continued that discussion with AdExchanger. His […]
Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd, a mobile platform that helps telcos reward subscribers for viewing ads on their lock screen. It’s a move that’s nearly the opposite of Caribbean carrier Digicel’s arrangement with Shine to block ads […]
OpenX unveiled a new product Tuesday, real-time guaranteed (RTG), with features that fall between private marketplaces and automated guaranteed. The aim is to solve drawbacks to each current buying method. One of the biggest complaints about private marketplaces is that they don’t deliver the scale both sides want. And one of the biggest complaints about […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Adam Edelman, founder and CEO at IMM. The fast pace of change in the digital advertising industry is alternately exciting and enervating. Agencies today must be tech-savvy innovators to stay ahead […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Paula Minardi, broadcast industry marketing manager at Ooyala. Ad avoidance in the 2016 election cycle is a key challenge for political campaigns. The results will be influenced by whether target constituencies even see campaign ads, particularly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lend Me Your Eyes Spotify rolled out its long-awaited video product this week, starting with its Android app, reports Mike Shields at The Wall Street Journal. Digital video is a tempting prize – the platforms that do it best get the biggest budgets – […]
