Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Matters Of State
It may seem odd that despite the severe repercussions of the Safe Harbor case, few of the marketing and enterprise tech players most impacted have addressed the issue beyond formal statements. US companies don’t hesitate to throw their weight around on issues that affect them, but Europe is a live wire. In an email to AdExchanger, Epsilon Chief Privacy Officer and General Counsel Jeanette Fitzgerald elaborated on some options available to US business – such as getting clients to sign B2B agreements that simulate Safe Harbor’s standards. You’d expect businesses to holler for relief or clarification, but they’ll tiptoe and whisper despite the stakes because this is a minefield, and that means calling in the tanks. “We’re hopeful that [EU and US] negotiators will work expeditiously to correct this situation,” said Fitzgerald.
AOL’s Tim Armstrong thinks spiking digital media valuations for the likes of Business Insider still aren’t high enough. In a Bloomberg Business interview he says, “Ten years from now, people are going to say the biggest missed opportunity was everyone ran away from content during that time period and five to six companies went into content. There’s an amazing amount of benefit to having invested during that period of time.” Watch the whole thing.
Pay Per View
The Dutch startup Blendle, which lets publishers offer micropayments for article views, picked up some high-profile US backers – NYT, WSJ and WaPo – as it looks to expand internationally, according to a report from Emma Hall at Ad Age. Could this be the bridge for publishers between subscriptions and advertising revenue that publishers need? More.
Twitter Amplify 2.0
It’s Twitter Amplify for the everyman. Two years after rolling out the TV audience extension program to a handful of broadcasters, Twitter revealed a beta expansion to Amplify that will allow more creators and publishers to monetize their video content based on a rev-share with a 70 (creator)/30 (Twitter) split. Twitter’s trimming a few layers of workflow in Amplify as well, since advertisers can now pre-select categories of content they want their message to run against and dynamically populate their pre-roll into targeted video content within the Amplify network, sans any lengthy individual publisher agreements. Faster time to…video! The blog post.
- LiveRamp Bolsters Leadership Team – press release
But Wait, There’s More!
- Gannett To Buy Journal Media Group For $280 Million – WSJ
- Advanced TV: Ad Buyer Perceptions Study – IAB
- New Financial Times Personalized Site Coming ‘Pretty Soon’ – The Drum
- NZ Publishers Form Kiwi Premium Advertising Exchange – press release
- Discovering New Products In New Places – Facebook IQ and Nielsen
- India’s First Ecommerce IPO Has Arrived – Quartz
- HookLogic Launches New Performance Marketing Capabilities – press release
- Report Says Facebook Video Ads ‘Significantly’ Better Than YouTube’s – Ad Age
- Just How Effective Are Native Ads For Mobile Marketers? – Mobile Marketing Watch
- Vizury App Retargeting And Re-Engagement Enter US Market – press release
- Levelling The Playing Field: Index Exchange White Paper On Header Tags – report
- Huffington Post Employees To Unionize – NYT
- Fluent Launches D.C. Office For Growing Political Demand – press release